PR Stunt « Taylor Herring

PR Stunt

Tiffany’s puts their own special twist on “Everyday Objects”; just don’t look at the price tag

Posted on November 9th, 2017 in brand PR,Consumer PR,Experiential Marketing,PR Stunt,Stunt Of The Day.

If somebody asked what do I consider my staple, everyday objects I can guarantee my answer would be ‘a hairbrush, perfume and my watch’ – nothing fancy or out of the ordinary. But Tiffany are setting out to make you think differently about even the simplest of  items.

Consistently standing apart from the rest with its luxurious and desirable jewellery that a good proportion of females can only dream of owning, Tiffany & Co have yet again achieved exactly that with the release of its brand new range of ‘Everyday Objects’ but make no mistake; this collection is anything but ordinary.

It features items made from sterling silver and gold, including $95 paper cups, $1000 tin cans and $275 pencil sharpeners – which you certainly wouldn’t be allowed to take in your school pencil case!

The brand’s reasoning that “beautiful things should not be limited to special occasions” falls in line with the concept behind such a unique range, to elevate practical objects to a more extravagant status and admittedly it does just that; just don’t tell our bank account how much we want that tin can!

– @catherine_dolan

Love Island’s Chris bottles his tears for Mental Health Awareness Day

Posted on October 10th, 2017 in brand PR,Charity PR,Consumer PR,Experiential Marketing,Fashion PR,Influencer PR,PR Stunt,Stunt Of The Day.

There were a lot of bemused and confused faces when news broke yesterday that Love Island’s Chris was launching his own range of bottled water infused with his own tears. Standing in nothing but some TOPMAN branded skivvies the minimalistic released images certainly were attention grabbing and only added to the mystery.

Twenty four hours later and the purpose has now become clear armed with a very poignant message at that . This morning Chris along with CALM and TOPMAN announced their combined #DontBottleItUp campaign devised by BMB and W Communications for this year’s World Mental Health Awareness Day. As many people are sadly aware, poor mental health is becoming an ever increasing problem in our society; with men finding it particularly hard to open up about issues they face. According to CALM’s research 84% of UK men say that they bottle up their emotions rather than confiding in others when they are struggling and this, as we have seen time and time again can have fatal consequences.

At the launch event Chris said “Yesterday everyone was shocked that I had literally bottled my emotions in a water bottle infused with my tears and as the L’Eau de Chris name suggested, doing that would have been ludicrous; yet this is what men across the UK are doing every single day. What’s really ludicrous is that suicide is still the single biggest killer of young men in the UK. We live in a culture that encourages men to ‘man up’ and bottle things up. That’s why I’ve become an Ambassador for CALM and why together with TOPMAN we want to show men across the UK that it’s okay to open up instead of bottling it up.”

To raise money for the suicide prevention charity CALM they are auctioning off the limited L’Eau de Chris bottles in conjunction with TOPMAN donating £2 from every pack of TOPMAN boxers sold between now and the 31st October.

Now that will bring a happy tear to any eye.

@gfpvincent91

Insomnia keeping ewe up? This 8 hour film takes counting sheep to a whole new level

Posted on September 27th, 2017 in Comedy,Consumer PR,Experiential Marketing,FMCG,Leisure PR,PR Stunt,Stunt Of The Day.

Is this the dullest movie ever? Well I suppose that depends on your views of sheep doing their own thing for 8 hours… in slow motion.

So yes, it is probably at least in the running for the award but the producers of this cinematic experience over at Calm.com are more than happy with this – they even put it on the promotional posters!

The aptly named “Baa Baa Land” which premiered at the Prince Charles Cinema last night is a gloriously bizarre example of Slow Cinema; an artistic sub-genre which is exactly as it sounds! Previous examples have ranged from capturing the ongoing point of view of a train driver to hours of literally nothing but paint drying.

It may be a far cry from the money making blockbusters and action flicks dominating cinema these days and it can certainly be described as niche but it has its own special purpose. With so many working at 90 miles per hour rushing from job to job, Slow Cinema is there to give your brain that well needed rest with some low impact entertainment designed to barely hold your attention. And for those with insomnia – good news! It may even help you drift off from sheer boredom. You can check out the rather endearing trailer below:

So if you find yourself still awake at 4am, grab yourself a copy and do as the age old saying goes and count sheep with Baa Baa Land!

Of course, dear insomniacs, if sheep simply aren’t your thing we’ve got you covered! You can instead listen to the glorious white noise of Easyjet’s engines to send you off to the land of nod with their charity single Jet Sounds – did we mention all proceeds go to The Children’s Sleep Charity? Either way sleep well!

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Dame Judi Dench in the house! Lethal Bizzle teaches national treasure how to rap

Posted on September 14th, 2017 in Arts PR,brand PR,Celebrity PR,Consumer PR,Music PR,Online PR,PR Stunt,Stunt Of The Day.

If someone were to ask you “Who would you most like to collaborate with Lethal Bizzle” I highly doubt that the thespian and national treasure Dame Judi Dench would be the first person to come to mind. However the two sat down for a rap session that we won’t be forgetting any time soon.

If you are scratching your head wondering why this marvellous yet unlikely duo were put together, we have the answers, you may be intrigued to know that their connection stems from the word “Dench” itself. To Judi, Dench is simply her surname and refers to the fact that her family probably originated from Denmark around the early medieval times. However Lethal B coined “dench” as a term back in 2010 to express how good or even brilliant something is, be it a flashy sports car or a beautiful woman. After Judi talked about how she loved how her surname is now emblazoning caps and t-shirts across the grime scene it was only a matter of time before the pair met. And now internet history has been made thanks to the genius’ over at LADbible.

In what might be the most epic video to grace our screens this year Lethal B puts Judi through her paces by teaching her the lyrics to a couple of his famous tracks with one modified especially just for her. After first seeming rather unsure Judi got into the swing of things all while rocking a “Stay Dench” cap rapping like the veteran professional she is “I’m Ju-to-the-di”. POW.

Stay dench Dame Judi, we all love you!

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Cocaine trivia while you tinkle: Netflix installs new guerrilla sticker campaign for Season 3 of “Narcos” in toilets across America

Posted on September 13th, 2017 in App PR,brand PR,Consumer PR,creative publicity,Drama PR,Experiential Marketing,PR Stunt,Stunt Of The Day,Television PR.

Club restrooms are usually a sight to behold, and not normally a pleasant one at that. Most run out of toilet paper before midnight, half of the doors always seem to be missing locks and depending on where you go there may or may not be a suspicious dusting of white residue on the surfaces. Well in certain clubs and bars across L.A, Miami, Chicago and New York those sprinklings might not be what you think.

In some brilliant guerrilla marketing for the returning third Season of the critically acclaimed original show Narcos, Netflix have been placing stickers in the bathrooms of establishments across America drawing reference to the major impact made by the Cali Cartel on the cocaine trade during the 1990’s club scene. With the previous two seasons focusing on the notorious Pablo Escobar, the third sees the Cali Cartel take centre stage as the new big bad for the police working on putting a stop to the escalating drug issues.

All three seasons of Narcos are now available to binge on the streaming service. Enjoy!

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