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The Apprentice is back!

Posted on September 25th, 2018 in Taylor Herring News,Television PR,The Apprentice.

A fleet of four black cars, sixteen wheelie suitcases, early morning phone calls and a bunch of bold claims. It can only mean one thing…

The Apprentice is back! Returning to BBC One at 9pm and airing weekly on Wednesdays from 3rd October 2018, and available live and on-demand on BBC iPlayer.

This year’s series sees sixteen budding entrepreneurs put through their paces by business heavyweight Lord Sugar as the search for his next business partner begins. Baroness Brady and Claude Littner resume duties as Lord Sugar’s trusted advisors and his ‘eyes and ears’ on the tasks, reporting back on the candidates’ every decision in the boardroom.

This year, the award-winning series will be bigger and better than ever, as Lord Sugar ups the ante right from the start and warns the candidates to “expect the unexpected”. For his first challenge, Lord Sugar immediately sends the candidates abroad – with a strong word of warning ringing in their ears; “Remember, this is NOT a holiday”.

Straight from the first boardroom, the business hopefuls jet off to Malta tasked with buying nine items at the lowest possible prices. How will they cope sourcing, negotiating and buying in a global business environment?

It’s not just foreign tasks that Lord Sugar has up his sleeve. For this series he is also sending the candidates around the UK; to Glasgow to sell art, Birmingham to clinch deals at a Body Building Expo and back to London to launch a budget airline.

To highlight the number of different locations of this year’s tasks, eagle-eyed fans will also notice that the photography of Lord Sugar, Karren, Claude and the candidates features a skyline including Malta, Birmingham and Glasgow alongside London.

The candidates come from a broad range of backgrounds; from Law, Tax and Arboriculture (tree surgery) to Fashion Design, Marketing and Sport. However, they all have one thing in common, a passionate desire to secure a £250,000 investment in their business plan and win a partnership with Lord Sugar.

Over the past seven years, Lord Sugar has invested a staggering £2 million into eight fledgling businesses. Last year’s shock decision, which saw him partner with both finalists, each receiving a £250,000 investment, proves that anything can happen in the boardroom.

Comedian Rhod Gilbert returns to host The Apprentice: You’re Fired, analysing each week’s events at 10pm on BBC Two, immediately after the main show. Joining Rhod each week will be a panel of business professionals and celebrity fans, sharing their opinions on the highs and lows of each task.

Two special episodes, The Final Five and Why I Fired Them, will also return to reveal the stories behind the series. The Final Five shares the journey of the five strongest candidates, just before they battle it out to secure their place in the final. As the series reaches its climax, Lord Sugar will reveal further insight into his boardroom decisions in Why I Fired Them.

The official website for The Apprentice – https://www.bbc.co.uk/apprentice – will also host additional content for viewers to enjoy.

BBC Radio 1’s Matt Edmondson returns with his inimitable preview of this year’s business hopefuls in the iPlayer exclusive Meet the Candidates – https://www.bbc.co.uk/iplayer/episode/p06jv20z – which will be available to view from 10am on Tuesday 25th September. From weekly highlights, to a peek behind the curtain at audition tapes and the ever-popular Honest Subtitles, the website features a wealth of additional content for series devotees.

Brand new for this year is the launch of the official The Apprentice Instagram channel – sharing even more social media goodness and behind the scenes action, including Instagram Stories and IG:TV with new vertical video content.

Fans can also find all the latest Apprentice news on Facebook (facebook.com/BBCApprentice) and Twitter (@bbcapprentice), and share their views with #TheApprentice.
Official Instagram details will be announced on Facebook and Twitter when the channel launches on 25th September.

The Apprentice is a Boundless production for BBC One. Paul Broadbent and Paula Fasht are Executive Producers; Cal Turner is Head of Popular Factual for Boundless; Neil Smith is MD for Boundless; Sarah Clay is Commissioning Editor for the BBC.

The Apprentice will air weekly on Wednesdays at 9pm on BBC One,
from Wednesday 3rd October, followed by You’re Fired at 10pm on BBC Two.
Watch live and on-demand on BBC iPlayer.

 

Alex Finn
Age: 21
Occupation: IT Analyst
Lives: The Wirral
Alex believes his ‘gift of the gab’ is his best skill but admits that he can sometimes be too headstrong. Alongside his granddad, who invented the ‘Finn Chocolate Coater’ (a machine mould to coat chocolate bars and biscuits), Alex credits Elon Musk amongst his role models because ‘in business, he reaches for the stars, rather than everyone else who just aims to conquer the earth’.
He says: “I know everything. Call me ‘Google’…it’s my middle name.”

Camilla Ainsworth
Age: 22
Occupation: Owner, Nut Milk Brand
Lives: Lancashire
Camilla admits to being an adrenaline junkie and loves to try anything new and exciting; from skydiving to swimming with sharks. She believes her people skills are her biggest strength, although feels her openness and willingness to overshare can sometimes work against her. She says she will be ‘keeping her cards close to her chest’ in the process.
She says: “I’m a bundle of energy and creativity and certainly a one off… ain’t no Vanilla Camilla”

Daniel Elahi
Age: 28
Occupation: Owner, Lifestyle Brand
Lives: London
Daniel set up his business in 2017 and likens himself to Jordan Belfort, the main character in ‘The Wolf of Wall Street’, because of his entrepreneurial skills and lavish, party lifestyle.
He says: “I have the beauty and the brains, typically people only have one. I was blessed with both in abundance.”

David Alden
Age: 32
Occupation: Tax Advisor
Lives: East Yorkshire
David claims that he can speak to anyone about anything, though he gets frustrated when others don’t share his unwavering positivity. He also admits that being too trusting has been his downfall in the past.
He says: “My friends and family call me the Duracell bunny as I take on so much and never stop. I just keep going.”

Frank Brooks
Age: 27
Occupation: Senior Marketing Manager
Lives: London
Frank is a self-proclaimed ‘trendsetter’ who says he likes to push boundaries with his humour. He claims to use charisma and charm for both negotiating and building morale within a group. Frank admits he can sometimes play people off against each other to get what he wants. He says he can be brutal when he needs to be and does not stand for people who are lazy or shirk responsibility.
He says: “There’s no need to watch your back when I’m already two steps in front.”

Jackie Fast
Age: 34
Occupation: Sponsorship Consultant
Lives: London
Having sold her company in 2016 and published a business book in 2017, Jackie says she is a trailblazer within the sponsorship industry and wider business community and credits her success to her positive attitude. She admits she can be very opinionated and isn’t good at taking criticism, but hopes her commercial mind will see her through the process.
She says: “I’m not intimidated by anybody, or anything.”

Jasmine Kundra
Age: 34
Occupation: Learning and Development Manager
Lives: West Midlands
Jasmine has built her career on training others to better themselves and develop their skills and says that she loves enabling and empowering people. She credits American philanthropist and life coach Tony Robbins as her role model and admires how he has built a global empire and success whilst also improving people’s lives. Jasmine admits to being very stubborn and says she likes to get her own way, however aims to use her charm and charisma to see her through the process.
She says: “All is fair in love and war…and business is war.”

Kayode Damali
Age: 26
Occupation: Professional Speaker
Lives: Cheshire
Professional speaker Kayode delivers talks to inspire young people all over the country. Brimming with ideas, Kayode throws himself into new ventures. With his name meaning ‘he brings us joy’, he believes his positive personality and natural likeability will lead to success in the boardroom.
He says: “I’m not here to razzle dazzle and hit you with buzzwords like ‘I’m so motivated, passionate’…anyone can say those things and I’m not anyone, I’m Kayode Damali. If you’re not your own biggest fan, who do you expect to be it for you?”

Khadija Kalifa
Age: 28
Occupation: Owner, Eco Cleaning Company
Lives: Lincolnshire
Having run her own eco-friendly cleaning business for the past 3 years, Khadija considers her people skills to be her best business asset. She says her friends would describe her as being quick-witted, motivational and genuinely wanting to help others but she can have a bit of a ‘hot head’. Khadija looks up to Richard Branson in business for ‘his success and willingness to assist others’ and plans to be likeable but focused, though says she can be cut-throat when required.
She says: “Whatever I say I’m going to make happen happens. I’m a serious Mumpreneur who doesn’t have time for timewasters and idiocy.”

Kurran Pooni
Age: 22
Occupation: Law Graduate
Lives: London
Kurran believes he has a keen creative eye and is confident that he’ll cope well with ‘managing egos’. He is inspired in business by his father who started his own airline. Kurran gets irked by people who are out for themselves rather than working collectively for the team and gets especially rattled by people who lie. He says that simply being himself will help him to breeze through the process.
He says: “I’ll be honest, I don’t eat, sleep, breathe business but I do eat, sleep and breathe success.”

Rick Monk
Age: 33
Occupation: Quality Controller
Lives: Lancashire
Rick says that one of his best qualities is his confidence and assertiveness and that being able to separate business from pleasure means he is good at getting the best from others. Rick believes befriending all the contestants will set him in good stead to get their backing in a task but warns he is a ‘wolf in sheep’s clothing’ and will use this to his advantage.
He says: “I won’t pussyfoot and waste time, as time is of the essence in everything. People will have to like it or lump it.”

Sabrina Stocker
Age: 22
Occupation: Owner, Tennis Events Company
Lives: Middlesex
Sabrina has had her eye on making money from the age of 14, when she set up a business selling retro sweets as part of a Young Enterprise Scheme. She cites Emma Watson as one of her role models because she’s ‘always clear-headed and makes good decisions, whilst still having elements of fun’. Sabrina says she can walk into a room and capture an audience but admits to sometimes making ‘silly comments’ before thinking. She plans to throw herself feet first into the process and use her positive energy to get involved in everything.
She says: “I am a mix of Willy Wonka drinking an espresso martini… classy and sophisticated on the outside; inside, a little bit crazy and wacky but full of brilliant ideas.”

Sarah Byrne
Age: 29
Occupation: Owner, Children’s Acting Academy
Lives: Manchester
Sarah owns and runs an acting academy for children. Sarah says she wants to be a role model to her young daughter and hopes her hard work and life experience will aid her in the process. She admits she’s not good with business terminology and is angered by people in business who turn their noses up at the working-class demographic. Sarah hopes her charm and persuasive skills will see her through to the end and believes her creativity will be her biggest strength.
She says: “I am me, I don’t have a posh accent or pretend to be anyone else. My personality sells me, my passion to succeed and work ethic.”

Sarah Ann Magson
Age: 37
Occupation: Solicitor
Lives: Teesside
Alongside her role as Director at a law firm, Sarah Ann has also run her own nursery furniture business since 2016. Although she says timekeeping and organisation aren’t her greatest strengths, Sarah Ann believes her loyalty, commitment and ability to remain calm under pressure are her best qualities and thinks that her skills and charm will outwit any of her competitors.
She says: “I am used to laying down the law in the courtroom, but now I’m going to lay down the law in the boardroom.”

Sian Gabbidon
Age: 25
Occupation: Owner, Swimwear Brand
Lives: Leeds
Sian owns and runs a swimwear fashion brand, with clients including celebrities and celebrity stylists. She identifies with Coco Chanel as a role model in business, as she ‘came from nothing and worked her way to the top’. She believes she has been brought up to win and every task will see her being calculated, collaborative and ruthless where necessary.
She says: “I bring both the passion and the fire – in the boardroom, I will be merciless.”

Tom Bunday
Age: 28
Occupation: Owner, Tree Surgery Firm
Lives: Southampton
Having struggled at school, Tom now runs a successful arboricultural (tree care) business. He says he’s drawn to situations that intimidate him and believes he can rise to any challenge. Tom believes his loyalty is one of his best qualities along with the fact he loves not knowing what is around the corner but admits he finds it difficult to ‘switch off’.
He says: “There are very few people that can genuinely say they’re going to make it – but I know that I’m going to.”

Hyper-realistic robot launches new season of Westworld

Posted on April 18th, 2018 in branded content,Entertainment Brands,Experiential Marketing,PR Stunt,Publicity Stunts,Television PR.

Streaming service NOW TV has glimpsed into the future of marketing by promoting the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent “hosts”.

Images to view/download: https://www.flickr.com/gp/taylorherringpr/14VV27

Watch the behind the scenes creation of Fred the robot here: https://youtu.be/PoH71gYipL4

Watch Fred the robot interacting with the public here: https://youtu.be/Z7_2iC_Y_a0

Download link for videos and B-Roll available on request

 NOW TV commissioned five engineers from robotics company Engineered Arts to build ‘Fred the Robot’ who is modelled on a real 55 year old male, named Tedroy Newell.

Over twelve weeks the team developed several hundred thousand lines of computer code and tens of thousands of components, including a sophisticated metal skeleton, silicone skin, real hair and solid acrylic eyes, all 3D-scanned from Tedroy to bring Fred to life.

Research commissioned by NOW TV, polling 2000 British adults, revealed that more than two thirds (69%) of Brits are worried or fearful at the prospect of robots taking over their jobs, while 40% believe a robot could do their job just as well if not better than them.

To field test Fred, NOW TV rigged a London pub with hidden cameras and planted Fred in the bar to see if he could beguile the public, a nod to the show’s central premise where humans interact with artificially intelligent robots indistinguishable from humans.

Relaxed in the bar, the android struck up conversations with unsuspecting members of the public, telling them about Westworld on NOW TV.

Reactions from pub goers ranged from startled confusion to fear and unease as they digested a series of weighty questions including ‘what are your thoughts on the impending humanoid robot invasion?’, and laid witness to a scheduled malfunction in which Fred starts to glitch before dramatically shattering a pint glass.

Fred’s human-like interactions were controlled by Engineered Arts’ telepresence system, which uses inbuilt sensors, cameras and microphones to track what and how people interact.

He then responded appropriately with emphasised gestures and punctuated speech voiced by a remote operator. He was created to engage in natural conversation in real time as a human would.

 Emma Quartly, marketing director at NOW TV, said: “We are still a long way away from creating artificially intelligent hosts as sophisticated as those in Westworld, but to celebrate the show’s return we wanted to give the general public a little taste of what is possible.

 Fred is the next generation in human-like robotics and so it seemed fitting to hand the show’s promotion over to him. Needless to say, there were some stunned reactions…especially when in true Westworld style he starts to glitch.”

 55 year old Londoner Tedroy Newell, who the robot was modelled on, said: “Seeing yourself in robot form is a very, very strange experience. I’m honestly amazed at how realistic they were able to make it look – you can barely tell us apart. Not many people have had the chance to meet their ‘robotic twin’ so it’s very cool to have been a part of this project for NOW TV.”

 The stunt was located at The Prince Alfred public house in Maida Vale.

Netflix is watching you…and it has some questions! 53 users have a slightly worrying obsession with new festive film

Posted on December 13th, 2017 in App PR,brand PR,Comedy,Consumer Electronics PR,Consumer PR,Digital PR,Stunt Of The Day,Television PR.

Everyone has a film or two they have a weird, but perfectly normal and healthy, attachment to – mine include Hot Fuzz, Love Actually, and the entire Lord of the Rings trilogy. Netflix recently distributed a brand new Christmas film, A Christmas Prince, which seems to have diehard fans already!

To sum it up briefly (and without spoilers!), journalist Amber Moore goes undercover posing as a tutor for a young princess to get a story on the crown prince, Richard, but ends up falling in love with him instead! The film gets its festive name for being set around Christmas…

Obviously, some people are bound to enjoy this cute but simple sounding film. Netflix, however, are slightly concerned for a handful of their subscribers. In a light hearted tweet, Netflix asked ‘To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?’.

The hilarious tweet had some people somewhat worried about Netflix looking at their viewing habits – maybe they had shamefully watched 50 Shades of Grey one too many times!

This isn’t the first time Netflix has shown concern for their subscribers. A redditor recently posted about how he managed to watch the entirety of The Office (U.S) in 5-10 days – that’s a whopping 4 days, 3 hours and 30 minutes of content – and received an email from Netflix asking if he was okay, due to his dramatic increase in viewing activity. No judgement just a friendly check in to see if everything was alright.

While some people were slightly creeped out, it’s normal for websites to track data of their users, and sometimes the weird findings are too priceless to keep to themselves. It’s fantastic to see a big company that actually cares about their subscribers, I just hope that it isn’t revealed how much I actually watch Hot Fuzz!

@Joesharp1996

Cocaine trivia while you tinkle: Netflix installs new guerrilla sticker campaign for Season 3 of “Narcos” in toilets across America

Posted on September 13th, 2017 in App PR,brand PR,Consumer PR,creative publicity,Drama PR,Experiential Marketing,PR Stunt,Stunt Of The Day,Television PR.

Club restrooms are usually a sight to behold, and not normally a pleasant one at that. Most run out of toilet paper before midnight, half of the doors always seem to be missing locks and depending on where you go there may or may not be a suspicious dusting of white residue on the surfaces. Well in certain clubs and bars across L.A, Miami, Chicago and New York those sprinklings might not be what you think.

In some brilliant guerrilla marketing for the returning third Season of the critically acclaimed original show Narcos, Netflix have been placing stickers in the bathrooms of establishments across America drawing reference to the major impact made by the Cali Cartel on the cocaine trade during the 1990’s club scene. With the previous two seasons focusing on the notorious Pablo Escobar, the third sees the Cali Cartel take centre stage as the new big bad for the police working on putting a stop to the escalating drug issues.

All three seasons of Narcos are now available to binge on the streaming service. Enjoy!

[email protected]

Northern Ireland Tourist Board creates a magnificent tapestry telling the entire story of Game of Thrones so far

Posted on July 17th, 2017 in brand PR,Consumer PR,PR Stunt,Stunt Of The Day,Television PR,Tourism PR.

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(Warning Game of Thrones puns included)

For Game of Thrones fans today is the day that we have all been waiting for, finally the Season 7 premiere is here. From laughter and many, many tears (insert favourite dead character’s name here) it has surely been a wonderful but bumpy ride through The Song of Ice and Fire thus far with undoubtedly even more heartache on the horizon with our long-standing favourite characters a in more danger of the chop than ever before. With a whole year since the finale of the last season and with so many family feuds, ulterior motives and side plots interwoven into the series you may be forgiven for needing a catch up. If that is the case (and you can’t afford the luxury of re-watching all 60 or so odd hours so far) then the Northern Ireland Tourist board’s latest campaign will be just up your Gin Alley.

To celebrate the release of Season 7 they have commissioned the Mother of all Tapestries, spanning 77 meters with one for every episode released, it details every major plot point to date in stunning detail. Be warned through as this will remind you of the many emotional scars left from Game of Thrones from the very first episode where Bran was thrown out of the window to the lasting depression triggered after the brutal Red Wedding and dare we mention poor Hodor’s demise which left us all an utter blubbering mess and changed the meaning of the phrase “hold the door” for the rest of time.

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If you would like to see the tapestry in all of its Westeros-y glory you can check it out here.

As you may guess we are all huge fans of the show here at Taylor Herring, we have even been lucky enough to work with the amazing people at Sky to put together something very special ahead of the new season bringing the terrifying White Walkers to unsuspecting commuters around London.

WINTER IS HERE: WHITE WALKERS DESCEND ON BRITAIN AHEAD OF GAME OF THRONES SEASON 7 from Taylor Herring on Vimeo.

In the long wait we have all been allowed to be sweet summer children but now winter is here. Grab the tissues, you’re probably going to need them!

[email protected]

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