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Taylor Herring gives a Greggs a gourmet makeover as ‘Gregory and Gregory’

Posted on May 30th, 2018 in Food and Drink PR,Taylor Herring News.

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MEDIA ALERT!

Food-on-the-go retailer Greggs surprised unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival at the weekend.

The high street brand went undercover to showcase its new summer lunch offering to foodies but with a twist.

The menu includes a feta and beetroot dip salad with a roast vegetable grain, an oriental chicken sticky rice salad and their first ever vegan addition – a Mexican bean wrap.

The campaign was devised and executed by PR and creative agency Taylor Herring alongside the Greggs team.

A covert video released today on YouTube shows food fans praising tapas-style dishes served from a hip deli called ‘Gregory and Gregory.’

The film, produced by St Marks Studios, captures their stunned reactions as told they’re actually eating from Greggs.

The brand installed the pop-up ‘undercover Greggs’ at Foodies Festival – a three-day event attended amongst some of the biggest names in the business including Michelin-starred chefs from the UK’s top gourmet restaurants and TV chefs.

Greggs wanted to trial its new menu on some of Britain’s most discerning palates so they booked a pitch amongst the street food and artisan producers in the market area of the festival site that would convincingly blend in with the upmarket array of stalls.

The food which was freshly prepared by Greggs included salads, pasta, rice dishes and vegan wraps.

When told he was in fact eating Greggs, one surprised festival-goer said: “You wouldn’t normally find me in a Greggs but I think what they’ve done with these new salads is brilliant. I’ll certainly be popping in there for lunch in future.”

Another customer said: “Greggs – you think of pasties, don’t you, and sausage rolls. I genuinely found this range of salads and wraps surprisingly good!”

Malcolm Copland, commercial director at Greggs said: “London is a global gourmet destination from its street food scene to the incredible array of critically acclaimed restaurants – so where better to try out our new lunchtime range. The reaction to the new menu has been fantastic and we’re now rolling it out across the UK.”

James Herring, Managing Partner at Taylor Herring said “Weeks of planning went into the stunt. As well as stall design, menu branding and overnight installation it required seamless collaboration with Greggs’ food service team. Even the delivery vans needed to be re-branded specially for the event, so we didn’t give the game away. It’s definitely one of the most ambitious projects we’ve delivered for the brand so far.”

Celebrities who attended the festival included Saturday Kitchen host Matt Tebutt, Michelin Starred Chefs Atul Kochhar, Josh Eggleton, Stephen Crane, Robert Potter and Brad Carter as well as top TV chef Glynn Purnell, MasterChef Winner 2017 Saliha Mahmood-Ahmed & healthy eating sensation Bettina Campolucci-Bordi.

The annual event held in Syon Park is the UK’s biggest food festival.

Taylor Herring have delivered a number of high profile campaigns for Greggs in the past 12 months including a Valentine’s Day promotion and a Greggs diet and documentary film.

Samsung set for #TVblackout this weekend

Posted on May 25th, 2018 in Consumer Electronics PR,Taylor Herring News.

Millions of TV sets across the UK will appear to turn themselves off this weekend as part of a world-first marketing campaign for electronics giant Samsung which aims to showcase the evolution of television and its role within our homes.

The disruptive campaign which has been created and produced by PR and creative agency Taylor Herring launches on Friday 25th May with a 20-second advert which has been designed to trick viewers into thinking their devices have been turned off leaving nothing but a blank screen.

The multi-channel, multi-network takeover will witness televisions appearing to be ‘switched off’ during the ad breaks of some of Britain’s most popular shows including Coronation Street (ITV), The Simpsons (Sky) and First Dates (C4).

Screens will buzz with static and interference before going blank and entirely silent, leaving viewers staring into the void – or searching for their remote controls – for five long seconds. The darkness ends with text emerging, which reads: “This is your TV screen … most of the time; a void full of nothing.” It then explains the virtues of Samsung QLED technology which has an ‘ambient’ mode meaning viewers need never see a blank screen again.

The campaign which will roll out in the UK over 10 days starting on Friday will initially feature 221 TV spots across 18 channels reaching an estimated 49 Million viewers.

The commercials mark the first time UK screens have gone entirely ‘blank’ during an ad break and signposts a revolution in TV design from Samsung that enables TV sets to either blend in with the décor of the home, or display imagery when not in use, effectively banishing ugly black screens which dominate our living rooms to the annals of history.

Viewers will be teased into the audacious campaign across the weekend; starting on Friday evening and building up to a 30 second commercial the following day where Samsung will raise the stakes further by ‘going blank’ for an extended eight seconds of a 30 second spot.

The second ad will air at key times on Saturday evening and is set to disrupt the Champions League final commercial break where the audience will be told it is “time to adjust your set”.

Robert King, Vice President – Consumer Electronics, Samsung Electronics UK & Ireland, said: “The large black rectangles which have come to dominate our homes over the past 50 years will soon be a thing of the past as televisions adapt to complement and reflect our modern living environment. Our QLED ambient technology marks the end of an era and we are about to witness a seismic change in the way we watch, install and enjoy television.”

 Rebecca Hirst, Marketing Director, Samsung Electronics UK & Ireland commented: “This unique and disruptive marketing campaign has been designed to underscore our messaging in the most dramatic way possible, switching sets off to remind the public that their TV is simply a boring black screen for 90% of the time”.

The #TVblackout campaign is supported with a range of multi-channel content including teaser digital ads, disruptive cinema spots and a full screen take-over at Piccadilly Circus in central London.

The campaign is set to disrupt cinema screenings throughout the UK from Friday when the famous Pearl and Dean theme tune will be interrupted during screenings of ‘Solo’ as screens appear to switch off.

London based tactical executions will include groups of ‘TV people’ with blank screens for faces picketing high streets and electronic shops with ‘This is the End’ – style billboards to promote the #TVblackout hashtag.

The launch follows research by Samsung which found that the majority of British adults (60%) believe that large black TV screens can overly dominate a room or stand out too much. Of the same group studied, a similar number (61%) agreed that modern tastes in interior design are less ‘showy’ than previous decades suggesting we care more about concealing technology within the design of a room than in previous years.

http://www.samsung.com/uk/tvs/qled-tv/highlights/

easyJet crown the best Harry and Meghan ‘lookalikes’ in Europe

Posted on May 15th, 2018 in Taylor Herring News,Taylor Herring PR.

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Rhys Whittock from the United Kingdom and Inmaculada Santisteban Serrano from Spain, were crowned winners of an international lookalike contest to find Europe’s best Royal couple doppelgangers.

The pair, a striking resemblance of the Royal lovebirds, had to impress judges with their regal wave, romantic wedding proposal and bridal bouquet throw.

The duo was amongst competing couples, from all over Europe, to take part and flew into London for the final round of judging. The contest, organised by Europe’s leading airline easyJet, saw over 3,000 people enter the competition with the winning pair receiving a year’s worth of free flights.

United Kingdom’s other finalist Danni Burnett, took home second place in the contest alongside Carlos Lamothe Blazquez from Spain.

The judging panel was led by Duncan Larcombe, former Royal Editor of The Sunand author of Prince Harry: Inside the Story, Susan Scott of Susan Scott’s Lookalikes and Prince William lookalike Simon Watkinson. The judges rigorously adjudicated the finalists on their resemblance, proposal speeches and regal demeanour.

The contest also received some quirky entrants including a ginger kitten, a pygmy goat and a dog.

Property developer Rhys Whittock, 34, from the United Kingdom, said: “My family and friends have often said I looked like the young Prince, but I certainly didn’t think I’d be crowned the winner.”

His winning partner was equally pleased, teacher Inmaculada Santisteban Serrano, 34, from Spain, said: “To be compared to the bride-to-be is a real honour and I’m flattered that I have been voted as the best double for one of the most famous women in the world.”

Head judge, Duncan Larcombe, who crowned the winning pair said: “I was bowled over by the calibre of the finalists and think that they all possessed traits associated to the famous Royal duo. It takes certain qualities to be recognised as the pair, and our winning couple embodied the bride and grooms’ characteristics flawlessly”

Tina Milton, Director of Cabin Crew at easyJet said: “Europe really brought the Royal X-Factor to the competition with thousands of hopefuls vying to be crowned as the best Royal couple lookalikes.

Whilst competition was tough, Rhys and Inmaculada stood out from the rest with their remarkable regal resemblance.

Our very own easyJet Royal got the chance to experience the traditional Royal procession route whilst on a horse carriage accompanied by their own footmen and champagne.”

All finalists were flown to London to take part in the final stage of the competition and were all awarded the ‘Royal easyJet experience’, which included return flights, accommodation, food and transportation during their stay, a Buckingham Palace tour and Madame Tussauds tickets, giving them the doppelgangers the opportunity to meet the soon-to-be Royal newlyweds. ­­

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