Publicity Stunts « Taylor Herring

Publicity Stunts

Just watch your step! AirBnB offer one night stay in an amazing LEGO house!

Posted on November 3rd, 2017 in App PR,brand PR,Children's Brands PR,Consumer PR,Kids PR,PR Stunt,Publicity Stunts,Retail PR,Stunt Of The Day,Tourism PR,Toy PR,Venue PR.

AirBnB have teamed up with LEGO to offer one lucky family with the chance of spending a night at the recently opened LEGO House in Billund, Denmark – the home of the famous children’s toy. Most importantly, there will be LEGO proof slippers, so you don’t have to wince at the thought of stepping on a stray block.

Almost everything, from the furniture to the decorations, is entirely made from LEGO (even an adorable LEGO cat). Thankfully, the mattress, pillows, and duvet, are the only things NOT made from the little blocks; just make sure to check the bed before you lie down!

The quirky holiday will be hosted by Master Lego Builder (or design manager specialist), Jamie Berard. With his assistance, the winning family will take part in fun LEGO activities like making their own LEGO films, building robotic cars, and designing a meal using LEGO, which is then served by two robot waiters!

To win, all families have to do is describe what they would make is they had an unlimited supply of LEGO bricks – Berard will even try to assist with building it during your stay! Unfortunately, LEGO has yet to announce if they will be releasing an instruction booklet to build the house yourself, here’s hoping!

@Joesharp1996

Spooktacular! Our favourite 10 campaigns from Halloween 2017

Posted on October 31st, 2017 in Charity PR,Consumer Electronics PR,Consumer PR,Film PR,Kids PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,Retail PR,Roundup,stuff we liked,Stunt Of The Day.

It’s that time of year again; the pumpkins have been carved and fake spider webs draped. Soon a myriad of mini ghosts, ghouls and zombies alike will be on the prowl; hungry for their favourite sweets and chocolate. So to get us in the spirit (pun intended) for this spooky holiday we have rounded up our favourite campaigns, in no particular order, from Halloween 2017.

Crashing the Party with Fanta

Fanta spooked us this year with their terrifying virtual reality experience. The viewer is trapped in a crashing elevator as it descends to the party of the 13th floor, and they’re the guest of honour (or horror)!

Every breath you take, every step you make, Svedka’s watching you


To promote their product, Svedka Vodka has started to curse people on the internet! By clicking on a link to their website, the user becomes cursed by ads that stalk them around the internet. Even more fiendishly, these ads use information it gathers about the person to send scary messages through the ads, like “I heart following you around New York”, or “On your phone, calling for help”? The curse can only be broken by sharing a new link to their website, starting the circle again.

Spot the difference! Will or Cid?

Fans of actor Will Poulter, from The Maze Runner and Detroit, have noticed he has an uncanny resemblance to bully Cid from Toy Story, and this year he treated them to a spookily realistic costume! However, Poulter proved his similarities to Cid are only skin deep this Halloween by using this opportunity to raise awareness for the charity Anit-Bullying Pro.

Bitesized Treats for Horror Fans!

Horror movies are on TV and in cinemas every day around this time of the year, but with so many it’s hard to watch them all. This year, Mars and Fox teamed up to present “Bite Size Horror”! These short two minute films feature unique stories ranging from haunted roads to creepy masked children making them the perfect treat for the “on-the-go” horror fan.

We all Float Down Under!

One of the biggest horror films to be remade this year was Steven King’s IT, and if Pennywise himself wasn’t iconic enough, his bright red balloons certainly able to strike horror into any passerby. To promote the film in Sydney, many people found these exact balloons tied down to the sewer grates.

Topshop Transforms!

 Stranger Things is undoubtedly one of the hottest topics around right now, as a result of the release of its eagerly awaited second series and high-street retailer Topshop formed a collaboration to remember with the renowned Netflix production. To celebrate the release of its Stranger Things themed collection, the Oxford Circus store was given an entire makeover with installations and interactive window displays based on iconic sets of the supernatural series, coinciding perfectly with Halloween. Transforming from a shrine for fashion lovers to one for fans of the series that people just can’t stop talking about it definitely proved a hit attracting queues of people ahead of its 7am opening last Friday!

Tears for ‘King of Fears’

It seems to happen every year, that frantic last minute rush to purchase a stand-out Halloween outfit for an upcoming party so you don’t end up wearing all black teamed with a pair of cat ears for the third year running. Well this year Budweiser provided that answer to such problems with their King of Fears pop-up store in Old Street Station, London. Not only were shoppers in for a fright while browsing this haunted fancy dress shop, complete with illusionists and scare expert but also a treat as they could grab a beer from the bar and receive a free beer with each purchase. We like the sound of that one!

Clowning around at Burger King.

 If you found yourself uninspired for ideas as what to dress up as for Halloween and you also happen to love a Burger King, well this campaign may have been the perfect incentive for you. The “Come as a clown, eat like a King” tagline became the reality for those 500 lucky customers who dressed up as a clown and were one of the first 500 to visit a selected Burger King store from 7pm last Saturday to grab themselves a free Whopper burger.  Result! Even those who weren’t so lucky were encouraged to get involved and upload images of their fancy dress using the hashtag #ScaryClownNight and alongside a video ad to promote it, this campaign was definitely one to watch!

It’s the Sound of the Space.

 At every Halloween party you will find an abundance of scary costumes, themed decorations, snacks and drinks, thanks to that dedicated aisle that graces our supermarkets from September onwards, but what always seems to be a miss is that perfect Halloween soundtrack. Well look no further. NASA has compiled the ultimate spooky playlist for all your Halloween needs, whether that be setting the tone of your party or scaring away those trick or treaters. The playlist is a collection of real life sounds from spacecrafts and satellites through the universe and space has never sounded scarier!

Last but not least, our Scary Donald for Beano.com

We had to give ourselves a cheeky mention in here somewhere! As one of the most controversial public figures to grace our news feeds on a daily basis, it comes as no surprise that a 6 year old styled as Donald Trump parading across Central London proved to be a real head turner for our Halloween campaign for Beano.com! With the US president beating his rivals to be named as the ‘scariest celebrity face’, little horror make up was required to transform this disguise into one fit for Halloween, yet he certainly trumped the witch and Dracula alongside him. This was definitely some last minute inspiration for anybody struggling for fancy dress ideas last week!

– @Joesharp1996

– @catherine_dolan

What’s in the box? Lego shake things up in their new adorable Holiday video

Posted on October 30th, 2017 in Kids PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Toy PR,Uncategorized.

With the festive season now just around the corner, everyone has a tactic to figure out what presents await them. You can try and feel what’s under the wrapping paper, or guess by weight and size, but everyone knows that the tried and tested method to figure out what’s inside that box is to simply shake it (and hope it’s nothing fragile). In their new Holiday campaign, LEGO shows that the iconic rattle of the small building blocks is enough to get any child’s imagination going!

In this short yet endearing video, LEGO presented children with an unassuming, gift wrapped present and asked them to guess what was inside. After shaking the box, each child’s eyes lit up with excitement as they recognised that specific LEGO sound and gleefully told the camera what they wanted to make once they opened it.

From flying boats to carrot villages, the kids certainly don’t seem to be short of ideas, truly showing the magic of the world renowned toy.

[email protected]

What a WHOPPER of a deal! Burger King will give out free burgers this Halloween weekend… but only to scary clowns

Posted on October 25th, 2017 in Consumer PR,Food and Drink PR,PR Stunt,Publicity Stunts,Restaurant PR,snackfood PR,Stunt Of The Day.

Over the last couple of years the lowly clown costume has seen a huge resurgence recently, thanks in part, to the overwhelming success of Stephen King’s latest movie adaption IT. We’ll not be surprised this weekend to see our fair share of terrifying Pennywise’s and Georgie’s telling revellers that we’ll float too. Burger King have had the brilliant idea to capitalise on this popularity and take a sneaky swipe at their rival McDonald’s in the process by handing out free burgers to costumed clowns ahead of this All Hallows Eve for #ScaryClownNight.

To claim your free WHOPPER all you need to do is head on down to the Leicester Square store on Saturday 28th October between 7pm and 3am in your finest clown attire. But you’ll need to hurry – the offer is limited to the first 500 guests wearing a clown costume only.

The campaign will launch on social media and will include the ‘very scary’ video below, directed by award-winning filmmaker Rodrigo Cortés – known for movies like `Buried´ starring Ryan Reynolds and `Red Lights´ starring Robert De Niro and Cillian Murphy.

Renato Rossi, Head of Marketing for Burger King UK said, “The BURGER KING® brand is known for welcoming all customers and putting the crown on everyone’s head. This Halloween, come like a clown to eat like a king!”

So this weekend, dust off those rainbow wigs, pull up those stripy trousers, pop on your red noses and head on down to Burger King because nothing beats a good burger after a night out – especially if it’s free!

[email protected]

The new face of Southern Rail and hero to us all: Eddie the work experience kid!

Posted on July 13th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,Leisure PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Travel PR.

It’s been a tough past year for Southern Rail, but their delegation of duties to one of their new employees has turned things around for the company on social media. 15 year old Eddie was put in charge of the rail company’s Twitter and brightened the days of commuters across the country with his polite and funny responses to users’ increasingly bizarre and outlandish questions. His charming social media temperament even landed him an interview on BBC Radio 1 with Scott Mills and reams of media coverage, with people totally endeared by his efforts.

edde-5

Eddie assisted the public with all manner of questions, from film recommendations, to what he thinks about pineapple on pizza, who will win Love Island and even answering a few train-related enquiries along the way. It was a light-hearted change to the generic enquiries and complaints experienced by any train company’s Twitter account. Southern Rail employees recognised Eddie’s talent for social engagement and even put him back on tweeting duty the following day to keep up his good work. His original tweet introducing himself received almost 2,000 retweets and 6,000 likes and from there, people were hooked on his tweets and he became somewhat of a viral sensation, with thousands of people engaging with the Southern Rail page.
Here’s a selection of our favourite pearls of wisdom from Eddie:

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