March 1, 2010
Disabled model stars in Debenhams ad campaign.
UK high Street store Debenhams broke a fashion taboo today by using a disabled model in its latest ad campaign.
Shannon Murray, 32, who has been confined to a wheelchair since breaking her neck in her teens is the new star of a new fashion campaign for Principles by Ben de Lisi.
Photographs of Shannon will be now displayed in Debenhams’ shop windows and online.
She said: “I think this is a fabulous step forward by Debenhams and I’m proud to be part of such a big move towards positive representation of disability in high street fashion.”
Clair Lewis, from the Direct Action Network, said: ‘As long as the campaign is more than just a brief moment of tokenism then I think it should be welcomed,’ she said.
The campaign follows hot on the heels of Debenhams using size 16 mannequins in its windows.
Keeping tabs on the art of product promotion with this occasional ’stunt of the day’ blog ….