Television PR « Taylor Herring

Television PR

Hyper-realistic robot launches new season of Westworld

Posted on April 18th, 2018 in branded content,Entertainment Brands,Experiential Marketing,PR Stunt,Publicity Stunts,Television PR.

Streaming service NOW TV has glimpsed into the future of marketing by promoting the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent “hosts”.

Images to view/download: https://www.flickr.com/gp/taylorherringpr/14VV27

Watch the behind the scenes creation of Fred the robot here: https://youtu.be/PoH71gYipL4

Watch Fred the robot interacting with the public here: https://youtu.be/Z7_2iC_Y_a0

Download link for videos and B-Roll available on request

 NOW TV commissioned five engineers from robotics company Engineered Arts to build ‘Fred the Robot’ who is modelled on a real 55 year old male, named Tedroy Newell.

Over twelve weeks the team developed several hundred thousand lines of computer code and tens of thousands of components, including a sophisticated metal skeleton, silicone skin, real hair and solid acrylic eyes, all 3D-scanned from Tedroy to bring Fred to life.

Research commissioned by NOW TV, polling 2000 British adults, revealed that more than two thirds (69%) of Brits are worried or fearful at the prospect of robots taking over their jobs, while 40% believe a robot could do their job just as well if not better than them.

To field test Fred, NOW TV rigged a London pub with hidden cameras and planted Fred in the bar to see if he could beguile the public, a nod to the show’s central premise where humans interact with artificially intelligent robots indistinguishable from humans.

Relaxed in the bar, the android struck up conversations with unsuspecting members of the public, telling them about Westworld on NOW TV.

Reactions from pub goers ranged from startled confusion to fear and unease as they digested a series of weighty questions including ‘what are your thoughts on the impending humanoid robot invasion?’, and laid witness to a scheduled malfunction in which Fred starts to glitch before dramatically shattering a pint glass.

Fred’s human-like interactions were controlled by Engineered Arts’ telepresence system, which uses inbuilt sensors, cameras and microphones to track what and how people interact.

He then responded appropriately with emphasised gestures and punctuated speech voiced by a remote operator. He was created to engage in natural conversation in real time as a human would.

 Emma Quartly, marketing director at NOW TV, said: “We are still a long way away from creating artificially intelligent hosts as sophisticated as those in Westworld, but to celebrate the show’s return we wanted to give the general public a little taste of what is possible.

 Fred is the next generation in human-like robotics and so it seemed fitting to hand the show’s promotion over to him. Needless to say, there were some stunned reactions…especially when in true Westworld style he starts to glitch.”

 55 year old Londoner Tedroy Newell, who the robot was modelled on, said: “Seeing yourself in robot form is a very, very strange experience. I’m honestly amazed at how realistic they were able to make it look – you can barely tell us apart. Not many people have had the chance to meet their ‘robotic twin’ so it’s very cool to have been a part of this project for NOW TV.”

 The stunt was located at The Prince Alfred public house in Maida Vale.

Netflix is watching you…and it has some questions! 53 users have a slightly worrying obsession with new festive film

Posted on December 13th, 2017 in App PR,brand PR,Comedy,Consumer Electronics PR,Consumer PR,Digital PR,Stunt Of The Day,Television PR.

Everyone has a film or two they have a weird, but perfectly normal and healthy, attachment to – mine include Hot Fuzz, Love Actually, and the entire Lord of the Rings trilogy. Netflix recently distributed a brand new Christmas film, A Christmas Prince, which seems to have diehard fans already!

To sum it up briefly (and without spoilers!), journalist Amber Moore goes undercover posing as a tutor for a young princess to get a story on the crown prince, Richard, but ends up falling in love with him instead! The film gets its festive name for being set around Christmas…

Obviously, some people are bound to enjoy this cute but simple sounding film. Netflix, however, are slightly concerned for a handful of their subscribers. In a light hearted tweet, Netflix asked ‘To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?’.

The hilarious tweet had some people somewhat worried about Netflix looking at their viewing habits – maybe they had shamefully watched 50 Shades of Grey one too many times!

This isn’t the first time Netflix has shown concern for their subscribers. A redditor recently posted about how he managed to watch the entirety of The Office (U.S) in 5-10 days – that’s a whopping 4 days, 3 hours and 30 minutes of content – and received an email from Netflix asking if he was okay, due to his dramatic increase in viewing activity. No judgement just a friendly check in to see if everything was alright.

While some people were slightly creeped out, it’s normal for websites to track data of their users, and sometimes the weird findings are too priceless to keep to themselves. It’s fantastic to see a big company that actually cares about their subscribers, I just hope that it isn’t revealed how much I actually watch Hot Fuzz!

@Joesharp1996

Cocaine trivia while you tinkle: Netflix installs new guerrilla sticker campaign for Season 3 of “Narcos” in toilets across America

Posted on September 13th, 2017 in App PR,brand PR,Consumer PR,creative publicity,Drama PR,Experiential Marketing,PR Stunt,Stunt Of The Day,Television PR.

Club restrooms are usually a sight to behold, and not normally a pleasant one at that. Most run out of toilet paper before midnight, half of the doors always seem to be missing locks and depending on where you go there may or may not be a suspicious dusting of white residue on the surfaces. Well in certain clubs and bars across L.A, Miami, Chicago and New York those sprinklings might not be what you think.

In some brilliant guerrilla marketing for the returning third Season of the critically acclaimed original show Narcos, Netflix have been placing stickers in the bathrooms of establishments across America drawing reference to the major impact made by the Cali Cartel on the cocaine trade during the 1990’s club scene. With the previous two seasons focusing on the notorious Pablo Escobar, the third sees the Cali Cartel take centre stage as the new big bad for the police working on putting a stop to the escalating drug issues.

All three seasons of Narcos are now available to binge on the streaming service. Enjoy!

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Northern Ireland Tourist Board creates a magnificent tapestry telling the entire story of Game of Thrones so far

Posted on July 17th, 2017 in brand PR,Consumer PR,PR Stunt,Stunt Of The Day,Television PR,Tourism PR.

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(Warning Game of Thrones puns included)

For Game of Thrones fans today is the day that we have all been waiting for, finally the Season 7 premiere is here. From laughter and many, many tears (insert favourite dead character’s name here) it has surely been a wonderful but bumpy ride through The Song of Ice and Fire thus far with undoubtedly even more heartache on the horizon with our long-standing favourite characters a in more danger of the chop than ever before. With a whole year since the finale of the last season and with so many family feuds, ulterior motives and side plots interwoven into the series you may be forgiven for needing a catch up. If that is the case (and you can’t afford the luxury of re-watching all 60 or so odd hours so far) then the Northern Ireland Tourist board’s latest campaign will be just up your Gin Alley.

To celebrate the release of Season 7 they have commissioned the Mother of all Tapestries, spanning 77 meters with one for every episode released, it details every major plot point to date in stunning detail. Be warned through as this will remind you of the many emotional scars left from Game of Thrones from the very first episode where Bran was thrown out of the window to the lasting depression triggered after the brutal Red Wedding and dare we mention poor Hodor’s demise which left us all an utter blubbering mess and changed the meaning of the phrase “hold the door” for the rest of time.

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If you would like to see the tapestry in all of its Westeros-y glory you can check it out here.

As you may guess we are all huge fans of the show here at Taylor Herring, we have even been lucky enough to work with the amazing people at Sky to put together something very special ahead of the new season bringing the terrifying White Walkers to unsuspecting commuters around London.

WINTER IS HERE: WHITE WALKERS DESCEND ON BRITAIN AHEAD OF GAME OF THRONES SEASON 7 from Taylor Herring on Vimeo.

In the long wait we have all been allowed to be sweet summer children but now winter is here. Grab the tissues, you’re probably going to need them!

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White Walkers Descend On Britain

Posted on July 11th, 2017 in Taylor Herring News,Taylor Herring PR,Television PR.

LONDON, 11th July 2017: It may be summer, but this morning winter arrived in Britain. At first light The Night King was spotted travelling south on horseback from Hadrian’s Wall.

Download images: https://flic.kr/s/aHsm4hNTWP

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Passers-by were left stunned as he descended on London joined by a troop of White Walkers, with sightings at Oxford Circus, Tower Bridge and The Tower of London, as they advanced on Buckingham Palace’s Throne Room.

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The sightings mark the return of Game of Thrones to Sky Atlantic and NOW TV next Monday 17 July at 9pm.

The Night King set out from Hadrian’s Wall, a location that famously inspired George RR Martin’s vision for The Wall, a 700-foot ice wall in Game of Thrones that’s defended by the Night’s Watch and stretches for 300 miles along the northern border of the Seven Kingdoms.

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Five actors were transformed into White Walkers for the stunt, using specially designed prosthetics and a team of stylists and body paint artists to complete the look. It took over eight weeks to create the full costumes, and each actor spent four hours in makeup before hitting the streets of London.

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Over five million viewed each episode of Season 6 across Sky’s platforms, including NOW TV and Sky Go, and saw the Night King’s full force revealed as he descended on Brandon Stark, Hodor and Meera Reed beyond the wall. Commenting on what to expect from the White Walkers in Season 7, Rory McCann (Sandor Clegane, aka The Hound) said: “This season everyone needs to join forces and fight the White Walkers. Because if they don’t… everyone’s getting it.”

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Speaking about his character Bran’s new role as the Three-Eyed Raven, Isaac Hempstead-Wright said: “They are sworn enemies from the first day of time, the Three-Eyed Raven and the Night King. Bran knows better than anyone the terror and fear that they should all be feeling with this threat looming over them. All that matters is the Great War.”

Commenting on the show’s imminent return, Zai Bennett, Director of Programmes, Sky Entertainment UK and Ireland, said: “It may be summer in the UK, but after six seasons, winter has finally arrived in Westeros. With Jon Snow crowned King in the North, Cersei on the Iron Throne, Daenerys Targaryen and her colossal armada crossing the seven seas to Westeros and the Night King moving south at the helm of a truly terrifying army of the dead, the greatest battles are truly ahead of us. With this in mind it seemed fitting to unleash our very own troop of White Walkers on locations across the UK.”

Watch Season 7 of Game of Thrones on Sky Atlantic and NOW TV from Monday 17 July at 9pm.

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