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Channel 4

Watch Paint Dry With Ronseal

Posted on May 4th, 2016 in Reality TV PR,Stunt Of The Day,Television Industry PR,Television PR.

Ronseal have never been one to shy away from re-appropriating an old saying; ‘It does exactly what it says on the tin’ being a staple of theirs for many years. The no nonsense approach has done them well; not glamorising DIY cracks a few smiles and probably brings in a few more punters.

Well that approach has continued, with Ronseal this time taking on prime time advertising and, in their own words, “the ultimate TV critics.”

Shown in the Gogglebox advert break this slow paced, oddly therapeutic, advert is brave, bold and risky – the perfect fit, say Ronseal, for Channel 4 who were extremely supportive in the production of the advert.

Millions of eyes on the advert over Bank Holiday, great pickup on social media means that this hilarious video has done very well.


Trever McDonald looks back at a lifetime of events

Posted on June 11th, 2015 in Stunt Of The Day.

Highlighting the importance of good eyesight, Vision Express’ new advert features no embarrassing mishaps, or mistakenly sheared dogs.

In fact, their new TV spot which Monday night on Channel 4 features Britain’s most famous news anchor, Sir Trevor McDonald OBE.

The newsreader recalls a lifetime of events seen through his eyes over an illustrious 48 year career – “We are defined by what we see.”


A poignant advert that highlights Vision Express’ campaign ‘Vision Taken Seriously’.

The ad from Dare was shot by Ed Perkins and produced by Oscar-winning documentarian Simon Chinn (Man on Wire and Searching for Sugar Man).

And we bet that poor Collie breathed a sigh of relief!


Channel 4 sells robotic servants

Posted on May 19th, 2015 in Stunt Of The Day.

An innovative new marketing campaign saw a pop up shop appear on Regent Street claiming to sell robotic servants or ‘synths’.


But many who saw it over the weekend thought it was real and were so “freaked out” they had to Google it to double check.


Reinforced by a disconcerting TV ad, the campaign went berserk on Twitter.




As well as a fake website for the brand, the pop up shop saw two interactive screens installed that showcased the ‘Synth’ models which use Microsoft Kinect technology to track and interact with their audience.

EMBARGOED TO 0001 MONDAY MAY 11EDITORIAL USE ONLYA young boy engages with interactive screens at Persona Synthetics on London’s Regent Street; a store for the fictional company that manufactures a brand of highly developed robotic servants known as Synths. PRESS ASSOCIATION Photo. Picture date: Sunday May 10, 2015. The Persona Synthetics storefront is part of a campaign to launch Channel 4's upcoming television drama Humans set in a parallel present where the latest must-have gadget for any busy family is a Synth. Photo credit should read: David Parry/PA Wire

“The technology can sense up to six people at a time, tracking even the smallest details of their facial expressions.”

So far so creepy.

Today it was revealed that that launch of the Persona Synthetics store and brand were part of a marketing campaign to promote upcoming ambitious drama Humans set to air on Channel 4 this summer.

James Walker, Channel 4’s head of marketing, said: “The world of Humans is perhaps closer than we think. This campaign seeks to engage viewers in a mischievous way with the questions the series raises about artificial intelligence; How will AI affect our relationship with technology and each other? Would you buy a Synth to be a part of your family?”


Images / Video (c) Channel 4

E4 trades viewers for voters

Posted on April 28th, 2015 in Stunt Of The Day.

Channel 4 has announced that they will shut down E4 on the day of the general election (May 7th) in an unprecedented move to encourage youngsters to trade viewing for voting.

Less than half of under-25s voted at the last election and as the number one digital channel for 16 to 34-year-old viewers, E4 is leveraging its position to help relieve people of their voter apathy.

For 12 hours from 7am (when the polls open), viewers tuning in will be greeted by “Darren”, the man responsible for keeping E4 on air in the behind-the-scenes control room.


The initiative will be accompanied by a pre-election marketing campaign that says:

“How many times have you missed life-changing events because you wanted to watch your favourite show?

May 7 is Election Day and Darren is going to turn E4 off so you might as well go and vote.  You won’t forget will you Darren?”

What this means in real terms of course is that people hoping to see the originally scheduled hit US comedies The Big Bang Theory and How I Met Your Mother will be disappointed.

However, in time, and when reflecting on how voting decides who will run the country and by extension influences all of human history, we are sure they’ll understand…  Besides, normal programming resumes at 7pm – just in time for Hollyoaks!

Image / Video © The Independent / E4

Posted on February 10th, 2012 in Stunt Of The Day.

To launch the arrival of the new series of Big Fat Gypsy Weddings on Channel 4, today a young ‘bride’ parades through the streets of London in true gypsy fashion.

Via: Heatworld – more pics over at Channel 4 Press

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