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Viral Video PR

Jedi Mania Hits the UK ahead of new Star Wars release

Posted on December 12th, 2017 in Film PR,Viral Video PR.

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LONDON, 12 December 2018: Two martial arts experts surprised and delighted Londoners with a spectacular lightsaber duel as ‘Jedi fever’ hit the UK ahead of the highly anticipated release of Star Wars: The Last Jedi on Thursday.

Shania West, a trained stunt fighter, and Anton Simpson-Tidy, a world champion martial arts athlete, were given Lightsabers to train with for a week before staging the duel on London’s Southbank to mark the nationwide film release of Star Wars: The Last Jedi, on December 14th.

 Teenagers at a London skateboard park were treated to an unexpected and jaw-dropping performance of martial arts skills, tricks, flips and swordsmanship.

 From day one of our shoot here in the UK the feeling of excitement and love for Star Wars has been palpable; and if you grew up loving Star Wars, you grew up loving lightsabers” commented Writer & Director of Star Wars: The Last Jedi, Rian Johnson “The cast trained for months to perfect their lightsaber skills, so it’s really impressive to see what these two Jedi-in-training have put together in just a few days.”

Disney commissioned Star Wars fan and photographer Matt Scutt to create a series of stunning light trail pictures using the famous Jedi weapon.

The Instagram sensation, who has over 307,000 followers, and is famous for his long exposure photographs toured the UK this week to produce the remarkable set of images with Star Wars fans wielding a variety of different coloured ‘sabers. 

Passerby in London, Birmingham, Manchester and Liverpool witnessed the photoshoots, with Matt teaming up with Star Wars fans in each city to create images, which took over four hours each to complete.

Photographer Matt Scutt said: “I’ve been a fan of Star Wars since I was kid – so to be given the chance to capture lightsabers in action was a dream project”.

In Star Wars: The Last Jedi, the Skywalker saga continues as the heroes of the UK’s biggest film of all time, The Force Awakens, join the galactic legends in an epic adventure that unlocks age-old mysteries of the Force and shocking revelations of the past.

 Star Wars: The Last Jedi is written and directed by Rian Johnson and produced by Kathleen Kennedy and Ram Bergman. J.J. Abrams, Tom Karnowski and Jason McGatlin are the executive producers.

 Star Wars: The Last Jedi is released in UK cinemas on Thursday 14th December.

 

Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

For more information please contact Taylor Herring

 

 

Digging for memes: 9GAG sets out to amuse and confuse our future generations with buried treasure.

Posted on May 3rd, 2017 in brand PR,Comedy,Comedy PR,Consumer PR,Entertainment PR Jobs,Experiential Marketing,Online PR,PR Stunt,Stunt Of The Day,Viral Video PR.

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A favourite past time of schools everywhere: the time capsule. The premise is simple, to bury items and memorabilia that define the times for either our future selves or generations to discover with glee in years to come. Hidden in the earth around the country I am sure there are little treasure troves of Spice Girls cassettes, Pokemon cards and maybe the odd Tamagotchi scurried away by teens to define the 90s. But now is the age of the internet, so how do we define this generation for those yet to come. Well apparently the answer is memes.

You know them, you either love them or hate them. These days there a too many to count from beloved favourites such as the adorable Doge to the more controversial Pepe the frog; memes are everywhere. But  memes are also fleeting in nature and ever changing with each new craze. When was the last time you heard someone singing the now age old classic chocolate rain or posting the original dancing baby from Ally Mc Beal?

So to immortalise some of our favourites 9GAG have created their very own meme time capsule in the form of a 4 metre high stone slab buried in a secret location in the Spanish desert. 623,254 members of 9GAG’s community voted for their favourite memes, which were then carved onto it. The company believes that when future generations find it, they’ll discover humans, “besides being intelligent, were also very funny.”

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In the longest troll to date, spanning possibly untold generations, one can only imagine the look on archaeologist’s faces as they, in years to come, compare the carvings of a Dickbutt to the hieroglyphs found in Ancient Egypt.

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So somewhere several feet underground, there’s a giant rock with SaltBae, Philosoraptor, and the PPAP guy carved on it. Welcome to 2017. Bravo 9GAG, bravo.

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The furry hero of the 2017 London Marathon unmasked: Mr Gorilla is still crawling his way to victory

Posted on April 26th, 2017 in Charity PR,Comedy,Consumer PR,creative publicity,Health and Fitness PR,PR Stunt,PR Stunts,Sport,Stunt Of The Day,Viral Video PR.

The London marathon is a hard enough feat as it stands as only those with peak fitness levels can handle the gruelling 26 mile stint around the capital. It goes without saying that with my diet currently made up of 70% takeaways and 40% chocolate I will not be competing any time soon and therefore I hold those who do manage to find the dedication and stamina to compete in very high esteem.  At yet some individuals, these paragons of goodness, go the extra mile (no pun intended) to push themselves further with the addition of peculiar and inherently cumbersome costumes all in the name of raising money for charity. Enter Mr Gorilla who is crawling his way into the nation’s hearts for a very worthy cause.

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Unmasked as Met Police officer Tom Harrison, aka Mr Gorilla apparently decided that running the marathon in a gorilla suit was not enough. No, in true gorilla fashion, this brave man decided that he was going to crawl across the entirety of the course and is at this very minute still making his way towards the finish line since starting his epic quest on Sunday morning.

Whilst still apparently in high spirits despite blistered and cut hands and knees the brave Mr Harrison quipped, “I’m going good, I’ve just been having a gorilla power nap. Just been napping on some bark chippings under an old tree, which is the perfect gorilla nesting habitat really”.

All of Mr Harrison’s efforts have been on behalf of The Gorilla Organization which is dedicated to conserving gorillas in Rwanda, Uganda and DR Congo, and Mr Harrison’s Just Giving page for his marathon effort has so far raised more than £1,500 for the charity.

Mr Gorilla hopes to complete his marathon on Friday a whole 5 days after starting. It is wonderful to see someone raising the profile of endangered gorillas in the mainstream media. And for once it is not about Harambe.

If you would like to support Mr Harrison in his efforts you can donate to his Just Giving page here. Go Gorilla man go!

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Super Bowl LI: Top 5 adverts – from politically correct to the most funny

Posted on February 6th, 2017 in brand PR,branded content,Celebrity PR,Comedy PR,Retail PR,Roundup,Sport,Sport PR,Stunt Of The Day,Viral Video PR.

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Many are still excited about the Super Bowl weekend and are talking about how Tom Brady led one of the greatest comebacks in sports history lifting New England from a 25-point hole to the patriots’ fifth NFL championship in the first Super Bowl overtime beating the Atlanta Falcons. Advertisers and big name brands released countless commercials that grabbed people’s attention and here are the top 5 adverts that stood out.

  1. Budweiser

Immigration is a hot topic today and it’s clearly shown in Budweiser’s Super Bowl ad, which is based upon the story that follows Adolphus Busch, an ambitious young immigrant’s journey to America in pursuit of his dream of making the best beer in the world and becoming the co-founder of Budweiser. However, with a strong message like this titled “Born the Hard Way” for 2017 Super Bowl commercial, Budweiser has triggered backlash from some for being “too political”. The commercial however has gone viral on social media and now has over 20,6 million views on YouTube.

  1. Audi

The wage gap, equal pay and feminism are one the most talked about topics today, and that might be one of the reasons why we are seeing a little girl as the protaganist in Audi’s equal pay commercial for Super Bowl 2017, where the little girl is competing in a soapbox car race and gracefully wins the game. The commercial reveals an emotional inner monolog as the girl’s father struggles to discuss gender equality with her and hopes for the situation to change as his daughter grows.

“What do I tell my daughter?” the father says. “Do I tell her that her grandpa’s worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe I’ll be able to tell her something different.”

Published on February 1st 2017, the video already has over 8 million views on YouTube.

  1. Airbnb

Airbnb commercial conveying a political message stood out as one of the most powerful ads for Super Bowl 2017 and had everyone expressing their shared opinions via Twitter with over 24k retweets including the #WeAccept hashtag. The Airbnb ad preaches equality, diversity, and acceptance including multi-ethnic faces on their Super Bowl advert. The video features diverse faces from different ethnic background and words that say “No matter who you are, where you’re from, who you love, who you worship, we all belong. The world is more beautiful the more you accept.”

  1. Kia

In a recent Kia’s campaign for Super Bowl, we see Melissa McCarthy as a warrior sprinting through the dessert, helping whales and saving the environment from natural disasters. This might be one of the funniest Super Bowl commercials so far while promoting the 2017 Niro Crossover, a car that has set a Guinness World Record for lowest fuel consumption while driving across the America. The company’s message is that no challenge is too big, too small or too difficult. People are loving the idea behind Kia’s campaign and the video has over 164k views in less than a week.

  1. Mr Clean

According to Mr. Clean commercial, every woman desires a man who cleans and is willing to scrub the kitchen down. Here you can see best of Mr. Clean’s moves in the shower and wiping the kitchen floor as he makes it all look so effortless. Football fans love a bit of fun during the Super Bowl half-time and the video has already gone viral with over 8 million views on YouTube.

– @elizas_music

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