snackfood PR « Taylor Herring

snackfood PR

What a WHOPPER of a deal! Burger King will give out free burgers this Halloween weekend… but only to scary clowns

Posted on October 25th, 2017 in Consumer PR,Food and Drink PR,PR Stunt,Publicity Stunts,Restaurant PR,snackfood PR,Stunt Of The Day.

Over the last couple of years the lowly clown costume has seen a huge resurgence recently, thanks in part, to the overwhelming success of Stephen King’s latest movie adaption IT. We’ll not be surprised this weekend to see our fair share of terrifying Pennywise’s and Georgie’s telling revellers that we’ll float too. Burger King have had the brilliant idea to capitalise on this popularity and take a sneaky swipe at their rival McDonald’s in the process by handing out free burgers to costumed clowns ahead of this All Hallows Eve for #ScaryClownNight.

To claim your free WHOPPER all you need to do is head on down to the Leicester Square store on Saturday 28th October between 7pm and 3am in your finest clown attire. But you’ll need to hurry – the offer is limited to the first 500 guests wearing a clown costume only.

The campaign will launch on social media and will include the ‘very scary’ video below, directed by award-winning filmmaker Rodrigo Cortés – known for movies like `Buried´ starring Ryan Reynolds and `Red Lights´ starring Robert De Niro and Cillian Murphy.

Renato Rossi, Head of Marketing for Burger King UK said, “The BURGER KING® brand is known for welcoming all customers and putting the crown on everyone’s head. This Halloween, come like a clown to eat like a king!”

So this weekend, dust off those rainbow wigs, pull up those stripy trousers, pop on your red noses and head on down to Burger King because nothing beats a good burger after a night out – especially if it’s free!

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Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

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With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

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The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

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Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

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Apple, Microsoft and Google come together to help chicken nugget lover Carter fulfil his fast food quest

Posted on April 10th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,Digital PR,Publicity Stunts,snackfood PR,Stunt Of The Day.

Twitter has once again proved itself as the best tool for facilitating dialogues between big named companies and single individuals with hefty appetites, and in this case quite literally!

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A teenager in Nevada has accepted the huge fast food chain Wendy’s task, of reaching 18 million retweets to get a year’s supply of free chicken nuggets. The sixteen-year-old Carter Wilkerson confidently replied to the challenge with simply: “consider it done” and posted a screenshot of the exchange for, at first, a laugh but to the boy’s surprise, the simple screenshot turned out to be the spark which spiralled out of control creating a trending support base across the internet.

Carter has even set up his own website and is trending on twitter as #NuggsForCarter with giant companies such as Microsoft encouraging companies like Google and Amazon to join in! And yes, you guessed it; they are all fully supporting his food fight for the precious Nuggs!

Some companies such as United Airlines are even pre-empting the boy’s victory and facilitating a free flight to “any Wendy’s in the world”.  The Mattress Firm Company also got involved and promised to help out with the recovery stages of the age-old food coma by providing Carter with a “food coma sleep pack”. Keep your eyes peeled for more upcoming companies to get involved in their own unique ways.

Carter is currently on 2.2 million re-tweets, so help out a fellow fan of fast food and get re-tweeting and let’s see the true power of the internet!

After all, he only has another 15.8 million to go… C’mon Carter you can do this!

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Hershey’s is making the internet more tasty with an edible website!

Posted on April 6th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Influencer PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,snackfood PR,Stunt Of The Day.

What’s the worst thing about the internet I hear you say? Not being able to eat it? Well thanks to chocolate giants Hershey’s, NOW YOU CAN!

It’s not every day you can enter to win yourself a two ton chocolate sculpture of the Eiffel Tower or a giant chocolate poo emoji, but marketing wizards at Hershey’s Brazil, along with Brazilian advertising agency Akuellmix, created their first edible website. By filling their website with chocolate versions of real objects they managed to pique the interest of many a sweet toothed consumer.

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Visitors to the site were able to purchase their favourite Hershey’s bar from the store and enter the code on the wrapper to be in with a chance to win one of the choc-o-licious masterpieces.

Hershey’s also gifted social media personalities with their own chocolate masterpieces including, blogger Hugo Gloss who received a block of chocolate with his name branded onto it in the style of fashion brand Hugo Boss and Cid Cidoso who posted a video aptly titled “Cid talks whilst a fat guy eats chocolate”

This would definitely be worth the toothache!

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Creme Eggs on a pizza: Utterly Bonkers or an “eggscellent” idea?

Posted on April 4th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,FMCG,Food and Drink PR,PR Stunt,snackfood PR,Stunt Of The Day.

Some very strange things have been happening to pizza recently. Firstly the internet erupted after the incredibly weird food trend of dipping pizza slices in milk came to light and now, just a month later, another bizarre creation has been born. Behold the Crème egg pizza.

easter-pizza-2 Let me preface this by pointing out that this is not just any ordinary pizza with the Easter treats plopped on top. No, this has been designed from the bottom up. The Fior-egg-tina, as it had been dubbed, is a sweet take on the classic Italian Fiorentina, which is usually made up of a combination of toppings such as spinach, mozzarella, tomato and egg. Each ingredient in this new recipe has now been substituted for a sweeter alternative. Thus the tomato base has been turned into macerated strawberries, the spinach and mozzarella have become mint and mascarpone and finally the eggs have of course been swapped with the Crème variety.

easter-pizza-1But if you think that it could not get any madder you are sorely mistaken. As in place of the optional Parmesan cheese of the original composition you can, for an extra 50p, choose a generous sprinkling of mini eggs to add the finishing touches to a truly bonkers pizza.

The pizzas — made by Neapolitan pizza specialists Crust Bros — will be available to order from Crust Bros on the Deliveroo website or app from 7 April until 14 April and are priced at £6.45 each. Now that is eggsquisite indeed!

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