Travel PR « Taylor Herring

Travel PR

easyJet prepare for chart battle with sleep-inducing single

Posted on August 10th, 2017 in Health and Fitness PR,Travel PR.

Europe’s leading airline easyJet have announced a new route to the ‘land of nod’ with the release of ‘Jet Sounds’; a ground-breaking charity single and album comprised entirely of engine noise.

Sleep Council research reveals that 22% of Brits sleep poorly most nights but experts believe that listening to ‘white noise’ could have sleep-inducing effects.

The single and extended cut album was recorded at 39,000ft en-route from Gatwick to Nice and features the sublime harmonics of a pair of CFM56, twin spool, high bypass, turbo fan engines.

The album and single will be released on Friday 11th August. 

Destined to find a place in the pop canon as the spiritual, if slightly more airborne successor to Brian Eno’s Music For Airports, the sublime harmonics of ‘Jet Sounds’ will surely also earn the release an unallocated seat alongside John Cage’s seminal 4’33” and The KLF’s legendary post-rave masterpiece Chill Out.

There is also a 10-hour video…

Research confirms that white noise can help to send people to sleep. Recent reports explain that white noise allows the brain to block out sleep interruptions by displacing background noise and loud interruptive peaking sounds such as traffic, snoring and barking dogs.

Recordings of white noise have also been used to calm babies, aid studying and even help overcome writer’s block.

Sleep expert Dr Sandra L Wheatley, who has consulted on production said “The soft, repetitive, ambient drone of white noise can drown out sounds, gently settle the brain and aid the on-set of sleep. There is also strong evidence that it can dampen out disruptive noises that can disturb our slumber. The low throb of a powerful jet engine is ideal for this. easyJet have captured the perfect tones for the release.”

It is a competitive week in the music charts with easyJet facing rivalry from chart-topping popstar Pink, indie band Bastille and American rockers Fall Out Boy.

Tina Milton, Head of Cabin Crew from easyJet said “Since the introduction of the NEO with its quieter cabin, we’ve created a more relaxed environment for our customers. We thought we would share this experience and help our customers get a good night’s rest in their own home, whilst helping to raise money to support The Children’s Sleep Charity. Who knows we might even become the first airline to hit the UK top 40 single and album charts.”

Vicki Dawson, Founder and CEO of The Children’s Sleep Charity said “This is a fantastic, fun idea from easyJet as we know repetitive, consistent white noise can help some people who suffer from disturbed sleep get a better night’s rest – the gentle humming of a jet engine can help to support some children and families to get a better night’s sleep. We’re delighted that easyJet are donating the proceeds from the sale of the single and album to our charity, these funds will help us to further support children and families with sleep issues and provide accredited training for professionals.”

White Noise Machines can cost up to £40 to purchase however ‘Jet Sounds by easyJet ‘is available to download as a single for just 0.79p and an album which features an extended cut for £7.99 from iTunes [LINK], Amazon [LINK] and Google Play [LINK] – with all proceeds donated to The Children’s Sleep Charity [LINK]. There will also be limited edition vinyl prints available exclusively via easyJet’s Facebook page [LINK].

A ten-hour video recording is available via easyJet’s YouTube channel [LINK].

Are we there yet?! Boeing Dreamliner 17-hour flight path creates outline of itself over USA

Posted on August 9th, 2017 in brand PR,Comedy,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day,Tourism PR,Travel PR.

The Boeing 787-8 Dreamliner embarked on a 4,000-mile winding route that took a whopping 17 hours to complete in order to create the unique flight path shape.

It is an American long-haul, mid-size wide body, twin-engine jet airliner.

The purpose of this stunt? An endurance test for the Boeing’s new Rolls- Royce engine.

The 17 hour, 46 minute flight started August 2nd and ended the following day, taking off and landing at the Boeing Field- King County International Airport, in Seattle.

To start it headed east across Montana and Dakota before it made a sharp turn when it reached the coastal city Marquette in Michigan state. The pilot then headed into the central states of America, carving out a picture of a Dreamliner as he went.

This is not the first time something of this nature has been done by the company. In February 2012, a Boeing 787-8 took an 18-hour flight, travelling more than 10,000 miles from Washington State to Iowa as it traced out 787 and the Boeing logo in the skies above the US.

But this time the Boeing covered 15,766 miles making it the longest commercial flight in the world!

[email protected]_Lills

The new face of Southern Rail and hero to us all: Eddie the work experience kid!

Posted on July 13th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,Leisure PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Travel PR.

It’s been a tough past year for Southern Rail, but their delegation of duties to one of their new employees has turned things around for the company on social media. 15 year old Eddie was put in charge of the rail company’s Twitter and brightened the days of commuters across the country with his polite and funny responses to users’ increasingly bizarre and outlandish questions. His charming social media temperament even landed him an interview on BBC Radio 1 with Scott Mills and reams of media coverage, with people totally endeared by his efforts.

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Eddie assisted the public with all manner of questions, from film recommendations, to what he thinks about pineapple on pizza, who will win Love Island and even answering a few train-related enquiries along the way. It was a light-hearted change to the generic enquiries and complaints experienced by any train company’s Twitter account. Southern Rail employees recognised Eddie’s talent for social engagement and even put him back on tweeting duty the following day to keep up his good work. His original tweet introducing himself received almost 2,000 retweets and 6,000 likes and from there, people were hooked on his tweets and he became somewhat of a viral sensation, with thousands of people engaging with the Southern Rail page.
Here’s a selection of our favourite pearls of wisdom from Eddie:

_96906141_-simonrobb85eddie-1 eddie-2 eddie-3 eddie-4

-@emclarks_n

Get ready to “aaw” : JetBlue’s Little Tickets campaign puts kids in charge of their family holiday

Posted on July 12th, 2017 in brand PR,Consumer PR,Leisure PR,Stunt Of The Day,Travel PR.

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Planning family holidays is complicated, time-consuming and most importantly, expensive. So JetBlue had the ingenious idea of opening the Little Tickets travel agent office to take the pressure of organising summer getaways off the parents and give the responsibility to their children instead. In an adorable video posted online, JetBlue sat ten kids in their specially designed pint-sized travel agents and helped them plan the perfect family trip – and all at a price that wasn’t out of their pocket money budget.

Children talk the JetBlue agent Peter through why spending quality family time together is important, where their chosen destination would be and what would be essential amenities for the trip. From LA, to the Dominican Republic to Albany, these mini jet-setters dream up a massively diverse range of locations for their family holiday and come up with some hilariously quaint expectations for amenities where they are staying, such as one little boy disarmingly stating that his top hotel must-have is a bathroom. Once the plan is set, Jet Blue take the child to the payment desk, they empty their piggy banks and are presented with a set of family tickets for their chosen destination.

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This unique and fun approach advertises the airline’s discounted getaways, through the sweet and endearing medium of a child taking on the role of a grown-up in organising a holiday and is sure to put a smile on the face of anyone.

@emclarks_n

Fake it until you make it: Look like an adventurous world traveller with the #DeltaDatingWall

Posted on June 9th, 2017 in brand PR,Consumer PR,creative publicity,Entertainment Brands,Leisure PR,PR Stunt,Stunt Of The Day,Technology PR,Tourism PR,Travel PR.

delta-dating-wall-hed-2017

Anyone who has used dating apps very quickly clocks onto certain tropes that repeat themselves across profiles of men and women alike. A woman riding on an elephant somewhere in Asia, another posed in front of the eternally romantic Eiffel Tower or alternatively perhaps a man standing proudly in front of the Taj Mahal. These pictures scream “I am cultured” or “I am so adventurous” in the hopes of upping their match ratio. But what about those of us with bank accounts full of nothing but student debt and money promised away to rent and bills. Those of us who dream of adventure but lack the means to turn it into a reality.

You have surely heard of the phrase “fake it until you make it” well Delta Airlines along with Tinder have teamed up to deliver just that with the #DeltaDatingWall. With their creative insight stemming from research that suggests that “world travellers are more likely to be swiped right” they have taken over two sides of a building in Brooklyn and decorated it with various backdrops of fabulous destinations. From the aforementioned Eiffel tower to the Leaning Tower of Pisa budding singles can snap a phoney selfie or three to express their inner traveller to potential matches without an impact on their finances.

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Wieden + Kennedy New York, the agency behind the stunt, said that the campaign was inspired by how prominent travel pics are on dating profiles. The agency also uncovered the following titbits through research:

  • 62 percent of men and 74 percent of women want a partner who shares their travel interests
  • 1 in 2 singles say traveling is one of their favourite things to do
  • 1 in 2 singles say traveling to a new city to meet a date would be exciting
  • • 1 in 3 singles ranked travel as a top priority in 2017
  • • 57 percent of singles take 1+ vacations year
  • • 1 in 3 singles try to go somewhere different for vacation every time they travel

As part of the generation with a not-so-secret love of the selfie as well as a constant and unquenchable thirst for travelling I can certainly see the #DeltaDatingWall being a big hit with the young, single and broke. Unfortunately for us interested yet financially challenged Brits we would still need to travel to America to try it out and boost our dating profiles – better start saving!

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