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David Walliams guest-edits 80th anniversary issue of Beano

Posted on July 20th, 2018 in Uncategorized.

Images free for editiorial use HERE

As part of Beano’s 80th Birthday celebrations, comedian and prolific children’s author David Walliams guest-edits and stars in the commemorative issue of the world’s longest running comic!

The special issue, on sale on July 25th, immortalises David in the comic strip alongside the ‘Bash Street Kids’ and characters from his best-selling children’s books, ‘The World’s Worst Children’.

The comic will also feature Moe; a brand-new character exclusively created by Walliams, who debuts in a new strip called ‘Moe’s Monkey Feet’. Loosely based on the comedian’s son, the story sees Moe using his amazingly dextrous feet to play pranks on other notorious Beano characters.

 

As well as writing his own comic strips, David commissioned a special BeanoTown adventure, featuring legendary characters Dennis & Gnasher, Minnie the Minx and Bananaman, who all team up to defeat an out-of-this-world visitor. The strip also nods to the comic’s 80 years of success, by including iconic characters like Lord Snooty, Tin-Can Tommy and Pansy Potter.

To accommodate all of David Walliams’ ideas, extra paper had to be ordered so the birthday issue could be expanded into a 44-page bumper edition. The special celebratory front cover sees Walliams himself appearing in Beano form, with Dennis, Minnie the Minx, Gnasher and David’s beloved dog Bert.

Writing in the Editor’s letter, Walliams said: “What I always loved about the Beano was that it felt naughty. It was a comic that you should read under the duvet with a torchlight. I don’t think I’d have got into writing my books without Beano. When coming up with characters for my TV shows and books, I’d imagine them all as larger than life characters, much like the ones in Beano. The comic is quintessentially British and as long as there are children who like to laugh there will always be a place for the Beano.”

He added: “I was thrilled to be invited to guest-edit the Beano, I felt rather giddy sitting in the Editor’s chair helping to create storylines and introduce my new character to the comic’s fanbase. As an official member of the Fan Club, as a child I’d wear my Dennis and Gnasher badges with such pride, so it’s great to hear that it’s making an overdue comeback! All that’s left for me to say is Happy Birthday to the best comic in the world!”

Emma Scott, CEO of Beano Studios said: “It’s fantastic to work with David Walliams for our 80th Birthday bash – he’s brilliantly Beano – embodying the daft and rebellious nature which for 80 years has entertained kids and parents alike. On its 80th Birthday, Beano is more relevant than ever, spreading much needed cheekiness and inspiring kids to just embrace being kids, whether it’s on our award-winning Beano.com, in our hit TV shows and the world-record breaking comic. Here’s to the next 80 years!”

David Walliams guest-edited the celebratory issue in exchange for a donation to YoungMinds, the UK’s leading charity fighting for young people’s mental health. Beano Studios is supporting YoungMinds’ work to engage children about their mental health across its platforms. The 80th anniversary comic also sees the debut of another new character, called Mandi. Developed with YoungMinds, Mandi’s story sees her encounter everyday issues that can create anxiety or stress in children.

The 80th Birthday edition of the Beano with David Walliams is available in shops from Wednesday 25th July

Is Stat-you? Thai Prime Minster Avoids challenging Questions in a Rather Inventive Way

Posted on January 9th, 2018 in Consumer PR,creative publicity,Stunt Of The Day,Uncategorized.

We have all been in those situations, you really want to avoid, an awkward break-up or conversation with somebody you really don’t get on with. The Thai Prime Minister today showed he has a rather novel way to get out of any such situations he may come across.

The prime minister of Thailand, Prayuth Chan-ocha briefly spoke to his audience outside Government House in Bangkok, following his brief speech brought out a life-sized cutout to let the prime minister sneak away and avoid any tricky questions.

Following the presentation of the cardboard version of the Thai prime minister he said “If you want to ask any questions about politics or conflict, ask this guy.” He then walked away waving goodbye to the confused audience.

After the prime minister had left and the awaiting press had got over the surprise, the journalists stopped to pose with pictures with the cardboard prime minister.

It may have been one of the more inventive ways to avoid an awkward situation and the cardboard replica in a handshake pose was certainly popular with the crowd that had gathered to hear the prime minister speak.

This admittedly unorthodox technique may however be one to bear in mind for future reference!

@fredblagden

What’s in the box? Lego shake things up in their new adorable Holiday video

Posted on October 30th, 2017 in Kids PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Toy PR,Uncategorized.

With the festive season now just around the corner, everyone has a tactic to figure out what presents await them. You can try and feel what’s under the wrapping paper, or guess by weight and size, but everyone knows that the tried and tested method to figure out what’s inside that box is to simply shake it (and hope it’s nothing fragile). In their new Holiday campaign, LEGO shows that the iconic rattle of the small building blocks is enough to get any child’s imagination going!

In this short yet endearing video, LEGO presented children with an unassuming, gift wrapped present and asked them to guess what was inside. After shaking the box, each child’s eyes lit up with excitement as they recognised that specific LEGO sound and gleefully told the camera what they wanted to make once they opened it.

From flying boats to carrot villages, the kids certainly don’t seem to be short of ideas, truly showing the magic of the world renowned toy.

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Catholic nuns open restaurant to promote new show ‘Bad Habits, Holy Orders’

Posted on October 17th, 2017 in Taylor Herring News,Uncategorized.

Channel 5 is opening the doors to convent life by launching ‘NUNdos’- a brand new, soulful soup pop-up in Shoreditch, London.

The activation is the world’s first nun-powered eatery promising ‘food for the soul’ where diners will be invited to break bread and reflect on modern life over a hot lunch cooked and served by the Daughters of Divine Charity from Swaffham and Chesterfield convents.

The NUNdos’ pop-up will raise awareness of ground breaking new series Bad Habits, Holy Orders which airs on Channel 5 on Thursday 19th October at 10pm.

The series follows five selfie-obsessed young women as they swap hedonism for a life of humility, by living in a working convent in East Anglia for four weeks under the guidance of the sisters. The series was made by Crackit Productions and ordered by Commissioning Editor – Factual, Guy Davies.

Visitors to ‘NUNdos’ will find themselves transported to a spiritual haven where they will be encouraged to relax, slow down and take stock of their lives over a bowl of hearty chicken or wholesome lentil soup.

To help wash away any unsavoury thoughts of Instagramming their food, diners will be encouraged to drop their phones in the amnesty collection bin and adheres NUNdos’ easy to follow restaurant rules (thou shalt not covet thy neighbour’s food etc).

Customers have the opportunity to order ‘Mother Superior’s Chicken Broth’ or ‘Wholesome Lentil Soup’, and will be encouraged to take part in life affirming exercises and soul-searching activities. As guests discourse with fellow diners or settle in to chat with the sisters about daily life, millennial malaise will be under the spotlight.

For dessert, the nuns will serve a takeaway treat as a reminder to diners to nourish the soul beyond the walls of NUNdos.

Rich Turner, Senior Director, Comms, Viacom International Media Networks UK said: “Bad Habits, Holy Orders tackles the issue of millennials finding purpose and direction in a fast-paced, image-conscious, social media-obsessed world, with inspiring results. What better way to bring the show’s themes to life than teaming up with the Daughters of Divine Charity to bring a little spiritual sparkle to the streets of Shoreditch. Channel 5 has undergone a content evolution and this activation underlines our determination to get under the skin of our programming, opening up new conversations, broadening our audience and ultimately building reputation.”

Channel 5’s comms team worked with award-winning creative agency Taylor Herring to create NUNdos. Claire Wigington, Senior PR Manager, Channel 5 is overseeing the comms campaign for Bad Habits, Holy Orders.

The marketing campaign, overseen by Chris Aylott, Senior Director, Marketing, Channel 5 and Ross Cleal, Senior Brand Marketing Manager, Channel 5, featured partnerships designed to be more immersive than traditional media formats to drive conversation.

Partnering with Spotify to create The Hedoniser, the campaign encouraged users to determine the level of naughtiness of their music tastes, as well as offering them a bespoke playlist based on their preferences. The trailer for the show was shown while the results loaded and users had the opportunity to share their “naughty score” across Facebook and Twitter.

The marketing campaign also saw a partnership with Metro during launch week to take over the Commuter Confessions Box within the paper, encouraging readers to share their most private confessions with the nation, supported with press advertising promoting the show.

A partnership with Mail Online saw the creation of a social media film, asking people from across the country a series of questions to see where they ranked on the moral barometer from Saintly to Sinner. This activity ran across their website, social media channels and was supported with digital display and a homepage takeover on the day of launch.

 

 Bad Habits, Holy Orders airs on Channel 5 on Thursday 19th October at 10pm

This is no Peter Rabbit: Illustrated storybook shows horrific experiences of inner-city children

Posted on July 5th, 2017 in Charity PR,Consumer PR,creative publicity,Stunt Of The Day,Uncategorized.

Daily difficulties in the lives of the inner-city youth are unimaginable for many of us who live in an alternate, privileged world. But VML in Kansas City had the challenge of communicating these horrors in an attempt to arouse empathy and increase awareness as part of a Youth Ambassador’s campaign.

The agency chose to communicate the dangers of inner-city violence through the form of an illustrated children’s storybook. The book is titled, “Welcome to My Neighbourhood”, and features images that touch upon real life issues such as drug abuse, violence and hunger. Though at first sight, the book appears to look like any other child-friendly story, the dark tales printed in its pages are ones that no child should ever have to hear, let alone be a part of.

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The three stories are completely true, and are written as they were told by the children who experienced each situation. The book was then sent to policymakers, funders and media outlets, as the agency asked them to donate time, money and power to put an end to these kinds of stories.



According to VML, the campaign received more than 50 million impressions from 30 different media outlets, and attracted large companies such as Cerner, UnitedHealthcare and Children’s Mercy Hospital to fund Youth Ambassadors.

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