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100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

Posted on June 1st, 2014 in Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance

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2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.

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3. The Economist

Advertising-Genius-Outside-the-Box-Billboards-From-Around-The-World-3-511x640

4. Dengan Nose Hair Trimmers

Advertising-Genius-Creative-Billboards-From-Around-The-World-Panasonic-640x427

5. O’Donovans Irish Pub

creative-funny-billboards-2

6. Silberman’s Fitness Center

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7. Adidas

Oliver Kahn Poster Presentation

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8. Bic Razors

creative-funny-billboards-11

9. Mini

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10. Frontline – Flea and Tick Spray

front-line_mall

11. Newcastle Brown Ale hijack Stella

newcastle-brown-ale-no-bollocks-chalice-ooh-final

12. Nike

nike_barge-resistance

13. BMW vs Audi

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14. Fitness First – Bus Stop Scales

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15. Folgers Coffee make good use of steam vents

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16. Aim Plumbing Servoces

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17.  Brandstik USB

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18. Tefal

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19. Nike Escalator sabotage

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20. National Geographic Channel

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21. HBO – Game Of Thrones

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22. BBC World

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23. Smart car

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24. Joffrey Ballet School, Chicago

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25. Mondo Pasta

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26. Kansas Public Library

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27. Japanese camera ad

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28. Australian construction site

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29. Yahoo

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30. Colorado road safety campaign

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31. Anando Milk

anando-milk_building

32. Australian Childhood Foundation

australian-childhood-foundation_invisible

33.  Belt Up

belt-up

34. Cadbury Dairy Milk

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35. Heineken

heineken_3d-billboard

36. Hot Wheels

hotwheels_curl

37. Law and Order

law-and-order_outdoor-lamp

38. Martor Razor Blades

martor_razor-blade

39. McDonald: Sundial Billboard.

mcdonald_sundial-billboard-1

40. Quitplan.com

quitplan_big-butt

 

41. Environmental Awareness: Swimming Pool.

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42. Iberia

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43. Venice Casino

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44. Lego

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45.

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46. Oral B

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47. Australian Public Transport Authority

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48. Kung Fu Panda – Dreamworks

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49. Imodium

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50. Alice In Wonderland

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51. FedEx Kinkos – Office Products

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52. Australia Post

australia-post

53. Kill Bill  (New Zealand)

killbill

54. Absolut

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55. The Day After Tomorrow (Mumbai)

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56. Newcastle Brown Ale

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57. Batman

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58. Dutch Stutter Foundation

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59.Benjamin Moore Paints

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60. CNN

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61. Science World

creative-funny-billboards-46

 

62. Old Timer Restaurants

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63. Smart

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64. McDonalds Fries

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65. Allstate Insurance: Marina Tower

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66. Peter MacCallum Cancer Centre

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67. Check The Gas

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68. Pedigree dog food (and poop bag dispenser)

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69.  Lays Potatoes

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70. Calgary Film Festival (crying billboard)

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71. Powerhouse Gym

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72. Peter Walsh Office Supplies

billboard-ads-peter-walch

73. DHL Online Tracking – Beijing

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74. Clearex (Israel)

clearex-wall

75. The Guitar Store

the-guitar-store

76. Nikon

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77. IWC Watches

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78. Rock Radio

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79. Kit Kat

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80.

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81. Rimmel Quick Dry

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82. Hyundai

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83. Duracell

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84. Jobsintown.de

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85. Calgary Zoo

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86. Fedex

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87.  Copenhagen Zoo

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88. Walking Dead: Zombie Truck

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89. Mad Men (New Zealand)

mad-men-ad

90. IBM

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91. Grand Theft Auto

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92. Father Bobs (Homeless Charity)

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93. WonderBra

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94. IAMS

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95. AOK (German Health Insurance)

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96. MTV Switch

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97. McDonalds

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98. Smart

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99. KarstadtQuelle: Dental Implant Insurance

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100. Nivea: Good-bye Cellulite Sofa

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For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

Follow us on twitter: @TaylorHerringUK

 

 

 

 

 

 

10 Ways To Be A Marketing Genius Like Lady Gaga

Posted on August 12th, 2010 in Arts PR,Auction PR,Awards PR,Book PR,brand PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Comedy,Comedy PR,Comment,Computer Games PR,Consumer Electronics PR,Consumer PR,Doctor Who Live,documentary PR,Drama PR,DVD PR,Edinburgh International Television Festival,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Games PR,Gym PR,Health and Fitness PR,History PR,Ice Cream,Kids PR,Magazine PR,Model Search PR,Music PR,Online PR,Online PR Trends,Opera PR,Poetry,PR Stunt,PR Stunts,Publicity Stunts,Publishing PR,Reality TV PR,Regional PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport,Sport PR,Stunt Attempt PR,Stunt Of The Day,Teen PR,Television Industry PR,Television PR,The Apprentice,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Uncategorized,Venue PR,Wedding PR.

Rock Legend Brian May Closes Sell Out 1st Show For Kerry Ellis

Posted on June 22nd, 2009 in Celebrity PR,Music PR,theatre PR.

Spectacular Opening Night Finale For The Great British Songbook.

West End phenomenon Kerry Ellis and her Great British Songbook got off to a sensational start as Queen hero Brian May made a surprise appearance to close the show.

The rock guitarist emerged on stage while award winning vocalist Kerry performed Queen classic “Who Wants To Live Forever”, provoking a rapturous reception from the 400-strong audience. The duo then brought the concert to a climax in electrifying fashion, with “Crazy Little Thing Called Love.”

kerry-ellisThe finale on Saturday 20th June marked the first in a series of four dates that Kerry will play at The Shaw Theatre – further performances will follow on Sunday 21st June, Thursday 25th June and Friday 26th June. Brian also performed on Sunday night.

Brian and Kerry’s musical affiliation stems back to Queen and Ben Elton’s acclaimed stage show “We Will Rock You” at the Dominion Theatre, in which Kerry created the role of Meat in 2002. Since then, the pair have played at the 2008 Royal Variety Performance together, and they are now in the process of producing Kerry’s debut album. A sampler, “Wicked in Rock”, was released last year, and included re-imagined numbers from “Wicked”, the hit musical that gained Kerry a legion of fans on both Broadway and the West End.

Speaking after Kerry’s triumphant first night, Brian May said “We’re all thrilled that Kerry has stepped out on her own, after her huge success in the world of Theatre. In this one-woman show, she really doesn’t need me, but I’m happy to be the icing on her cake. The next priority will be to finish her solo album. Kerry absolutely rocks!”

Having departed the role of Elphaba in “Wicked” last month, Kerry Ellis Celebrates The Great British Songbook hails her first solo venture. Paying tribute to Britain’s leading composers and lyricists, the concert series features exciting new arrangements of classic material from musical maestros including Andrew Lloyd Webber, Paul McCartney, John Lennon, Tim Rice, Kate Bush, Queen, Noel Coward, Lionel Bart, Don Black, Anthony Newley and John Barry. Tracks from modern chart favourites Take That, Duffy, Snow Patrol, Coldplay and The Feeling will also be re-worked and showcased by Kerry in her own inimitable vocal style.

Aside from her ventures with Brian May and her internationally successful two and a half year spell in ‘Wicked’, last year Kerry played Svetlana in “Chess in Concert” at the Royal Albert Hall opposite Josh Grobhan, Adam Pascal and Marti Pellow, and most recently she recorded songs for a musical treatment of Terry Pratchett’s “Only You Can Save Mankind.”

A musical theatre stalwart, Kerry’s role as Meat in ‘We Will Rock You’ led to her taking part in the Queen’s Golden Jubilee Concert at Buckingham Palace. She has also played Fantine in “Les Miserables” at the Queen’s Theatre, Ellen in the national tour of “Miss Saigon”, and appeared in Trevor Nunn’s production of “My Fair Lady” at the National Theatre and Drury Lane, playing Eliza Dolittle opposite Jonathan Pryce on many occasions.

More concerts with major singers will be announced throughout 2009 in this special Great British Songbook season, devised by Neil Marcus. This latest show is directed by Steven Paling.

For further information or to request an interview with Kerry Ellis, please contact Justin Jeffreys at Taylor Herring PR on [email protected] or 020 8206 5151.

www.theshawtheatre.com

**Miller Celebrates Sensational Reviews for Sister Act Debut**

Posted on June 11th, 2009 in Celebrity PR,theatre PR.

“Bundles of star quality”
Evening Standard

“The real deal, a genuine new star… Diana Ross meets Barbara Streisand”
The Independent

“Patina Miller belts it out with enough energy to fire a canon as Deloris”
Daily Express

“A belting voice”
The Independent on Sunday

“Fabulous”
The Mail on Sunday

patina-miller
Sister Act leading lady Patina Miller, who takes on the role made famous by Whoopi Goldberg, set the stage alight as the hotly anticipated show enjoyed its world premiere last Tuesday.

The US actress, who beat hundreds of hopefuls on both sides of the Atlantic to win the coveted role, enthralled audiences and achieved critical acclaim for her portrayal of Deloris Van Cartier, the sassy lounge singer turned nun.

Alongside theatre veterans Sheila Hancock and Ian Lavender, 25 year old Patina took to the stage at The London Palladium to make her UK debut. The gala opening climaxed in a standing ovation curtain call that saw her joined on stage by Goldberg, the show’s co-producer.

Born in 1984 in the small American town of Pageland, South Carolina, Patina Miller was raised by her musical family on a diet of gospel, blues, rhythm and swing. From an early age she performed in her local gospel choir at church, but it was her role as Miss Hannigan in a school production of Annie that first truly showcased her exceptional talent. At the tender age of 15 she auditioned and was accepted into a prestigious performing-arts boarding school and later won a full scholarship to Carnegie Mellon University in Pittsburgh, PA, where she later graduated with a degree in musical theatre.

Following her graduation Patina moved to New York, securing a stint in the popular US soap opera All My Children. After success on the small screen, Patina was keen to head back to her musical-theatre-roots and returned to the stage in 2008 to take on the role of Dionne in the critically acclaimed Central Park stage production of Hair, in which she performed the show’s legendary signature tune, ‘ Aquarius’.

Patina now offers her own unique take on one of stage and screen’s biggest roles.

To request an interview with Patina contact: [email protected]

 

Kerry Ellis Celebrates The Great British Songbook

Posted on May 28th, 2009 in Celebrity PR,Music PR,theatre PR.

kerry-ellis

West End phenomenon Kerry Ellis has once again extended her London concert series, Kerry Ellis Celebrates The Great British Songbook, taking her residency at The Shaw Theatre to four nights.

Musical sensation Kerry will now perform on Friday 26th June from 8:00pm, in addition to previously announced dates on Saturday 20th June, Sunday 21st June and Thursday 25th June, two of which are already sold out.

The show pays tribute to Britain’s leading composers and lyricists, featuring exciting new arrangements of classic material from musical maestros including Andrew Lloyd Webber, Paul McCartney, John Lennon, Tim Rice, Kate Bush, Queen, Noel Coward, Lionel Bart, Don Black, Anthony Newley and John Barry.

Tracks from modern chart favourites Take That, Duffy, Snow Patrol, Coldplay and The Feeling will also be re-worked and showcased by Kerry in her own inimitable vocal style.

Contact: [email protected]