TV PR « Taylor Herring

TV PR

Cocaine trivia while you tinkle: Netflix installs new guerrilla sticker campaign for Season 3 of “Narcos” in toilets across America

Posted on September 13th, 2017 in App PR,brand PR,Consumer PR,creative publicity,Drama PR,Experiential Marketing,PR Stunt,Stunt Of The Day,Television PR.

Club restrooms are usually a sight to behold, and not normally a pleasant one at that. Most run out of toilet paper before midnight, half of the doors always seem to be missing locks and depending on where you go there may or may not be a suspicious dusting of white residue on the surfaces. Well in certain clubs and bars across L.A, Miami, Chicago and New York those sprinklings might not be what you think.

In some brilliant guerrilla marketing for the returning third Season of the critically acclaimed original show Narcos, Netflix have been placing stickers in the bathrooms of establishments across America drawing reference to the major impact made by the Cali Cartel on the cocaine trade during the 1990’s club scene. With the previous two seasons focusing on the notorious Pablo Escobar, the third sees the Cali Cartel take centre stage as the new big bad for the police working on putting a stop to the escalating drug issues.

All three seasons of Narcos are now available to binge on the streaming service. Enjoy!

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Canal creates “Versailles for Kids” themed activity pack to keep the kids occupied so you can enjoy the more sensual scenes uninterrupted

Posted on April 21st, 2017 in brand PR,Comedy,Consumer PR,Drama PR,Leisure PR,PR Stunt,Stunt Of The Day,Television PR.

TV show Versailles has come under a lot of scrutiny from the press in the past due to the many depictions of sexual activity within each episode. From graphically passionate rendezvous to even the odd ménage à trois it is enough to get anyone hot under the collar.

The second series, premiering tonight, continues to follow the exploits of the court of King Louis XIV and promises to be its raunchiest, most debauched season yet, rivalling the likes of even Game of Thrones. However network Canal+ and advertising agency BETC have decided to deliver humour in their latest tongue-in-cheek campaign which aims to distract your kids so you can watch the show, in all of its decadent glory, without disruption.

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Their latest promotional product “Versailles for Kids” includes apps and games available for Android & iOS with levels or tasks that take 52 minutes to complete, conveniently the same running time as an episode. Also up for grabs are magic boxes, gardening kits and king dress-up costumes, all with the purpose of keeping the little innocent ones busy to avoid the adults having to make those awkward excuses or diving frantically for the remote when the steamy scenes come onscreen.

As a result  over 9 million people were reached with the campaign, with 6 million media impressions and 50 percent brand engagement. Moreover over 4,000 toys were won in total. That is a lot of happy kids!

Although with the show airing at 9:30pm, it’s my firm belief that the kids should be ushered off to bed by then so you’re able to open that chilled bottle of wine, unwind for a while and if the fancy takes you, enjoy the odd French sex scene in peace.

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Tomorrow’s People: Making Cultures for Creativity

Posted on September 2nd, 2015 in Television Industry PR,Television PR.

Essays from Sharon Horgan, Piv Bernth, Matt Brittin, Chris Chibnall and more

A new book from UKTV promoting British creativity – launched to coincide with the 40th annual Guardian Edinburgh International Television Festival – is available for download now.

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Tomorrow’s People: Making Cultures for Creativity features stories and anecdotes from inspirational contributors and organisations about how creativity gives them their edge.

The book features eight essays from creative luminaries, each of whom have a unique take on the ways to foster the power of imagination. The issues covered range from the uneasy relationship between ‘the creatives’ and ‘the business’ and making an inspirational working environment, to the art of collaboration and the hurdles of solo endeavours. .

Contributors include the actress and writer of smash hit Catastrophe, Sharon Horgan; Google’s Matt Brittin; DR’s Head of Drama Piv Bernth (The Killing, The Bridge); award-winning screenwriter and executive producer of hits including Broadchurch, Chris Chibnall; Endemol Shine Group President Tim Hincks; and the feted advertising and music video director, Dougal Wilson.

Throughout each essay the contributors ruminate on topics including how they keep their imaginations alive, why pushing creative boundaries is important, making sure inspiration runs throughout their organisations and how to encourage the next generation of creatives.

Darren Childs, CEO, UKTV, who commissioned the book, says of its launch: “One of the most important remits of a creative organisation’s leader is to make sure the right people are able to produce great ideas, their working days are structured around them having great ideas, and their colleagues and environment are supportive of great ideas.  My hope is that Tomorrow’s People will fuel a new debate – about creativity, about diversity, about the nature of success – across the TV industry.”

CONTRIBUTORS AND THEIR ESSAYS:

SHARON HORGAN is one of British comedy’s most successful writer-performers. She stars in hit show Catastrophe and, through her production company Merman, is running Sarah Jessica Parker’s upcoming HBO series, Divorce. She describes the hard work and lucky breaks that helped her become a success in the creative world.

MATT BRITTIN is President, EMEA Business & Operations for Google. Based in London, he previously worked at McKinsey & Company and Trinity Mirror.  He discusses the creative workspace at Google, the importance of innovation and the opportunity platforms such as YouTube give new (and existing) talent.

PIV BERNTH is the head of drama at DR, Denmark’s national broadcaster, with a slate that includes The Legacy and The Bridge. She previously produced all three seasons of The Killing.  She advocates the benefits of separating the ‘creatives’ from the ‘organisation’, and the importance of giving people time and space to develop their ideas.

CHRIS CHIBNALL is an award-winning screenwriter, playwright and executive producer. His credits include Broadchurch, The Great Train Robbery: A Robber’s Tale and A Copper’s Tale, Doctor Who, United and Life on Mars.  He passes on what he has learnt as a screenwriter, offering his experience to those aspiring to break into the TV industry.

TIM HINCKS is President of the super-indie Endemol Shine Group. He was previously Chief Executive Officer of Endemol UK, overseeing hits including Big Brother, Fortitude and Pointless, and is a former Executive Chair of the Edinburgh International TV Festival.  He reflects on the jump from turning an idea into a physical piece of content, and the need to put creativity above the numbers.

JOHN KAMPFNER is Chief Executive of the Creative Industries Federation, the national membership organisation for the public arts, cultural education and creative industries. He is Chair of Turner Contemporary and the Clore Social Leadership Programme.  He believes it’s crucial that, as a key part of Britain’s economy, the arts become a core subject in education and that the creative pool must be socially and disciplinarily diverse.

DOUGAL WILSON has directed music videos for Jarvis Cocker, Will Young and Coldplay and TV ads for Ikea, Coca Cola, Stella Artois and most notably, John Lewis.  His awards include Gold and Silver Cannes Lions, two MTV video award nominations, and a Grammy nomination.  He talks about the science of creativity and the formula he follows to create his ideas.

HENRY MASON is the Managing Director of TrendWatching, who help forward-thinking business professionals in over 180 countries understand consumer behaviour; the needs and wants to uncover compelling and profitable innovation opportunities.  He discusses how we can achieve insight in one industry from looking at trends in another and how to continue capturing consumers’ attention.

DARREN CHILDS, CEO of UKTV, has had a prestigious international career in broadcast media spanning two decades.  Darren joined UKTV – a joint venture between BBC Worldwide and Scripps Networks Interactive, Inc. – in September 2010. Darren previously held senior executive roles at BBC Worldwide Sony Pictures Television, HBO Europe and News Corp’s Star TV.

In commissioning these thought leadership essays, Darren hopes we can fuel a new debate about creativity, diversity and success across the TV industry.

Tomorrow’s People: Making Cultures for Creativity

A book by UKTV is available for free download now at iTunes, Google Play and UKTV

Channel 4 sells robotic servants

Posted on May 19th, 2015 in Stunt Of The Day.

An innovative new marketing campaign saw a pop up shop appear on Regent Street claiming to sell robotic servants or ‘synths’.

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But many who saw it over the weekend thought it was real and were so “freaked out” they had to Google it to double check.

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Reinforced by a disconcerting TV ad, the campaign went berserk on Twitter.

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As well as a fake website for the brand, the pop up shop saw two interactive screens installed that showcased the ‘Synth’ models which use Microsoft Kinect technology to track and interact with their audience.

EMBARGOED TO 0001 MONDAY MAY 11EDITORIAL USE ONLYA young boy engages with interactive screens at Persona Synthetics on London’s Regent Street; a store for the fictional company that manufactures a brand of highly developed robotic servants known as Synths. PRESS ASSOCIATION Photo. Picture date: Sunday May 10, 2015. The Persona Synthetics storefront is part of a campaign to launch Channel 4's upcoming television drama Humans set in a parallel present where the latest must-have gadget for any busy family is a Synth. Photo credit should read: David Parry/PA Wire

“The technology can sense up to six people at a time, tracking even the smallest details of their facial expressions.”

So far so creepy.

Today it was revealed that that launch of the Persona Synthetics store and brand were part of a marketing campaign to promote upcoming ambitious drama Humans set to air on Channel 4 this summer.

James Walker, Channel 4’s head of marketing, said: “The world of Humans is perhaps closer than we think. This campaign seeks to engage viewers in a mischievous way with the questions the series raises about artificial intelligence; How will AI affect our relationship with technology and each other? Would you buy a Synth to be a part of your family?”

 

Images / Video (c) Channel 4

Posted on February 18th, 2012 in Stunt Of The Day.

New York Magazine’s Vulture section marks the close of the latest Downton Abbey season in the U.S by providing fans with 4 set’s of character cut-out dolls.