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Is Stat-you? Thai Prime Minster Avoids challenging Questions in a Rather Inventive Way

Posted on January 9th, 2018 in Consumer PR,creative publicity,Stunt Of The Day,Uncategorized.

We have all been in those situations, you really want to avoid, an awkward break-up or conversation with somebody you really don’t get on with. The Thai Prime Minister today showed he has a rather novel way to get out of any such situations he may come across.

The prime minister of Thailand, Prayuth Chan-ocha briefly spoke to his audience outside Government House in Bangkok, following his brief speech brought out a life-sized cutout to let the prime minister sneak away and avoid any tricky questions.

Following the presentation of the cardboard version of the Thai prime minister he said “If you want to ask any questions about politics or conflict, ask this guy.” He then walked away waving goodbye to the confused audience.

After the prime minister had left and the awaiting press had got over the surprise, the journalists stopped to pose with pictures with the cardboard prime minister.

It may have been one of the more inventive ways to avoid an awkward situation and the cardboard replica in a handshake pose was certainly popular with the crowd that had gathered to hear the prime minister speak.

This admittedly unorthodox technique may however be one to bear in mind for future reference!

@fredblagden

What’s in the box? Lego shake things up in their new adorable Holiday video

Posted on October 30th, 2017 in Kids PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Toy PR,Uncategorized.

With the festive season now just around the corner, everyone has a tactic to figure out what presents await them. You can try and feel what’s under the wrapping paper, or guess by weight and size, but everyone knows that the tried and tested method to figure out what’s inside that box is to simply shake it (and hope it’s nothing fragile). In their new Holiday campaign, LEGO shows that the iconic rattle of the small building blocks is enough to get any child’s imagination going!

In this short yet endearing video, LEGO presented children with an unassuming, gift wrapped present and asked them to guess what was inside. After shaking the box, each child’s eyes lit up with excitement as they recognised that specific LEGO sound and gleefully told the camera what they wanted to make once they opened it.

From flying boats to carrot villages, the kids certainly don’t seem to be short of ideas, truly showing the magic of the world renowned toy.

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Catholic nuns open restaurant to promote new show ‘Bad Habits, Holy Orders’

Posted on October 17th, 2017 in Taylor Herring News,Uncategorized.

Channel 5 is opening the doors to convent life by launching ‘NUNdos’- a brand new, soulful soup pop-up in Shoreditch, London.

The activation is the world’s first nun-powered eatery promising ‘food for the soul’ where diners will be invited to break bread and reflect on modern life over a hot lunch cooked and served by the Daughters of Divine Charity from Swaffham and Chesterfield convents.

The NUNdos’ pop-up will raise awareness of ground breaking new series Bad Habits, Holy Orders which airs on Channel 5 on Thursday 19th October at 10pm.

The series follows five selfie-obsessed young women as they swap hedonism for a life of humility, by living in a working convent in East Anglia for four weeks under the guidance of the sisters. The series was made by Crackit Productions and ordered by Commissioning Editor – Factual, Guy Davies.

Visitors to ‘NUNdos’ will find themselves transported to a spiritual haven where they will be encouraged to relax, slow down and take stock of their lives over a bowl of hearty chicken or wholesome lentil soup.

To help wash away any unsavoury thoughts of Instagramming their food, diners will be encouraged to drop their phones in the amnesty collection bin and adheres NUNdos’ easy to follow restaurant rules (thou shalt not covet thy neighbour’s food etc).

Customers have the opportunity to order ‘Mother Superior’s Chicken Broth’ or ‘Wholesome Lentil Soup’, and will be encouraged to take part in life affirming exercises and soul-searching activities. As guests discourse with fellow diners or settle in to chat with the sisters about daily life, millennial malaise will be under the spotlight.

For dessert, the nuns will serve a takeaway treat as a reminder to diners to nourish the soul beyond the walls of NUNdos.

Rich Turner, Senior Director, Comms, Viacom International Media Networks UK said: “Bad Habits, Holy Orders tackles the issue of millennials finding purpose and direction in a fast-paced, image-conscious, social media-obsessed world, with inspiring results. What better way to bring the show’s themes to life than teaming up with the Daughters of Divine Charity to bring a little spiritual sparkle to the streets of Shoreditch. Channel 5 has undergone a content evolution and this activation underlines our determination to get under the skin of our programming, opening up new conversations, broadening our audience and ultimately building reputation.”

Channel 5’s comms team worked with award-winning creative agency Taylor Herring to create NUNdos. Claire Wigington, Senior PR Manager, Channel 5 is overseeing the comms campaign for Bad Habits, Holy Orders.

The marketing campaign, overseen by Chris Aylott, Senior Director, Marketing, Channel 5 and Ross Cleal, Senior Brand Marketing Manager, Channel 5, featured partnerships designed to be more immersive than traditional media formats to drive conversation.

Partnering with Spotify to create The Hedoniser, the campaign encouraged users to determine the level of naughtiness of their music tastes, as well as offering them a bespoke playlist based on their preferences. The trailer for the show was shown while the results loaded and users had the opportunity to share their “naughty score” across Facebook and Twitter.

The marketing campaign also saw a partnership with Metro during launch week to take over the Commuter Confessions Box within the paper, encouraging readers to share their most private confessions with the nation, supported with press advertising promoting the show.

A partnership with Mail Online saw the creation of a social media film, asking people from across the country a series of questions to see where they ranked on the moral barometer from Saintly to Sinner. This activity ran across their website, social media channels and was supported with digital display and a homepage takeover on the day of launch.

 

 Bad Habits, Holy Orders airs on Channel 5 on Thursday 19th October at 10pm

This is no Peter Rabbit: Illustrated storybook shows horrific experiences of inner-city children

Posted on July 5th, 2017 in Charity PR,Consumer PR,creative publicity,Stunt Of The Day,Uncategorized.

Daily difficulties in the lives of the inner-city youth are unimaginable for many of us who live in an alternate, privileged world. But VML in Kansas City had the challenge of communicating these horrors in an attempt to arouse empathy and increase awareness as part of a Youth Ambassador’s campaign.

The agency chose to communicate the dangers of inner-city violence through the form of an illustrated children’s storybook. The book is titled, “Welcome to My Neighbourhood”, and features images that touch upon real life issues such as drug abuse, violence and hunger. Though at first sight, the book appears to look like any other child-friendly story, the dark tales printed in its pages are ones that no child should ever have to hear, let alone be a part of.

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The three stories are completely true, and are written as they were told by the children who experienced each situation. The book was then sent to policymakers, funders and media outlets, as the agency asked them to donate time, money and power to put an end to these kinds of stories.



According to VML, the campaign received more than 50 million impressions from 30 different media outlets, and attracted large companies such as Cerner, UnitedHealthcare and Children’s Mercy Hospital to fund Youth Ambassadors.

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Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

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