Taylor Herring


Jedi Mania Hits the UK ahead of new Star Wars release

Posted on December 12th, 2017 in Film PR,Viral Video PR.

Photos for editorial use: https://www.flickr.com/gp/taylorherringpr/d7Swu

Download video here: https://vimeo.com/246774701

LONDON, 12 December 2018: Two martial arts experts surprised and delighted Londoners with a spectacular lightsaber duel as ‘Jedi fever’ hit the UK ahead of the highly anticipated release of Star Wars: The Last Jedi on Thursday.

Shania West, a trained stunt fighter, and Anton Simpson-Tidy, a world champion martial arts athlete, were given Lightsabers to train with for a week before staging the duel on London’s Southbank to mark the nationwide film release of Star Wars: The Last Jedi, on December 14th.

 Teenagers at a London skateboard park were treated to an unexpected and jaw-dropping performance of martial arts skills, tricks, flips and swordsmanship.

 From day one of our shoot here in the UK the feeling of excitement and love for Star Wars has been palpable; and if you grew up loving Star Wars, you grew up loving lightsabers” commented Writer & Director of Star Wars: The Last Jedi, Rian Johnson “The cast trained for months to perfect their lightsaber skills, so it’s really impressive to see what these two Jedi-in-training have put together in just a few days.”

Disney commissioned Star Wars fan and photographer Matt Scutt to create a series of stunning light trail pictures using the famous Jedi weapon.

The Instagram sensation, who has over 307,000 followers, and is famous for his long exposure photographs toured the UK this week to produce the remarkable set of images with Star Wars fans wielding a variety of different coloured ‘sabers. 

Passerby in London, Birmingham, Manchester and Liverpool witnessed the photoshoots, with Matt teaming up with Star Wars fans in each city to create images, which took over four hours each to complete.

Photographer Matt Scutt said: “I’ve been a fan of Star Wars since I was kid – so to be given the chance to capture lightsabers in action was a dream project”.

In Star Wars: The Last Jedi, the Skywalker saga continues as the heroes of the UK’s biggest film of all time, The Force Awakens, join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past.

 Star Wars: The Last Jedi is written and directed by Rian Johnson and produced by Kathleen Kennedy and Ram Bergman. J.J. Abrams, Tom Karnowski and Jason McGatlin are the executive producers.

 Star Wars: The Last Jedi is released in UK cinemas on Thursday 14th December.


World Premiere: ‘Washing Machine The Movie’

Posted on November 28th, 2017 in Taylor Herring News,Taylor Herring PR,Technology PR.

One of Britain’s most innovative and celebrated composers has created a unique original score to accompany a 66-minute family wash cycle.

Michael Nyman whose haunting work has accompanied dozens of hits and arthouse movies, including Oscar-winner The Piano has composed the soundtrack to accompany a new feature film which turns the everyday drudge of the washing machine cycle into art.

The poetic monotony of the spinning drum and sloshing water are the sole focus of ‘Washing Machine’ – a movie which will receive its world premiere at Leicester Square in London’s West End in early December.

The film chronicles the full cycle, moment by moment, of Samsung’s QuickDrive™ washing machine, in this big screen addition to the canon of slow cinema treats.

The production team captured the action with a single long shot trained on the machine to bring the full glory of the wash, rinse and spin to the screen.  Samsung believes that cinema audiences, who have in recent years become accustomed to unusual experiences such as live relays of theatre, rock concerts and opera, or simulcasts of TV premieres, will be able to break new ground with the release.         

Ivor Novello-winner Nyman, who recorded part of his soundtrack live in London surrounded by monitors featuring the wash cycle, commented: “By coincidence, this new work comes exactly 300 years after the 1717 premiere of another celebrated composition inspired by the flow of water – German-British composer George Frideric Handel’s Water Music so in some ways we have come full circle with ‘Washing Machine – The Movie’.”

The movie builds upon the ground-breaking 3 min 20 sec advert featuring a QuickDrive™ wash cycle which was broadcast during a single-shot complete ad break takeover on Gogglebox on C4 on the 24th of November.

It follows research commissioned by Samsung showing that huge numbers of people are already fascinated by the mesmeric power of watching the wash spinning, with hundreds of thousands of hours clocked up on YouTube.  Indeed, footage of full-length washing machine cycles has achieved more than THREE MILLION views.

The piano-led 66 minute soundtrack features one of Nyman’s signature minimalist compositions, driven by an explorative melody which takes the audience on a passage through the various stages of the wash cycle. The repetitive motion of the spinning drum is melodically represented through Nyman’s masterful playing, with thematic ideas developing as the wash progresses.

Nyman said: “The idea of this intrigued me when I was approached, putting a score to something so visually repetitive and prosaic. As a film composer you are frequently taking a cue from the drama on screen or interpreting it sonically, but here the challenge was to offset the mundanity and also enhance the hypnotic appeal.

“I have written a lot of music to manufacturing processes, but this is the most elaborate mechanical, mechanistic film I’ve been involved with. I’m interested in the mechanical process, the way that I create musical cycles which are based on repetition and variation and the correlation between that music and what happens in a washing machine process. I really want the music to be heard and I want the music to be loud, so I think with this project its man over machine.”

Samsung’s research which inspired the film revealed that on average, British adults will spend an average of 1,481 hours watching the washing go round and round – which adds up to the equivalent of 61 days across a lifetime.  For those who love to get lost in the hypnotic thrill of the washing machine but don’t want to waste too much of their lives, the Samsung QuickDrive is perfect because it cuts laundry time in half2, without compromising wash performance.

Mark Seaman, Head of Domestic Appliances, Samsung UK & Ireland, said: “Our film features a virtuoso performance from both man and machine. The Samsung QuickDrive gives a washing performance unlike any other so it was only fitting to turn it into an artwork in its own right. What better way to showcase the fastest washing machine we have ever made than to feature it in one of the slowest movies ever created, complete with a soundtrack from one of Britain’s most celebrated composers.”

Washing Machine – The Movie will receive a world premiere at Leicester Square’s Cineworld Theatre on the 5th December 2017. 

The film will be available to watch free of charge via YouTube from the 6th December

Taylor Herring create first TV Ad for Samsung

Posted on November 22nd, 2017 in Taylor Herring News,Taylor Herring PR.


Samsung and Channel 4 make TV history with longest ‘single shot’ ad – an uninterrupted shot of laundry wash cycle to be seen by millions

  • Longest EVER single shot ad screened on UK television1– with a takeover of an entire prime time ad break
  • ‘Slow TV’ style commercial nods to 1950’s interlude series and features nothing but unbroken footage of washing machine cycle from a single locked off camera
  • Creative inspired by new research which reveals adult Brits will spend 61 days across a lifetime ‘watching the washing’
  • Ad created to launch the Samsung’s QuickDrive™, a washing machine which cuts laundry time by HALF2 – without compromising performance
  • The ad which emphasises #LifesTooShort will be screened during Channel 4 hit Gogglebox on Friday 24th November

London, UK – Monday 20th November, 2017: TV history is to be made with the screening of a head-spinning new Samsung ad which will be the longest single shot commercial ever screened in the UK – featuring nothing but a washing machine cycle.

At three minutes and 20 seconds long, and preceded by a bespoke Channel 4 branded introduction, the advert will fill an entire ad break when it is aired during Friday night smash hit show Gogglebox on November 24.

The film, developed and directed by creative agency Taylor Herring and produced by PackHorse Productions promises to be one of the most hypnotic ads ever screened featuring a 200 second long cross section of a family wash immersed in suds as it spins through a cycle.

The ad, which marks the launch of Samsung’s new QuickDrive™ washing machine, taps into the popularity of “slow TV” which has captured a cult audience who revel in the quirky joys of watching the world pass by in real-time on their screens, basking in the full, unedited glory.

The creative – ‘QuickDrive™ Interlude’ was inspired by the golden days of the celebrated TV “interlude” series of the 1950s, which most famously featured a rotating potter’s wheel to cover for gaps in programmes or when there was some sort of technical problem. Other films, which were beloved by a generation, included a ploughman driving his horses across a field and a kitten with a ball of string.

The Samsung commercial directly references the inspiration via on screen text and 30 seconds of sepia tinged footage before fading to full colour

QuickDrive™ Interlude will launch with the hashtag #LifesTooShort to emphasise the valuable time wasted as we wait for long washing cycles to end. Newly commissioned research from Samsung reveals that the average British adult will spend 1,481 hours watching the washing spin, which adds up to 61 days across a lifetime. In that time they could learn an instrument such as piano or trumpet to Grade 5 or become fluent in a new language.

Using the latest technology, Samsung QuickDrive™ cuts laundry time by half2 without compromising on performance. It adds a new dimension to washing by not only moving clothes up and down with the churning motion of the drum, but a plate at the rear also adds a back and forth movement to wash more effectively. QuickDrive™ also includes the innovative AddWash™ feature, enabling additional items of clothing to be added during the cycle3.

Viewers of a certain age will recognise the accompanying music as the theme tune to “the gallery” on BBC1’s 70s children’s show Vision On, which featured the late TV artist Tony Hart. The track Left Bank Two, recorded by The Noveltones, was later revived for another kids’ show SMart in the Noughties and it has become something of a turn-to tongue-in-cheek soundbed to soundtrack a humdrum scene on TV.

Mark Seaman, Head of Domestic Appliances, Samsung UK & Ireland, said: “QuickDrive™ is the fastest and smartest Samsung washing machine ever made and this commercial shines a spotlight on the ‘performance’ of the machine itself to create a mesmerising spectacle where art meets technology. The advert also teases the next stage of our campaign which will see QuickDrive™’s performance taken to even bigger screens.”

Pete Clark, Agency Principal from Channel 4 Sales said: “We’re really excited to be making TV history with Samsung and building on 4 Sales’ strong track record in ad break innovation. Dedicating an entire ad break to showcasing nothing but the new QuickDrive™ in action will deliver good clean entertainment for Channel 4 viewers.”

Samsung is supporting the advert with a full PR campaign including a unique tie up with the show. GoggleBox personalities will elevate the online conversation around the advert with tweets during the commercial, seeding the content to their followers.

Gogglebox currently attracts an average overnight audience of 2.8 million viewers per episode and a 14.4% share of the viewing audience on Fridays from 9-10pm.

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