Creative Brand Communications

Bottled: Fresh Air For Stressed City Workers.

UK: Bottled fresh air from some of Britain’s favourite beauty spots is being offered to stressed city workers by the National Trust.

Jars-of-free-National-Tru-001

The air comes in several scents including the lakeside aroma of Windermere in Cumbria and the woodlands of Box Hill in Surrey.

According to a ‘study’ conducted by the National Trust, 59 per cent of people said a breath of fresh air was enough to reduce their stress levels.

If you want a jar of air, they say you can get one by emailing [email protected]

The Guardian asks; Fresh Air or Hot Air?

Source; Metro

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

 

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