Internet « Taylor Herring

Internet

Hershey’s is making the internet more tasty with an edible website!

Posted on April 6th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Influencer PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,snackfood PR,Stunt Of The Day.

What’s the worst thing about the internet I hear you say? Not being able to eat it? Well thanks to chocolate giants Hershey’s, NOW YOU CAN!

It’s not every day you can enter to win yourself a two ton chocolate sculpture of the Eiffel Tower or a giant chocolate poo emoji, but marketing wizards at Hershey’s Brazil, along with Brazilian advertising agency Akuellmix, created their first edible website. By filling their website with chocolate versions of real objects they managed to pique the interest of many a sweet toothed consumer.

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Visitors to the site were able to purchase their favourite Hershey’s bar from the store and enter the code on the wrapper to be in with a chance to win one of the choc-o-licious masterpieces.

Hershey’s also gifted social media personalities with their own chocolate masterpieces including, blogger Hugo Gloss who received a block of chocolate with his name branded onto it in the style of fashion brand Hugo Boss and Cid Cidoso who posted a video aptly titled “Cid talks whilst a fat guy eats chocolate”

This would definitely be worth the toothache!

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Freeze the Internet! School Kids Start Genius New Trend

Posted on November 8th, 2016 in stuff we liked,Stunt Of The Day,Viral Video PR.

Searching for some good old-fashioned innocent fun? Look no further than The Mannequin Challenge – the latest trend taking the internet by storm. Fear not however, no wastage of ice or water needed for this stunt, simply a room full of people willing and athletic enough to hold an elaborate pose for a while without falling over.

Started by the Edward H. White High School in Jacksonville, Florida, students can be seen balancing on tables, taking selfies and even holding strenuous cheerleading poses, whilst one person walks through and films the frozen participants.

Of course the temptation to out-do one another has ensured some impressive stunts from teams including Army West Point Gymnastics, with famous faces quickly following suit too. These include Rae Sremmurd who penned the chosen soundtrack “Black Beatles”, with others including Destiny’s Child, NBA and NFL players and even Hilary Clinton.

With internet trends like these typically lasting from a couple of weeks to a few months, only time will tell the creative lengths the internet will take this one to. My money is on a few Mannequin themed Christmas parties this year!

– @thesuzieday

BOATY MCBOATFACE: ACCIDENTAL PR

Posted on March 21st, 2016 in stuff we liked,Stunt Of The Day.

If you’re the Natural Environment Research Council it can often be difficult to make the headlines. While the organisation undoubtedly does incredible work understanding our ever changing environment, news about NERC (as it’s affectionately known) can’t keep up with the Kardashians or dislodge Ian Duncan Smith’s face from the papers.

Until now.

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The Natural Environment Research Council’s new vessel is nameless, so a meeting was held, opinions were shared and no agreement was met. At that point someone (might have) said this:

“Why don’t we ask the public to suggest name?”

A moment of PR genius was born.

Thousands of suggestions flooded the website, crashing it for a period of time over the weekend, but, when the dust settled, one name rose above all the others…

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There are some other funny names, obviously, but none compare to the genius, the simplicity, of this incredible work of art.

This name has thrust NERC into the national papers, crashed their website and got them tens of thousands of mentions on social media. This is PR that money can’t buy.

Can you understand this URL?

Posted on June 9th, 2015 in Stunt Of The Day.

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No? Neither can we! But 1,600 people managed to type it in to their browser and access the Norwegian Air web page, advertising a new direct flight from Copenhagen to Las Vegas.

It was a new effort by the airline to connect with the millennial generation in a modern, complex way. The picture was also posted on various partner influencers’ Instagram pages, including a football player and several models.

However, as most internet domains only allow certain characters in their URL’s and due to the fact that emojis are only available on phones, we’re not sure whether emoji URL’s are going to take-off just yet!

Image (c) Norwegian Air

Happiness Brussels Throws Shade (in a good way)

Posted on May 28th, 2015 in Stunt Of The Day.

No this isn’t a scene from a light-hearted remake of 2001: A Space Odyssey.

Happiness Brussels have teamed up with Peruvian League Against Cancer to raise awareness for skin cancer.

Their solution?  – A shadow Wi-Fi system.

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The system allows people on the beach to connect to the internet – but only if they are in the shade behind the giant blue rectangular block.

According to psfk.com, a directional antenna ensures that the Wi-Fi is only delivered to the shaded area. A sensor tracks the movement of the sun throughout the day, changing the rotation of the Wi-Fi antenna.

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When users log on to the network, the organisation provide the cancer association valuable analytics on how much time they’re spending in the shade.

Goodbye sunburn – hello cat videos.

Images / Video (c) Happiness Anywhere