Bringing banking to life for Santander
Consumer campaigns that transform customer insights into engaging cultural moments
Work
Helping Santander connect with customers, we deliver creative consumer PR campaigns that bring the realities of modern banking to life.
From celebrating the ambition of young Brits finding new routes onto the property ladder through Home Hustle Economy, to spreading festive goodwill with Kindness at Christmas, our work combines insight, influencer partnerships and real-world activations to make financial stories more human.
By turning everyday experiences into engaging conversations, we help Santander make those moments relatable and highlight milestones that matter most to customers.
Home Hustle Influencers
We developed the ‘Home Hustle Economy’ campaign to amplify Santander’s ‘My First Mortgage’ offering by celebrating the ambition and creativity of young Brits finding new routes onto the property ladder.
Working with influencers who are actively side hustling towards homeownership, the campaign created authentic social storytelling around the realities of saving for a first home. T
his was supported by a nationwide research study uncovering the creative ways Brits are boosting their income, from passion projects to personalised products, creating a strong media hook.
The findings were further brought to life through relatable case studies of homeowners who had used side hustles to achieve their goals, positioning Santander as a brand that understands and supports the next generation of buyers.
Kindness at Christmas
Santander brought festive kindness to life by partnering with viral creator HarveyRidesBikes, who swapped his bike for a branded “Santa Cycle” to surprise Londoners with gifts and chocolate coins around the capital.
The activation was supported by research revealing that Brits are significantly kinder during December than any other time of year, with more people performing random acts of kindness, volunteering and supporting others over the festive season.
By combining a heartwarming real-world stunt with data-led storytelling, the campaign celebrated the contagious nature of Christmas kindness while positioning Santander as a brand encouraging people to spread goodwill in their communities.