Roundup « Taylor Herring

Roundup

25 Top Creative Campaigns at Cannes Lions 2017

Posted on June 30th, 2017 in Awards PR,Cannes Lions,Consumer PR,PR Stunts,Publicity Stunts,Roundup,Stunt Of The Day.

>> Follow us on Instagram

Last week the most creative minds in marketing, media and tech congregated again in France to attend the annual Cannes Lions International Festival of Creativity. This year there was a grand total of 41,170 entries received across the 24 Lions so once again we have sifted through the campaigns to bring you our top 25 (in no particular order).  Enjoy!

#1 FEARLESS GIRL

Taking home the PR Grand Prix, the Fearless Girl was created to symbolise the power of female leadership designed to stand the test of time. The statue, installed in time for International Women’s Day, shows a young bold girl standing defiantly in front of the pre-existing bull on Wall Street.

[McCann NY for State Street Global Advisors]

#2 CHEETOS MUSEUM

Cheeto’s championed the individual nature of their snack product’s design by challenging its customers to find the most interesting Cheeto’s in shapes ranging from guitars and seahorses to Abraham Lincoln for inclusion in possibly the strangest museum to date. With the addition of a $60,000 cash incentive to enter they received well over 120 thousand submissions.

[Goodby Silverstein & Partners for Cheetos]

#3 GOOGLE SHEEP VIEW

On a small island where there are more sheep than people it is unsurprising that the Faroe Islands had not yet been mapped by Google Street View. To combat this they enlisted some of their wooly residents, with the help of some 360 cameras, to map out the gorgeous countryside and show off the natural beauty of the region.

[Liquid Minds for Visit Faroe Islands and Atlantic Airways]

#4 MEET GRAHAM

In “Meet Graham” we are introduced to a rather strange looking gentleman to say the least. But his peculiar stature is what makes Graham so special as he demonstrates how the human body would have to evolve to survive serious car accidents.

[Clemenger BBDO Melbourne for Transport Accident Commission Victoria]

#5 IMPOSSIBLE SIGNING SESSION

To those of us who worship the late literary greats, long since deceased, owning a signed copy of their work is either a distant day dream or an endeavour due to set us back thousands. To make some of these dreams a realisation Bol.com created a robotic arm with software designed to learn and mimic an author’s individual handwriting delivering signatures so accurate even experts struggled to tell the difference.

[DDB Brussels for BOL.com]

#6 LIKE MY ADDICTION

“Louise Delange’s” Instagram upon first glace appears to show a picture perfect life, from boat parties to sunny afternoons relaxing on the poolside it soon racked up quite a following. But upon closer inspection an unsettling pattern starts to emerge, in each of the images posted “Louise” is seen holding some sort of alcoholic drink.

[BETC for Addict Aide]

#7 UNSAFETY CHECK

In a week that started with Martin Luther King day and ended with the highly divisive inauguration of Donald Trump as president of the United States, Black lives Matter launched a new web app – an inverted version of Facebook’s “Mark yourself safe” feature was created to highlight the levels of fear felt within the black community and the racism they face on a day to day basis.
Warning this video contains unsettling images.

[J. Walter Thompson New York for Black Lives Matter]

#8 SPANISH LESSONS

Started by an offhand remark by a fan on social media Netflix recognised the potential of their hit show Narcos to teach its audience Spanish. Delivered by some of the stars of the show several episodes were uploaded breaking down phonetically certain words and sentences common to the show. Mainly this involved slightly bluer phrases such as “malditos Malparidos” which if you would like to know the meaning of you can watch the case video below.

[Alma DDB for Netflix]

#9 IKEA RESPONDS TO BALENCIAGA

Another piece of great reactive PR came from IKEA who noticed that the latest and very expensive Balenciaga bag bore an uncanny resemblance to their much, much cheaper and incredibly practical Frakta bag. With a gloriously tongue in cheek tone they responded in most fashionable way possible with a guide on how identify a genuine original Frakta bag.

ikea-bag-3

[ACNE for IKEA]

#10 TWO GUYS GO TO THE CINEMA

In response to the Spanish Government charging 21% VAT to cinema goers but only 10% to those viewing stage plays Texas Cinemes decided to stage a play within a screening and refund their audience the difference. As a result more than 120,000 signatures were collected for the cause.

[The Cyranos / McCann for Cinemes Texas]

#11 NUGGS FOR CARTER

It all started with a tweet from Carter Wilkerson asking what it would take to get free chicken nuggets and the benchmark set by Wendy’s of 18 million that set off this epic campaign which came to be known as Nuggs for Carter. With huge brands such as Apple and Microsoft lending their support to the underdog Carter the real winner was Wendy’s who saw their social media engagement and publicity soar in the fallout of the teen’s tweet.


[VML for Wendy’s]

#12 ON HOLD MUSIC FESTIVAL

The most listened to music in Brazil is not Samba or Bossa Nova as you might think, instead it is the ear-worm inducing tones of the on hold themes used by major corporations with many callers spending over 30 minutes being driven to insanity by the sheer monotony. To pay some of these companies back Grey Brazil enlisted the help of some of the biggest names in Spanish music to blast live version of these tunes outside the offices, turning the tables and giving them a taste of their own medicine.

[Grey Brazil for Reclame Aqui]

#13 PRESIDENT OF PLAYLISTS

Off the back of former President Barack Obama’s comment that he was hoping for a job at Spotify after leaving his post the company put a specialised job posting up online seeking a “President of Playlists” with the criteria paying tribute to Mr Obama and highlighting many of the great achievements he has accomplished.


[Spotify]

#14 BRAILLE BRICKS

To encourage inclusion and an understanding of the blind in young children The Dorina Nowill Foundation of the Blind has created Braille Bricks. These small bricks make up a full braille alphabet to help facilitate the acquisition of literacy skills in the visually impaired all the while creating a fun educational and inclusive activity for all.

[LEW’LARA \ TBWA BRAZIL for Dorina Nowill Foundation for the Blind]

#15 KISS THE KREMLIN

Thanks to Russia’s laws it is becoming increasingly difficult and dangerous for open protests especially regarding LGBT issues. To get around this SSEX BBOX held a virtual protest in possibly the most political places in Russia, the Kremlin. Thousands photographed images of same-sex love and geo-tagged their location to the site of the Kremlin. During the week of the protest instead of images of the building tourists using Instagram saw thousands of images of kisses from all over the globe.

[DM9DBB for SSEX BBOX]

#16 SECOND LIFE TOYS

Transplantation is always a sensitive subject, especially with children. With an international shortage, particularly evident in Japan the Green Ribbon Project Committee set out to destigmatise and raise awareness of this growing issue. Taking well-loved toys with missing or broken limbs they created a toy translation service in which unwanted toys were donated and used to repair the beloved play things. In return the receiver would send a personal letter of thanks to their donor directly rewarding them for their kind actions.

[Dentsu Inc. for Green Ribbon Project Committee]

#17 WOMAN INTERRUPTED

The app Woman Interrupted was created to coincide with International Women’s day and tracks how often in a conversation a woman is interrupted by a man. It was conceived in the wake of the Hilary x Trump campaign which saw Mr Trump repeatedly interrupting his opponent.

[BETC for Woman Interrupted]

#18 WHOPPER EXCHANGE

On Boxing Day last year Burger King unveiled their answer on what to do with unwanted Christmas gifts. The first 500 people to turn up to the Leicester Square branch were given the opportunity to swap their unwelcome presents for a Whopper with all accepted gifts donated to charity.

[AKQA for Burger King]

#19 NOTFAIRBNB

Two statistics mirrored each other last year, as the number of people offering spare rooms and properties on Airbnb doubled so too did the number of homeless from 2600 to 5400 in Brussels along. Thus the notion of notfairbnb was born – on the surface it is a carbon copy of the traditional Airbnb website but instead of fancy penthouses and traditional terraced home it shows real areas around the city where the homeless are forced to sleep.

[TBWA/Belgium for Solidarite Grands Froids]

#20 HUNGERITHM

Building on the company’s message of “you’re not you when you’re hungry” the Hungerithm was developed, an algorithm that monitors the general sentiment of the internet. Simply put, the angrier the internet gets, the lower the price of a Snickers bar in participating 7-Eleven stores.

[Clemenger BBDO Melbourne for Mars Chocolate Australia]

#21 LITBAITS

Clickbait material is everywhere, so the Wild Detectives decided to produce some of their own for the greater good. Stories started appearing across their social media subtly describing the plots of famous novels disguised as news stories with a traditionally sensational clickbait style title. If someone was to follow the link they would be directed to a web page with full digital access of the novel for them to read.

[DIESTE USA for The Wild Detectives]

#22 GET THE FLOW

In “Get the Flow” Vodafone explores the power of hip hop on people suffering with a stutter and follows the story of Mitch as he works on an interactive app for the company allowing stutters around the word to use rap to improve their fluency.

[DDB & Tribal Worldwide Amsterdam for Vodafone]

#23 THE ONE MOMENT

OK Go are renowned for their intricately choreographed music videos with many being a viral sensation and their video for The One Moment was no different. It features a number of spectacularly fleeting practical effects exploding, popping and booming around the musical members with some very subtle product placement from Morton Salt in the background. The partnership was created to launch Morton Salt’s Walk her walk campaign, with the popularity of the video it catapulted the brand’s key messaging into a trending topic on twitter and vastly increasing brand awareness.

[Ogilvy & Mather USA for Morton Salt]

#24 TALK TO ME

The creative idea behind the campaign Talk to Me stemmed from research into the positive effects familial voices can make on comatose patients, however due to restrictions on visiting times alongside the pressures of work and travel implications bed side conversations are not always possible. Thus Panasonic devised a working one way phone line installed on special retractable arms and positioned to the sides of the patient’s bed so friends and family could call at any time and hopefully help to facilitate a speedier recovery.

[Maruri Grey Ecuador for Panasonic]

#25 GRANDMA-TESTED GOODNESS

With sentiments towards pre-packaged treats becoming increasingly negative in a growing health conscious world Ferrero called upon some of the harshest critics to assess their products… Grandmas. They were invited down to the factory with more than 6 million following their adventures online resulting in a mass amelioration of brand sentiment and over 82% likability across social platforms.

[STVDDB for Ferrero]

Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

easter-5

With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

easter-4

The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

easter-1

Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

[email protected]

 

 

Mother’s Day 2017: From prosecco flavoured nails to Tom Hardy at bedtime

Posted on March 24th, 2017 in brand PR,Celebrity PR,Consumer PR,FMCG,Food and Drink PR,Online PR,Publicity Stunts,Roundup,Stunt Of The Day,Television PR.

This Sunday, 26th March, in case you have not heard already is Mother’s Day. If you haven’t, don’t panic you still have a couple of days to sort something out. Whether it is with the traditional bouquet of flowers or something more unique there are thousands of ways to show mum’s just how much they mean to you. Here is our round-up of some of our favourite campaigns from the last week dedicated to all of the hardworking mums out there. This celebration is all for you!

Groupon: Bubbly fingers!

mothers-day-3

According to research conducted by Kantar, Prosecco overtakes champagne as the top fizz for Britons, with shoppers splashing out £181.8m on bottles last year alone. So just in time for Mother’s Day Groupon have embraced the love for the bubbly beverage and created a prosecco flavoured nail varnish, which tastes and smells just like the drink.

Sainsbury’s: A card for every family!

mothers-day-2

It is such a simple gesture but equally such a wonderfully stark statement of how progressive 2017 is as Sainsbury’s launches its first ever Mother’s Day card for lesbian parents. The card reads ‘To My Lovely Mums’ which captures the brand’s support towards same-sex relationships. Sainsbury’s say they wanted its greeting card selection ‘to better reflect the growing number of non-traditional families’. The card follows on from Sainsbury’s Christmas commercial featuring a lesbian couple, which also conveyed their embracing attitude towards non-traditional families.

Beefeater: More talk, fewer phones!

mothers-day-1

Put down the phone and talk to your Mother! For Mother’s Day Beefeater restaurants are inputting no phone zones. The trial has taken place after research revealed that 54% of British people thought that checking phones at the table was the most annoying thing at meal times. If you are heading down to a Beefeater this Sunday a ‘no phone zone’ reservation, will automatically permit staff members to collect all phones as a form of deposit.

Paperchase: Get creative!


Sometimes the typical Mother’s Day gifts can feel a little impersonal as you see many buying the name “Number 1 mum” teddy bears and brick-a-brac. Paperchase has offered a nifty solution and a great excuse to get involved in some good old arts and crafts. Teaming up with “expert crafter” Emily Dawe they have set out a simple to follow tutorial which will have you making beautiful paper creations. As my mother has always told me “It is the thought (and effort) that counts”.

Cebeebies

Be still my beating heart. The gruff, mumbling heart throb Tom Hardy is set to return to Cbeebies to make us all feel gooey inside again on Mothers’ Day. His last outing on Bedtime stories set the internet alight as women everywhere went weak at the knees at the thought of Mr Hardy tucking them into bed at night. Something tells me that on Sunday the usual demographic of viewers aged 2-5 years old will change dramatically. This might just top the list of the best present to Mothers’ and women alike on the 26th March 2017.

@JaneyLbarker

Our top picks of the Brands going green for St Patrick’s Day celebrations

Posted on March 17th, 2017 in Consumer PR,FMCG,Food and Drink PR,Publicity Stunts,Roundup,Stunt Of The Day,Tourism PR.

st-patricks-day

St Patrick’s Day is being celebrated around the world today. The day honours the patron saint of Ireland, but celebrations are held around the world.

This is the perfect opportunity for businesses to capitalise on some fun and festive marketing. Each year we see a number of successful campaigns on social media.

Here are our picks of brands that got into the St. Patrick’s Day celebrations this year:

FIFA 17 releases special green cards collectables to celebrate St. Patrick’s Day, “The Green Team” out from 16th to  20th March.

To help with any miscommunication that might arise, Innocent has created this handy guide that show the true meanings behind common Irish terms and phrases [insert pic]

In an attempt to show their appreciation to St. Patrick’s Day, Starbucks, championing the hipster ideology reminded everyone that they “always wear green” posting this picture.

Tourism Ireland organised a group of Irish dancers to perform on Westminster Bridge and on the London Underground, bringing a smile to everyone’s faces and helping to deliver the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.

The doughnut chain Krispy Kreme is celebrating St. Patrick’s Day by changing the name of its original glazed doughnuts to the Irish-sounding O’riginal Glazed. In keeping with the theme, the chain is also bringing back its specially formulated green dough to make green doughnuts.

“St. Patrick’s Day is the perfect occasion to change the colour of the Original Glazed, and our customers love sharing them with family and friends,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts.

Paddy Power releases special snap-chat filters that celebrates both the race and St. Patrick’s Day today.

 

@roxana_raileanu

From Rosa Parks to staring down a bull: Brands band together in support for International Women’s Day

Posted on March 8th, 2017 in brand PR,Charity PR,Consumer PR,Digital PR,Online PR,Roundup,Stunt Of The Day.

Today marks International Women’s day, a day marked to honour the achievements of women everywhere. Across the globe, companies are increasingly implementing this celebration into their marketing strategies and using their platforms as a means to raise awareness in creative ways.

We have scoped through the numerous amounts of inspirational and progressive work to bring you the top 10 creative campaigns of the day.

Snapchat utilises their most powerful tool, yes you guessed it filters!

The app has included three new filter options honouring three remarkable women including, Marie Curie, Frida Kahlo and Rosa Parks.

womens-day-3

Never mind Wally, where are the women?

UN women Egypt launches a new print campaign titled, “finding her”. The campaign vividly illustrates the inequalities within the working environments, as you thoroughly search for a woman in visible sight.

womens-day-1

The fearless girl

The infamous charging bull statue on Wall Street encounters a fresh gaze, as Mc Cann place a little girl statue boldly meeting eyes with the symbol of aggression and dominance.

womens-day-2

Facebook is going live for 24 hours

Facebook users will see celebratory artworks across their news feeds, directing them to the various live events occurring as part of their #shemeansbuisness campaign. Matriarchs of industry and business will be streaming live on the site to impart their own wisdom for other women.

A library like no other

Loganberry books in Ohio have re-shelved every book in the entire store to highlight the lack of published women authors. The Book spines which have been rotated inwards display books written by male authors, against the very few books previewing a spine and title. The result depicts a clear reflection of the inequalities women face in publishing.

womens-day-7

Nike supports the hijab

For international women’s day, Nike launches a specially designed sports hijab for future female athletes, cooperating with the Islamic clothing market.

womens-day-5

Tinder strikes its latest love match  

Tinder joins forces with Pledgling.com to launch the #FundHerCause campaign. You can win the chance to receive money for a women’s organisation of very own choice. It’s simple, just tweet ‘Really’.

womens-day-6

A female flight

To mark international women’s day Easy jet operates a flight with an all-female crew including the captain, the first officer and cabin crew.

womens-day-4

YouTube spread the stories of everyday inspiring women

Youtube is prompting creators across the globe to use the hashtag #HerVoiceIsMyVoice to share a video of a woman whose story moves and inspires them.

360i leaves no women out of the circle

360i have created the opportunity for women who can’t afford to participate in the ‘A day without women’ strike, so women can collectively demonstrate their efforts across a scope of sectors.

womens-day-9

@JaneyLbarker