Tourism PR « Taylor Herring

Tourism PR

Are we there yet?! Boeing Dreamliner 17-hour flight path creates outline of itself over USA

Posted on August 9th, 2017 in brand PR,Comedy,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day,Tourism PR,Travel PR.

The Boeing 787-8 Dreamliner embarked on a 4,000-mile winding route that took a whopping 17 hours to complete in order to create the unique flight path shape.

It is an American long-haul, mid-size wide body, twin-engine jet airliner.

The purpose of this stunt? An endurance test for the Boeing’s new Rolls- Royce engine.

The 17 hour, 46 minute flight started August 2nd and ended the following day, taking off and landing at the Boeing Field- King County International Airport, in Seattle.

To start it headed east across Montana and Dakota before it made a sharp turn when it reached the coastal city Marquette in Michigan state. The pilot then headed into the central states of America, carving out a picture of a Dreamliner as he went.

This is not the first time something of this nature has been done by the company. In February 2012, a Boeing 787-8 took an 18-hour flight, travelling more than 10,000 miles from Washington State to Iowa as it traced out 787 and the Boeing logo in the skies above the US.

But this time the Boeing covered 15,766 miles making it the longest commercial flight in the world!

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Temporary Melting Soldier installation erected as symbol of remembrance for those who fought at Passchendaele

Posted on July 28th, 2017 in Arts PR,Consumer PR,History PR,PR Stunt,Stunt Of The Day,Tourism PR.

The Battle of Passchendaele during World War 1 has been etched in the history books as a four month long atrocity filled with horror, pain and an unprecedented loss of human life. Around 2,100 British soldiers died each day, equating to 475,000 British and German soldiers in total, with 90,000 bodies never being identified and 42,000 bodies never even being recovered over the 105 days of the battle. Soldiers battled through awful conditions, with immense and devastating amounts of swamp-like mud which itself claimed many lives alongside the warfare that was going on, sunk full-size tanks and drowned cavalry.

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‘The Melting Soldier’ statue in Trafalgar Square is intended as a reminder to us all of this tragedy and the conditions that the young men had to endure in what was for many, their final days. . Organised by Visit Flanders tourist agency,it is a temporary figure constructed entirely of mud and sand  and the statue’s subjection to the natural elements means that it is slowly melting away before the public’s eyes.

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The statue’s artist Damien van der Velden said this is intended to reflect ‘the emotional or exhausting feeling that the solider has to have at that moment (of war).’ The installation provides a poignant reflection on the devastation of this battle and of war in general. The placement of ‘The Melting Soldier’ in such an iconic location means the message of the statue reaches far and wide and provides important food for thought, as well as a fitting tribute to those who died serving our country.

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Northern Ireland Tourist Board creates a magnificent tapestry telling the entire story of Game of Thrones so far

Posted on July 17th, 2017 in brand PR,Consumer PR,PR Stunt,Stunt Of The Day,Television PR,Tourism PR.

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(Warning Game of Thrones puns included)

For Game of Thrones fans today is the day that we have all been waiting for, finally the Season 7 premiere is here. From laughter and many, many tears (insert favourite dead character’s name here) it has surely been a wonderful but bumpy ride through The Song of Ice and Fire thus far with undoubtedly even more heartache on the horizon with our long-standing favourite characters a in more danger of the chop than ever before. With a whole year since the finale of the last season and with so many family feuds, ulterior motives and side plots interwoven into the series you may be forgiven for needing a catch up. If that is the case (and you can’t afford the luxury of re-watching all 60 or so odd hours so far) then the Northern Ireland Tourist board’s latest campaign will be just up your Gin Alley.

To celebrate the release of Season 7 they have commissioned the Mother of all Tapestries, spanning 77 meters with one for every episode released, it details every major plot point to date in stunning detail. Be warned through as this will remind you of the many emotional scars left from Game of Thrones from the very first episode where Bran was thrown out of the window to the lasting depression triggered after the brutal Red Wedding and dare we mention poor Hodor’s demise which left us all an utter blubbering mess and changed the meaning of the phrase “hold the door” for the rest of time.

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If you would like to see the tapestry in all of its Westeros-y glory you can check it out here.

As you may guess we are all huge fans of the show here at Taylor Herring, we have even been lucky enough to work with the amazing people at Sky to put together something very special ahead of the new season bringing the terrifying White Walkers to unsuspecting commuters around London.

WINTER IS HERE: WHITE WALKERS DESCEND ON BRITAIN AHEAD OF GAME OF THRONES SEASON 7 from Taylor Herring on Vimeo.

In the long wait we have all been allowed to be sweet summer children but now winter is here. Grab the tissues, you’re probably going to need them!

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Paint the Town Rainbow: LGBT Posters fill the Capital as part of Pride in London’s Campaign “Love Happens Here”

Posted on June 26th, 2017 in Charity PR,Consumer PR,Event PR,Stunt Of The Day,Tourism PR.

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London’s annual Pride Parade is happening on 8 July, but preparations are already underway to celebrate the event and promote love and acceptance of every sexuality preference.

Pride in London have unveiled a campaign by WCRS titled “Love Happens Here”, in which 30 posters, representing people’s experiences of sexuality in the capital, have been created.

The selection of posters, focused on the subject of ‘Love’, is the second phase of the WCRS campaign, following the first phase which was focused on ‘Hate’. The latter phase shed light on the rising problem of LGBT-related hate crime, by using guerrilla posters.

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An interactive map was used to collect the variety of stories from individual members of the LGBT community, as people were able to pin their experience to the location where it took place.

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Different artists and illustrators then added their artistic flair to the messages, supporting the campaign by providing their talent free of service. The impressive list of artists includes: Alice Bowsher, Cachetejack, Daniel Frost, Jack Hudson, and Peter Judson.

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Each design features a central heart icon containing the quotes from the LGBT public, along with vibrant colours. The symbolic LGBT rainbow of colours also appears in many of the posters. pride-6

The prints will be distributed throughout the Capital, but will also be available from the Tate as part of their Queer Britain season.

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Fake it until you make it: Look like an adventurous world traveller with the #DeltaDatingWall

Posted on June 9th, 2017 in brand PR,Consumer PR,creative publicity,Entertainment Brands,Leisure PR,PR Stunt,Stunt Of The Day,Technology PR,Tourism PR,Travel PR.

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Anyone who has used dating apps very quickly clocks onto certain tropes that repeat themselves across profiles of men and women alike. A woman riding on an elephant somewhere in Asia, another posed in front of the eternally romantic Eiffel Tower or alternatively perhaps a man standing proudly in front of the Taj Mahal. These pictures scream “I am cultured” or “I am so adventurous” in the hopes of upping their match ratio. But what about those of us with bank accounts full of nothing but student debt and money promised away to rent and bills. Those of us who dream of adventure but lack the means to turn it into a reality.

You have surely heard of the phrase “fake it until you make it” well Delta Airlines along with Tinder have teamed up to deliver just that with the #DeltaDatingWall. With their creative insight stemming from research that suggests that “world travellers are more likely to be swiped right” they have taken over two sides of a building in Brooklyn and decorated it with various backdrops of fabulous destinations. From the aforementioned Eiffel tower to the Leaning Tower of Pisa budding singles can snap a phoney selfie or three to express their inner traveller to potential matches without an impact on their finances.

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Wieden + Kennedy New York, the agency behind the stunt, said that the campaign was inspired by how prominent travel pics are on dating profiles. The agency also uncovered the following titbits through research:

  • 62 percent of men and 74 percent of women want a partner who shares their travel interests
  • 1 in 2 singles say traveling is one of their favourite things to do
  • 1 in 2 singles say traveling to a new city to meet a date would be exciting
  • • 1 in 3 singles ranked travel as a top priority in 2017
  • • 57 percent of singles take 1+ vacations year
  • • 1 in 3 singles try to go somewhere different for vacation every time they travel

As part of the generation with a not-so-secret love of the selfie as well as a constant and unquenchable thirst for travelling I can certainly see the #DeltaDatingWall being a big hit with the young, single and broke. Unfortunately for us interested yet financially challenged Brits we would still need to travel to America to try it out and boost our dating profiles – better start saving!

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