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Nick Hewer

Young Apprentice returns to BBC ONE

Posted on October 18th, 2011 in Celebrity PR,Event PR,Reality TV PR,Television Industry PR,Television PR,The Apprentice.

LONDON, Tuesday 18th October 2011: Following the huge success of the first series Lord Sugar returns with his search for a Young Apprentice, on BBC One this autumn.

An avid supporter of young people in business, Lord Sugar will offer twelve of the UK’s most promising and ambitious teenagers the opportunity of a lifetime; a chance to follow in his entrepreneurial footsteps by competing for the title of Young Apprentice.

For eight weeks from 9pm on Monday 24th October, twelve young candidates will make the leap from classroom to boardroom and face an education like no other as they embark on a series of tough tasks, pushing their skills to the limit. The young candidates will face the same cut-throat competition as in the adult series – it’s survival of the fittest as the tasks become more challenging.

From all corners of the UK, each of the aspiring moguls have been selected for their academic flair and burning passion for business – Lord Sugar has spotted something in all of them, but only one can succeed in becoming the next Young Apprentice.

Aged across 16 and 17 years old, most of these tycoons of tomorrow are still in education and span a broad range of backgrounds from council estates to private schools; they include an award-winning fashion designer, a young farmer, a published author, a filmmaker, a keen horticulturalist, a photographer and a former head-girl.

Lord Sugar started in business at the same age and expects his prospects to be able to do the same.  They believe that they have the capability, passion and raw business talent to take on the challenge and be the one to win access to a fund worth £25,000. The fund will go towards kick-starting his or her business career, and will be tailored to their individual career prospects and development.

All think they have what it takes, but can they prove themselves when the pressure is on? Lord Sugar warns them: “You are young, don’t try and pretend like you know it all because believe me it’ll be embarrassing.” With tasks including making and selling ice cream, launching a new brand of deodorant and creating an online video game, the candidates will quickly learn that Lord Sugar doesn’t hang about when it comes to separating the wheat from the chaff.

Lord Sugar is, once again, aided by his no-nonsense advisers Nick Hewer and Karren Brady who will scrutinise the candidates’ every move during the weekly tasks.

They will live in a luxurious townhouse in St John’s Wood, North London, giving them a taste of the lavish lives they dream of. For some, it’s their first time away from home, but for all it’s the chance to experience what life could be like as a high flyer. When the winner is crowned they will be given a once-in-a-lifetime opportunity to be mentored by Britain’s most famous boss.

Lord Sugar’s search for his next Young Apprentice is about to begin…

Young Apprentice is a talkbackTHAMES production for BBC ONE. Michele Kurland is the Executive Producer, Colm Martin is the Series Editor. Executive Producer for the BBC, Jo Wallace.

THE GIRLS

Elizabeth Magee (‘Lizzie’)
Age: 16
Education: Studying for A Levels in Economics, History, Politics and General Studies
Lives: Liverpool

Published author and rounders champion, Elizabeth “Lizzie” Magee’s first job was collecting glasses in a pub. She now has her own business designing personalised guitar straps and also breeds Jack Russell Terriers. A gym fanatic, she describes herself as impatient and a “time freak.”

She says: “I’m very, very determined and if I know how to get something I will get it.”

Gbemi Okunlola
Age: 16
Education: Studying for a Fashion and Design Advanced BTEC and an A Level in Business Studies
Lives: London

Award winning fashion designer Gbemi has already started her own clothing line and is involved in both designing and making the clothes. Listing Louis Vuitton as her inspiration, Gbemi describes herself as a ‘diva’ and feels her strength is that she always works to her full potential.

She says: “if I believe that what I’m saying is right I will argue until my full voice and my full opinion is heard.”

Hannah Richards
Age: 16
Education: Studying for A Levels in Government and Politics, History Economics, Philosophy and Ethics.
Lives: Berkshire

Female footballer Hannah has made money re-selling vintage clothes and creating school leavers’ hoodies. She plays for two football teams and also enjoys architecture, hoping to get involved in property management in the future.

She says: “I want to show that you can succeed in the business field, without relying on numerous qualifications. The right mind and attitude is ultimately a much more important quality than 12 A*s”

Haya Al Dlame
Age: 17
Education: Studying for A Levels in Maths, Further Maths, Economics, Biology and an Extended Project
Lives: London

Born in Iraq, Haya moved to England with her family at the age of 6. A self-proclaimed bossy-boots who is determined to succeed in business, she is also a keen eBay trader and wishes she was the brains behind MAC cosmetics.

She says: “I have a big ego… I want to be known as Haya Al Dlame, the next deserving winner of Young Apprentice. “

Hayley Forrester
Age: 16
Education: Studying for A Levels in Biology, Maths, Business & Economics and ICT
Lives: Shrewsbury

Ambitious former Head Girl Hayley says her “life revolves around order.” A farmer’s daughter and member of Young Farmers herself, she passionately disagrees with people claiming benefits when they could be working. Inspired by drinks company Innocent, she sells free range, organic eggs from her own chickens.

She says: “I wear wellies, and I am not afraid to muck in”

Zara Brownless
Age: 16
Education: Studying for A Levels in English Literature, Maths, History and Theatre Studies
Lives: Hertfordshire

Film enthusiast Zara used to be a baby model and won a sock design competition when she was seven years old. She is inspired by Katherine Bigelow, the first female director to win an Oscar and currently produces films for charities. When she’s not making movies, Zara enjoys running and playing table tennis.

She says: “Dreamers dream; people who achieve wake up, get out there and start doing stuff to make their dreams happen.”

MEET THE BOYS

Ben Fowler
Age: 16
Education: Studying for Business Diploma
Lives: Birmingham

A keen horticulturalist, Ben started a gardening business in his local area in 2008. He is involved in social enterprise projects providing voluntary services to the allotment association, having taken on his own allotment at a young age. In the future he hopes to help those with learning and behavioural problems study horticulture and agriculture.

He says: “I am an ordinary lad who wants to do the best not just for myself but for everyone.”

Harry Hitchens
Age: 17
Education: Studying for the International Baccalaureate
Lives: Brighton

Keen rugby player and scuba diver Harry also has an artistic side, and runs his own photography business. He has been working since he was nine, with jobs including gardening, selling at car boot sales and magazine delivery. He wishes he had invented the Cat’s Eye road marker.

He says: “I aim high. I don’t aim low ever, what are you ever going to gain from that? I aim high and I get there because of that determination, because I’m pretty ruthless in how I get there.”

Harry Maxwell
Age: 16
Education: Studying for Pre-Us in Maths and Further Maths and A Levels in Geography and Economics and the Extended Project
Lives: Oxfordshire

School prefect Harry is a polo enthusiast and water-sports fanatic, as well as a talented singer and pianist. Inspired by Simon Cowell, entrepreneur Harry is a business veteran despite his young age. Starting his first business when he was ten, selling tickets on the internet, he has already started three successful businesses, encompassing travel, marketing, property and cosmetics.

He says: “In terms of my intellect, self-motivation, confidence, and business instinct for my age, I am unrivalled. I have a pure entrepreneurial gift waiting to be unleashed and harnessed”.

James McCullagh
Age: 17
Education: Studying for A Levels in English, Economics, Spanish and Biology
Lives: County Derry, Northern Ireland

Irishman James describes himself as a risk-taker and always follows his gut instinct. James got the joint highest score in GCSE Economics in Northern Ireland and feels he is a natural businessman. He is a massive football fan and lists his passion as economics.

He says: “I have integrity, but when winning gets in the way of integrity, integrity goes out the window.”

Lewis Roman
Age: 16
Education: Studying for A Levels in World Development, Psychology, Performing Arts, ICT
Lives: Merseyside

Describing himself as ‘confident, charismatic and clever’, Lewis Roman’s first foray into the business world was as an assistant stylist at a hair salon. A keen shopper and gym buff, Lewis now works in the food industry and hopes to change the world of business forever.

He says: “I’m not arrogant or backstabbing, I’m just a really great guy.”

Mahamed Awale
Age: 16
Education: Studying for A Levels in Politics, Law, Economics and Psychology
Lives: Greater London

A keen inventor and fundraiser who describes himself as “competitive and charismatic,” Mahamed who is the Youth Parliament Representative for his borough, has already made money buying and selling TV satellites. Inspired by the Microsoft and Facebook brands, he hopes to bring about “monumental change” using politics and youth outreach schemes.

He says: “I have so many abilities and so many talents. I want to prove what an entrepreneurial person I am.”

The Apprentice Returns to BBC One

Posted on September 28th, 2010 in Television PR.

LONDON, Tuesday 28th September 2010: BBC ONE’s multi award-winning and critically-acclaimed business entertainment series The Apprentice returns for a sixth run on Wednesday 6th October, as a new line-up of corporate contender’s face Lord Sugar as they battle for boardroom supremacy.

From all corners of the country, 16 aspiring tycoons have come to London to face the biggest challenge of their careers to date – embarking on a 12-task, job interview from hell with multi-millionaire tycoon, Lord Sugar. Selected for their entrepreneurial flair and burning passion for business – Lord Sugar has spotted something in all of them, but only one can succeed in becoming The Apprentice.

main shot

The candidates’ CVs reveal: an investment banker, a surgeon, an ex-Marine Commando, a cleaner, an unemployed graduate and two candidates who fell victim to the recession. The diverse line up also includes an international candidate who hopes to eclipse her British counterparts, a candidate who once sung in front of President Bush Snr and a current ‘Ironman’ contender.  All of them think they have what it takes, but can they prove themselves when the pressure is on?

As Britain begins to recover from the toughest economic conditions in decades, for this year’s prospects it really is ‘crunch’ time as they face a series of gruelling tasks designed to push their skills to the limit. They are risking it all by leaving what they know behind and venturing into unfamiliar territory as they fight to become The Apprentice.

Failure is not an option and mistakes will not be tolerated as Lord Sugar wastes no time in telling them who is boss and laying down the rules:

I’ve read all your CVs and on paper you all look very good. But then again so does fish and chips… I need someone who is dynamic and ambitious and is not scared to take a risk.  I’m not interested in any Steady Eddies or Cautious Carols.  I’m looking for someone who is exceptional.”

Aided once again by no-nonsense adviser Nick Hewer, Lord Sugar will also be joined by top businesswoman and Vice Chairman of West Ham, Karren Brady. Karren knows first-hand the scrutiny the candidates will be under having taken part – and subsequently won – Comic Relief Does The Apprentice in 2007. Both Nick and Karren will be keeping a close eye on the proceedings and helping Lord Sugar to sort the wheat from the chaff to find his next Apprentice.

Episode one follows the candidates as they set about making and selling sausages on the streets of London under the strict scrutiny of Nick and Karren who act as Lord Sugar’s eyes and ears throughout the process. Whether they opt for gourmet creations or cut-price, bargain bangers, only one factor will be considered in the first boardroom showdown – profit.

Series six will see egos collide and tempers soar as the cut-throat competition gets tougher with every task. The budding apprentices will open a fashion boutique, run a bakery, flog crisps in Germany, design and market a new cleaning product, treat unsuspecting tourists to open top bus tours around the capital, and invent a new beach product in a string of merciless missions with no second chances.

With this year’s applicants desperate for a chance to reach the top of Lord Sugar’s empire, rivalry is fierce as the 16 challengers vie for a shot at Britain’s most sought after apprenticeship with a six-figure salary, on offer from one of the world’s most respected business moguls.

Lord Sugar holds no punches as he makes his intentions clear to this year’s competitors:

“It’s sink or swim, and you’ve probably picked up by now that I don’t do life jackets.”

Although the candidates will live in a luxurious London house and be given a taste of the high-flying life they dream of, the weeks ahead will be anything but glamorous as they roll up their tailored sleeves and embark upon weeks of hard graft with only one of them emerging victorious.

For these elite professionals it is make or break time in the most daunting challenge they will ever face. With gripping boardroom showdowns and ambitious candidates, this series promises to be the most tense and unpredictable yet.

One job.  16 candidates.  Lord Sugar’s search for his Apprentice is about to begin…

Ultimate fan show, The Apprentice: You’re Fired! will also be making a welcome return to BBC Two immediately after the main show with new host Dara O’Briain taking the chair. Each week the fired candidate is interrogated by business experts, celebrity fans of the show and a studio audience of viewers.

The BBC Apprentice website – www.bbc.co.uk/apprentice – will feature clips from each episode and exclusive footage of each of the 16 candidates, filmed during the selection process. After each programme viewers will be able to watch ‘Fast Forward’ a humorous, bite-sized take on the episode. The Apprentice will also be on twitter: www.twitter.com/bbcapprentice.

The Apprentice is a talkbackTHAMES production for BBC ONE. Michele Kurland is Executive Producer, Mark Saben is Series Editor. Jo Wallace is the Executive Editor for the BBC.

The Apprentice will air on BBC One, BBC HD, the BBC’s high definition channel  and the new BBC One HD channel which is due to launch later this year.

MEET THE GIRLS

Joanna Riley

BB223673@THE APPRENTICE SER

Age: 25 Occupation: Cleaning Company Owner Lives:  Leicester

Leicestershire born Joanna rose from humble beginnings to corporate success with her Midlands based cleaning company after setting up the business at the age of 22.  Joanna, whose first job was as a hotel waitress, later moved into telecommunications at a call centre where she called every Leicester-based business in the Yellow Pages until she eventually decided to become her own boss.  She describes herself as ‘honest, direct and funny’ and is inspired by her twin sons.

She says:Don’t complicate business.  Keep it simple and get on with the people you’re working with – it’s common sense.” 

Joy Stefanicki

BB223676@THE APPRENTICE SER

Age: 31 Occupation: Marketing Director Lives: Birmingham

Hailing from Southampton, Joy is a keen traveller having spent extended time abroad in Israel, Peru and New York before returning to the UK after falling victim to the recession in 2008.  She started her working life cleaning dishes in her parent’s pub before joining a supermarket at the age of 16. 

She says: “Be careful who you tread on as you go up as it’s likely you’ll need them on the way down.”

Laura Moore

BB223670@THE APPRENTICE SER

Age: 22 Occupation: Business Development Manager Lives: Warwickshire 

Laura, a trained violinist and keen astronomer, originally dreamed of being a pilot before finding her niche and single-handily bringing in over £500,000 of sales in her first year as a management consultant.  She calls Anita Roddick one of her biggest business inspirations and has lived and worked as far afield as Boston and the Phillipines developing new business ideas.

She says: “A lot of people can talk the talk, it’s very easy to fluff up what you’ve done but my results are hard-proven.”

Liz Locke

BB223680@THE APPRENTICE SER

Age: 24 Occupation: Investment Banker Lives: Birmingham

Fashion and food aficionado Liz describes herself as “ambitious, energetic and loyal.”  Young and experienced in investment banking, she has recently ventured into property development and project management.  A self confessed health fanatic, Liz visits the gym three times a week and lists badminton, tennis and running as key interests.

She says: “I’d liken myself to Lamborghini, fast, exciting, stylish and successful.”

Melissa Cohen

BB223682@THE APPRENTICE SER

Age: 27 Occupation: Food Business Manager  Lives: London

Londoner Melissa started her working life as a hairdresser before successfully venturing into food business management, where she single-handedly increased Tesco’s share of the Kosher food market to 75%.  She is inspired by the entrepreneurial prowess of Richard Branson and Kimora Lee Simmons and describes herself as “analytical, effervescent and intelligent.”

She says: “If you get in my way, I’ll mow you down.”

Paloma Vivanco

BB223674@THE APPRENTICE SER

Age: 29 Occupation: Senior Marketing Manager Lives: London

Born and raised in Peru, Paloma has lived an international life with stints in North America, Australia, New Zealand and now, the UK.  A self-confessed “no-nonsense” candidate, Paloma started working life frying donuts in Donut King before launching her first company at the age of 21 straight out of university. She eventually moved into the telecommunications industry and since then she has continued to cultivate her passion for business development.

She says: “I’m a hyper-achiever.  Everything I do is always a success.”

Sandeesh Samra

BB223679@THE APPRENTICE SER

Age: 26 Occupation: Recruitment Consultant Lives: Nottingham

Born and raised in Nottingham, Sandeesh describes herself as “ambitious and opinionated” and believes that repeat business is the key to success.  She admires the Tosphop brand and their ability to remain on trend and would love to have been the brain behind digital giants Facebook and Google.  Sandeesh started her working life as a sales assistant for Toys R Us and as a recruitment consultant managed to break a company revenue record.

She says: “Don’t go for the quick win.  Look after your customers and clients.”

Stella English

BB223668@THE APPRENTICE SER

Age: 30 Occupation: Head of Business Management Lives: London

Mother-of-two Stella identifies “resilience” as her greatest strength and has managed to forge a flourishing business career as the only female in the management on the trading floor of a Japanese investment bank, despite leaving school with no qualifications.  She describes Bill Gates and Steve Jobs as “phenomenal” inspirations and defines herself as “passionate, funny and energetic.” 

She says: “I’m like a dog with a bone, I can’t let go.  If I want something, I get it.”

MEET THE BOYS

Alex Epstein

BB223666@THE APPRENTICE SER

Age: 26 Occupation: Head of Communications (Unemployed) Lives: Manchester

Alex Epstein spent much of his childhood dreaming up new products and credits himself with originally conceiving the bendy-bus.  Describing himself as “unconventional”, Alex was a prefect in school and was awarded 10 A* at GCSE.  Sacked from his first job making ice-cream at Haagen Dazs, Alex later found his forte in corporate communications and fell victim to the recession before he applied for The Apprentice. He once sang the American National Anthem with his fellow school pupils to President Bush Snr at a charity dinner.

He Says: “Be different.  When everyone is zigging, you should zag.” 

Chris Bates

BB223660@THE APPRENTICE SER

Age: 24 Occupation: Investment Banker Lives:  Surrey

An avid rugby player and scuba diver, Chris Bates has previously worked for leading investment bank JP Morgan after graduating with 1st class honours from Nottingham University.  His past jobs have included working in an off-license and a pub and he considers his intelligence to be his biggest strength.   Chris names Gordon Ramsey as one of his greatest business icons and would love to head up a pharmaceutical company that finds a cure for worldwide illnesses.

He Says: “Business is ultimately about getting the basics spot on.  If you get the simple things right you will succeed.”

Christopher Farrell

BB223652@THE APPRENTICE SER

Age: 28 Occupation: Mortgage Broker Lives: Cheshire 

Ex-Royal Marine Commando Christopher Farrell served his country for ten years, enlisting at the age of 16 and going on to serve in areas of conflict including Iraq, Northern Ireland, Kosovo and Afghanistan before moving into a new role as a mortgage broker.  A keen golfer, Chris is also committed to health and fitness and describes himself as “focused and driven”.  

He Says:  “I was a sniper in the Royal Marines and I take that killer instinct across into business.”

Dan Harris

BB223654@THE APPRENTICE SER

Age: 34 Occupation: Sales Director Lives: Oxfordshire

Father-of-two Dan Harris is a former Triathalon competitor and Ironman enthusiast.  Dan has completed three marathons as well as climbing to the top of Mount Kilimanjaro, and he once held the world record for the fastest ascent and descent of Mount KenyaHis first business idea came as a university student where he launched a nightclub promotions company and he later worked as a recruitment consultant before moving into the IT sector.  Dan, who lives with his two children and fiancée, once played a German soldier as an extra in hit movie Saving Private Ryan.

He says: “In business there’s no place for shirkers and no place for passengers.  I insist that people who work for me deliver.” 

Jamie Lester

BB223658@THE APPRENTICE SER

Age: 28 Occupation: Overseas Property Developer Lives: London

One of four children, former estate agent Jamie Lester is a big fan of dogs, cars and skiing.  Hugely into property development, he owned two properties by the age of 23 and started his own company at 24, turning over £1,000,000 in 2 and-a-half years.  He describes himself as “honest and trustworthy”.

He says: “I’m very motivated and entrepreneurial – you need to go out there and get your hands dirty.”

Raleigh Addington

BB223664@THE APPRENTICE SER

Age: 22 Occupation: Unemployed Graduate Lives: London

Born in Swindon, recent graduate Raleigh is the son of a farmer and a nurse and spent his gap year living in Shanghai, China.  A professional tennis coach, Raleigh studied Economics and Politics at Exeter University and once elicited a donation of £1,000,000 when working in the university’s fund raising department.  He refers to John Cadbury as a business inspiration and describes himself as “enthusiastic, friendly and ambitious.”

He says: “I’m ruthless, even in Monopoly.”

Shibby Robati

BB223662@THE APPRENTICE SER

Age: 27 Occupation: Surgeon & Business Owner Lives: London

Born in Leeds, Shibby Robati got his first job working as a paper boy at the age of 17 and went on to become a fully qualified surgeon.  He has since turned his hand to business development and says that his biggest strength is in knowing his weaknesses.  A voice impersonator and self-confessed comedian, Shibby successfully made £150,000 turnover and over £90,000 profit in the first year of setting up two businesses.

He says: “My first word wasn’t mummy.  It was money”

Stuart Baggs

BB223656@THE APPRENTICE SER

Age: 21 Occupation: Telecoms Entrepreneur Lives:  Isle of Man

Born in Plymouth, The Apprentice’s youngest ever candidate Stuart Baggs is a lover of fast cars and technology.  His first venture into business came when he started selling yo’yo’s in the school playground and he later went on to launch his own telecommunications company at the age of 18.  A keen adrenalin junkie with hobbies including abseiling, powerboat racing and rock-climbing, Stuart also describes himself as having “no sense of political correctness.”

He says: “’I’m Stuart Baggs ‘The Brand’ – I’ve got a certain type of charisma.”

The Apprentice

BAFTA Award-winning business series, The Apprentice, has previously had five successful series.  Since first airing in 2005, The Apprentice regularly draws in over eight million viewers and last year over 10 million viewers tuned in to see Yasmina Siadatan become Lord Sugar’s fifth Apprentice

As well as a wealth of loyal fans, The Apprentice has received critical-acclaim and won numerous awards including two BAFTA’s and a National Television Award

This year, Junior Apprentice transmitted on BBC One over a six week period, regularly attracting five million viewers. Over 28,000 16 and 17 year olds from across the UK applied for the chance to win a prize tailored to his or her individual career prospects, worth up to the value of £25,000

It’s the toughest job interview going that many find daunting, proved in series five, when,  for the first time ever, The Apprentice saw candidate Adam Freeman pull out before the first task had even started. Other highlights of previous series include Lorraine Tighe’s ‘premonitions’, the romance between Kate Walsh and Philip ‘Pantsman Taylor’, brash defences of Claire Young and boardroom bluffing of Jenny Celerier. The business theatrics of Michael Sophocles and his kosher meat gaffe has made him one of the standout characters of all five series while the floundering failures of school teacher Noorul Choudhury who had the nation screaming at the TV as he escaped the firing line on many occasions, sandwich seller Rocky Andrews failing in the catering task, Lee McQueen’s pterodactyl impression and not forgetting Raef Bajyou’s ability to “speak to prince or pauper” have all had the nation cowering behind their CVs for the past five years

The Apprentice has spawned a number of columns and blogs in the national press and has been spoofed by comedians including French & Saunders, Harry Hill and Dead Ringers. In 2007, the BBC Two show Kombat Opera spoofed The Apprentice with Kombat Opera Presents…The Applicants. Last year renowned YouTube artist Cassette Boy created Cassette Boy vs The Apprentice which has attracted over 1.7 million hits to date on YouTube alone

2009’s stellar line up for Comic Relief Does The Apprentice included Jonathan Ross, Patsy Palmer, Carol Vorderman, Ruby Wax, and Gok Wan. After the boys lost the toy design task, Sunday Night Project funny man, Alan Carr, was the unlucky candidate on the receiving end of the dreaded words, “You’re Fired!”. In 2007, the first celebrity special of The Apprentice aired as part of the Comic Relief night on BBC One. Comic Relief does The Apprentice featured a wealth of high profile celebrities including the likes of Cheryl Cole, Ross Kemp and Piers Morgan as they battled out to raise money and avoid the ultimate dent in their egos – being fired by Lord Sugar. In 2008 another celebrity special aired as part of Sport Relief on BBC One; Sport Relief does The Apprentice.

 Lord Sugar

BB223456@THE APPRENTICE SER

After leaving school in Hackney aged 16, Sugar started selling car aerials and electric goods out of a van he bought for £50. In 1968, he founded Amstrad, and now, over 40 years later, he has an estimated worth of £730 million, and was ranked 85th in the 2010 Sunday Times Rich List.

 A former Chairman of Tottenham Hotspur FC, Sugar sold his Amstrad empire to Sky in July 2007. Sugar’s other companies include AMSCREEN, which offers digital screen media advertising networks, AMSAIR, which offers business and executive jets to a number of high profile clients around the world, AMSPROP, a property investment firm and VIGLEN, a manufacturer specialising in computers, networks and solutions.

In 2000, Sugar was knighted for his services to business and he holds two honorary Doctorates of Science degrees, awarded by City University and Brunel University respectively.

Having previously sat on the Business Council for Britain and fronted a campaign promoting the benefits of apprenticeships, in 2009 he was named as Enterprise Champion and appointed to the House of Lords as Baron Sugar of Clapton in the London Borough of Hackney.

Lord Sugar is a philanthropist who donates to a number of charities including Great Ormond Street Hospital and Jewish Care.

Nick Hewer

BB223294@THE APPRENTICE SER

Former PR impresario Nick Hewer started off in public relations in the mid 1960s. Heading up his own PR company until its sale in 1997, Nick built an impressive corporate client list which, over more than 30 years, included many British and international companies and organisations, including the Secretariat of His Highness the Aga Khan, based in Chantilly, France and the wife of the ruler of Dubai, the late H H Sheikh Maktoum.

Nick first came across Lord Sugar when his PR company was chosen to represent Amstrad in 1983. Soon taking care of his profile across all business and personal dealings, Nick became a trusted ally and firm friend to the tycoon, playing an integral part in the management structure at Amstrad.

Friends throughout both careers, Lord Sugar laid on a dinner at The Dorchester for Nick and 100 guests to celebrate his official retirement. Says Nick: “Alan is a very generous friend. The best thing about working for him was there was always something going on – he has a vibrancy about him.”

Nick’s career has taken him all over the world; in his retirement he still pursues his lifelong passion of world travel. Not long ago he drove a 20 year-old Renault 4L solo from London to Mongolia for charity and last summer took part in the Children in Need trek from Istanbul to Almaty in Kazakhstan. As a patron of Hope and Homes for Children, Nick helps promote this British charity.  He has worked for them in Romania, Rwanda and will visit Sierra Leone this summer. He has a home in France where he indulges his other passion, for old tractors.

Karren Brady

BB223526@THE APPRENTICE SER

Karren Brady began her career at LBC when she was 18 years old and swiftly moved onto Saatchi & Saatchi as junior Account Handler.  She joined Sports Newspapers Ltd in 1988 and became Director within a year.

Karren is now known as the first woman of football.  She was Managing Director of Birmingham City Football Club from 1993 to 2009 and during that time turned the Club’s fortunes around.  She took over Birmingham City FC when it was in administration, and in her first year at the helm, the Club recorded a financial trading profit.  In January 2010, Karren was appointed Vice Chairman of West Ham United FC.

Karren has attracted much media attention in her position, and was the subject of an hour long documentary ‘Inside Story’ – The Real Life Manageress’ shown on BBC Karren has written four books; a factual account of her first season at Birmingham City, ‘Brady plays the Blues’ two novels, ‘United’ and ‘Trophy Wives’ and her latest book ‘Playing to Win’ is about successful women in business. 

Karren is a columnist for The Sun newspaper; the UK’s biggest selling national daily newspaper.  She is a judge of the Cosmopolitan Women of Achievement Awards and the Sports Industry Awards.  She is on the business Board of Scope, and the Ambassador for Birmingham Women’s Aid.  She is a Board Director of Mothercare PLC, Channel 4 Television and Sport England.  She is an honoree Fellow of the Institute of Sales and Marketing. 

In March 2007 she was chosen as the Project Manager of the girls team on BBC One’s The Apprentice, for Comic Relief, where she lead her team to a resounding victory over the boys, raising over £750k for charity.

Now, following appearances as one of Lord Sugar’s interrogators, Karren has replaced Margaret Mountford as Lord Sugar’s right-hand woman.

Press Contact; Taylor Herring PR 0208 206 5151

Junior Apprentice: Meet The Candidates

Posted on May 10th, 2010 in Celebrity PR,Television PR,The Apprentice.

LONDON, Tuesday 11th May 2010: Multi-millionaire and self made businessman, Lord Sugar, left school at 16 with no money in his pocket and no qualifications. 40 years on and against the odds, he’s at the top of his game with a business empire worth millions. For decades a supporter of young people in business, Lord Sugar will give ten of the UK’s most ambitious and driven teenagers the opportunity of a lifetime: competing for the title of the first ever Junior Apprentice on BBC ONE.

alan sugar

At 9pm on Wednesday 12th May, the 10 young candidates will face an education like no other as they embark on a series of tough tasks which will push their skills to the limit. The potential Junior Apprentices will face the same cut-throat competition as the adult series – it’s survival of the fittest and the tasks are just as challenging as ever.

From all corners of the country, each of the aspiring tycoons has been selected for their entrepreneurial flair and burning passion for business – Lord Sugar has spotted something in all of them, but only one can succeed in becoming the Junior Apprentice. Aged between 16 and 17 years old, they believe that they have the capability, determination and raw business talent to take on the challenge and be the one to win access to a fund worth £25,000. The fund will go towards kick-starting his or her business career, and will be tailored to their individual career prospects and development.

Junior Apprentice

The tycoons of tomorrow – most of whom are still in education – include; a CEO of their own company, a sheep shearer, a market-stall holder, an A* student, Senior Prefect, a self-employed salesman who left school at 16 and an aspiring inventor. All of them think they have what it takes, but can they prove themselves when the pressure is on?

Lord Sugar will not accept any excuses – he started in business at the same age and expects his prospects to be able to do the same. With tasks including selling cheese, creating their own branded cupcakes for department store shoppers, and dealing in art, as well as travelling abroad to Holland for one of the most demanding foreign tasks to date, the candidates will quickly learn that Lord Sugar holds no punches when it comes to separating the wheat from the chaff, and only time will tell who has what it takes.

Failure is not an option and mistakes won’t be tolerated as Lord Sugar doesn’t waste any time in laying down the rules; “What I’m looking for is that killer instinct, that spark of genius, that nose for doing a good deal. I have a passion for helping young people to succeed, because ultimately it’s up to your generation to rescue and revitalise the country. This is a fantastic opportunity for one of you. I have set aside £25,000, now don’t think you’ll be getting your grubby hands on it if you win to buy yourself a second-hand Porsche, I’ll be making sure that the money is spent to enhance your future career or business start-up. I suppose you can look at me like the Head Teacher that you love to hate. I’ll be firm but fair and if you’re not up to scratch, you’ll be fired.”

Lord Sugar fronts The Junior Apprentice

Aided once again by no-nonsense adviser Nick Hewer, Lord Sugar will also be joined by top businesswoman and Vice Chairman of West Ham, Karren Brady. Karren knows first-hand the scrutiny the candidates will be under having taken part – and subsequently won – Comic Relief Does The Apprentice in 2007. Both Nick and Karren will be keeping a close eye on the proceedings and helping Lord Sugar to find Britain’s brightest young entrepreneur.

The candidates will live in a luxurious Georgian townhouse in Islington, London, for the duration of the show. For some, it’s their first time away from home, but for all it’s the chance to experience what life could be like as a high flyer. When the winner is crowned they will be given a once-in-a-lifetime opportunity to be mentored by Britain’s most famous boss.

Over 28,000 applied, but only 10 made the cut. Lord Sugar’s search for his first Junior Apprentice is about to begin.

THE GIRLS

emma walker

Emma Walker
Age: 16 Education: Studying for AS Levels in Maths, Business Studies, Economics, Politics & Biology Lives: Cheshire
Facts: Emma has a passion for achieving and believes that “if you make your own bed, you should lie in it”. Selling eggs and sweets to make money, she believes in never giving up and hard work is the key to achieving success.
She says: “No matter what life throws at me I’m going to work hard to achieve my goals.”

hannah cherry

Hannah Cherry
Age: 17
Education: Advanced Apprenticeship in IT Services & Development
Lives: Bedfordshire
Facts: Inventor Hannah admits to being competitive with an adaptable, flexible approach to work. Having achieved 100%in her Business AS Level, Hannah has gone on to achieve a multitude of qualifications as part of her IT Academy course.
She says: “I’m so driven and determined to be a success and I’m focused on what I want to achieve in the future.”

hibah ansary

Hibah Ansary
Age: 16
Education: Studying for AS Levels in Maths, Biology, Latin & Chemistry
Lives: Manchester
Facts: Hibah believes that entrepreneurialism is in her blood – she currently helps out in her father’s business, and plans to one day open her own cosmetic surgery clinic. An advanced violinist, and self-confessed “girly girl”, Hibah is “confident and articulate”, but doesn’t take life too seriously.
She says: “It’s survival of the fittest and only someone with my stamina and my determination will make it to the number one spot.”

kirsty cleaver

Kirsty Cleaver
Age: 17
Education: Higher Modern Studies, Higher Drama, Higher Business Management
Lives: Scotland
Facts: Kirsty is a self-confessed sports fanatic with an interest in “pretty much any sport”. Her first job was as a waitress in her parents’ restaurant where she served breakfast before school. Kirsty still works there now, and is involved in running the family business.
She says: “I believe you have to work hard to succeed. You have to be lucky to be good and good to be lucky.”

zoe plummer

Zoe Plummer
Age: 16
Education: Studying for AS Levels in English, French, German, Drama and Art
Lives: London
Facts: Zoe spends her free time selling vintage clothes from a market stall in London. She is an advanced open water scuba diver who isn’t afraid to speak her mind. Zoe hopes to one day combine her love of foreign languages and business by starting up a foreign law interpretation firm.
She says: “I’m quite a charismatic, vivacious person. You wouldn’t see me on the street in a grey pinstriped suit and just blend in to the crowd.”

MEET THE BOYS

adam eliaz

Adam Eliaz
Age: 17
Education: 8 GCSE’s
Lives: London
Facts: Adam left school at 16 determined to succeed in business. He has since gone on to run his own online company selling camping and fishing equipment. He admits that he can be argumentative, but he’s not afraid of hard work.
He says: “I am not shy and communicate with anyone and everyone.”

arjun rajyagor

Arjun Rajyagor
Age: 17
Education: A Levels in Physics, Maths and Systems & Control, AS Level Further Maths
Lives: Essex
Facts: Self-confessed maths fanatic Arjun loves computers – he built his own aged 12, and now runs a repair business from his bedroom.
He says: “Always look at the end goal and find a way to get there. Do what has to be done and never allow yourself to look back in regret.”

jordan de courcy

Jordan De Courcy
Age: 16
Education: Studying for the Leaving Certificate in Maths, Irish, English, French, Business, Economics and Geography
Lives: Co. Wicklow, Ireland
Facts: Jordan set up his first business when he was 12, and now runs a juice bar in Dublin. His hobbies include graphic design and website promotion, and he also loves to cook. He is continuously adding to his business portfolio and is currently working on a natural skincare range.
He says: “I see myself as a successful business man with many different business principles.”

rhys rosser

Rhys Rosser
Age: 17
Education: A Level History, AS Level Physics, studying for A Levels in English, Business and French
Lives: Wales
Facts: Public Speaking champion in his region, Rhys believes that the most important thing in business is to know what you are doing, and that the customer isn’t always right. His spare time is spent mainly working in his parent’s hotel.
He says: “I’m going to use this opportunity to show people that I’m not a business boy, I’m a businessman.”

tim ankers

Tim Ankers
Age: 17
Education: Studying for A Levels in Politics, History, Economics and General Studies
Lives: Lancashire
Facts: Tim believes that the most important thing in business is good common sense. Head Boy at his school, his first job was as a stable boy for his neighbours. Despite not coming from a farming background, Tim earns money from farm work and gardening when he’s not studying.
He says: “Be friendly to everyone, take nothing to heart and keep it simple.”

Press Contact: Taylor Herring PR +44 208 206 5151

Junior Apprentice: New BBC ONE Series Announced

Posted on May 3rd, 2010 in Television PR,The Apprentice.

LONDON, Monday, 3rd May 2010: Ten teenage contenders will compete for boardroom supremacy in Junior Apprentice when BBC ONE’s multi award-winning show hits our screens on Wednesday 12th May for a special 6 x 60 minute run.

Multi-millionaire and self made businessman, Lord Sugar left school at 16 with no money in his pocket and no qualifications but, against the odds, he battled his way to the top of his game.

Passionate about business and motivating young people to embrace their inner entrepreneur, Lord Sugar has decided to give 10 of the UK’s most ambitious and driven teenagers the opportunity of a lifetime to compete for the title of Junior Apprentice.

Junior Apprentice

The 10 candidates, aged 16-17 years old, all believe that they have the same potential, determination and raw business talent to take on the challenge and bid to win access to a fund worth up to the value of £25,000. The fund will go towards kick-starting his or her business career, and will be tailored to their individual career prospects and development. Each of the young candidates has been selected for their entrepreneurial flair, interest and passion for business – Lord Sugar has spotted potential in all of them, but only one can succeed in becoming the first Junior Apprentice.

For the first time, Nick Hewer will be joined by top businesswoman and Vice Chairman of West Ham, Karren Brady, to keep a close eye on the young candidates throughout the process. Karren knows the scrutiny the candidates will be under having taken part – and subsequently won – Comic Relief Does The Apprentice in 2007.

The aspiring tycoons will face the biggest business challenge of their lives to date as they embark on a series of tough tasks which will push their skills to the limit. Before they begin with their first task of selling cheese to passing trade and businesses, the candidates check out their luxurious new home, armed with the knowledge that they may not get to enjoy it for too long.

Starting with the five boys against the five girls, they all know that the pressure is on and only one thing counts – profit. At the end of their first day, one team will win and the other will end up facing Lord Sugar in the boardroom.

Who will be the first to hear the infamous words “You’re Fired”?

Who’s Hired? The Apprentice Final

Posted on May 28th, 2009 in Event PR,Television PR,The Apprentice.

the-apprentice

The Apprentice comes to a conclusion on Sunday 7th June at 9pm on BBC One. The finalists will battle it in the toughest task yet to win the coveted six figure salary with multi-millionaire, no-nonsense businessman, Sir Alan Sugar.

The fifth series of the job interview from hell has regularly pulled in the highest ratings yet, with the launch episode attracting over 8 million viewers. Sir Alan is aided once again by his advisers, Nick Hewer and Margaret Mountford, as he sorts the wheat from the chaff in a series of gruelling tasks and explosive boardroom scenes.

Viewers will be kept on the edge of their seats as they find out who will hear the sought after words: “You’re Hired!”.

For further information contact: [email protected]