Television PR « Taylor Herring

Television PR

Northern Ireland Tourist Board creates a magnificent tapestry telling the entire story of Game of Thrones so far

Posted on July 17th, 2017 in brand PR,Consumer PR,PR Stunt,Stunt Of The Day,Television PR,Tourism PR.

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(Warning Game of Thrones puns included)

For Game of Thrones fans today is the day that we have all been waiting for, finally the Season 7 premiere is here. From laughter and many, many tears (insert favourite dead character’s name here) it has surely been a wonderful but bumpy ride through The Song of Ice and Fire thus far with undoubtedly even more heartache on the horizon with our long-standing favourite characters a in more danger of the chop than ever before. With a whole year since the finale of the last season and with so many family feuds, ulterior motives and side plots interwoven into the series you may be forgiven for needing a catch up. If that is the case (and you can’t afford the luxury of re-watching all 60 or so odd hours so far) then the Northern Ireland Tourist board’s latest campaign will be just up your Gin Alley.

To celebrate the release of Season 7 they have commissioned the Mother of all Tapestries, spanning 77 meters with one for every episode released, it details every major plot point to date in stunning detail. Be warned through as this will remind you of the many emotional scars left from Game of Thrones from the very first episode where Bran was thrown out of the window to the lasting depression triggered after the brutal Red Wedding and dare we mention poor Hodor’s demise which left us all an utter blubbering mess and changed the meaning of the phrase “hold the door” for the rest of time.

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If you would like to see the tapestry in all of its Westeros-y glory you can check it out here.

As you may guess we are all huge fans of the show here at Taylor Herring, we have even been lucky enough to work with the amazing people at Sky to put together something very special ahead of the new season bringing the terrifying White Walkers to unsuspecting commuters around London.

WINTER IS HERE: WHITE WALKERS DESCEND ON BRITAIN AHEAD OF GAME OF THRONES SEASON 7 from Taylor Herring on Vimeo.

In the long wait we have all been allowed to be sweet summer children but now winter is here. Grab the tissues, you’re probably going to need them!

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White Walkers Descend On Britain

Posted on July 11th, 2017 in Taylor Herring News,Taylor Herring PR,Television PR.

LONDON, 11th July 2017: It may be summer, but this morning winter arrived in Britain. At first light The Night King was spotted travelling south on horseback from Hadrian’s Wall.

Download images: https://flic.kr/s/aHsm4hNTWP

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Passers-by were left stunned as he descended on London joined by a troop of White Walkers, with sightings at Oxford Circus, Tower Bridge and The Tower of London, as they advanced on Buckingham Palace’s Throne Room.

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The sightings mark the return of Game of Thrones to Sky Atlantic and NOW TV next Monday 17 July at 9pm.

The Night King set out from Hadrian’s Wall, a location that famously inspired George RR Martin’s vision for The Wall, a 700-foot ice wall in Game of Thrones that’s defended by the Night’s Watch and stretches for 300 miles along the northern border of the Seven Kingdoms.

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Five actors were transformed into White Walkers for the stunt, using specially designed prosthetics and a team of stylists and body paint artists to complete the look. It took over eight weeks to create the full costumes, and each actor spent four hours in makeup before hitting the streets of London.

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Over five million viewed each episode of Season 6 across Sky’s platforms, including NOW TV and Sky Go, and saw the Night King’s full force revealed as he descended on Brandon Stark, Hodor and Meera Reed beyond the wall. Commenting on what to expect from the White Walkers in Season 7, Rory McCann (Sandor Clegane, aka The Hound) said: “This season everyone needs to join forces and fight the White Walkers. Because if they don’t… everyone’s getting it.”

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Speaking about his character Bran’s new role as the Three-Eyed Raven, Isaac Hempstead-Wright said: “They are sworn enemies from the first day of time, the Three-Eyed Raven and the Night King. Bran knows better than anyone the terror and fear that they should all be feeling with this threat looming over them. All that matters is the Great War.”

Commenting on the show’s imminent return, Zai Bennett, Director of Programmes, Sky Entertainment UK and Ireland, said: “It may be summer in the UK, but after six seasons, winter has finally arrived in Westeros. With Jon Snow crowned King in the North, Cersei on the Iron Throne, Daenerys Targaryen and her colossal armada crossing the seven seas to Westeros and the Night King moving south at the helm of a truly terrifying army of the dead, the greatest battles are truly ahead of us. With this in mind it seemed fitting to unleash our very own troop of White Walkers on locations across the UK.”

Watch Season 7 of Game of Thrones on Sky Atlantic and NOW TV from Monday 17 July at 9pm.

Canal creates “Versailles for Kids” themed activity pack to keep the kids occupied so you can enjoy the more sensual scenes uninterrupted

Posted on April 21st, 2017 in brand PR,Comedy,Consumer PR,Drama PR,Leisure PR,PR Stunt,Stunt Of The Day,Television PR.

TV show Versailles has come under a lot of scrutiny from the press in the past due to the many depictions of sexual activity within each episode. From graphically passionate rendezvous to even the odd ménage à trois it is enough to get anyone hot under the collar.

The second series, premiering tonight, continues to follow the exploits of the court of King Louis XIV and promises to be its raunchiest, most debauched season yet, rivalling the likes of even Game of Thrones. However network Canal+ and advertising agency BETC have decided to deliver humour in their latest tongue-in-cheek campaign which aims to distract your kids so you can watch the show, in all of its decadent glory, without disruption.

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Their latest promotional product “Versailles for Kids” includes apps and games available for Android & iOS with levels or tasks that take 52 minutes to complete, conveniently the same running time as an episode. Also up for grabs are magic boxes, gardening kits and king dress-up costumes, all with the purpose of keeping the little innocent ones busy to avoid the adults having to make those awkward excuses or diving frantically for the remote when the steamy scenes come onscreen.

As a result  over 9 million people were reached with the campaign, with 6 million media impressions and 50 percent brand engagement. Moreover over 4,000 toys were won in total. That is a lot of happy kids!

Although with the show airing at 9:30pm, it’s my firm belief that the kids should be ushered off to bed by then so you’re able to open that chilled bottle of wine, unwind for a while and if the fancy takes you, enjoy the odd French sex scene in peace.

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Mother’s Day 2017: From prosecco flavoured nails to Tom Hardy at bedtime

Posted on March 24th, 2017 in brand PR,Celebrity PR,Consumer PR,FMCG,Food and Drink PR,Online PR,Publicity Stunts,Roundup,Stunt Of The Day,Television PR.

This Sunday, 26th March, in case you have not heard already is Mother’s Day. If you haven’t, don’t panic you still have a couple of days to sort something out. Whether it is with the traditional bouquet of flowers or something more unique there are thousands of ways to show mum’s just how much they mean to you. Here is our round-up of some of our favourite campaigns from the last week dedicated to all of the hardworking mums out there. This celebration is all for you!

Groupon: Bubbly fingers!

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According to research conducted by Kantar, Prosecco overtakes champagne as the top fizz for Britons, with shoppers splashing out £181.8m on bottles last year alone. So just in time for Mother’s Day Groupon have embraced the love for the bubbly beverage and created a prosecco flavoured nail varnish, which tastes and smells just like the drink.

Sainsbury’s: A card for every family!

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It is such a simple gesture but equally such a wonderfully stark statement of how progressive 2017 is as Sainsbury’s launches its first ever Mother’s Day card for lesbian parents. The card reads ‘To My Lovely Mums’ which captures the brand’s support towards same-sex relationships. Sainsbury’s say they wanted its greeting card selection ‘to better reflect the growing number of non-traditional families’. The card follows on from Sainsbury’s Christmas commercial featuring a lesbian couple, which also conveyed their embracing attitude towards non-traditional families.

Beefeater: More talk, fewer phones!

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Put down the phone and talk to your Mother! For Mother’s Day Beefeater restaurants are inputting no phone zones. The trial has taken place after research revealed that 54% of British people thought that checking phones at the table was the most annoying thing at meal times. If you are heading down to a Beefeater this Sunday a ‘no phone zone’ reservation, will automatically permit staff members to collect all phones as a form of deposit.

Paperchase: Get creative!


Sometimes the typical Mother’s Day gifts can feel a little impersonal as you see many buying the name “Number 1 mum” teddy bears and brick-a-brac. Paperchase has offered a nifty solution and a great excuse to get involved in some good old arts and crafts. Teaming up with “expert crafter” Emily Dawe they have set out a simple to follow tutorial which will have you making beautiful paper creations. As my mother has always told me “It is the thought (and effort) that counts”.

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Be still my beating heart. The gruff, mumbling heart throb Tom Hardy is set to return to Cbeebies to make us all feel gooey inside again on Mothers’ Day. His last outing on Bedtime stories set the internet alight as women everywhere went weak at the knees at the thought of Mr Hardy tucking them into bed at night. Something tells me that on Sunday the usual demographic of viewers aged 2-5 years old will change dramatically. This might just top the list of the best present to Mothers’ and women alike on the 26th March 2017.

@JaneyLbarker

Drama reveal the real Mr Darcy

Posted on February 9th, 2017 in Book PR,Television PR.

Leading academics reveal how the Pride and Prejudice heartthrob would have really looked… and he’s no Colin Firth

The mission to discover the real Mr Darcy was commissioned by TV channel Drama to celebrate Jane Austen Season, which starts on Sunday 12th February. 

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 A new, historically accurate portrait of the most admired and revered romantic leading man in literary history, Fitzwilliam Darcy, has been unveiled for the first time, following new research by leading academics.

 The new portraits paint a very different picture of the literary heartthrob when compared to modern day TV depictions, portrayed by Hollywood actors such as Colin Firth, Elliot Cowan and Matthew MacFadyen.

Instead of tall, dark and handsome, research reveals that Jane Austen’s fictional character, Mr Darcy from Pride and Prejudice, would have been pale with powdered white hair. He would also have had a long nose, sloping shoulders and pointy chin – a far cry from muscular modern day TV representations.

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The mission to discover the real Mr Darcy was commissioned by TV channel Drama to celebrate Jane Austen Season, which starts on Sunday 12th February.

The study, The Real Mr Darcy – a dramatic re-appraisal carried out by John Sutherland, Lord Northcliffe Professor Emeritus of Modern English Literature at University College London and Amanda Vickery, Professor of Early Modern History at Queen Mary University of London, highlights how the qualities considered attractive have dramatically changed over the past two centuries.

The academics conducted a month-long study, investigating Austen’s personal life and relationships, drawing conclusions on who may have been the inspiration for Mr Darcy. Researchers looked into the existing descriptions and illustrations of the character, along with the socio-economic and cultural factors that would contribute to Darcy’s background, appearance and lifestyle.

 Key findings of the research reveal the real Mr Darcy would have had:

  • Powered mid-length white hair
  • A long oval face with a small mouth, pointy chin and long nose
  • Pale complexion – pink and white skin
  • Slender sloping shoulders and modest chest
  • Large quads, thighs and calves
  • A height of 5ft 11” (in comparison to Colin Firth’s 6ft 2” and the 6ft 3” Matthew MacFadyen)

Leading artist Nick Hardcastle took the academic research and brought the descriptions to life in a series of unique illustrations.

 The Real Mr Darcy – a dramatic re-appraisal study revealed that Mr Darcy’s white powdered hair is reflective of the norms of the Austen era, with mid-length hair favoured over the shorter crop of today. The illustrations highlight Darcy’s pale complexion, a sign of wealth and privilege, and his long oval face shape. In the late 1790s, square jaws were practically unheard of amongst the upper classes, with the pointy chin and small mouth evident on Mr Darcy very common features of the gentlemen of the era.

Strong legs were an attractive and important feature to females of the time, with well-modelled thighs a sign of virility, a good fencer and horseman. The real Mr Darcy would also have been akin to many of the landed gentry of the time, with slim sloping shoulders. A muscular chest and broad shoulders was the sign of a labourer, not a gentleman. 

Jane Austen’s romances have been well researched and documented over the centuries and it is believed that it was the 1st Earl of Morley John Parker, who was the inspiration for Mr Darcy. She also had a rumoured romance with Thomas Lefroy and it is likely he too provided inspiration for the character. Both men sported powdered hair and had long youthful faces with pale complexions. Other noblemen at the time, including Horatio Nelson, Leveson Gower and Arthur Wellesley, 1st Duke of Wellington, all also had similar features and were considered the pin-ups and sex symbols of their time.

Professor John Sutherland says, “There are only scraps of physical description of Fitzwilliam Darcy to be found in Pride and Prejudice; he is our most mysterious and desirable leading man of all time. What’s fantastic about Jane Austen’s writing is that Mr Darcy is both of the era and timeless. Our research for TV channel Drama’s ‘Jane Austen Season’ shows how Austen herself envisioned Mr Darcy, however the literature leaves space for the reader’s imagination to create their own Darcy and bring their own fantasies to the storyline.”

Professor Amanda Vickery says, “Mr Darcy is an iconic literary character, renowned for his good looks, charm and mystery. As Austen wrote Pride and Prejudice in the 1790s, our Mr Darcy portrayal reflects the male physique and common features at the time. Men sported powdered hair, had narrow jaws and muscular, defined legs were considered very attractive. A stark contrast to the chiselled, dark, brooding Colin Firth portrayal we associate the character with today.

“Drama’s The Real Mr Darcy – a dramatic re-appraisal study reveals that in recent times, Darcy’s character has been sexed up for the modern day audience with a turbo-charged injection of testosterone and steamy romance.”

Adrian Wills, General Manager of Drama says, “It’s incredible to finally see how Jane Austen may have actually been envisioning her Mr Darcy when she wrote Pride and Prejudice. Drama viewers will have loved the handsome and brooding portrayals of Mr Darcy by some of their favourite actors, so we are delighted to offer up another in time for Valentine’s Day. These illustrations might lead to a slightly different imagining of one of the most famous romantic heroes of all time”

TV channel Drama’s Jane Austen Season, from midday every Sunday from the 12th February until the 19th March. The season includes Jane Austen’s Pride and Prejudice, Sense and Sensibility, Emma and Mansfield Park.  

 Jane Austen Season starts for Valentine’s Day on Sunday 12 February at midday on Drama and available to catch up on UKTV Play www.uktvplay.co.uk

For further details and to read the full research paper, please visit: http://corporate.uktv.co.uk/news/