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Modern world getting you down? Never fear! KFC can take you under their “wing” with new anti-internet tent

Posted on November 21st, 2017 in brand PR,Comedy,Consumer PR,FMCG,Food and Drink PR,PR Stunt,Stunt Of The Day.

It’s fair to say that, for the most part, the internet is pretty fantastic. From messaging mates and checking maps – to buying useless tat and reading bizarre Wikipedia articles; it’s hard to imagine life without it! In fact, the internet seems to seep into every aspect of our lives: you can order shopping online, washing machines can connect to the internet – you’re even reading this on the internet right now!

However, everywhere you look nowadays, everyone is connecting to the internet and sometimes it can all get a bit much and claustrophobic for some. Luckily, an unlikely hero has stepped forward to save us from ourselves and take us under their “wing” as KFC have unveiled the “Internet Escape Pod”!

The pod is like a tent, except with a twist – it’s made out of high density foam and features the iconic visage of Col. Sanders with his loving arms outstretched on top. Once the front is closed, no pesky Wi-Fi signal can penetrate inside the escape pod. KFC intended the pod to be used as a way of bringing friends and family closer together during the holiday period. Finally, generation Z can experience life as it was in a bygone era!

So if the modern age is truly getting you down (and you have a spare $10,000 around) it may be a worthwhile investment. After all what other tent has a chicken drumstick as a handle?

– @joesharp1996

Volvo have achieved two world firsts this week, but you will be surprised how they have done it.

Posted on July 14th, 2017 in brand PR,Car PR,Stunt Of The Day.

When it comes to imaginative marketing, Volvo have truly outdone themselves as of late, with two impressive stunts – one in America and one closer to home here in London. Volvo Trucks have smashed the Guinness World Record for boxing up the biggest item ever for delivery. They encased the Volvo VNL truck in an 80’ x 40’ x 18’ box and successfully opened it without the use of tools (but with the help of three year old Volvo fanatic Joel Jovine).

The feat was witnessed by a representative from Guinness World Records and was captured in a heart-warming video by Volvo Trucks. The adorable clip depicts a delighted Joel being shown the box containing the truck outside his house. It follows him as he opens the gigantic box up all by himself, climbs inside the vehicle and explores all  of the truck’s amenities, including a mini fridge and a bed.

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The stunt comes on the same day as photographer Barbara Davidson collaborates with Volvo. Premiering right here in London, Volvo have created an innovative project where pictures are captured in a bustling city’s streets using the new Volvo XC60’s safety cameras, the first project ever of its kind.

The exhibition achieves what is very difficult to do nowadays – capturing life in modern city from a whole new perspective. The exhibition has resulted in some stunning, unique shots of people going about their day in amongst the bustling hubbub of the city.

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Having been in a serious crash herself, Barbara states that her life was saved by being in a Volvo vehicle with exceptional safety features, making this project even more poignant. In these stunts, Volvo have struck a balance between advertising their products and engaging with a child’s captivating interest and wonder, as well as exploring the streets of a modern city in a whole new way.

@emclarks_n

Que the explosions: Fans of The Fast and the Furious franchise get surprised with the ride of their lives in spectacular stunt filled prank video

Posted on March 29th, 2017 in Consumer Electronics PR,Consumer PR,Digital PR,Film PR,PR Stunt,Publicity Stunts,stuff we liked,Stunt Of The Day.

It was always going to be a good day for the lucky super fans of The Fast and The Furious chosen to spend the day at Universal Studios; however I doubt any of them were quite prepared for what transpired next. Under the pretence that they had been picked to witness a sneak peek “drive-in” of the latest instalment of the franchise, The Fate of the Furious, the participants were invited to sit in a series of gorgeous super cars in front of a large screen. That impression was soon thrown out of the window, or in this case the wall, as in a wonderful case of life imitating art they were soon thrust into a stunt filled re-enactment of some of the more breath-taking moments from the film.

Que the explosions, broken buildings, flipping cars, high speed chases galore and don’t forget the Nos! The stunned participants show an amazing range of reactions from shock to euphoria mixed with a dose of sheer terror as they are put at the forefront of the action courtesy of the professional drivers subtly sitting next to them and behind the wheel.

The broadband company Xfinity working with their Comcast sibling Universal were behind this heart pumping prank as they used the essence of the adrenaline fuelled film to launch their new ultra-high-speed Gigabit Internet Service.

“If you’re going to do a prank these days, it has to be epic,” said Sherri Davis, Xfinity’s senior director of brand experience. “And we’re promoting a new service with over-the-top ridiculous speed, so this made perfect sense.”

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PR stunt for ‘Rings’ sequel frights TV store customers with scene from the original movie

Posted on January 27th, 2017 in creative publicity,Film PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Viral Video PR.

Paramount has given fans a chilling real life experience of The Ring as a celebration of the release of their upcoming horror sequel.

Marketing agency Thinkmodo’s terrifying prank on TV shoppers to promote the sequel of Rings has been viewed over 200 million times in only a few days. The prank recreating one of the scenes from the original film, was filmed by a secret camera at an electronics shop in New York and led to unsuspecting customers screaming and some even running out of the shop.

The prank was made as realistic as possible, using a fake display TV and then slyly changing the screen so Samara (the creepy girl from the film) could climb out of the screen. They even used the same actor as in the film!

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Thinkmodo co-founder James Percelay has explained the reason for the prank: “Real-life pranks are just more powerful than horror-movie trailer, because they don’t have that gloss of unreality that even the best horror trailers have “.

The stunt has captured the attention of millions right in time for the upcoming release date of the third instalment in the Ring franchise hits cinemas on 3rd February.

– @LilahKS

Five Ways You Could Have Fought Off Blue Monday

Posted on January 17th, 2017 in brand PR,Consumer PR,Digital PR,Event PR,Fitness PR,Food and Drink PR,Gym PR,Health and Fitness PR,Online PR,PR Stunt,Restaurant PR,Roundup,Stunt Of The Day,Travel PR.

Monday 16th January 2017 a.k.a. the third Monday of the year a.k.a. Blue Monday a.k.a. the most the depressing day of the year. It was a day where there seemed to be both a metaphorical and physical grey cloud over us all. But rejoice! It’s wasn’t all bad. Here is a list of five companies that tried to make 2017’s Blue Monday a little less blue:

  • Gourmet Burger Kitchen (GBK)

For all the burger lover’s out there, GBK decided to give 50 free burgers and sides in each of their locations around the country. This promotion was done on a first come first serve basis for those with the GBK app (which also entitles you to many more freebies for your next trip).

Those near the Soho, London branch got ten times the love because 500 free burgers and a free beer from Brewdog were given away.

  • FitnessFirst ‘Red Monday’

To combat the “blue” feels of Blue Monday, Fitness First decided to inject some energy into our lives with their #RedMonday campaign. As a partnership with online fitness sensations Clean Eating Alice, Zanna Van Dijk and Bradley Simmonds, Fitness First let everyone use their services, sessions and classes completely free with no booking needed.

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  • Ryanair

Ryanair encouraged us to fly and leave our blues behind by discounting thousands of flights to just £9.99, available for one day only when you booked on their website.

Head of Communications at Ryanair, Robin Kiely said that “It’s officially the most depressing day of the year, but the only thing lower than the nation’s mood is our fares.

“In an effort to cheer everyone up, we’ve launched a Blue (& Yellow) Monday seat sale, with £9.99 fares for travel in January and February, available for booking today only”.

  • Young’s House of Happiness

To fight the post-Christmas cold and blue Monday, pub chain Young’s set up a pop-up ‘House of Happiness’ at Finch’s pub in Finsbury Square, Moorgate. Customers were offered massages, whisky tasting, cake decoration, yoga, tea blending, and beard grooming and much more, to help us all feel just a little bit happier.

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  • Heathrow Express

Much like Ryanair, Heathrow Express is encouraged us to leave our blues behind by offering free travel to the airport at certain times during the day. No surprise there as ‘getting something for free’ came top of the poll of 2,000 adults on ways in which to combat the most depressing day of the year.

 

Hopefully, Blue Monday didn’t ruin your mood. If it did, hopefully these great stunts helped you see the brighter side of life.

– @apparentlyimkj