Comedy PR « Taylor Herring

Comedy PR

Ur-ine for a Discount: Ikea offers money off for mums-to-be…. if they wee on their advert

Posted on January 10th, 2018 in brand PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Pregnant mothers could be getting a brand new Ikea crib for a rather low price after Ikea’s rather…unconventional promotion of their crib.

It’s not everyday that peeing on a magazine can save you some money but Ikea are asking pregnant mothers to do just that similar to a pregnancy test.

The new advert is running in the popular Swedish women’s lifestyle magazine Amelia and the novel and sort of gross way of bagging yourself a bargain has been developed by Mercene Labs.

Peeing on an advert to claim a prize may not be the most usual way of offering a discount on the crib but it certainly is an interesting one. Having to carry the wet magazine after revealing the prize reserved for pregnant mothers may not be a particularly appealing proposition but the discounted crib may provide incentive enough, having already gone through peeing on the innovative advert.

This has brought a whole new interactive element to the advertising campaign for Ikea by providing this urine activated coupon.

The unusual advert may split opinion with some people disgusted and others delighted at Ikea’s urine centric advertisement. But one things for sure, it will definitely get them talking!

Unfortunately for those who are a big fan of the advert it’s currently only an offer for mothers-to-be in Sweden. So for now we will just have to carry on buying full priced cribs and peeing in the toilet.


Comedy PR: Russell Brand DVD Launch at HMV

Posted on November 2nd, 2009 in Comedy PR,DVD PR.

LONDON, Monday 2nd November 2009: Russell Brand, launches his new DVD, ‘’Scandalous – Live at the O2′ with an exclusive signing session at HMV’s flagship Oxford Street store in London’s West End on Friday 13th November 2009.

Russell will be taking questions from the floor on broadcasting law, sexual health and other topics in which he is an expert. No time wasters please.

russell-brand-prAfter which Russell will remain in the store to meet fans and sign copies of the new DVD – officially released through 4DVD on Monday 9th November 2009.


‘Scandalous – Live at the O2′ will be his first live DVD in two years and features fresh material inspired by the Sachsgate scandal and brings Brand’s first hand account of the media storm that followed his actions with Jonathan Ross on the BBC Radio 2 show.

Due to limited time available please note that access to meet Russell will be strictly limited. Wristbands for entry to this event will be available from the store on the day of the event from 9.00 am on a first come first served basis, one per customer only, no reservations.

Argumental Returns For A Second Series

Posted on March 6th, 2009 in Comedy PR,Television PR.

033Argumental, the sharpest debate show on TV, hosted by John Sergeant, is back for a second series on Dave, the home of witty banter.

The top rating panel game will once again see resident team captains Marcus Brigstocke and Rufus Hound battle to get to the heart of arguments with more cutting witticisms and off-the-cuff comments.

Argumental premieres on Dave on 23 March for a 12 week run.

Team captains Marcus Brigstocke and Rufus Hound are available for interviews. For more information contact [email protected]

Pulling Returns for Comedy Special

Posted on March 6th, 2009 in Comedy PR.

pullingFollowing two critically acclaimed series, BBC Three’s hit BAFTA-nominated comedy Pulling returns for a one-off special episode in May (TBC).

A dark, intelligent, cutting edge comedy, Pulling is an acutely observed series that takes a long, hard look at sex, love and friendship – not to mention what you do when you don’t recognize the person you’ve woken up with.

Following the turbulent lives and loves of three friends who are bored but have high aspirations, Donna (Comedy Award-winning, Sharon Horgan – Free Agents, Annually Retentive, Angelo’s), man-devourer Karen (Tanya Franks – Eastenders, Family Affairs) and recreational stalker Louise (Rebekah Staton – No Heroics, Tess of the D’Urbervilles, Jane Eyre). Paul Kaye (Dennis Pennis, Strutter), will also return as Karen’s on/off boyfriend, Billy – who stumbles back in to her life by mistake and ends up making a huge impact.

For further information contact [email protected]

The Inbetweeners: New Series and New DVD

Posted on March 6th, 2009 in Comedy,Comedy PR,Television PR.

the-inbetweenersFollowing the huge success of the first series, the award-winning The Inbetweeners is returning to E4 in April and is back with more mishaps, embarrassing attempts to pull and the vital adult initiation – to lose their virginity and become men. The DVD of series 2 and the Box Set are both released on 11th May.

The series was voted the Best New British Television Comedy at the 2008 British Comedy Awards, and continues where the first series left off. Centered at Rudge Park comprehensive school, four dysfunctional friends are all desperately trying to work out how to fit in.

Over the six episodes, the lads attempt to assert their maturity in a clubbing trip to London. The French exchange student is a bit too much of a threat, and they endure the infamous sociology and geography field trip to Swanage in the hope of finding the legendary Swanage ‘MILF’. Work experience week sets up new challenges for Will and Neil and even the underage disco proves socially fatal for them. Facing new tests everyday they also have to deal with the day-to-day traumas of teenage life, families and exams.

For all enquiries please contact [email protected]

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