Taylor Herring


Yippee Ki-Yule! Sky Cinema team up with Cassetteboy to prove Die Hard is a Christmas Film

Posted on December 12th, 2018 in Taylor Herring News.

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NEWS! YouTube sensation Cassetteboy is settling the age-old festive debate as to whether cult action classic Die Hard is a Christmas film or not.

On Die Hard’s 30th anniversary, the cut ‘n’ paste remix artists have re-edited the 1988 film into a ‘12 Days of Christmas’ jingle, proving the film is a festive flick, with the evidence all found in the script.

The project was specially commissioned by Sky Cinema to celebrate Die Hard landing exclusively on the service from December 1st.

As part of the campaign to confirm the film’s Christmas roots, Sky Cinema also created a poll online offering people across the world the opportunity to vote, to help settle the biggest debate of the year – www.isdiehardachristmasfilm.com

The campaign was delivered by creative PR agency Taylor Herring.

The new video by Cassetteboy opens on main character Jon McClane checking into the Nakatomi Plaza, only to frustratingly be asked by the computer whether Die Hard is a Christmas movie.

The piece then kicks off into the ’12 Days of Christmas as told by Die Hard’, showcasing the scenes throughout the film that prove its festive heritage.

The movie’s writer Steven E. de Souza confirmed on Twitter to a journalist in 2017, that the film was in fact a traditional festive film whilst lead actor Bruce Willis strongly declared this year that it’s not a Christmas movie and is merely set on Christmas Eve.

In two separate articles, Empire magazine and Forbes magazine both voted Die Hard as the greatest Christmas movie ever, beating the likes of It’s a Wonderful Life, Home Alone, The Muppet Christmas Carol, The Nightmare Before Christmas and Trading Places.

Ian Lewis, Director of Sky Cinema said: “I don’t know why we even debate this every year. Die Hard is the biggest Christmas movie of all time. The proof is all in the script”


Iceland launch world’s first in-store ice rink

Posted on December 10th, 2018 in Taylor Herring News.


To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice.

A world first, supermarket aisles in their London Stratford branch were transformed to ice.

A team of 12 ice rink experts worked through the night, refitting the entire store with 250 square meters of synthetic ice to complete the spectacular transformation.

Having been named the UK’s top supermarket for customer satisfaction numerous times, the brand-new experience aimed to bring some fun to what is often seen as just another festive chore – the Christmas food shop.

The rink was installed in response to new research, commissioned by Iceland, which found that four in five parents (83%) wish they had more time to enjoy the run up to the big day.

A locker room area was installed where shoppers were invited to swap their footwear for skates, meaning they could glide through the aisles as they picked up their essentials ready for Christmas.

With nine in 10 children (89%) finding the Christmas food shop boring, Iceland added some extra fun to the experience with penguin aids to help them skate along between the freezers and shelves.

The instore skating trial passed the test of two professional skaters who took to the ice delighting shoppers with a performance.

Neil Hayes, Marketing Director at Iceland says: ‘At Iceland we know Christmas is and exciting time, however it can be a struggle for lots of families as there’s so much to do. We wanted to add some magic to Christmas food shopping and the in store skating experience has certainly done that’.

Iceland’s Christmas 2018 range includes more than 100 food lines including:
· Luxury Jumbo Coated Wild Red Shrimp Selection
· Luxury Mince Pies
· Luxury Black Forest Layered Pavlova
· Perfect Turkey Crown
· Glazed Gammon
· Salted caramel Christmas tree cheesecake
· Winter berry Christmas tree cheesecake
· Mince pie ice cream cones

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Greggs launch free gift wrapping service and Christmas gift range

Posted on December 4th, 2018 in Taylor Herring News.

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This December, Greggs is launching a free gift wrapping service to relieve some of the stress from weary shoppers and to ensure the festive period is a joyful one.

The exclusive gift wrapping service launches in five Greggs shops nationwide from 11th – 13th December (4pm – 8pm).

Greggs’ elves will be on hand to wrap presents for free in bespoke Greggs wrapping paper with a Festive Bake design, while customers can put their feet up with a complimentary glass of mulled wine.

A limited edition range of Greggs stocking fillers will also be available in these shops including the first ever Greggs Christmas jumper, doughnut socks, sausage roll inspired umbrella, phone case, reusable cup, Christmas cards, a high roller gift card and a set of pin badges in the image of the nation’s favourite Greggs menu items.

The festive service is being launched in light of new research that reveals over two thirds of the nation (69%) admit they find the build up to Christmas stressful, with shopping for presents, wrapping gifts and washing up after Christmas dinner named as the chores dreaded the most.

Nearly half (48%) said that wrapping gifts is one of the festive jobs they’d most like to pay someone else to do, admitting they would happily stump up £9.61 on average to avoid it – perhaps not surprising as they expect to spend an average of 1 hour 58 minutes wrapping all their gifts.

The survey of 2,000 Brits, commissioned by Greggs, also revealed that 1 in 10 of us (10%) leave wrapping presents right up to Christmas Eve, and some even to the morning of Christmas Day.

The top 10 festive chores the nation dreads the most:

Christmas shopping (68%)
Wrapping presents (47%)
The washing up (41%)
Constant cleaning of the house (40%)
Writing Christmas cards (37%)
The Christmas food shop (37%)
Reacting to presents when opening in front of friends and family (35%)
Cooking Christmas dinner (33%)
Deciding where to spend the festive period (29%)
Forgetting to send someone a card (28%)

On the flipside, the Christmas activities that Brits most look forward to are spending time with family (65%), eating Christmas food (57%) and giving presents to friends and family (54%).

Hannah Squirrell, Customer Director at Greggs said: “Fitting everything in at Christmas can be a struggle, and we wanted to help our customers lighten the load. Our free gift-wrapping service means weary shoppers can take a break while our elves wrap their presents, and they can even pick up some gifts for the Greggs fan in their life (or themselves) with our limited edition range.”

The full Greggs Christmas gift range includes:

Greggs Christmas jumper – £18.00
Sausage roll or doughnut socks – £4.00
Sausage roll umbrella – £10.00
Sausage roll phone case (suitable for Apple and Android top five devices) – £10.00
Greggs pin badges (set of 5) – £6.50
Reusable cup – £3.00
High Roller Greggs gift card (minimum £50 load) – £50.00
Greggs Christmas cards (set of 8) – £4.00

All proceeds from Greggs’ gifts will be donated to the Greggs Foundation.

Shops running the free gift-wrapping service and stocking gifts from 11th – 13th December, 4pm – 8pm, are:

London – Stratford Shopping Centre
Birmingham – High Street
Manchester – Parker Street
Newcastle – Grainger Street
Glasgow – Buchanan Galleries shopping centre

The research also showed Brits will spend an average of 22 hours – nearly a whole day – finding all their Christmas gifts, splitting their time going into shops and online.

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