Sport PR « Taylor Herring

Sport PR

NIKE REALLY IS ONE STEP AHEAD: Virtual LED running track brought to life

Posted on May 16th, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Health and Fitness PR,Leisure PR,Sport,Sport PR,Stunt Of The Day.

Sporting connoisseurs, Nike have launched a one of a kind virtual LED running track in the Philippines’ capital Manila, in partnership with the launch their new LunarEpic running shoe.

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The 200 metre track, which spans the size of an entire city block, is the first one of its kind in the world. The track is lined with LED lights, allowing up to 30 people to compete in a race against themselves.

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The initial time is set on your first lap through a sensor that is attached to your trainers; or as it is more commonly known, a hyper accurate RFID (Radio-frequency identification). Then on subsequent laps an avatar will appear on the LED screen next to you; however as you run faster your avatar will appear bigger and faster encouraging you to beat your best.

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It seems that in a technology dominated society, where our smartphones seem to be magnetised to our body, Nike have created an innovative way of tracking our ever increasing strict diet and exercise regimes. In turn this could potentially reduce the dependence we have on a single piece of technology; Nike as well as other brands such as Fitbit and the Apple watch may well just be responsible for the decrease in smartphone technology use during exercise. I mean we all despise that one person at the gym who is so engrossed in their phone, that they don’t realise three other people are waiting for that piece of gym equipment. Nike along Fitbit and Apple may just be the catalyst in encouraging people to get up, get out and exercise more in the fresh air.

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Morrisons have eyes on pie eating Sutton substitute goalkeeper

Posted on February 21st, 2017 in brand PR,Food and Drink PR,Sport,Sport PR,Stunt Of The Day.

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Last night’s FA Cup match between Sutton and Arsenal sparked a lot of attention as a David versus Goliath story yet it was a pie eating substitute who has been the topic of the most heated discussion.

Wayne Shaw was spotted by cameras happily tucking into a pie after all three substitutions were used up; ensuring his position on the bench for the rest of the match. The supermarket chain Morrisons, in a reactive marketing move, have now reportedly made a bid for the Sutton goalkeeper to join their “Pie Tasting” team; clearly they are not one to overlook talent. In what will certainly be a temping offer to Mr Shaw, they have offered him a years supply of pies in return for his participation.

Morrisons’ Chief Pie Buyer Tessa Callaghan has said: “We’re always looking for the best talent to taste our pies and make sure they hit the back of the net. Wayne’s performance last night sets him apart as one of the country’s most famous pie connoisseurs. We were really impressed by his commitment to pie eating, and we understand that a good pie is the best way to warm up for any occasion, even if it is the biggest night of your football career.”

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Super Bowl LI: Top 5 adverts – from politically correct to the most funny

Posted on February 6th, 2017 in brand PR,branded content,Celebrity PR,Comedy PR,Retail PR,Roundup,Sport,Sport PR,Stunt Of The Day,Viral Video PR.

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Many are still excited about the Super Bowl weekend and are talking about how Tom Brady led one of the greatest comebacks in sports history lifting New England from a 25-point hole to the patriots’ fifth NFL championship in the first Super Bowl overtime beating the Atlanta Falcons. Advertisers and big name brands released countless commercials that grabbed people’s attention and here are the top 5 adverts that stood out.

  1. Budweiser

Immigration is a hot topic today and it’s clearly shown in Budweiser’s Super Bowl ad, which is based upon the story that follows Adolphus Busch, an ambitious young immigrant’s journey to America in pursuit of his dream of making the best beer in the world and becoming the co-founder of Budweiser. However, with a strong message like this titled “Born the Hard Way” for 2017 Super Bowl commercial, Budweiser has triggered backlash from some for being “too political”. The commercial however has gone viral on social media and now has over 20,6 million views on YouTube.

  1. Audi

The wage gap, equal pay and feminism are one the most talked about topics today, and that might be one of the reasons why we are seeing a little girl as the protaganist in Audi’s equal pay commercial for Super Bowl 2017, where the little girl is competing in a soapbox car race and gracefully wins the game. The commercial reveals an emotional inner monolog as the girl’s father struggles to discuss gender equality with her and hopes for the situation to change as his daughter grows.

“What do I tell my daughter?” the father says. “Do I tell her that her grandpa’s worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe I’ll be able to tell her something different.”

Published on February 1st 2017, the video already has over 8 million views on YouTube.

  1. Airbnb

Airbnb commercial conveying a political message stood out as one of the most powerful ads for Super Bowl 2017 and had everyone expressing their shared opinions via Twitter with over 24k retweets including the #WeAccept hashtag. The Airbnb ad preaches equality, diversity, and acceptance including multi-ethnic faces on their Super Bowl advert. The video features diverse faces from different ethnic background and words that say “No matter who you are, where you’re from, who you love, who you worship, we all belong. The world is more beautiful the more you accept.”

  1. Kia

In a recent Kia’s campaign for Super Bowl, we see Melissa McCarthy as a warrior sprinting through the dessert, helping whales and saving the environment from natural disasters. This might be one of the funniest Super Bowl commercials so far while promoting the 2017 Niro Crossover, a car that has set a Guinness World Record for lowest fuel consumption while driving across the America. The company’s message is that no challenge is too big, too small or too difficult. People are loving the idea behind Kia’s campaign and the video has over 164k views in less than a week.

  1. Mr Clean

According to Mr. Clean commercial, every woman desires a man who cleans and is willing to scrub the kitchen down. Here you can see best of Mr. Clean’s moves in the shower and wiping the kitchen floor as he makes it all look so effortless. Football fans love a bit of fun during the Super Bowl half-time and the video has already gone viral with over 8 million views on YouTube.

– @elizas_music

Skydiver: falls from the heavens

Posted on August 2nd, 2016 in Sport PR,stuff we liked,Stunt Of The Day.

Luke Aikins, 42, has made a 25 year career out of carrying out exhilarating and adrenaline fuelled activities, including 18,000 jumps within his lifetime, as well as working on Hollywood blockbusters such as Godzilla and Iron Man 3.  But on the 30th July 2016, he took his career to a whole new level when he jumped out of a plane from 250,000ft and landed himself a place in the history books!  During the 2 minute fall, which was broadcasted live to the American public, Aikins only wore a helmet and had a camera strapped to the front of his body.  Somehow (and somewhat miraculously!), he successfully landed in the Californian desert – the Big Sky Ranch – on a 100ft square net.

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Aikins was greeted by his family, who waited in anticipation for his safe return and described the experience as ‘incredible’ after being able to catch his breath. The stunt made almost every national and created a huge splash online as well.

Best Football PR moments

Posted on June 16th, 2016 in Betting Brands,Sport,Sport PR,stuff we liked,Stunt Of The Day,Taylor Herring PR.

The Euros are here. Millions of people’s heads have turned from all over the globe to France where the tournament is being held. That many eyes on one tournament, in one place, inevitably means that brands are competing for the attention of punters from all over the globe.

But how do people stand out from the crowd? Here’s a look at some of our favourite Football PR moments from over the years:

 

THE SWITCH

Ok, ok – not strictly a PR stunt – but this is the ad that got us all thinking about our favourite football PR and marketing moments. Christiano Ronaldo, arguably the world’s best footballer, stars in a 6 minute epic from Nike. Words can barely do this advert justice, so sit back and enjoy:

HEINEKEN’S LATEST STUNT DISPELS SOME WELL-ESTABLISHED FOOTBALL CLICHES.

What if you had the perfect excuse to watch the UEFA Champions League without your girlfriend?

That’s the setup for Heineken’s latest football stunt.

A week before the UEFA Champions League Final in Milan, the beer brand targeted a handful of blokes out at dinner in São Paulo with their girlfriends.

As the guys open their menus they discover an enticing proposition…

ORANGE SPONSORS YOU

As the Euros crept ever closer brands were starting to activate their campaigns. Whether it’s Paddy Power’s not-so-subtle dig at Scotland’s failure to qualify or Carlsberg’s free ticket pop-ups, there is nowhere to hide. But these are smaller scaled campaigns compared to the one underway by Orange.

The telecoms provider is an official sponsor of Euro 2016 and has partnered with the City of Paris to take over one of its most famous landmarks…

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The ‘Orange Sponsors You’ campaign is looking to put the fans back in the spotlight; highlighting the teams that are best supported during the tournament by lighting the Eiffel Tower in that nation’s colours. Orange will be monitoring social trends throughout each day and, 10 minutes after the final game on each day, the best supported team will adorn the famous monument. Individual fans, too, are being recognised by photographers on the hunt for the best fans throughout the tournament.

The campaign has a great ad running alongside it featuring one of French football’s most famous sons:

With all the wealth in football it’s a great move from Orange to recognise those that truly make football the incredible spectacle it can be. There will be a lot more campaigns from companies looking to capitalise on Euro 2016, but they’ll have to be pretty good to top this effort.

Nicklas Bendtner’s Pants

One of the most (in)famous betting PR stunts was, unsurprisingly, from Paddy Power. Nicklas Bendtner, the man who once claimed he was up there alongside Lionel Messi and Christiano Ronaldo at the top of the men’s game, celebrated in an unusual way when he scored against Portugal for Denmark.

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Sprinting away following his strike he pulled his shorts down, lifted his shirt up to reveal a pair of green ‘Paddy Power’ branded pants. He was fined an exorbitant amount of money for the stunt which, he claimed, was just a demonstration of his lucky pants.

The stunt achieved global coverage and, despite the whopping fine of £80k, was a massive success.

‘In Case of Emergency’ 

The David Moyes reign at the top of Old Trafford was an ill-fated one. Despite the mediocre results and dodgy signing it did give us two entries in our favourite Football related PR stunts.

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The first, from Paddy Power, was to install a glass box outside of Old Trafford containing Sir Alex Ferguson (or a statue that looked a whole lot like him.) The messaging, simple but effective, made this campaign a success as the sign read “In case of emergency break glass.”

How the United fans wish that was still an option.

Moyes’ Grim Reaper

The second of the David Moyes stunts is also from Paddy Power. As his reign was coming to an end sports correspondents all over the country said it was like a spectre was following him around and that he was “on borrowed time” in the job.

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Paddy Power, never ones to miss a trick, hired a chap to dress as a Grim Reaper and sit near the dug out as Moyes was managing the lads on the pitch. The pictures are sensational and despite the chap being escorted from the ground, it was a great moment and a stroke of genius from the team.

David Ginola For President

In January of 2015 Paddy Power offered David Ginola, of Spurs and Newcastle fame (and Villa for a bit), £250,000 to run for the FIFA presidency. At the time Sepp Blatter sat atop the world game, untouchable, but maybe the charisma of the French maestro could sway the voting body to install him.

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They didn’t, of course, as it transpired corruption was rife throughout FIFA and many of the people at the top of the game have since been removed from their position and a massive investigation has begun.

Maybe there’s a chance for David yet?

PRINGLES AND THE GIANT BOOT

A sure fire winner in the PR world is making something massive out of your product. Pringles did just that for the World Cup in Brazil; a giant football boot made out of Pringles tubes. To add a Brazilian twist they even threw in a Brazilian model.

Pringles has today unveiled a giant lucky football boot, created from 1,500 Pringles cans and is asking supporters to go down to Wembley and give it a rub for good luck ahead of England's friendly tomorrow against Peru. Brazilian dancer Samara Reis in the lucky boot.

DAVE’S FOOTY HEROES

At the other end of the spectrum we see some brands making things that are incredibly small for their stunts. That’s what Dave did to promote the launch of ‘England’s Top 19 Footy Heroes’; England players faces made out of Brazil nuts:

Micro-artist Quentin Devine carves portraits of England football players (left to right) Gary Lineker and David Beckham out of Brazil nuts to launch television channel Dave's new programme 'England's Top 19 Footy Heroes', as part of a special World Cup series. The artist worked his way through over 50 nuts, with each nut measuring 1.5 by 2 centimetres and taking on average 96 hours to carve.

ENGLAND’S WORLD CUP SUCCESS FORMULA

A favourite in the office. Paddy Power (a name that’s cropped up once or twice in this list so far) tasked the world’s greatest physicist with working out just how England can win something. The result was a great video and incredible coverage.

Bookmakers Paddy Power teamed up with Professor Stephen Hawking who presented a formula to predict the chances of England winning the 2014 World Cup in Brazil. Stephen Hawking, one of the world's leading physicists, has hit out at 'ballerina' Luis Suarez after analysing England's chances at the forthcoming World Cup in Brazil. The 72-year-old professor, who wrote the best-selling 'A Brief History of Time', has looked at data from every World Cup since 1966 - the only time then hosts England have won the tournament - and concluded the heat and humidity in South America do not augur well for Roy Hodgson's Three Lions.

FAMOUS FACES ON MELONS

Another stunt, another carving. This time we saw the faces of several top footballing stars carved onto watermelons that were displayed in Sao Paulo before the start of the World Cup in Brazil. (It’s Cristiano Ronaldo, Messi and Neymar if it wasn’t clear from the pictures…

Watermelons with the carvings of (L to R) Argentina's Lionel Messi, Portugal's Cristiano Ronaldo and Brazil's Neymar are seen at San Raphael hotel in Sao Paulo

EMIRATES SAFETY VIDEO

Emirates Airline, a proud sponsor of football throughout the world, staged a pre-game safety drill in the middle of the pitch at Hamburg’s home ground Volkparkstadion in front of 57,000 fans.

Using some of their cabin crew, donned in the now iconic Emirates attire, they staged a pre-flight safety check and were met with quizzical glances from the baying fans.

That’s before the group of women ended the safety check and began showing off their incredible ball skills. Mouths opened, jaws dropped and cheers roared as they demonstrated close control that would many of us to shame. They then lined the balls up on the edge of the box before slamming home past the goalkeeper to riotous applause from the assembled crowd.

Football, again, proving it’s the greatest sport in the world. Oh, and the stunt was pretty good too!

THE DILEMMA

An email arrived in my inbox; “This is friggin awesome” with a YouTube link. Nothing else; no brand, no content, nothing. I clicked. I watched. A tear welled up, it instantly went to everyone in the office.

Heineken, long time creators of great ads, have outdone themselves once again. They looked into my mind and drew up a blueprint of what would appeal to me; bromance? Check. Football? Check. Beer? Sure. All of that, sprinkled with the Champions League music, and we are onto a winner:

There’s not much else to say about this; Heineken have tapped into everything that makes an ad great – it even has a happy ending!

EDEN HAZARD

This one pains me as a Chelsea fan. Semi-finals day. Chelsea are trailing to Swansea with time ticking away. The ball rolls out of play and the Swansea ballboy collapses onto the ball to protect it from Eden Hazard who, understandably, is in a rush to get the game moving again. So he kicks the ball out from under the lad, who then goes down doing his best impression of a professional footballer. Hazard was sent off and brands cashed in:

Specsavers Eden Hazard advert.:

Subbuteo and Eden Hazard...:

There are hundreds more from brands both big and small, and we obviously couldn’t cover them all here. So if you have favourites, or ones you think should have made the run down, then let us know! Now, get out there and watch England vs Wales with the rest of us.

by @mubly