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A make-over fit for a President or a President fit for a make-over?

Posted on January 30th, 2017 in branded content,Celebrity PR,Comedy,Digital PR,Online PR,Stunt Of The Day,Viral Video PR.

There have been many criticisms of the new 45th President of the United States, Donald Trump. With marches and demonstrations decrying  many of his policies on topics from immigration to women’s rights; it has certainly not been an easy first week in office.

With his infamy worldwide showing nothing but an upward trajectory, he is one of the most recognisable figures in the world today. From the slightly tangoed colouration of his complexion, wispy hair that appears to defy gravity and frequently ill-fitting Brioni suits, he is far from the image of a typical statesman.


In response to this, GQ Magazine have come up with a possible solution to the problem – at least in regards to his appearance. Using the magic of digital editing they have released a short video transforming the notorious Trump from salesman to stately with a very special make-over just for him. With over 1.5 million views already the clip shows an alternative version of what Trump could be if he only would do away with the comb-over and put down the bronzer. Identifying and correcting such fashion faux-pas as his overbearing tie choices, swamping suits and overall choice in hairstyles the resulting figure is almost unrecognisable in the best way possible.

However as GQ points out, this is the easiest change to make, if he can put aside his ego and take on the recommendations given to him from GQ all that is left for him to change is his misogyny, racism, homophobia, class warfare and Islamophobia to name but a few.

After all a turnip in a tuxedo is still a turnip.

– @gfpvincent91

Freeze the Internet! School Kids Start Genius New Trend

Posted on November 8th, 2016 in stuff we liked,Stunt Of The Day,Viral Video PR.

Searching for some good old-fashioned innocent fun? Look no further than The Mannequin Challenge – the latest trend taking the internet by storm. Fear not however, no wastage of ice or water needed for this stunt, simply a room full of people willing and athletic enough to hold an elaborate pose for a while without falling over.

Started by the Edward H. White High School in Jacksonville, Florida, students can be seen balancing on tables, taking selfies and even holding strenuous cheerleading poses, whilst one person walks through and films the frozen participants.

Of course the temptation to out-do one another has ensured some impressive stunts from teams including Army West Point Gymnastics, with famous faces quickly following suit too. These include Rae Sremmurd who penned the chosen soundtrack “Black Beatles”, with others including Destiny’s Child, NBA and NFL players and even Hilary Clinton.

With internet trends like these typically lasting from a couple of weeks to a few months, only time will tell the creative lengths the internet will take this one to. My money is on a few Mannequin themed Christmas parties this year!

– @thesuzieday

Burberry enlist all-star cast for newest Christmas campaign

Posted on November 1st, 2016 in Fashion PR,History PR,stuff we liked,Stunt Of The Day.

As Halloween ends and Christmas descends rapidly upon us, it seems only right that Burberry kick off the festive season with their latest star-studded campaign. The British heritage brand have released a 3-minute film trailer entitled ‘The Tale of Thomas Burberry’, celebrating the life of the Burberry founder and starring a host of celebrities including Sienna Miller, Lily James, Domhnall Gleeson and Dominic West.


“This Christmas, as we celebrate our 160th anniversary we wanted to tell the story of Thomas Burberry – pioneer, inventor, innovator, and the man behind the iconic trench coat – in our own words,” said Burberry chief creative and chief executive officer, Christopher Bailey. ‘The film we have made is a brief glimpse inspired by his full and extraordinary life, which threaded its way through the history of the twentieth century in all its tumultuous highs and lows.’

Irish actor Domhnall Gleeson takes the lead role, with Sienna Miller playing his first fictional love. The film focuses particularly on the role Burberry played in creating ground-breaking fabrics which would be used by the military, in aviation and by Arctic explorers, particularly revered for their waterproof yet comfortable qualities.

The short was written by Academy Award-nominated Matt Charman and directed by Academy Award-winning Asif Kapadia. Watch the video for yourself below:

– @katiemallion

‘One Breath’ Campaign for Stoptober

Posted on October 24th, 2016 in branded content,Consumer PR,Stunt Of The Day.

Have you ever fancied taking a deep breath and diving into the ocean but just don’t have enough hours in the day to do so?

A 360-video campaign ‘One Breath’ has launched on Facebook and YouTube where the viewer feels as if they were diving off the coast of Cornwall – and if you look carefully, you might even spot a seal!

The video has been created by Nicorette, who have launched it to coincide with the UK’s Stoptober campaign to encourage smokers to consider the possibilities open to them when they quit smoking.

The narrator of the dive is Daan Verhoeven, a former smoker who, after quitting smoking, has gone on to break world records in free diving. Verhoeven can hold his breath under water for over 6 minutes and has previously swum underwater for over 60 metres!

Nicorette have also released an advert to display the amazing potential one breath can hold. Through the use of immersive technology, Nicorette are captivating audiences by giving them a very real experience of the amazing possibilities which giving up smoking can bring.

– @niamhbrodie1


Posted on May 12th, 2016 in Stunt Of The Day.

Unlikely (seemingly tenuous) links between products and campaigns can often bring around some of the most inventive efforts. Chalk this one in that category as New Zealand based online electricity retailer Powershop has created a video, starring toddlers who quote Donald Trump (complete with wigs):

The tagline, Power you CAN love, makes the connection a little easier to swallow but still,  it’s a fun, topical video that’s already doing well online. If you needed any more convincing between brand and campaign here’s Powershop’s CEO’s line:

[Trump] “likes to abuse his power and influence to promote his prehistoric views about minority groups of society. Our video parodies Mr Trump by projecting his own words through the mouths of lovable toddlers to highlight how infantile he is.”

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