Creative Brand Communications

Brewdog celebrates new four-legged editions to the family with “Paw-ternity” leave for employees.


Buying a new dog or puppy can be one of the most amazing parts of an adult’s life but it does come with some very harsh realities. Much like with a new baby you will be sleep deprived as your new edition howls through the night as it gets accustomed to you and its new surroundings. Not to mention the sudden and common presence of the unmistakable puddles or surprises on the carpet and that is before you even get down to the training. Then comes the long process of teaching your little one how to sit and stay and come and go and to please not beg at the dinner table or destroy my slippers. Fitting this all in around a full time job can seem impossible. Enter Brewdog with a solution: Paw-ternity leave.

Thought to be the first of its kind; the Manchester based brewery is now offering its employees a very special perk: paid time off for those all-important early bonding days with your new bundle of fluff.


Brewdog co-founder James Watt said: “It’s not easy trying to juggle work and settle a new dog into your life, and many members of our crew have four-legged friends at home. So we wanted to take the stress out of the situation and let our teams take the time they need to welcome their new puppy or dog into their family.”

The company also welcome dogs into their offices and currently have over 50 dogs being brought onto the site daily.

What a paw-fect way to celebrate the relationship between man and man’s best friend.



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