Publicity Stunt « Taylor Herring

Publicity Stunt

Idris Elba posted an open casting call for his new film and got far more than he bargained for

Posted on May 9th, 2017 in brand PR,Celebrity PR,Consumer PR,Entertainment Brands,Film PR,Stunt Of The Day.

 

Idris Elba has always used his fame as a platform to raise issues close to him particularly the struggle for equality within the arts and has gone on record many times to voice the hardships many black actors find when trying to break into the industry.

He said back in 2016, “People in the TV world often aren’t the same as people in the real world. And there’s an even bigger gap between people who make TV, and people who watch TV. I should know, I live in the TV world. And although there’s a lot of reality TV, TV hasn’t caught up with reality. Change is coming, but it’s taking its sweet time.”

It appears that change is not coming soon enough for Idris who is now moving into the director’s chair and providing opportunities himself for unseen talent. Over the weekend Idris posted on Instagram with an invitation to an open casting call and a chance to be a paid extra in his new film set within the Afro-Caribbean community in Hackney, 1983.

Even a small part is a start.

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Unfortunately and yet somehow unsurprisingly Idris’ call proved too powerful with over 900 hopefuls turning up in droves for a chance to audition.

With so many arriving it was not long before the police appeared, forcing casting to be shut down.


Idris took to Instagram again to post this message to his fans.

*UPDATE*** THE OPEN CASTING.

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All is not lost though, as you can still send your head shot and information in to have a chance to shine and who knows where it might lead.

As in the acting world, Elba points out, “Even a small part is a start”. Good luck to you all!

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Worlds Apart: Heineken launch new social experiment encouraging people to come together and discuss their differences

Posted on April 24th, 2017 in brand PR,Consumer PR,Food and Drink PR,PR Stunt,Stunt Of The Day.

After a string of polarising elections and global decisions, the world today has never seemed more divided or more vocal about disagreements or differences in opinion. With such passionate opposition on both sides of the fence it would seem that people with such fundamental differences would struggle in sharing the same room together let alone a beer. And yet that is exactly what Heineken have set out to disprove with this incredibly moving social experiment, hopefully restoring some of your faith in humanity in the process.

With the thought that society can be brought back together again by starting an open and honest dialogue they have taken it upon themselves to  start the conversation with their new ‘Worlds Apart’ video. They answer questions such as: what would happen if you bring together a feminist, and an anti-feminist? Or a climate change activist with someone who thinks the whole idea is “piffle”? Heineken have stated that their brand ethos going forward is all about openness and bringing people together even under the most unlikely of circumstances.

Cindy Tervoort, Head of Marketing, Heineken says: “Open Your World is the first-time Heineken has launched a campaign of this nature in the UK. Joining forces with The Human Library is a way for us to inspire more people to focus on the things that unite us rather than divide us. We don’t all support the same football team, listen to the same music or share the same taste in clothes. We know we’re never going to agree on everything but there will also be common ground. Whether it’s 1950, 2017 or 2027, being open lets us get more out of life. It makes the world a more interesting place. And it makes every story worth listening to.”

I definitely think other large companies could make their mark, taking a leaf out of Heineken’s book by encouraging people from all walks of life to put their differences aside, get together and simply talk it out. We are all only human after all.

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Modern-Day Suffragettes

Posted on October 8th, 2015 in Stunt Of The Day.

The Leicester Square red carpet; a runway for glamorous Hollywood stars to pose for photos, interact with their adoring fans (over a sturdy security fence mind), and most likely get rained on.

sufragettes 1
On Wednesday night however, the premiere of Suffragette saw scenes more in keeping with the content of the film than your average red carpet event.

In a protest to highlight the government cuts in their funding against domestic violence, Sisters Uncut stormed the premiere with flares and signs that read “Two women killed a week”, “Dead women can’t vote” and “Cuts kill”.  Arms linked, they then lay down in the centre of the red carpet.

sufragette 1

Whilst protests often divide opinion, these modern-day suffragettes were met with nothing but support. Helena Bonham Carter, one of the main stars of the film, although initially seen to mouth “oh golly”, stated she was glad the movie had sparked such emotion and that the protest was a “perfect” response to the film as it was exactly what their characters would do. Carey Mulligan, who plays Maud Watts in the movie, stated that “For those women to do that tonight. I think that’s awesome. It’s so exciting”.

Image (c) The Standard 

Posted on January 18th, 2012 in Stunt Of The Day.

The world’s largest video game controller is unveiled at London’s Liverpool Street Station to celebrate the launch of the new Guinness World Records 2012 Gamer’s Edition book.

Created by British engineering student Ben Allen, the fully functional joypad is 30 times the size of a standard NES controller, measuring 12ft x 5ft 3in x 1ft 8in.

Via: Daily Telegraph

[JH]


Posted on January 18th, 2012 in Stunt Of The Day.

To celebrate the start of the Creme Egg season, Cadburys covered The Only Way is Essex star Lydia Bright in creme egg goo – spoofing Stylist’s Nigella Lawson issue.

via: Stylist

[CK]