christmas « Taylor Herring

christmas

Ugly jumpers are BAAd, Diesel take on the Holiday woollen craze in hilarious new video!

Posted on November 15th, 2017 in brand PR,Comedy,Consumer PR,Fashion PR,PR Stunt,Stunt Of The Day.

It’s that time of the year again where the temperature is low, the days are short, and the hot drinks are plentiful. You know what that means? The ugly Christmas jumper is about to make its annual comeback. Everyone you know will “ironically” wear one at some point over this holiday season. Who knows where this odd fad came from, but Diesel is trying to fight back!

Diesel artistic director, Nicola Formichetti, Says No to Uncool Wool in this hilarious new campaign! The video features Formichetti playing the role of Macchiavelli, who hates the overused material so much, he refuses to let his employees wear it. The models in his latest photoshoot attempt to destroy the boring woollen jumpers – but something is missing…

Give a warm welcome to the world’s newest model: Sheep!

The enemy of Diesel’s holiday campaign is on their side? It turns out sheep are also tired of being dressed in wool, preferring to wear some of Diesels (arguably) more stylish jeans and leather jackets. Diesels new muse can be seen in Diesel shops around the world, each dressed in a different outfit – the good news is that they’re all available in human sizes as well!

While the video was fantastic, I know I probably will wear at least one ugly Christmas jumper at some point over the holidays. Ironically, of course.

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What’s in the box? Lego shake things up in their new adorable Holiday video

Posted on October 30th, 2017 in Kids PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Toy PR,Uncategorized.

With the festive season now just around the corner, everyone has a tactic to figure out what presents await them. You can try and feel what’s under the wrapping paper, or guess by weight and size, but everyone knows that the tried and tested method to figure out what’s inside that box is to simply shake it (and hope it’s nothing fragile). In their new Holiday campaign, LEGO shows that the iconic rattle of the small building blocks is enough to get any child’s imagination going!

In this short yet endearing video, LEGO presented children with an unassuming, gift wrapped present and asked them to guess what was inside. After shaking the box, each child’s eyes lit up with excitement as they recognised that specific LEGO sound and gleefully told the camera what they wanted to make once they opened it.

From flying boats to carrot villages, the kids certainly don’t seem to be short of ideas, truly showing the magic of the world renowned toy.

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Table football and televisions: not your average Christmas tree ornaments

Posted on December 23rd, 2016 in Attraction PR,Charity PR,Stunt Of The Day,Tourism PR.

Liberty Plaza is now hosting a contender for NYC’s most talked-about Christmas tree, which is usually the 9-foot specimen residing beside the Rockefeller Centre.

The ‘Krazy Kristmas Tree’ has been created by Krazy Glue, which has used only it’s own product to decorate their fir with an assortment of unconventional ornaments including a sled, dune buggy and table tennis table.

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The brand took on the challenge of decorating a tree in this way to prove that one drop of their product really can hold up to 2,000 lbs – over 900 kgs!

Whilst this is an impressive spectacle in itself, it has been announced that all of the current decorations will be donated to Big Brothers Big Sisters of New York City, a children’s charity.

Merry Christmas all!

– @katiemallion

‘Approaching Platform 2 is the 07:47 service to London WINTERLOO’: South West Trains spread Christmas cheer by changing names for the festive season

Posted on December 19th, 2016 in Consumer PR,creative publicity,PR Stunt,Publicity Stunts,Regional PR,Stunt Of The Day,Travel PR.

Commuters received a surprise this week as they arrived at their stations to find their journey destinations distinctly merrier, thanks to South West Trains.

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Journeyers found themselves en route to more festive destinations than usual, with London Winterloo (London Waterloo) , Eggnogham (Egham) and Raynesdeer Park (Raynes Park) receiving particular kudos from the public.

Other favourites include:

  • Raynesdeer Park (Raynes Park)
  • Twinkleham (Twickenham)
  • Sleighmouth (Weymouth)
  • Wo three Kings (Woking)
  • Yule West (Ewell West)
  • Tinselbury (Tisbury)
  • Bracknoel (Bracknell)
  • Deck the Vauxhall (Vauxhall)
  • Snowymeads (Sunnymeads)
  • Salisberries (Salisbury)
  • Snowhampton Central (Southampton Central)
  • Basingstockings (Basingstoke)
  • New Mald-wine (New Malden)
  • Three Kingston (Kingston)
  • Clapham Jingle Bells (Clapham Junction)

The company unveiled their name changes on Saturday, tweeting “A week today its Christmas Eve! This means one thing.. its time to unveil the #SWTChristmas station names!”

 A nice bit of festive cheer for this time of year, particularly given the recent train-related upheaval caused by the Southern strike – ’tis the season to be jolly indeed!

– @katiemallion

Move over delivery boy: Dominos are one step ahead with delivery REINDEER

Posted on November 28th, 2016 in App PR,brand PR,Food and Drink PR,Online PR,PR Stunt,Publicity Stunts,Regional PR,stuff we liked,Stunt Of The Day.

Renowned for their innovative, cutting-edge delivery methods, Domino’s Pizza Japan have once again attracted plenty of attention with their latest announcement – that customers will be receiving their pizza by reindeer this holiday season.

The fast-food company has said that they have been working with reindeer breeders in an attempt to train the animals, usually associated with Christmas, to deliver pizza. Additionally, reindeer will be equipped with and tracked using a real-time GPS tracker, so that customers will still be able to locate their pizza with pinpoint accuracy. This is all because of the colder-than-usual winter expected in Japan; supposedly, even if the roads are blocked with snow, the cold-resistant reindeer will ensure that customers still receive their order.

dominos-reindeer-2

dominos-reindeer

However, it hasn’t been all smooth sailing; in the video below, it seems that reindeer are harder to train than one may have first thought, and can be seen abandoning their pizza and struggling it keep it balanced on their back.

Fear not, animal lovers, for Domino’s is going to all the necessary lengths to ensure that the welfare of the reindeer are maintained.  This includes factoring in the maximum weight they can bear and the distance they are able to safely travel.

And if all else fails and Domino’s are unable to unleash their fleet of pizza-delivering reindeer on 1st December, there is a contingency plan in place: pizza by snowmobile.

– @katiemallion