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Britain’s youngest pilot offered mentorship by easyJet

Posted on March 19th, 2019 in Travel PR.

Images: free for editorial use 

Video: download for editorial use 

Britain’s youngest licensed pilot sixteen-year-old Ellie Carter has been offered a mentorship to help her fulfil her career aspirations by easyJet, the UK’s largest airline.

Ellie hit headlines in January 2019 after she became the youngest solo powered aircraft pilot in Britain.

She also became the youngest solo glider pilot, after completing two six-minute flights on her 14th birthday.

Europe’s leading airline easyJet has offered Ellie mentoring with Line Training Captain Zoe Ebrey, as part of the airline’s ongoing efforts to attract more women into the profession.

Globally, women account for just one in 20 of the world’s pilots. easyJet is leading the industry with its recruitment drive with opportunities ranging from cadet pilots starting their career to experienced co-pilots and captains.

easyJet is encouraging young people to aim high and think beyond stereotypes by championing female pilots of the future.

The airline is on track for the target to ensure 20 per cent of all its new trainee pilots are women by 2020, with 15% of entrants in 2017 being female.

New research by easyJet of 2,000 British parents and children aged six to 16 commissioned by Europe’s leading airline easyJet, revealed that over half (52%) of young girls would consider a career in STEM (science, technology, engineering and maths) and over a quarter (27%) would consider a career as a pilot.

The study found that despite a drive to break down gender barriers in employment, over half (51%) of British children believe their career choices are restricted by traditional ideas of ‘men’s’ and ‘women’s’ jobs.

The figure is similar (66%) for their parents, showing the situation has barely changed in a generation.

Aspiring pilot Ellie Carter said, “I’ve been interested in the physics and powered flight from as young as I can remember. Flying absolutely amazes me and continues to surprise me and so I can see how rewarding a career as a pilot could be. I hope that my story will encourage young girls to accomplish whatever they set their mind to, because if I can do it, so can they. I’m overwhelmed with the support I’ve had from the public and ecstatic that easyJet have offered me this opportunity which will help me on my way to pursuing the career of my dreams – I can’t wait to get started!”

Zoe Ebrey, easyJet Training Captain and Ellie’s mentor said: “It’s fantastic to meet such a passionate young commercial pilot in the making. Ellie’s drive, determination and achievements to date are impressive and I look forward to helping her more on her journey.” Captain David Morgan, Director of Flight Operations for easyJet said: “We want our people to reflect the diversity of the customers we fly and the communities in which we operate and so encouraging more girls and women to take on this hugely rewarding career is an integral part of this. I’m really pleased that we are currently on track for our target of ensuring 20% of our new pilot entrants are women by 2020.”

To find out how to become a pilot for easyJet visit http://becomeapilot.easyjet.com/

easyJet prepare for chart battle with sleep-inducing single

Posted on August 10th, 2017 in Health and Fitness PR,Travel PR.

Europe’s leading airline easyJet have announced a new route to the ‘land of nod’ with the release of ‘Jet Sounds’; a ground-breaking charity single and album comprised entirely of engine noise.

Sleep Council research reveals that 22% of Brits sleep poorly most nights but experts believe that listening to ‘white noise’ could have sleep-inducing effects.

The single and extended cut album was recorded at 39,000ft en-route from Gatwick to Nice and features the sublime harmonics of a pair of CFM56, twin spool, high bypass, turbo fan engines.

The album and single will be released on Friday 11th August. 

Destined to find a place in the pop canon as the spiritual, if slightly more airborne successor to Brian Eno’s Music For Airports, the sublime harmonics of ‘Jet Sounds’ will surely also earn the release an unallocated seat alongside John Cage’s seminal 4’33” and The KLF’s legendary post-rave masterpiece Chill Out.

There is also a 10-hour video…

Research confirms that white noise can help to send people to sleep. Recent reports explain that white noise allows the brain to block out sleep interruptions by displacing background noise and loud interruptive peaking sounds such as traffic, snoring and barking dogs.

Recordings of white noise have also been used to calm babies, aid studying and even help overcome writer’s block.

Sleep expert Dr Sandra L Wheatley, who has consulted on production said “The soft, repetitive, ambient drone of white noise can drown out sounds, gently settle the brain and aid the on-set of sleep. There is also strong evidence that it can dampen out disruptive noises that can disturb our slumber. The low throb of a powerful jet engine is ideal for this. easyJet have captured the perfect tones for the release.”

It is a competitive week in the music charts with easyJet facing rivalry from chart-topping popstar Pink, indie band Bastille and American rockers Fall Out Boy.

Tina Milton, Head of Cabin Crew from easyJet said “Since the introduction of the NEO with its quieter cabin, we’ve created a more relaxed environment for our customers. We thought we would share this experience and help our customers get a good night’s rest in their own home, whilst helping to raise money to support The Children’s Sleep Charity. Who knows we might even become the first airline to hit the UK top 40 single and album charts.”

Vicki Dawson, Founder and CEO of The Children’s Sleep Charity said “This is a fantastic, fun idea from easyJet as we know repetitive, consistent white noise can help some people who suffer from disturbed sleep get a better night’s rest – the gentle humming of a jet engine can help to support some children and families to get a better night’s sleep. We’re delighted that easyJet are donating the proceeds from the sale of the single and album to our charity, these funds will help us to further support children and families with sleep issues and provide accredited training for professionals.”

White Noise Machines can cost up to £40 to purchase however ‘Jet Sounds by easyJet ‘is available to download as a single for just 0.79p and an album which features an extended cut for £7.99 from iTunes [LINK], Amazon [LINK] and Google Play [LINK] – with all proceeds donated to The Children’s Sleep Charity [LINK]. There will also be limited edition vinyl prints available exclusively via easyJet’s Facebook page [LINK].

A ten-hour video recording is available via easyJet’s YouTube channel [LINK].

Are we there yet?! Boeing Dreamliner 17-hour flight path creates outline of itself over USA

Posted on August 9th, 2017 in brand PR,Comedy,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day,Tourism PR,Travel PR.

The Boeing 787-8 Dreamliner embarked on a 4,000-mile winding route that took a whopping 17 hours to complete in order to create the unique flight path shape.

It is an American long-haul, mid-size wide body, twin-engine jet airliner.

The purpose of this stunt? An endurance test for the Boeing’s new Rolls- Royce engine.

The 17 hour, 46 minute flight started August 2nd and ended the following day, taking off and landing at the Boeing Field- King County International Airport, in Seattle.

To start it headed east across Montana and Dakota before it made a sharp turn when it reached the coastal city Marquette in Michigan state. The pilot then headed into the central states of America, carving out a picture of a Dreamliner as he went.

This is not the first time something of this nature has been done by the company. In February 2012, a Boeing 787-8 took an 18-hour flight, travelling more than 10,000 miles from Washington State to Iowa as it traced out 787 and the Boeing logo in the skies above the US.

But this time the Boeing covered 15,766 miles making it the longest commercial flight in the world!

[email protected]_Lills

The new face of Southern Rail and hero to us all: Eddie the work experience kid!

Posted on July 13th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,Leisure PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Travel PR.

It’s been a tough past year for Southern Rail, but their delegation of duties to one of their new employees has turned things around for the company on social media. 15 year old Eddie was put in charge of the rail company’s Twitter and brightened the days of commuters across the country with his polite and funny responses to users’ increasingly bizarre and outlandish questions. His charming social media temperament even landed him an interview on BBC Radio 1 with Scott Mills and reams of media coverage, with people totally endeared by his efforts.

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Eddie assisted the public with all manner of questions, from film recommendations, to what he thinks about pineapple on pizza, who will win Love Island and even answering a few train-related enquiries along the way. It was a light-hearted change to the generic enquiries and complaints experienced by any train company’s Twitter account. Southern Rail employees recognised Eddie’s talent for social engagement and even put him back on tweeting duty the following day to keep up his good work. His original tweet introducing himself received almost 2,000 retweets and 6,000 likes and from there, people were hooked on his tweets and he became somewhat of a viral sensation, with thousands of people engaging with the Southern Rail page.
Here’s a selection of our favourite pearls of wisdom from Eddie:

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[email protected]emclarks_n

Get ready to “aaw” : JetBlue’s Little Tickets campaign puts kids in charge of their family holiday

Posted on July 12th, 2017 in brand PR,Consumer PR,Leisure PR,Stunt Of The Day,Travel PR.

jetblue-little-tickets-hed-2017

Planning family holidays is complicated, time-consuming and most importantly, expensive. So JetBlue had the ingenious idea of opening the Little Tickets travel agent office to take the pressure of organising summer getaways off the parents and give the responsibility to their children instead. In an adorable video posted online, JetBlue sat ten kids in their specially designed pint-sized travel agents and helped them plan the perfect family trip – and all at a price that wasn’t out of their pocket money budget.

Children talk the JetBlue agent Peter through why spending quality family time together is important, where their chosen destination would be and what would be essential amenities for the trip. From LA, to the Dominican Republic to Albany, these mini jet-setters dream up a massively diverse range of locations for their family holiday and come up with some hilariously quaint expectations for amenities where they are staying, such as one little boy disarmingly stating that his top hotel must-have is a bathroom. Once the plan is set, Jet Blue take the child to the payment desk, they empty their piggy banks and are presented with a set of family tickets for their chosen destination.

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This unique and fun approach advertises the airline’s discounted getaways, through the sweet and endearing medium of a child taking on the role of a grown-up in organising a holiday and is sure to put a smile on the face of anyone.

@emclarks_n

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