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The Apprentice

The Apprentice is back!

Posted on September 25th, 2018 in Taylor Herring News,Television PR,The Apprentice.

A fleet of four black cars, sixteen wheelie suitcases, early morning phone calls and a bunch of bold claims. It can only mean one thing…

The Apprentice is back! Returning to BBC One at 9pm and airing weekly on Wednesdays from 3rd October 2018, and available live and on-demand on BBC iPlayer.

This year’s series sees sixteen budding entrepreneurs put through their paces by business heavyweight Lord Sugar as the search for his next business partner begins. Baroness Brady and Claude Littner resume duties as Lord Sugar’s trusted advisors and his ‘eyes and ears’ on the tasks, reporting back on the candidates’ every decision in the boardroom.

This year, the award-winning series will be bigger and better than ever, as Lord Sugar ups the ante right from the start and warns the candidates to “expect the unexpected”. For his first challenge, Lord Sugar immediately sends the candidates abroad – with a strong word of warning ringing in their ears; “Remember, this is NOT a holiday”.

Straight from the first boardroom, the business hopefuls jet off to Malta tasked with buying nine items at the lowest possible prices. How will they cope sourcing, negotiating and buying in a global business environment?

It’s not just foreign tasks that Lord Sugar has up his sleeve. For this series he is also sending the candidates around the UK; to Glasgow to sell art, Birmingham to clinch deals at a Body Building Expo and back to London to launch a budget airline.

To highlight the number of different locations of this year’s tasks, eagle-eyed fans will also notice that the photography of Lord Sugar, Karren, Claude and the candidates features a skyline including Malta, Birmingham and Glasgow alongside London.

The candidates come from a broad range of backgrounds; from Law, Tax and Arboriculture (tree surgery) to Fashion Design, Marketing and Sport. However, they all have one thing in common, a passionate desire to secure a £250,000 investment in their business plan and win a partnership with Lord Sugar.

Over the past seven years, Lord Sugar has invested a staggering £2 million into eight fledgling businesses. Last year’s shock decision, which saw him partner with both finalists, each receiving a £250,000 investment, proves that anything can happen in the boardroom.

Comedian Rhod Gilbert returns to host The Apprentice: You’re Fired, analysing each week’s events at 10pm on BBC Two, immediately after the main show. Joining Rhod each week will be a panel of business professionals and celebrity fans, sharing their opinions on the highs and lows of each task.

Two special episodes, The Final Five and Why I Fired Them, will also return to reveal the stories behind the series. The Final Five shares the journey of the five strongest candidates, just before they battle it out to secure their place in the final. As the series reaches its climax, Lord Sugar will reveal further insight into his boardroom decisions in Why I Fired Them.

The official website for The Apprentice – https://www.bbc.co.uk/apprentice – will also host additional content for viewers to enjoy.

BBC Radio 1’s Matt Edmondson returns with his inimitable preview of this year’s business hopefuls in the iPlayer exclusive Meet the Candidates – https://www.bbc.co.uk/iplayer/episode/p06jv20z – which will be available to view from 10am on Tuesday 25th September. From weekly highlights, to a peek behind the curtain at audition tapes and the ever-popular Honest Subtitles, the website features a wealth of additional content for series devotees.

Brand new for this year is the launch of the official The Apprentice Instagram channel – sharing even more social media goodness and behind the scenes action, including Instagram Stories and IG:TV with new vertical video content.

Fans can also find all the latest Apprentice news on Facebook (facebook.com/BBCApprentice) and Twitter (@bbcapprentice), and share their views with #TheApprentice.
Official Instagram details will be announced on Facebook and Twitter when the channel launches on 25th September.

The Apprentice is a Boundless production for BBC One. Paul Broadbent and Paula Fasht are Executive Producers; Cal Turner is Head of Popular Factual for Boundless; Neil Smith is MD for Boundless; Sarah Clay is Commissioning Editor for the BBC.

The Apprentice will air weekly on Wednesdays at 9pm on BBC One,
from Wednesday 3rd October, followed by You’re Fired at 10pm on BBC Two.
Watch live and on-demand on BBC iPlayer.

 

Alex Finn
Age: 21
Occupation: IT Analyst
Lives: The Wirral
Alex believes his ‘gift of the gab’ is his best skill but admits that he can sometimes be too headstrong. Alongside his granddad, who invented the ‘Finn Chocolate Coater’ (a machine mould to coat chocolate bars and biscuits), Alex credits Elon Musk amongst his role models because ‘in business, he reaches for the stars, rather than everyone else who just aims to conquer the earth’.
He says: “I know everything. Call me ‘Google’…it’s my middle name.”

Camilla Ainsworth
Age: 22
Occupation: Owner, Nut Milk Brand
Lives: Lancashire
Camilla admits to being an adrenaline junkie and loves to try anything new and exciting; from skydiving to swimming with sharks. She believes her people skills are her biggest strength, although feels her openness and willingness to overshare can sometimes work against her. She says she will be ‘keeping her cards close to her chest’ in the process.
She says: “I’m a bundle of energy and creativity and certainly a one off… ain’t no Vanilla Camilla”

Daniel Elahi
Age: 28
Occupation: Owner, Lifestyle Brand
Lives: London
Daniel set up his business in 2017 and likens himself to Jordan Belfort, the main character in ‘The Wolf of Wall Street’, because of his entrepreneurial skills and lavish, party lifestyle.
He says: “I have the beauty and the brains, typically people only have one. I was blessed with both in abundance.”

David Alden
Age: 32
Occupation: Tax Advisor
Lives: East Yorkshire
David claims that he can speak to anyone about anything, though he gets frustrated when others don’t share his unwavering positivity. He also admits that being too trusting has been his downfall in the past.
He says: “My friends and family call me the Duracell bunny as I take on so much and never stop. I just keep going.”

Frank Brooks
Age: 27
Occupation: Senior Marketing Manager
Lives: London
Frank is a self-proclaimed ‘trendsetter’ who says he likes to push boundaries with his humour. He claims to use charisma and charm for both negotiating and building morale within a group. Frank admits he can sometimes play people off against each other to get what he wants. He says he can be brutal when he needs to be and does not stand for people who are lazy or shirk responsibility.
He says: “There’s no need to watch your back when I’m already two steps in front.”

Jackie Fast
Age: 34
Occupation: Sponsorship Consultant
Lives: London
Having sold her company in 2016 and published a business book in 2017, Jackie says she is a trailblazer within the sponsorship industry and wider business community and credits her success to her positive attitude. She admits she can be very opinionated and isn’t good at taking criticism, but hopes her commercial mind will see her through the process.
She says: “I’m not intimidated by anybody, or anything.”

Jasmine Kundra
Age: 34
Occupation: Learning and Development Manager
Lives: West Midlands
Jasmine has built her career on training others to better themselves and develop their skills and says that she loves enabling and empowering people. She credits American philanthropist and life coach Tony Robbins as her role model and admires how he has built a global empire and success whilst also improving people’s lives. Jasmine admits to being very stubborn and says she likes to get her own way, however aims to use her charm and charisma to see her through the process.
She says: “All is fair in love and war…and business is war.”

Kayode Damali
Age: 26
Occupation: Professional Speaker
Lives: Cheshire
Professional speaker Kayode delivers talks to inspire young people all over the country. Brimming with ideas, Kayode throws himself into new ventures. With his name meaning ‘he brings us joy’, he believes his positive personality and natural likeability will lead to success in the boardroom.
He says: “I’m not here to razzle dazzle and hit you with buzzwords like ‘I’m so motivated, passionate’…anyone can say those things and I’m not anyone, I’m Kayode Damali. If you’re not your own biggest fan, who do you expect to be it for you?”

Khadija Kalifa
Age: 28
Occupation: Owner, Eco Cleaning Company
Lives: Lincolnshire
Having run her own eco-friendly cleaning business for the past 3 years, Khadija considers her people skills to be her best business asset. She says her friends would describe her as being quick-witted, motivational and genuinely wanting to help others but she can have a bit of a ‘hot head’. Khadija looks up to Richard Branson in business for ‘his success and willingness to assist others’ and plans to be likeable but focused, though says she can be cut-throat when required.
She says: “Whatever I say I’m going to make happen happens. I’m a serious Mumpreneur who doesn’t have time for timewasters and idiocy.”

Kurran Pooni
Age: 22
Occupation: Law Graduate
Lives: London
Kurran believes he has a keen creative eye and is confident that he’ll cope well with ‘managing egos’. He is inspired in business by his father who started his own airline. Kurran gets irked by people who are out for themselves rather than working collectively for the team and gets especially rattled by people who lie. He says that simply being himself will help him to breeze through the process.
He says: “I’ll be honest, I don’t eat, sleep, breathe business but I do eat, sleep and breathe success.”

Rick Monk
Age: 33
Occupation: Quality Controller
Lives: Lancashire
Rick says that one of his best qualities is his confidence and assertiveness and that being able to separate business from pleasure means he is good at getting the best from others. Rick believes befriending all the contestants will set him in good stead to get their backing in a task but warns he is a ‘wolf in sheep’s clothing’ and will use this to his advantage.
He says: “I won’t pussyfoot and waste time, as time is of the essence in everything. People will have to like it or lump it.”

Sabrina Stocker
Age: 22
Occupation: Owner, Tennis Events Company
Lives: Middlesex
Sabrina has had her eye on making money from the age of 14, when she set up a business selling retro sweets as part of a Young Enterprise Scheme. She cites Emma Watson as one of her role models because she’s ‘always clear-headed and makes good decisions, whilst still having elements of fun’. Sabrina says she can walk into a room and capture an audience but admits to sometimes making ‘silly comments’ before thinking. She plans to throw herself feet first into the process and use her positive energy to get involved in everything.
She says: “I am a mix of Willy Wonka drinking an espresso martini… classy and sophisticated on the outside; inside, a little bit crazy and wacky but full of brilliant ideas.”

Sarah Byrne
Age: 29
Occupation: Owner, Children’s Acting Academy
Lives: Manchester
Sarah owns and runs an acting academy for children. Sarah says she wants to be a role model to her young daughter and hopes her hard work and life experience will aid her in the process. She admits she’s not good with business terminology and is angered by people in business who turn their noses up at the working-class demographic. Sarah hopes her charm and persuasive skills will see her through to the end and believes her creativity will be her biggest strength.
She says: “I am me, I don’t have a posh accent or pretend to be anyone else. My personality sells me, my passion to succeed and work ethic.”

Sarah Ann Magson
Age: 37
Occupation: Solicitor
Lives: Teesside
Alongside her role as Director at a law firm, Sarah Ann has also run her own nursery furniture business since 2016. Although she says timekeeping and organisation aren’t her greatest strengths, Sarah Ann believes her loyalty, commitment and ability to remain calm under pressure are her best qualities and thinks that her skills and charm will outwit any of her competitors.
She says: “I am used to laying down the law in the courtroom, but now I’m going to lay down the law in the boardroom.”

Sian Gabbidon
Age: 25
Occupation: Owner, Swimwear Brand
Lives: Leeds
Sian owns and runs a swimwear fashion brand, with clients including celebrities and celebrity stylists. She identifies with Coco Chanel as a role model in business, as she ‘came from nothing and worked her way to the top’. She believes she has been brought up to win and every task will see her being calculated, collaborative and ruthless where necessary.
She says: “I bring both the passion and the fire – in the boardroom, I will be merciless.”

Tom Bunday
Age: 28
Occupation: Owner, Tree Surgery Firm
Lives: Southampton
Having struggled at school, Tom now runs a successful arboricultural (tree care) business. He says he’s drawn to situations that intimidate him and believes he can rise to any challenge. Tom believes his loyalty is one of his best qualities along with the fact he loves not knowing what is around the corner but admits he finds it difficult to ‘switch off’.
He says: “There are very few people that can genuinely say they’re going to make it – but I know that I’m going to.”

Claude Littner announced as new advisor on The Apprentice

Posted on April 27th, 2015 in Celebrity PR,Television Industry PR,Television PR,The Apprentice.

MEDIA ALERT:

The Apprentice just got a whole lot tougher. Claude Littner is today announced as Lord Sugar’s new advisor, taking the reins from Nick Hewer.  Hewer stepped down in December 2014 after ten years as Lord Sugar’s eyes and ears during the biggest business challenge on TV.

Claude Littner has known Lord Sugar for 25 years, having served as a director of Amstrad plc, Amstrad International, Dancall, Viglen and Tottenham Hotspur. He currently chairs a number of Lord Sugar’s companies.

The Apprentice 2014

Claude is already well known and loved by Apprentice viewers – and feared by candidates – thanks to ten years as an integral part of the formidable interview episode. In his new role, he will join Baroness Karren Brady in following the candidates during each task and reporting back to Lord Sugar on their progress, successes and failures.

Claude said: “If the candidates think I am soft and fluffy, they haven’t been watching me on The Apprentice over the past decade.  I will now be assessing their performance in the process, individually and within their teams.  I will be reporting to Lord Sugar to play my part in ensuring that his personal investment of £250,000 goes to the best candidate.  I’m ready, and this won’t be a walk in the park!”

Lord Sugar said: “I first worked with Claude in 1990 and trust his judgement completely. He will no doubt take a very different approach to Nick. It’s great to have him on board.”

Claude has had a very varied career, having been involved in many companies across a number of industries and geographic locations.  These have included start-up, AIM listed and fully quoted companies.  For much of his career he has been involved in corporate turnarounds. He was Deputy Chairman of Blacks Leisure plc, Chairman of ASCO plc, Chairman and majority shareholder of Powerleague plc.  He is a visiting professor at the University of West London, Claude Littner Business School.

Some of Claude’s most infamous interview putdowns include:

  • “You’re not a big fish – you’re not even a fish” – to Stuart Baggs “The Brand”, Series 6
  • “Don’t compare yourself to Lord Sugar. Don’t compare yourself ever to him” – to Luisa Zissman Series 9
  • “I’ve told you how pleased I was with your CV… And then I came on to actually look at the proposal you’re pitching for Lord Sugar, and quite frankly it’s a bloody disgrace. It’s a bloody disgrace. The ten years I’ve done this, I’ve never seen something… two bloody pages… You can leave. Goodbye… There’s nothing to argue, you’ve given me pictures of sailboats… You’re taking the piss… please leave… That’s not the way out.” – to Solomon Akhtar, Series 10

The Apprentice returns to BBC One later this year.

Claude Littner PR Contact: Taylor Herring: 020 8206 5151

 

The Apprentice Returns

Posted on October 7th, 2014 in Celebrity PR,Television PR,The Apprentice.

The Apprentice returns on Tuesday 14th October 2014 at 9pm on BBC One and BBC One HD for a tenth series, as Lord Sugar and his advisors, Nick Hewer and Karren Brady, put a new group of candidates through the toughest business test going – with a twist right from the start.

Upping the ante this year, Lord Sugar will be testing the business know-how of not 16 but 20 potential business partners in the battle for his investment. Viewers will be treated to a double dose of boardroom drama in the first week as the second episode airs on Wednesday 15th October, with the series then continuing on Wednesdays at 9pm on BBC One.

theapprenticegroup_3063904k

Over 12 weeks, the 20 candidates must compete to stay out of the firing line in a bid to win the £250,000 investment from Lord Sugar by proving their skills in sales, creativity, leadership, strategy and business insight in a series of testing tasks.

They all think they have what it takes, but only one candidate can win the final battle for boardroom supremacy.

This year’s budding business partners come from a diverse range of careers and backgrounds; from law and social care to marketing and management, and from fitness and fashion to accountancy and technology.

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Standing L-R: Solomon Akhtar, Roisin Hogan, Chiles Cartwright, Jemma Bird, EllaJade Bitton, Scott McCulloch, Nurun Ahmed, Mark Wright, Lindsay Booth, Bianca Miller, Sarah Dales, Pamela Uddin, Lauren Riley, Sanjay Sood-Smith, Katie Bulmer-Cooke

Seated Front L-R: Daniel Lassman, Felipe Alviar-Baquero, Robert Goodwin, James Hill, Steven Ugoalah

Lord Sugar is once again joined by his trusted advisors Nick and Karren, who are on hand to observe the candidates throughout each task and report back on the successes and failures that they have seen.

When Lord Sugar welcomes the candidates to the boardroom for the first time, he starts by revealing the key difference to this year’s process: “Now, this is the tenth year that we have been in this boardroom, and so on this special occasion I’m going to start things off a little bit differently. What I’ve decided to do is to kick off with 20 candidates, 10 boys and 10 girls. That’s the good news. Here’s possibly not such good news. The process will still last 12 weeks. That means that on certain occasions I may decide to dispose of more than one candidate at a time. Be prepared.” With more candidates being given the opportunity to compete for his investment, he then offers a few words of advice about the prize they are all striving for: “This deal is all about getting a £250,000 injection into a company that both of us will own on a 50:50 basis. I won’t be working, you will be working. I will be advising and mentoring.”

Lord Sugar kicks off the series by splitting the candidates into two teams – girls vs boys. He challenges them to sell products which have all appeared in the first task of the last nine series including sausages, flowers, coffee and fruit.  They are also given cash with which to add value to the products and can choose whether to sell the items directly to the public or in bulk to trade.

With the aim of making as much money as possible, they must strategize carefully and plan their selling time wisely. But will the candidates prove they can better the last nine years of selling in this supersized sales task? As the series progresses the candidates will be put through their paces in a variety of challenging tasks.

These include designing an innovative wearable technology product, creating an online video channel, running package coach tours, securing and fulfilling orders for a home fragrance range, manufacturing and selling a new board game and launching their own soft drinks brand. Each task will, as always, be followed by a showdown in the boardroom.

Which candidates will prove cut-throat competitors and who will play it safe?  When the losing team returns to face Lord Sugar, who will find their mistakes have led them to hear the infamous words ‘You’re Fired!’?

The ever-popular companion show The Apprentice: You’re Fired! will also return to air on BBC Two immediately after the main programme.  Host Dara O Briain will reflect on the fired candidate’s time on the series, delving into their best moments and toughest times, as they are quizzed by a panel of business experts and celebrity fans.

Before the tenth series kicks off, fans can also relive their favourite moments of the past decade with Ten Years of The Apprentice, airing 13th October on BBC One.  Narrated by Matt Edmondson, it will take a sideways glance at the last decade of Britain’s best-loved business show.

With the help of Nick, Karren and Lord Sugar himself, we’ll take an irreverent rummage through the boardroom store cupboard and reminisce over moments which had viewers shouting at their televisions or high-fiving in celebration the first time round; from the quest for a kosher chicken in Marrakesh to Series Nine’s infamous ‘abdication’. The official Apprentice website – www.bbc.co.uk/apprentice – will host candidate biographies and audition tapes, as well as information about the series and preview clips of upcoming episodes.

You can also catch up with all The Apprentice action on the official Apprentice Twitter (@bbcapprentice and #theapprentice) and Facebook (facebook.com/BBCApprentice) channels.

The Apprentice is a Boundless production for BBC One. Cate Hall and Francesca Maudslay are the Executive Producers; Stephen Day is the Series Editor and Jo Wallace is the Commissioning Editor for the BBC.

Press Information: Contact Taylor Herring PR    

The boardroom battle to become Lord Sugar’s next business partner begins

Posted on April 30th, 2013 in Celebrity PR,Reality TV PR,Television Industry PR,Television PR,The Apprentice.

LONDON, 30th April 2013: Award-winning and critically acclaimed series The Apprentice returns on Tuesday 7th May 2013 at 9pm on BBC One for a ninth season, as Lord Sugar and his advisors put 16 new candidates through the toughest business test going.

Viewers will be treated to a double dose of boardroom drama as the second episode airs on Wednesday 8th May, with the series then continuing on Wednesdays at 9pm on BBC One.

16 determined candidates will compete to stay out of the firing line for 12 weeks in a bid to win Lord Sugar’s £250,000 investment. They must demonstrate business sense, creativity and leadership in order to impress Lord Sugar, Nick and Karren, but only one applicant will triumph and become Lord Sugar’s next business partner.

This year, the candidates will reveal their business ideas right from the start of the process, not only creating an additional level of competition between the applicants but also challenging them to prove they have the skills to succeed in the business they are pitching to Lord Sugar. Will those planning a catering business come out top in a food task? Or those pushing a sales–based business succeed in shaking hands on the best deal?

The Apprentice Series 9 - Candidate group shot - Immediate Release

This year’s budding business partners come from a diverse range of careers and backgrounds, from catering, leisure and recruitment to property, medicine and academia.

East End boy and entrepreneur, Lord Sugar started from modest beginnings to build a global business empire worth millions.

He says: “This process is not about a job, it is about me ploughing £250,000 into a business. This is an unbelievable opportunity. For me to choose you, you’ve got to be brilliant.”

Lord Sugar is once again joined by his trusted advisors Karren Brady and Nick Hewer, who are on hand to observe the candidates throughout the process and report back on the successes and failures within each task.

As Lord Sugar greets the candidates in the boardroom for the first time, he explains what he expects from them in order for them to succeed from week to week:

“As you can see, I’ve got a pile of CVs here – it’s full of the usual BS. You know, ‘I’ll give 110%, I’m the greatest entrepreneur since sliced bread, failure’s not an option, I think outside the box, inside the bleeding box.’ All those usual clichés. I’m sick and tired of all that rubbish to be perfectly honest with you, because I believe actions speak louder than words. And it’s going to be actions that I’m going to judge you on. Now the aim of this process is to get your business plans in front of me. The tasks are there to test you and take you through every facet in business.”

The first task kicks off at midnight with Lord Sugar asking the candidates to sell a shipping container load of goods to London’s trade in just one day. From novelty items to household necessities, each team must find suitable buyers for their different product lines and the team that makes the most money from the day’s sales will be declared the winner. Split into boys vs. girls, which team will avoid a trip to the Losers’ Cafe in their first week? It’s a super-sized straight-forward selling task but Lord Sugar throws in a surprise twist right at the beginning, proving that the candidates can never be certain what to expect from the multi-millionaire tycoon.

The candidates will be put through their paces every week by a range of challenging tasks from creating and branding their own flavoured beer and selling caravans, to putting together a corporate away-day for some very big clients. At the end of each day they will go home to their luxury town house in Central London, enjoying a taste of the high-end lifestyle that a successful business can make a reality.

But, as always, it ends in the boardroom. After each task, the losing team will return to face Lord Sugar and battle it out to keep their place in the process, before one candidate will hear the infamous words ‘You’re Fired’.

The ever-popular companion show ‘The Apprentice: You’re Fired!’ will also return to air immediately after the main series on BBC Two. Host Dara O Briain will reflect on the fired candidate’s time on the show, asking for their insight on their best and worst moments, as they are interrogated by a panel of business experts and celebrity fans.

The official Apprentice website – bbc.co.uk/apprentice – will host candidate biographies and information about the series alongside preview clips of upcoming episodes. Also hosted on the site, The Apprentice super-fan, TV and radio presenter Matt Edmondson will catch up with each fired candidate for a weekly high pressure post-exit interview with a difference in Matt Edmondson’s Awkward Conversations. This year, YouTube superstars The Brett Domino Trio will join forces with Radio 1’s Dan and Phil for a one-off video introducing the new candidates in three minutes of catchy, original pop music, featuring excerpts from the candidates’ audition tapes.

You can catch up with all The Apprentice action on the official Apprentice Twitter (@bbcapprentice) and Facebook (facebook.com/BBCApprentice)

The Apprentice is a Boundless production for BBC One. Cate Hall is the Executive Producer; Francesca Maudslay is the Series Editor and Jo Wallace is the Executive Producer for the BBC.

After the first episode on Tuesday 7th May, The Apprentice will air on BBC One on Wednesdays at 9pm, from 8th May.

MEET THE GIRLS

Apprentice Senior 2012-414

Francesca MacDuff-Varley
Age: 32
Occupation: Dance and Entertainment Entrepreneur
Lives: Leeds, UK
A classically trained dancer, one of Francesca’s first jobs was teaching baby ballet at her local dance studios. She is now is the founder and director of a dance studio, a professional dance agency and a lookalike agency. She describes herself as determined, driven and fun, and quotes Debbie Moore and Arlene Phillips as the business figures she is most inspired by, for their creativity and vision. She cites being a hard-worker as her greatest strength, though admits she can be a ‘control freak’ at times.
She says: “I’m prepared to fight to the death to become Lord Sugar’s business partner.”

Jaz Ampaw-Farr
Age: 41
Occupation: Literacy and Education Company Director
Lives: Milton Keynes, UK
Married mother-of-three Jaz began her career as a teacher and is passionate about children’s education and learning. She believes her strengths to be her tenacity and determination, while her weakness is that she has no time for those that don’t share her business vision. Her interests include stand-up comedy and lifestyle photography.
She says: “I’m half machine. I can process things at a speed that is out of this world!”

Leah Totton
Age: 24
Occupation: Doctor
Lives: London, UK
Born in Northern Ireland, Leah now lives in London and is kept busy by her work as a practising doctor. She is passionate about medicine and health and says her friends would describe her as caring, kind and professional, though she can be too ambitious.
She says: “I’m very hard working and feel I can bring youth, vibrancy, enthusiasm and a touch of class to any business I’m part of.”

Luisa Zissman
Age: 25
Occupation: Retail Entrepreneur
Lives: St Albans, UK
Mother-of-one Luisa describes herself as confident, logical and outspoken and cites her greatest business achievement to be the ability to create new jobs through the success of her businesses. She lists her favourite business brands as Christian Louboutin and Virgin Atlantic for their strong brand identities. Her first job was as a Saturday girl in an estate agent and she now owns her own cupcake shop, baking website and electronics business.
She says: “I have the energy of a Duracell bunny, sex appeal of Jessica Rabbit, and a brain like Einstein.”

Natalie Panayi
Age: 30
Occupation: Recruitment Manager
Lives: Rickmansworth, UK
Natalie’s first job was as a pub waitress and says her dad is her business inspiration, as he built his success from nothing through his strong work ethic. Her passions include fashion and money and she is also a trained jazz singer and qualified make-up artist. She says her friends would describe her as headstrong, determined and caring, though one of her most annoying habits can be interrupting people.
She says: “When it comes to business, I am the complete package and when it comes to sales, I’m the best.”

Rebecca Slater
Age: 35
Occupation: Medical Rep
Lives: Wigan, UK
Rebecca would describe herself as authentic, generous and adventurous, though says she can be very impatient. Now working in medical sales, her first job was in a Post Office shop. She lists Alex Polizzi and Mary Portas as business figures that inspire her because they are willing to take on any challenge.
She says: “I’m a pretty tough person. I don’t let people walk all over me in life or in business. And if somebody crosses me, it’s game over.”

Sophie Lau
Age: 22
Occupation: Restaurateur
Lives: Bristol, UK
Malaysian-born Sophie says her greatest strengths are creativity and the ability to ‘think outside the box’, but her weakness is mental arithmetic. She first worked as a catering company waitress and at the age of 19, began running her own restaurant whilst still studying as a student. She is passionate about food and describes herself as innovative and intelligent.
She says: “I don’t have a multi-million pound business but what I do have is the raw talent, the drive and the competitive streak.”

Uzma Yakoob
Age: 32
Occupation: Entrepreneur and Make-Up Brand Owner
Lives: London, UK
Uzma describes herself as confident, creative and spiritual, though says she can lack patience. She has set up a non-profit organisation to help women reach out to one another in times of need and lists being nominated for an Asian Women of Achievement Awards as one of her greatest business achievements. She says the brand she is most inspired by is MAC, because they have created a product that most women think they can’t live without.
She says: “If I believe in something, I will go to the end to make sure it’s done.”

MEET THE BOYS

Apprentice Senior 2012-492

Alex Mills
Age: 22
Occupation: Company Director
Lives: Cardiff, UK
Alex says his greatest strengths lie in design and calculations and he describes himself as passionate, hardworking and determined. He began his working life as a housekeeper in a hotel and started his first company at 19. He is inspired in business by brands such as Tom Ford and figures such as James Caan, and enjoys playing the guitar and sport shooting in his spare time.
He says: “I’m an old head on young shoulders. I believe that I’m the new breed of businessman that this process requires.”

Jason Leech
Age: 29
Occupation: Historian and Property Entrepreneur
Lives: London, UK
Born in Athens, Jason says he has never been ‘formally employed’, instead remaining self-employed and a student throughout his career to date. His hobbies include gardening and croquet and he lists his passions as knowledge and language. He cites himself as a devotee of Question Time and says that the brands he has the most respect for are John Lewis/Waitrose and American Express, as they stand for quality and high-standard customer service.
He says: “Some people might come to this process with a game plan. I just feel my effortless superiority will take me all the way.”

Jordan Poulton
Age: 26
Occupation: Business Analyst
Lives: London, UK
Jordan says his first experience in business was at the age of six, selling his family’s litter of kittens in the playground. He describes himself as optimistic, charismatic and calm under pressure, though he thinks he can also be unforgiving and finds it difficult to ask for help. He enjoys going to technology events and recording his own podcasts and is passionate about encouraging young people to start their own businesses.
He says: “I’ve worked in third world countries and first world countries. I know what it’s like to struggle to feed kids and I know what it’s like to fly in a private jet.”

Kurt Wilson
Age: 26
Occupation: Health Drink Entrepreneur and Health & Safety Manager
Lives: Liverpool, UK
Kurt says his friends would describe him as intelligent, argumentative and ambitious. His first job was washing dishes as a kitchen porter and he says his greatest business achievement to date is running his own smoothie business after suffering many knock-backs and rejections.
He says: “I’m an alpha male; I always get my own way and know how to make people do what I want.”

Myles Mordaunt
Age: 39
Occupation: Marketing Company Co-Founder
Lives: Monaco, Monaco
Myles has lived in Monaco for the past 10 years and says that people would describe him as passionate, charming and determined, but he can be too much of a perfectionist. He was a professional racing driving for a short period of time and he now works in luxury brand marketing. He says the business figures that most inspire him are Bernie Ecclestone and Richard Branson, for their vision and commercial power.
He says: “I’m business perfection personified.”

Neil Clough
Age: 32
Occupation: Regional Manager – Soccer Centres
Lives: Altrincham, UK
Neil says he would be described as focussed, determined and driven by those that know him well, though his weaknesses include being overly competitive and very opinionated. He is a Manchester United supporter and plays football regularly in an amateur league, having played semi-professionally in the past. One of his first jobs was in telesales, which he cites as the role that kicked off his career.
He says: “I’m here to win. If that means being tough and making tough decisions, that’s exactly what I’m going to do.”

Tim Stillwell
Age: 23
Occupation: Mexican Food Entrepreneur
Lives: Birmingham, UK
Tim lists his passions in life as food, travel, business and money, and the achievement he is most proud of is launching a business while still studying in his final year at university. He describes himself as happy-go-lucky, energetic and with a ‘never give up’ attitude, though admits he can lack focus. Moving up from his first job on a paper round to starting a leaflet distribution service before founding his catering company, Tim now wants to use business as a vehicle to bring new culinary experiences to people.
He says: “I’m definitely a team player. I’m not a lone ranger in any sense of the word.”

Zeeshaan Shah
Age: 27
Occupation: CEO of Property Investment Company
Lives: London, UK
Zeeshaan, who grew up in Pakistan, believes his greatest strengths are that he is an eternal optimist, street-smart and well-connected. He says his weaknesses would include bossiness and that he can’t do something if his heart isn’t in it. Starting his career as a part-time waiter, he believes his greatest business achievement is still yet to come.
He says: “I’m a ‘Great’ of my generation. I’m an innovator and leader in business. I take inspiration from Napoleon; I am here to conquer.”

About The Apprentice

BAFTA Award-winning business series, The Apprentice, has previously had eight successful series as well as three series of the Young Apprentice.

As well as a wealth of loyal fans, The Apprentice has received critical acclaim and won numerous awards including a BAFTA in 2006 for Best Feature. It has also walked away with top TV gongs including accolades at the BPG TV Awards, Televisual Bulldog Awards, National Reality Television Awards and TV Choice Awards as well as nominations at the National Television Awards, BAFTA Craft Awards and BBC Radio 1 Teen Awards. The show has also received a Press Guild Award for series 6 and a TV Choice Award for Best Reality Show for series 7. In 2012, Young Apprentice won a BAFTA in the Reality & Constructed Factual category.

Last year, The Apprentice transmitted on BBC One over a 12 week period, with nearly seven million viewers tuning in to watch the final episode in which Ricky Martin became Lord Sugar’s new business partner.

It’s a one-of-a-kind interview process that is one of the toughest and most intense in the business and, with this year’s candidates as determined as ever to become Lord Sugar’s business partner, series 9 promises to be the most unpredictable yet.

The Apprentice series eight saw heavy-hitting wrestler Ricky Martin throw down in the boardroom and come away with Lord Sugar’s investment.

Series seven introduced the nation to Jedi Jim and his boardroom mind tricks, as well as being the first series to feature a business partnership with Lord Sugar as the winner’s prize, rather than a job offer.

Series six saw candidate Stuart ‘The Brand’ Baggs take metaphors to a new level revealing that he was not ‘a one trick pony’ but was, in fact, ‘a field of ponies’.

In series five, for the first time ever, The Apprentice saw one candidate pull out before the first task had even started.

Other highlights of past series include Lorraine Tighe’s ‘premonitions’, the romance between Kate Walsh and Philip ‘Pantsman’ Taylor, the brash defences of Claire Young and the boardroom bluffing of Jenny Celerier.

The memorable catchphrases from some of the candidates have put smiles on the faces of millions of viewers, including Melody Hossaini’s “Don’t tell me the sky is the limit when there are footprints on the moon”; Edward Hunter’s “Roll with the punches”; and Ricky Martin’s “I truly am the reflection of perfection”.

The business theatrics of Michael Sophocles and his kosher meat gaffe has made him one of the standout characters of the previous eight series, while the floundering failures of school teacher Noorul Choudhury had the nation screaming at the TV as he escaped the firing line on many occasions. Sandwich-seller Rocky Andrews failing in the catering task, Lee McQueen’s pterodactyl impression and, not forgetting, Raef Bjayou’s ability to “speak to prince or pauper” have all had the nation glued to their screens for the past eight years.

There have been two Comic Relief specials and one Sport Relief special of The Apprentice, all featuring stellar celebrity line ups. The Apprentice has spawned a number of columns and blogs in the national press and has been spoofed by comedians including French & Saunders, Charlie Brooker, Harry Hill and Dead Ringers.

In 2007, the BBC Two show Kombat Opera spoofed The Apprentice with Kombat Opera Presents…The Applicants. In 2009 renowned YouTube artist Cassette Boy created Cassette Boy vs The Apprentice, which has attracted over 4.7 million hits on YouTube to date.

About Lord Sugar

After leaving school in Hackney aged 16, Sugar started selling car aerials and electric goods out of a van he bought for £50. In 1968, he founded Amstrad, and now, over 40 years later, he has an estimated worth of £730 million, and was ranked 85th in the 2010 Sunday Times Rich List.

A former Chairman of Tottenham Hotspur FC, Sugar sold his Amstrad empire to Sky in July 2007. Sugar’s other companies include AMSCREEN, which offers digital screen media advertising networks, AMSAIR, which offers business and executive jets to a number of high profile clients around the world, AMSPROP, a property investment firm and VIGLEN, a manufacturer specialising in computers, networks and solutions.

In 2000, Sugar was knighted for his services to business and he holds two honorary Doctorates of Science degrees, awarded by City University and Brunel University respectively.

Having previously sat on the Business Council for Britain and fronted a campaign promoting the benefits of apprenticeships, in 2009 he was named as Enterprise Champion and appointed to the House of Lords as Baron Sugar of Clapton in the London Borough of Hackney.

In 2010, Lord Sugar released his autobiography, ‘What You See Is What You Get’ and in 2011 he released ‘The Way I See It’.

Lord Sugar is a philanthropist who donates to a number of charities including Great Ormond Street Hospital and Jewish Care.

About Nick Hewer

Former PR impresario Nick Hewer started off in public relations in the mid 1960s. Heading up his own PR company for over 30 years until its sale in 1997, Nick built an impressive corporate client list which included many British and international companies and organisations.

Nick first came across Lord Sugar when his PR company was chosen to represent Amstrad in 1983. Soon taking care of his profile across all business and personal dealings, Nick became a trusted ally and firm friend to the tycoon, playing an integral part in the management structure at Amstrad.

Friends throughout their careers, Lord Sugar laid on a dinner at The Dorchester for Nick and 100 guests to celebrate his official retirement. Says Nick: “Alan is a very generous friend. The best thing about working for him was there was always something going on – he has vibrancy about him.”

Nick’s career has taken him all over the world and he has a lifelong passion for world travel. He has driven a 20 year-old Renault 4L solo from London to Mongolia for charity and has taken part in the Children in Need trek from Istanbul to Almaty in Kazakhstan. As a patron of Hope and Homes for Children, Nick helps promote the British charity and has worked for them in Romania, Rwanda and Sierra Leone. He has a home in France where he indulges a passion for old tractors.

Nick’s much loved dry wit and legendary facial expressions have taken him through eight series of The Apprentice and have also seen him appear on comedy panel shows such as Would I Lie To You? and Have I Got News For You. In January 2012 he became the presenter of Channel 4’s Countdown and recently appeared in the documentary Nick Hewer: Countdown to Freetown, also on Channel 4, in which he embarked on a mission to tow an industrial saw and generator to the capital of Sierra Leone to present to a young carpenter.

About Karren Brady

Karren Brady began her career at Saatchi & Saatchi when she was 18 years old and swiftly moved onto London Broadcasting Company as a sales executive. She joined Sport Newspapers Ltd in 1988 and became Director within a year.

Karren is known as the first woman in football. She was Managing Director of Birmingham City Football Club from 1993 to 2009 and during that time turned the Club’s fortunes around. She took over Birmingham City FC when it was in administration, and in her first year at the helm, the Club recorded a financial trading profit. In January 2010, Karren was appointed Vice Chairman of West Ham United FC.

Karren has attracted much media attention in her career, and was the subject of an hour long documentary Inside Story – The Real Life Manageress shown on BBC One. She has hosted her own TV show, and has also presented shows on ITV. Karren has written four books and her autobiography ‘Strong Woman: Ambition, Grit and a Great Pair of Heels’ was released in March 2012.

Karren is a columnist for The Sun newspaper and also writes for the popular lifestyle magazine Woman & Home. She is a judge of the Cosmopolitan Women of Achievement Awards and is an Ambassador for the Stroke Association, WellChild and Wellbeing of Women. Previously on the Board of Mothercare PLC, Channel 4 Television and Sport England, Karren currently holds the position of a non-Executive Director of Arcadia. She is an honoree Fellow of the Institute of Sales and Marketing and in 2010 was awarded an honorary Doctorate from the University of Birmingham.

In March 2006 she was chosen as the Project Manager of the girls team on BBC One’s The Apprentice, for Comic Relief, where she led her team to a resounding victory over the boys, raising over £750k for charity.

In 2010, following appearances as one of Lord Sugar’s interrogators in the final interview round of The Apprentice, Karren replaced Margaret Mountford as Lord Sugar’s aide on the series.

Karren has won various awards including Business Woman of the Year, Cosmopolitan Woman Of The Year, the Spirit of Everywoman Award, Britain’s Most Influential Woman Award as well as two National Reality TV Awards for her role in The Apprentice.

About Boundless (part of FremantleMedia UK)

Encompassing factual entertainment, factual features and specialist factual programming, including The Apprentice, Young Apprentice, You’re Fired, Escape To The Country, Great British Railway Journeys, Grand Designs and Four Rooms, Boundless is FremantleMedia UK’s factual label. FremantleMedia UK is the UK production arm of FremantleMedia, the global production and content business of the RTL Group, Europe’s largest television and radio company. FremantleMedia UK, comprises of a group of labels, Talkback, Retort, Boundless, Thames and Newman Street, which produce some of the UK’s most successful shows – the Group has aired over 450 hours of programming on terrestrial TV in the past 12 months alone.

Meet The Young Apprentices: Class Of 2012

Posted on October 24th, 2012 in Television PR,The Apprentice.

Following the success of last year’s BAFTA Award-winning series, Lord Sugar returns with his search for a Young Apprentice, on BBC One this autumn.

A passionate advocate of young people in business, Lord Sugar will offer twelve of the UK’s most promising and motivated teenagers the opportunity of a lifetime; a chance to follow in his entrepreneurial footsteps by competing for the title of Young Apprentice.

Running for eight episodes from 8pm on Thursday 1st November, twelve young candidates will receive a unique education as they embark on a series of challenging tasks, testing their abilities to the limit. The young candidates will face the same cut-throat competition as the adult series – the winner will take it all, but first they must face some truly testing trials and blistering boardroom battles.

Find out all about the new batch of talented Young Apprentice candidates in three minutes of catchy pop, courtesy of  The Brett Domino Trio.

From all corners of the UK, each of the budding moguls have been selected from thousands after impressing Lord Sugar with their creativity, determination, entrepreneurial flair and smart business sense. Lord Sugar has spotted something in all of them, but only one can succeed in becoming the next Young Apprentice.

Aged between 16 and 17 years old, most of these tycoons of tomorrow are still in education and span a broad range of backgrounds, ranging from Paris to Kenya, Essex to Belfast and farm-yards to city centres. They include a former head girl, a farmer’s daughter, a female rugby-player, a fashion designer, a choral scholar and a ukulele player.

Lord Sugar started in business at a similar age and expects his potential protégés to be able to rise to the challenge. Each of them is certain that they have the ability, enthusiasm, and raw business talent to be the one to win access to a fund worth £25,000. The fund will go towards kick-starting his or her business career, and will be tailored to their individual career prospects and development.

But which of them will have what it takes to prove themselves when the pressure is on? Meeting them in the boardroom, Lord Sugar warns them:

“I don’t like teacher’s pets and I don’t like school bullies. This is about the real world. I’m not making you sit exams; the only grade you’ll get here is ‘F’ for Fired.”

With tasks including designing a new cookbook, sourcing props for the English National Opera, branding a hair-styling product and selling goods at Womad festival, the candidates will quickly learn that Lord Sugar never wastes time as they are thrown in the deep end from the outset.

Lord Sugar is, once again, aided by his no-nonsense advisers Nick Hewer and Karren Brady who will scrutinise the candidates’ every move during the weekly tasks.

They will live in a luxury mansion in Hampstead, giving them a taste of the affluent lifestyles they aspire to. For some, it’s their first time away from home; for all it’s the chance to experience what their life could be like as a high-flyer.

When the winner is crowned they will be given a once-in-a-lifetime opportunity to be mentored by Britain’s most famous boss.

The BBC Young Apprentice website – will feature clips from each episode and exclusive footage of each of the 12 candidates, filmed during the selection process. There will also be a wealth of fun Young Apprentice ‘extras’.

Viewers will also be able to catch up with events surrounding the show on the official Young Apprentice twitter (@BBCApprentice) and BBC Apprentice facebook page.

Young Apprentice is a Boundless (part of FremantleMedia UK) production for BBC One. Claudia Lewis is the Executive Producer, Laurence Turnbull is the Series Editor.

The Executive Producer for the BBC is Mirella Breda, Executive Editor Entertainment Commissioning.

(L-R) Back: Navdeep Bual, Alice Smith, Karren Brady, Lord Sugar, Nick Hewer, Max Grodecki

(L-R) Middle: Steven Cole, Amy Corrigan, Maria Doran, Ashleigh Porter-Exley, Patrick McDowell

(L-R) Front: Sean Spooner, Andrew Tindall, David Odhiambo, Lucy Beauvallet

 

 

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