Taylor Herring PR « Taylor Herring

Taylor Herring PR

World Premiere: ‘Washing Machine The Movie’

Posted on November 28th, 2017 in Taylor Herring News,Taylor Herring PR,Technology PR.

One of Britain’s most innovative and celebrated composers has created a unique original score to accompany a 66-minute family wash cycle.

Michael Nyman whose haunting work has accompanied dozens of hits and arthouse movies, including Oscar-winner The Piano has composed the soundtrack to accompany a new feature film which turns the everyday drudge of the washing machine cycle into art.

The poetic monotony of the spinning drum and sloshing water are the sole focus of ‘Washing Machine’ – a movie which will receive its world premiere at Leicester Square in London’s West End in early December.

The film chronicles the full cycle, moment by moment, of Samsung’s QuickDrive™ washing machine, in this big screen addition to the canon of slow cinema treats.

The production team captured the action with a single long shot trained on the machine to bring the full glory of the wash, rinse and spin to the screen.  Samsung believes that cinema audiences, who have in recent years become accustomed to unusual experiences such as live relays of theatre, rock concerts and opera, or simulcasts of TV premieres, will be able to break new ground with the release.         

Ivor Novello-winner Nyman, who recorded part of his soundtrack live in London surrounded by monitors featuring the wash cycle, commented: “By coincidence, this new work comes exactly 300 years after the 1717 premiere of another celebrated composition inspired by the flow of water – German-British composer George Frideric Handel’s Water Music so in some ways we have come full circle with ‘Washing Machine – The Movie’.”

The movie builds upon the ground-breaking 3 min 20 sec advert featuring a QuickDrive™ wash cycle which was broadcast during a single-shot complete ad break takeover on Gogglebox on C4 on the 24th of November.

It follows research commissioned by Samsung showing that huge numbers of people are already fascinated by the mesmeric power of watching the wash spinning, with hundreds of thousands of hours clocked up on YouTube.  Indeed, footage of full-length washing machine cycles has achieved more than THREE MILLION views.

The piano-led 66 minute soundtrack features one of Nyman’s signature minimalist compositions, driven by an explorative melody which takes the audience on a passage through the various stages of the wash cycle. The repetitive motion of the spinning drum is melodically represented through Nyman’s masterful playing, with thematic ideas developing as the wash progresses.

Nyman said: “The idea of this intrigued me when I was approached, putting a score to something so visually repetitive and prosaic. As a film composer you are frequently taking a cue from the drama on screen or interpreting it sonically, but here the challenge was to offset the mundanity and also enhance the hypnotic appeal.

“I have written a lot of music to manufacturing processes, but this is the most elaborate mechanical, mechanistic film I’ve been involved with. I’m interested in the mechanical process, the way that I create musical cycles which are based on repetition and variation and the correlation between that music and what happens in a washing machine process. I really want the music to be heard and I want the music to be loud, so I think with this project its man over machine.”

Samsung’s research which inspired the film revealed that on average, British adults will spend an average of 1,481 hours watching the washing go round and round – which adds up to the equivalent of 61 days across a lifetime.  For those who love to get lost in the hypnotic thrill of the washing machine but don’t want to waste too much of their lives, the Samsung QuickDrive is perfect because it cuts laundry time in half2, without compromising wash performance.

Mark Seaman, Head of Domestic Appliances, Samsung UK & Ireland, said: “Our film features a virtuoso performance from both man and machine. The Samsung QuickDrive gives a washing performance unlike any other so it was only fitting to turn it into an artwork in its own right. What better way to showcase the fastest washing machine we have ever made than to feature it in one of the slowest movies ever created, complete with a soundtrack from one of Britain’s most celebrated composers.”

Washing Machine – The Movie will receive a world premiere at Leicester Square’s Cineworld Theatre on the 5th December 2017. 

The film will be available to watch free of charge via YouTube from the 6th December

Taylor Herring create first TV Ad for Samsung

Posted on November 22nd, 2017 in Taylor Herring News,Taylor Herring PR.

 

Samsung and Channel 4 make TV history with longest ‘single shot’ ad – an uninterrupted shot of laundry wash cycle to be seen by millions

  • Longest EVER single shot ad screened on UK television1– with a takeover of an entire prime time ad break
  • ‘Slow TV’ style commercial nods to 1950’s interlude series and features nothing but unbroken footage of washing machine cycle from a single locked off camera
  • Creative inspired by new research which reveals adult Brits will spend 61 days across a lifetime ‘watching the washing’
  • Ad created to launch the Samsung’s QuickDrive™, a washing machine which cuts laundry time by HALF2 – without compromising performance
  • The ad which emphasises #LifesTooShort will be screened during Channel 4 hit Gogglebox on Friday 24th November

London, UK – Monday 20th November, 2017: TV history is to be made with the screening of a head-spinning new Samsung ad which will be the longest single shot commercial ever screened in the UK – featuring nothing but a washing machine cycle.

At three minutes and 20 seconds long, and preceded by a bespoke Channel 4 branded introduction, the advert will fill an entire ad break when it is aired during Friday night smash hit show Gogglebox on November 24.

The film, developed and directed by creative agency Taylor Herring and produced by PackHorse Productions promises to be one of the most hypnotic ads ever screened featuring a 200 second long cross section of a family wash immersed in suds as it spins through a cycle.

The ad, which marks the launch of Samsung’s new QuickDrive™ washing machine, taps into the popularity of “slow TV” which has captured a cult audience who revel in the quirky joys of watching the world pass by in real-time on their screens, basking in the full, unedited glory.

The creative – ‘QuickDrive™ Interlude’ was inspired by the golden days of the celebrated TV “interlude” series of the 1950s, which most famously featured a rotating potter’s wheel to cover for gaps in programmes or when there was some sort of technical problem. Other films, which were beloved by a generation, included a ploughman driving his horses across a field and a kitten with a ball of string.

The Samsung commercial directly references the inspiration via on screen text and 30 seconds of sepia tinged footage before fading to full colour

QuickDrive™ Interlude will launch with the hashtag #LifesTooShort to emphasise the valuable time wasted as we wait for long washing cycles to end. Newly commissioned research from Samsung reveals that the average British adult will spend 1,481 hours watching the washing spin, which adds up to 61 days across a lifetime. In that time they could learn an instrument such as piano or trumpet to Grade 5 or become fluent in a new language.

Using the latest technology, Samsung QuickDrive™ cuts laundry time by half2 without compromising on performance. It adds a new dimension to washing by not only moving clothes up and down with the churning motion of the drum, but a plate at the rear also adds a back and forth movement to wash more effectively. QuickDrive™ also includes the innovative AddWash™ feature, enabling additional items of clothing to be added during the cycle3.

Viewers of a certain age will recognise the accompanying music as the theme tune to “the gallery” on BBC1’s 70s children’s show Vision On, which featured the late TV artist Tony Hart. The track Left Bank Two, recorded by The Noveltones, was later revived for another kids’ show SMart in the Noughties and it has become something of a turn-to tongue-in-cheek soundbed to soundtrack a humdrum scene on TV.

Mark Seaman, Head of Domestic Appliances, Samsung UK & Ireland, said: “QuickDrive™ is the fastest and smartest Samsung washing machine ever made and this commercial shines a spotlight on the ‘performance’ of the machine itself to create a mesmerising spectacle where art meets technology. The advert also teases the next stage of our campaign which will see QuickDrive™’s performance taken to even bigger screens.”

Pete Clark, Agency Principal from Channel 4 Sales said: “We’re really excited to be making TV history with Samsung and building on 4 Sales’ strong track record in ad break innovation. Dedicating an entire ad break to showcasing nothing but the new QuickDrive™ in action will deliver good clean entertainment for Channel 4 viewers.”

Samsung is supporting the advert with a full PR campaign including a unique tie up with the show. GoggleBox personalities will elevate the online conversation around the advert with tweets during the commercial, seeding the content to their followers.

Gogglebox currently attracts an average overnight audience of 2.8 million viewers per episode and a 14.4% share of the viewing audience on Fridays from 9-10pm.

White Walkers Descend On Britain

Posted on July 11th, 2017 in Taylor Herring News,Taylor Herring PR,Television PR.

LONDON, 11th July 2017: It may be summer, but this morning winter arrived in Britain. At first light The Night King was spotted travelling south on horseback from Hadrian’s Wall.

Download images: https://flic.kr/s/aHsm4hNTWP

35044145283_2436bb2552_z

Passers-by were left stunned as he descended on London joined by a troop of White Walkers, with sightings at Oxford Circus, Tower Bridge and The Tower of London, as they advanced on Buckingham Palace’s Throne Room.

35013515904_209387e512_z

The sightings mark the return of Game of Thrones to Sky Atlantic and NOW TV next Monday 17 July at 9pm.

The Night King set out from Hadrian’s Wall, a location that famously inspired George RR Martin’s vision for The Wall, a 700-foot ice wall in Game of Thrones that’s defended by the Night’s Watch and stretches for 300 miles along the northern border of the Seven Kingdoms.

35044149933_b76ed9eda6_z

Five actors were transformed into White Walkers for the stunt, using specially designed prosthetics and a team of stylists and body paint artists to complete the look. It took over eight weeks to create the full costumes, and each actor spent four hours in makeup before hitting the streets of London.

35044146303_9a970fedcc_z

Over five million viewed each episode of Season 6 across Sky’s platforms, including NOW TV and Sky Go, and saw the Night King’s full force revealed as he descended on Brandon Stark, Hodor and Meera Reed beyond the wall. Commenting on what to expect from the White Walkers in Season 7, Rory McCann (Sandor Clegane, aka The Hound) said: “This season everyone needs to join forces and fight the White Walkers. Because if they don’t… everyone’s getting it.”

35044151493_06bed12a40_z

Speaking about his character Bran’s new role as the Three-Eyed Raven, Isaac Hempstead-Wright said: “They are sworn enemies from the first day of time, the Three-Eyed Raven and the Night King. Bran knows better than anyone the terror and fear that they should all be feeling with this threat looming over them. All that matters is the Great War.”

Commenting on the show’s imminent return, Zai Bennett, Director of Programmes, Sky Entertainment UK and Ireland, said: “It may be summer in the UK, but after six seasons, winter has finally arrived in Westeros. With Jon Snow crowned King in the North, Cersei on the Iron Throne, Daenerys Targaryen and her colossal armada crossing the seven seas to Westeros and the Night King moving south at the helm of a truly terrifying army of the dead, the greatest battles are truly ahead of us. With this in mind it seemed fitting to unleash our very own troop of White Walkers on locations across the UK.”

Watch Season 7 of Game of Thrones on Sky Atlantic and NOW TV from Monday 17 July at 9pm.

Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

For more information please contact Taylor Herring

 

 

Pirates arrive on British Coastline

Posted on May 25th, 2017 in Event PR,Experiential Marketing,Film PR,PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts,Stunt Of The Day,Taylor Herring News,Taylor Herring PR.

Tourists and visitors to Britain’s coastline were left stunned today as they stumbled across a series of pirate sculptures emerging from the sea.

 The pirate statues were spotted on Brighton Beach, at Birling Gap and the Seven Sisters in Eastbourne and at HMNB Portsmouth Harbour.

34024473874_28cae44e58_z

 The unique art installation has been unveiled by Walt Disney Studios to launch the new film ‘Pirates of the Caribbean: Salazar’s Revenge’, which opens in cinemas today.

 The sculptures were installed under the cover of night and were revealed at low tide the following morning. The two-metre-high statues portray the new characters from the film – the crew of the fearsome Spanish pirate-hunter Captain Salazar (played by Javier Bardem) and his shipmates Magda and Lasaro. 

34024474384_9c2a3716f6_z

 The figurines specially commissioned by Disney, stunned dog-walkers along Eastbourne’s iconic Birling Gap and the Seven Sisters chalk cliffs. Beachgoers enjoying a spot of sunshine were given a surprise on Brighton beach, whilst Naval officers and fishermen at Portsmouth Harbour looked on curiously as they spotted the sculptures bursting from the sea.

34736261661_2355186a82_z

The figures were created by a dedicated team of sculptors who took six weeks to build the swashbuckling statues. The intricate designs were painted and sculpted by hand, featuring life-like attributes with flowing hair and accurate costumes from the film.

Legendary Hollywood producer, Jerry Bruckheimer, commented: “The UK has always had a special place within the Pirates of the Caribbean history having filmed here many times. Therefore, it is a fitting tribute to have the fearsome crew of our terrifying new villain, Captain Salazar, descend on the shorelines of Great Britain to celebrate the launch of the new film.”

The fifth film in the Pirates of the Caribbean franchise, Pirates of the Caribbean: Salazar’s Revenge follows the legendary Captain Jack Sparrow, as he returns to the seas to face his old nemesis Salazar, a pirate captain who has escaped the Devil’s Triangle and is determined to kill every pirate at sea. Captain Jack is joined by old and new acquaintances to help him on his latest quest to find the powerful trident of Poseidon.

 

Pirates of the Caribbean: Salazar’s Revenge is released in cinemas nationwide today.