charity pr « Taylor Herring

charity pr

You now can speak an endangered language…Elephant! Voice recognition technology used to raise awareness on World Elephant Day

Posted on August 11th, 2017 in Charity PR,Consumer PR,Environmental PR,Experiential Marketing,PR Stunt,Stunt Of The Day.

There have been times in every animal lover’s life when we’ve wished that we could bridge the gap in between the species and commune with our favourite four legged friends – well for elephant lovers your time has come!

‘Hello in Elephant’ is a charity project, intended to raise awareness for endangered elephants and drive donations for associated projects. WhiteGrey Australia has joined forces with the David Sheldrick Wildlife Trust and ElephantVoices to launch the website which translates messages into the Elephant Language.

The website cleverly uses voice recognition technology, as well as text and emoji, to translate messages into the Elephant Language, allowing human words and feelings to be translated into elephant calls.

The campaign is held in conjunction with World Elephant Day on 12th August. Statistics show there are currently 400,000 left and by 2025 it’s predicted only 190,000 will be left.

ElephantVoices a project of Dr Joyce Poole’s, is an extensive four decade study of elephants communication and behaviour – it demonstrates the deeper understanding we now have of the elephant’s language.

Dr Dame Daphne Seldrick of the David Sheldrick Wildlife Trust, which protects against ivory poaching as well as implementing orphan elephant rescue and rehabilitation programs stated, ‘Elephants are so like us, and they express many of the same behaviours and characteristics as humans do’.

‘The Elephant Language is endangered, so we’ve translated it to help save the species. Through this campaign’s celebration of this magnificent animal, we hope to raise greater awareness of the elephant’s plight and funding for our pioneering elephant rescue and conservation projects’.

So if you fancy learning another language of the pachyderm variety for a good cause, now’s your chance!

@Baby_Lills

Spongebob vs BP: Greenpeace chooses the iconic animated sponge to front their new campaign

Posted on July 6th, 2017 in brand PR,Charity PR,Consumer PR,Environmental PR,Kids PR,PR Stunt,Stunt Of The Day.

The citizens of Bikini Bottom were caught off guard by the shocking news – oil giants BP and Total are to start exploratory drilling in the heart of the Amazon Mouth Basin. With the Amazon Reef being their closest neighbour, many Bikini Bottom inhabitants are deeply concerned for the wellbeing of their friends and family who are staying in the affected area. Fear no more, dear Bikini Bottomers, there is a real hero among you! Spongebob SquarePants, the Krusty Krab fast food chain worker threw away his spatula and picked up a superhero cloak / Greenpeace t-shirt instead.

spongebob

Mr. SquarePants, who has since joined Greenpeace to fight the potential ecological catastrophe, made his stance on the situation quite clear by exclaiming ‘Not that, anything but that!’ and his colleague Mr. Patrick Star supported him with an uncontrollable sobbing.

Sara Ayech, Mr. SquarePants’ terrestrial Greenpeace colleague, commented: “Wasting money prospecting for soon-to-be-stranded assets is unfortunate, but trashing one of the very few unexplored wonders of nature to do so would be unforgivable.”

Mr. Squarepants’ campaign #SaveOurSponge intends to make people all across the Globe aware of the unique pristine ecosystem near the mouth of the Amazon River and hopes that his positive attitude and sense of humour will convince people to join the campaign. And he will be there to protect his homeland.

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The furry hero of the 2017 London Marathon unmasked: Mr Gorilla is still crawling his way to victory

Posted on April 26th, 2017 in Charity PR,Comedy,Consumer PR,creative publicity,Health and Fitness PR,PR Stunt,PR Stunts,Sport,Stunt Of The Day,Viral Video PR.

The London marathon is a hard enough feat as it stands as only those with peak fitness levels can handle the gruelling 26 mile stint around the capital. It goes without saying that with my diet currently made up of 70% takeaways and 40% chocolate I will not be competing any time soon and therefore I hold those who do manage to find the dedication and stamina to compete in very high esteem.  At yet some individuals, these paragons of goodness, go the extra mile (no pun intended) to push themselves further with the addition of peculiar and inherently cumbersome costumes all in the name of raising money for charity. Enter Mr Gorilla who is crawling his way into the nation’s hearts for a very worthy cause.

gorilla-man

Unmasked as Met Police officer Tom Harrison, aka Mr Gorilla apparently decided that running the marathon in a gorilla suit was not enough. No, in true gorilla fashion, this brave man decided that he was going to crawl across the entirety of the course and is at this very minute still making his way towards the finish line since starting his epic quest on Sunday morning.

Whilst still apparently in high spirits despite blistered and cut hands and knees the brave Mr Harrison quipped, “I’m going good, I’ve just been having a gorilla power nap. Just been napping on some bark chippings under an old tree, which is the perfect gorilla nesting habitat really”.

All of Mr Harrison’s efforts have been on behalf of The Gorilla Organization which is dedicated to conserving gorillas in Rwanda, Uganda and DR Congo, and Mr Harrison’s Just Giving page for his marathon effort has so far raised more than £1,500 for the charity.

Mr Gorilla hopes to complete his marathon on Friday a whole 5 days after starting. It is wonderful to see someone raising the profile of endangered gorillas in the mainstream media. And for once it is not about Harambe.

If you would like to support Mr Harrison in his efforts you can donate to his Just Giving page here. Go Gorilla man go!

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Would you want to drink this? One Water designs “dirty” water packaging to raise awareness for World Water Day 2017

Posted on March 23rd, 2017 in brand PR,Charity PR,Consumer PR,creative publicity,Stunt Of The Day.

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From my own experience it seems as if the only times that water is discussed is to either complain about its price (the classic: “£4 for a bottle of water!”) or whilst travelling to point out how the water tastes slightly yet strangely different.

It is safe to say that most of us in our affluent and bountiful lifestyles, full of new technology and the latest health fads, take clean water for granted. In fact as I write this I am sipping on a glass of chilled, filtered water without thinking twice about it. For us it is one of the most basic human rights and as simple as turning on a tap.

However as we all know in the back of our minds, far away from our direct view and the bustle of first world cities with their multitudes of Starbucks and Costa coffees, there are thousands upon thousands of people without access to clean water. It is estimated that even in 2017 1.8 billion people in the world are putting themselves at risk and contracting a myriad of horrific diseases such as cholera and typhoid due to their drinking systems being contaminated.

To thrust this incredibly important issue back into the limelight and the public’s fore thoughts just in time for World Water Day, One Water have designed a new sleeve for their bottles that makes it appear as if the liquid inside is dirty so that we too can experience, even if just in sight, drinking brown and murky water which for so many is their only way of life.

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Duncan Goose, founder of One Water, said: “It seems counter-intuitive to be trying to sell a bottle of water that looks dirty, but we think it’s a useful moment of reflection in our busy days and an opportunity to support a business that pours its profits into clean water for everyone rather than into the bank accounts of corporations.”

By summer of 2017 One Water have predicted that they will have raised £15million for water projects and hope that by 2020 that figure will have risen to £20million.

Mr Goose added: “If only a small proportion of the profits from the sale of every bottle of water went to clean water projects, we could have a huge impact on water issues worldwide. By drinking One Water you’re effectively saying to someone without access to clean water, ‘Have a clean drink on me.’”

The new alternative packaging is currently in their trial phase with hopes that it should reach shelves near us soon.

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Experience Glastonbury 2015 on the toilet

Posted on June 19th, 2015 in Stunt Of The Day.

Going to the loo at festivals is always a somewhat interesting experience, but WaterAid have taken this one step further.

They’ve created the ‘loo with a view’, allowing users to watch the acts on the Pyramid Stage whilst taking care of business…multi-tasking at its finest!

Crowds enjoy the last day of Glastonbury Festival in Pilton

Fortunately for the users of the toilet, the cubicle is made from a two-way mirror, so no one will be able to see in.

However the ‘loo with a view’ is being created to raise awareness for the 2.5 billion people worldwide without the luxury of a safe, private toilet. Check out WaterAid’s Make It Happen campaign here

Although, as probably one of the only mirrors at the festival, there may be a lot of visitors checking themselves out…

…stage fright may not just be limited to the musicians this year!

Image (c) Corbis News