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Retail PR

Just watch your step! AirBnB offer one night stay in an amazing LEGO house!

Posted on November 3rd, 2017 in App PR,brand PR,Children's Brands PR,Consumer PR,Kids PR,PR Stunt,Publicity Stunts,Retail PR,Stunt Of The Day,Tourism PR,Toy PR,Venue PR.

AirBnB have teamed up with LEGO to offer one lucky family with the chance of spending a night at the recently opened LEGO House in Billund, Denmark – the home of the famous children’s toy. Most importantly, there will be LEGO proof slippers, so you don’t have to wince at the thought of stepping on a stray block.

Almost everything, from the furniture to the decorations, is entirely made from LEGO (even an adorable LEGO cat). Thankfully, the mattress, pillows, and duvet, are the only things NOT made from the little blocks; just make sure to check the bed before you lie down!

The quirky holiday will be hosted by Master Lego Builder (or design manager specialist), Jamie Berard. With his assistance, the winning family will take part in fun LEGO activities like making their own LEGO films, building robotic cars, and designing a meal using LEGO, which is then served by two robot waiters!

To win, all families have to do is describe what they would make is they had an unlimited supply of LEGO bricks – Berard will even try to assist with building it during your stay! Unfortunately, LEGO has yet to announce if they will be releasing an instruction booklet to build the house yourself, here’s hoping!

@Joesharp1996

Spooktacular! Our favourite 10 campaigns from Halloween 2017

Posted on October 31st, 2017 in Charity PR,Consumer Electronics PR,Consumer PR,Film PR,Kids PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,Retail PR,Roundup,stuff we liked,Stunt Of The Day.

It’s that time of year again; the pumpkins have been carved and fake spider webs draped. Soon a myriad of mini ghosts, ghouls and zombies alike will be on the prowl; hungry for their favourite sweets and chocolate. So to get us in the spirit (pun intended) for this spooky holiday we have rounded up our favourite campaigns, in no particular order, from Halloween 2017.

Crashing the Party with Fanta

Fanta spooked us this year with their terrifying virtual reality experience. The viewer is trapped in a crashing elevator as it descends to the party of the 13th floor, and they’re the guest of honour (or horror)!

Every breath you take, every step you make, Svedka’s watching you


To promote their product, Svedka Vodka has started to curse people on the internet! By clicking on a link to their website, the user becomes cursed by ads that stalk them around the internet. Even more fiendishly, these ads use information it gathers about the person to send scary messages through the ads, like “I heart following you around New York”, or “On your phone, calling for help”? The curse can only be broken by sharing a new link to their website, starting the circle again.

Spot the difference! Will or Cid?

Fans of actor Will Poulter, from The Maze Runner and Detroit, have noticed he has an uncanny resemblance to bully Cid from Toy Story, and this year he treated them to a spookily realistic costume! However, Poulter proved his similarities to Cid are only skin deep this Halloween by using this opportunity to raise awareness for the charity Anit-Bullying Pro.

Bitesized Treats for Horror Fans!

Horror movies are on TV and in cinemas every day around this time of the year, but with so many it’s hard to watch them all. This year, Mars and Fox teamed up to present “Bite Size Horror”! These short two minute films feature unique stories ranging from haunted roads to creepy masked children making them the perfect treat for the “on-the-go” horror fan.

We all Float Down Under!

One of the biggest horror films to be remade this year was Steven King’s IT, and if Pennywise himself wasn’t iconic enough, his bright red balloons certainly able to strike horror into any passerby. To promote the film in Sydney, many people found these exact balloons tied down to the sewer grates.

Topshop Transforms!

 Stranger Things is undoubtedly one of the hottest topics around right now, as a result of the release of its eagerly awaited second series and high-street retailer Topshop formed a collaboration to remember with the renowned Netflix production. To celebrate the release of its Stranger Things themed collection, the Oxford Circus store was given an entire makeover with installations and interactive window displays based on iconic sets of the supernatural series, coinciding perfectly with Halloween. Transforming from a shrine for fashion lovers to one for fans of the series that people just can’t stop talking about it definitely proved a hit attracting queues of people ahead of its 7am opening last Friday!

Tears for ‘King of Fears’

It seems to happen every year, that frantic last minute rush to purchase a stand-out Halloween outfit for an upcoming party so you don’t end up wearing all black teamed with a pair of cat ears for the third year running. Well this year Budweiser provided that answer to such problems with their King of Fears pop-up store in Old Street Station, London. Not only were shoppers in for a fright while browsing this haunted fancy dress shop, complete with illusionists and scare expert but also a treat as they could grab a beer from the bar and receive a free beer with each purchase. We like the sound of that one!

Clowning around at Burger King.

 If you found yourself uninspired for ideas as what to dress up as for Halloween and you also happen to love a Burger King, well this campaign may have been the perfect incentive for you. The “Come as a clown, eat like a King” tagline became the reality for those 500 lucky customers who dressed up as a clown and were one of the first 500 to visit a selected Burger King store from 7pm last Saturday to grab themselves a free Whopper burger.  Result! Even those who weren’t so lucky were encouraged to get involved and upload images of their fancy dress using the hashtag #ScaryClownNight and alongside a video ad to promote it, this campaign was definitely one to watch!

It’s the Sound of the Space.

 At every Halloween party you will find an abundance of scary costumes, themed decorations, snacks and drinks, thanks to that dedicated aisle that graces our supermarkets from September onwards, but what always seems to be a miss is that perfect Halloween soundtrack. Well look no further. NASA has compiled the ultimate spooky playlist for all your Halloween needs, whether that be setting the tone of your party or scaring away those trick or treaters. The playlist is a collection of real life sounds from spacecrafts and satellites through the universe and space has never sounded scarier!

Last but not least, our Scary Donald for Beano.com

We had to give ourselves a cheeky mention in here somewhere! As one of the most controversial public figures to grace our news feeds on a daily basis, it comes as no surprise that a 6 year old styled as Donald Trump parading across Central London proved to be a real head turner for our Halloween campaign for Beano.com! With the US president beating his rivals to be named as the ‘scariest celebrity face’, little horror make up was required to transform this disguise into one fit for Halloween, yet he certainly trumped the witch and Dracula alongside him. This was definitely some last minute inspiration for anybody struggling for fancy dress ideas last week!

– @Joesharp1996

– @catherine_dolan

Kids design the houses of tomorrow; children put their imagination to paper and show us how THEY think we will be living in the years to come

Posted on October 24th, 2017 in Consumer PR,Kids PR,Leisure PR,Online PR,PR Stunt,Retail PR,Stunt Of The Day.

British retailer Made.com asked children, aged between 4 and 12, to come up with an image of what they think the ‘House of the Future’ would ultimately look like. We all know children have big imaginations and were certainly not left disappointed by the rather unique responses that they came up with…

The houses ranged from featuring tall and spiky roofs, bullet proof windows, a ‘rocket roof’ (just in case the house needed to take-off to Mars) to homes floating on clouds and being equipped with arms and legs.

After the children sketched their ideas, Made.com then turned their ideas and drawings into a 3D model scale of their image and brought them to life; adding a whole new dimension!

10 year old Ameen designed her ‘House of the Future’ to be floating upon fluffy clouds in the sky…Bonus points for creativity!

10 year old Antoni designed a solar-powered pyramid; definitely taking account of our current and future need for alternative energy sources!

5 year old Charlie’s design consists of four legs, two arms and an in built rocket…(you know, just in case you need to take-off to another planet)!

It is likely that most of the children’s ideas will not actually come to fruition in the future due to physical impossibilities of their designs, however, you never know, some of these children could be the next great architects of the future!

@Alexx_Wright

Man bun alert! Mattel gives their Ken Doll a 2017 Diversity Makeover

Posted on June 22nd, 2017 in Consumer PR,FMCG,Kids PR,PR Stunt,Publicity Stunts,Retail PR,Stunt Of The Day,Toy PR.

We all like a good makeover now and again, whether that means changing the colour or style of our hair, or updating our wardrobes to treat ourselves to a fresh look. Now, Mattel have decided to apply this same concept to Barbie’s Beau, Ken. Since the birth of Ken in 1961, his appearance has hardly shifted from the conventional characteristics of tanned, blonde and muscular. But in 2017, Mattel felt it was necessary to reform the limiting framework of Ken’s image. New and improved Ken now comes in 15 different variations, with three body types, seven skin tones and nine hairstyles. One version of Millennial Ken even has a man bun, while another sports some cornrows. Similarly, Ken’s new garments include skinny jeans, high-top trainers, and vibrant-coloured shirts and vests, in an effort to make him look more like the young men of today’s generation.

ken-doll-2017

Various celebrities have taken to twitter to comment on Ken’s new makeover; Emily Jashinsky specifically writing, ‘Does man bun Ken doll also come with a Soul Cycle membership, vintage record player, and 50,000 in student loan debt?’

Mattel’s revival of Ken’s appearance follows similar updates that the company made to Barbie last year, and now both characters represent a variety of body shapes and skin tones. Personally, I think this is a very effective way of making children more open to diverse appearances. Additionally, kids can be inspired by a wide range of styles through their favourite dolls, and no longer have to feel like they are confined to following one ‘fashionable’ look. With all these changes, we’re already anticipating the next phase of Ken’s evolution.

– @georgielmw

Our Favourite Top 5 Valentine’s Day 2017 Campaigns

Posted on February 14th, 2017 in brand PR,Consumer PR,Environmental PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.

Each year people seek to find new ways to creatively express their love to each other on Valentine’s Day. In a world of overproduction, where it seems like everything has already been said, created and nothing can surprise us, here are our picks of the most original and creative Top 5 Valentine’s Day 2017 Campaigns that will leave you impressed on this day of romance.

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1) Google

In the spirit of Valentine’s Day, Google is not only celebrating the special day with a new doodle but has created Valentine’s themed interactive games with the help of World Wildlife Fund to raise awareness for the pangolin, the most trafficked mammal today. Each game is set in one of the animal’s natural habitats of Ghana, India, China or the Philippines. Each level you have to collect certain elements to create a perfect gift for its mate. In this way Google is thinking long-term; helping us to spread the message across the world, learn about these vulnerable creatures and to protect the beautiful pangolin from extinction.

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2) Mr Kipling

Cake and flowers tend to be the most popular Valentine’s Day gifts, but can it become better than this when Mr Kipling, Britain’s favourite cake maker, has created a cake bouquet from beautifully selected pink roses in an arrangement with delicious miniature Cherry Bakewell’s, Battenberg’s and French Fancies. The “Bou-cake” reportedly costs £400 and comes with a complimentary box of special-edition cakes.

3) Deliveroo

“With Deliveroo you can give the third wheel in your life some love,” says Deliveroo, who have launched a special “third wheel service” bundle for three with a funny Valentine’s Day advert. It centres on singleton Kevin who, as the advert puts it, is “soul-crushing alone”. According to research carried out by the company, Valentine’s Day traditions are changing and British couples would be happy to spend their Valentine’s Day with a “third wheel” or enjoy dinner together with another couple. The Deliveroo bundle for three is available to order from February 9 to 19.

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4) Burger King

Valentine’s Day is all about spending time with your special someone. Burger King have come up with an ingeniously simple creation sure to appeal to the instagrammers out there with a special  edition cup that has room for two straws so you can now share your drink with your significant other as well as your hopes and dreams.

valentines-5

5) Dominos

Are you looking to propose this year? Do you and your partner love pizza? Then this might just be the perfect ring for you as Domino’s Pizza has created a very special 22-carat gold pizza slice engagement ring. The ring is able to be won via a competition on the company’s Facebook page.  Could this fabulous idea be any cheesier!

– @elizas_music