Viral « Taylor Herring

Viral

Café charges 18% ‘man tax’ to address the gender pay gap

Posted on August 8th, 2017 in brand PR,Charity PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

What better way to get people talking about the gender pay gap than to charge men an 18% premium, and then donate it to a women’s charity!

Handsome Her a new café in Melbourne, Australia, which describes itself as a ‘space by women, for women’, has imposed the tax to reflect the gender pay gap according to the 2016 report from Australia’s Workplace Equality Agency. The report found that across all industries, women’s salaries are 17.7% less than men’s.

The café, which opened its doors for the first time Thursday, is hoping to shine a light on the issue.

The café has however been on the receiving end of criticism on social media since their sign went viral, branding the tax as ‘divisive’. One twitter user wrote ‘We now raise “awareness” and debate it with discrimination toward men… but we must be equals to men!’.

But café owner Alex O’Brien, who is also a feminist, says the tax is in fact ‘voluntary’ stating ‘there’s been nothing but positivity from everyone, males and females.’ She added ‘we’ve had men travel across town to visit us and pay “the man tax” and throw some extra in the donation jar – guys, you’re pretty neat’.

So far, Handsome Her has collected a several hundred dollars for Elizabeth Morgan House Aboriginal Women’s Service. And it’s definitely succeeded in fueling a conversation about the gender pay gap!

[email protected]_Lills

The new face of Southern Rail and hero to us all: Eddie the work experience kid!

Posted on July 13th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,Leisure PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Travel PR.

It’s been a tough past year for Southern Rail, but their delegation of duties to one of their new employees has turned things around for the company on social media. 15 year old Eddie was put in charge of the rail company’s Twitter and brightened the days of commuters across the country with his polite and funny responses to users’ increasingly bizarre and outlandish questions. His charming social media temperament even landed him an interview on BBC Radio 1 with Scott Mills and reams of media coverage, with people totally endeared by his efforts.

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Eddie assisted the public with all manner of questions, from film recommendations, to what he thinks about pineapple on pizza, who will win Love Island and even answering a few train-related enquiries along the way. It was a light-hearted change to the generic enquiries and complaints experienced by any train company’s Twitter account. Southern Rail employees recognised Eddie’s talent for social engagement and even put him back on tweeting duty the following day to keep up his good work. His original tweet introducing himself received almost 2,000 retweets and 6,000 likes and from there, people were hooked on his tweets and he became somewhat of a viral sensation, with thousands of people engaging with the Southern Rail page.
Here’s a selection of our favourite pearls of wisdom from Eddie:

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[email protected]emclarks_n

Apple, Microsoft and Google come together to help chicken nugget lover Carter fulfil his fast food quest

Posted on April 10th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,Digital PR,Publicity Stunts,snackfood PR,Stunt Of The Day.

Twitter has once again proved itself as the best tool for facilitating dialogues between big named companies and single individuals with hefty appetites, and in this case quite literally!

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A teenager in Nevada has accepted the huge fast food chain Wendy’s task, of reaching 18 million retweets to get a year’s supply of free chicken nuggets. The sixteen-year-old Carter Wilkerson confidently replied to the challenge with simply: “consider it done” and posted a screenshot of the exchange for, at first, a laugh but to the boy’s surprise, the simple screenshot turned out to be the spark which spiralled out of control creating a trending support base across the internet.

Carter has even set up his own website and is trending on twitter as #NuggsForCarter with giant companies such as Microsoft encouraging companies like Google and Amazon to join in! And yes, you guessed it; they are all fully supporting his food fight for the precious Nuggs!

Some companies such as United Airlines are even pre-empting the boy’s victory and facilitating a free flight to “any Wendy’s in the world”.  The Mattress Firm Company also got involved and promised to help out with the recovery stages of the age-old food coma by providing Carter with a “food coma sleep pack”. Keep your eyes peeled for more upcoming companies to get involved in their own unique ways.

Carter is currently on 2.2 million re-tweets, so help out a fellow fan of fast food and get re-tweeting and let’s see the true power of the internet!

After all, he only has another 15.8 million to go… C’mon Carter you can do this!

[email protected]

 

A cock and balls challenge to raise awareness of Testicular Cancer

Posted on April 3rd, 2017 in Charity PR,Comedy,creative publicity,Experiential Marketing,Fitness PR,Health and Fitness PR,Leisure PR,Stunt Of The Day.

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There is just something inherently funny about drawing a cock and balls. You will see them invoking uncontrollable giggles from scribbles on sleeping faces to viral videos of poor presenters unwittingly sketching phallic weather fronts. Now the classically crude image is being put to another use; for the greater good of men’s health.

As a whole young men have a reputation of being notoriously bad at talking about certain topics; with sensitive health and emotional matters coming top of that list. It is therefore unsurprising that testicular cancer is not something that is commonly discussed within usual social circles. However with such an unnecessary taboo surrounding the subject the disease is unfortunately being given the opportunity to spread, cutting many chances of a full recovery.

To combat this Testicular Cancer Research in New Zealand have concocted a fun, provocative and visual way to get men talking about their meat and two veg again loudly and proudly. They are challenging men and women alike to get involved in the #GoBallsOut campaign by creating various images of the infamous motif via their GPS enabled fitness apps during their excursions to then share on social media channels. In the spirit of inclusivity and diversity, I should point out that the drawings range from large to small, straight or curved depending on the choice of size or route leaving the exact dimensions of said tool in the hands of their creator. Participants are then given the task of nominating friends to join in and carry on the chain.

Some have already taken the challenge to the next level venturing off the well-trodden land and up into the sky to create their genital masterpieces.

Graeme Woodside, CEO of Testicular Cancer New Zealand, said in a statement, “We hope this campaign will get people talking and walking, we want young men to ‘Go Balls Out’ to show the world they’ve got the message, and are willing to start the conversation. Guys love some competition, and when it comes to cock and balls, they can get very competitive!”

So boys, head out the door, go for a run and share your penile artwork. It’s dicking about, but not as we know it!

[email protected]

Freeze the Internet! School Kids Start Genius New Trend

Posted on November 8th, 2016 in stuff we liked,Stunt Of The Day,Viral Video PR.

Searching for some good old-fashioned innocent fun? Look no further than The Mannequin Challenge – the latest trend taking the internet by storm. Fear not however, no wastage of ice or water needed for this stunt, simply a room full of people willing and athletic enough to hold an elaborate pose for a while without falling over.

Started by the Edward H. White High School in Jacksonville, Florida, students can be seen balancing on tables, taking selfies and even holding strenuous cheerleading poses, whilst one person walks through and films the frozen participants.

Of course the temptation to out-do one another has ensured some impressive stunts from teams including Army West Point Gymnastics, with famous faces quickly following suit too. These include Rae Sremmurd who penned the chosen soundtrack “Black Beatles”, with others including Destiny’s Child, NBA and NFL players and even Hilary Clinton.

With internet trends like these typically lasting from a couple of weeks to a few months, only time will tell the creative lengths the internet will take this one to. My money is on a few Mannequin themed Christmas parties this year!

– @thesuzieday