Creative Brand Communications

Bottled: Fresh Air For Stressed City Workers.

UK: Bottled fresh air from some of Britain’s favourite beauty spots is being offered to stressed city workers by the National Trust.


The air comes in several scents including the lakeside aroma of Windermere in Cumbria and the woodlands of Box Hill in Surrey.

According to a ‘study’ conducted by the National Trust, 59 per cent of people said a breath of fresh air was enough to reduce their stress levels.

If you want a jar of air, they say you can get one by emailing [email protected]

The Guardian asks; Fresh Air or Hot Air?

Source; Metro

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]


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