Disabled model stars in Debenhams ad campaign.

UK high Street store Debenhams broke a fashion taboo today by using a disabled model in its latest ad campaign.

Shannon Murray, 32, who has been confined to a wheelchair since breaking her neck in her teens is the new star of a new fashion campaign for Principles by Ben de Lisi.

Photographs of Shannon will be now displayed in Debenhams’ shop windows and online.

She said: “I think this is a fabulous step forward by Debenhams and I’m proud to be part of such a big move towards positive representation of disability in high street fashion.”

Clair Lewis, from the Direct Action Network, said: ‘As long as the campaign is more than just a brief moment of tokenism then I think it should be welcomed,’ she said.

The campaign follows hot on the heels of Debenhams using size 16 mannequins in its windows.

(Source: OK)

Keeping tabs on the art of product promotion with this occasional ’stunt of the day’ blog ….