PR Stunt « Taylor Herring

PR Stunt

Sure to be a banging hit: Pornhub creates a buzz with new sex toy symphony

Posted on November 10th, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Experiential Marketing,Music PR,Online PR,PR Stunt,Stunt Of The Day.

We all know that sex sells when it comes to music, from risqué lyrics subtly (or not so subtly) referencing making the beast with two backs to the scantily clad, gyrating dancers gracing our screens in music videos. But Pornhub have taken this a step further to brighten up your Friday and put a smile on your face with a very special music video all of their own.

The two and a half minute 100% NSFW video titled “Sex Instruments” has been created to announce a new partnership with adult shop Ann Summers. It sees a whole host of their sex toys from the new range contributing to the created cacophony with vibrators setting the melody, anal beads doubling as drum sticks and finally some extra squelching courtesy of some flesh lights just for good measure.

Of course the music video would be incomplete without the two adult actors adding in harmonious moaning and the odd refrain of “I am so horny, it’s crazy, crazy, CRAZY!” we did warn you it was NSFW!

So with the holidays just around the corner why not pick up some of their new offerings to the comfort of your bedroom and make some sweet music of your own.

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Tiffany’s puts their own special twist on “Everyday Objects”; just don’t look at the price tag

Posted on November 9th, 2017 in brand PR,Consumer PR,Experiential Marketing,PR Stunt,Stunt Of The Day.

If somebody asked what do I consider my staple, everyday objects I can guarantee my answer would be ‘a hairbrush, perfume and my watch’ – nothing fancy or out of the ordinary. But Tiffany are setting out to make you think differently about even the simplest of  items.

Consistently standing apart from the rest with its luxurious and desirable jewellery that a good proportion of females can only dream of owning, Tiffany & Co have yet again achieved exactly that with the release of its brand new range of ‘Everyday Objects’ but make no mistake; this collection is anything but ordinary.

It features items made from sterling silver and gold, including $95 paper cups, $1000 tin cans and $275 pencil sharpeners – which you certainly wouldn’t be allowed to take in your school pencil case!

The brand’s reasoning that “beautiful things should not be limited to special occasions” falls in line with the concept behind such a unique range, to elevate practical objects to a more extravagant status and admittedly it does just that; just don’t tell our bank account how much we want that tin can!

– @catherine_dolan

Just watch your step! AirBnB offer one night stay in an amazing LEGO house!

Posted on November 3rd, 2017 in App PR,brand PR,Children's Brands PR,Consumer PR,Kids PR,PR Stunt,Publicity Stunts,Retail PR,Stunt Of The Day,Tourism PR,Toy PR,Venue PR.

AirBnB have teamed up with LEGO to offer one lucky family with the chance of spending a night at the recently opened LEGO House in Billund, Denmark – the home of the famous children’s toy. Most importantly, there will be LEGO proof slippers, so you don’t have to wince at the thought of stepping on a stray block.

Almost everything, from the furniture to the decorations, is entirely made from LEGO (even an adorable LEGO cat). Thankfully, the mattress, pillows, and duvet, are the only things NOT made from the little blocks; just make sure to check the bed before you lie down!

The quirky holiday will be hosted by Master Lego Builder (or design manager specialist), Jamie Berard. With his assistance, the winning family will take part in fun LEGO activities like making their own LEGO films, building robotic cars, and designing a meal using LEGO, which is then served by two robot waiters!

To win, all families have to do is describe what they would make is they had an unlimited supply of LEGO bricks – Berard will even try to assist with building it during your stay! Unfortunately, LEGO has yet to announce if they will be releasing an instruction booklet to build the house yourself, here’s hoping!


Bookworms rejoice! Book your ticket aboard Beijing’s magical literary train

Posted on November 1st, 2017 in App PR,brand PR,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day.

For the majority of us when we think of trains, whether that be the subway in New York, the metro in Paris, or the tube in London, we are haunted with memories of those all too often bad experiences encountered on our daily commutes. We’ve all been there.. piling onto the train like herds of cattle, scrambling for a seat like it’s a game of musical chairs or spending the entirety of the journey stood up with our face in somebody’s armpit – delightful!

However for the lucky commuters and public of Beijing, such happenings were all but a distant memory thanks to a new campaign running for the Chinese audio-book app ‘Get’, which has seen selected subway trains transform into any bookworms heaven!

With not a hard copy in sight, those aboard are treated to a truly unique interactive experience, pleasing to both the eyes and the ears. The carriages were decorated in abundance with images of various Chinese novels plastered (quite literally!) across the inner walls to create that library-esque look. Should a passenger fancy reading into it further, all they have to do is grab their phone, scan the QR code found on the walls and like magic an app is downloaded where a range of audio-books all available to listen to for free!

In case some passengers weren’t already in complete awe, a magician could be found performing tricks aboard the train. If you ask us such a magical transformation would not be complete without one!

The campaign is currently running to promote the app’s contest encouraging users to listen to audiobooks for seven consecutive days to be in with a chance to win a 24K carat gold necklace. Albeit an unusual prize with little relevance to books, I’m sure if we all found ourselves in Beijing we would be in it to win it!



Spooktacular! Our favourite 10 campaigns from Halloween 2017

Posted on October 31st, 2017 in Charity PR,Consumer Electronics PR,Consumer PR,Film PR,Kids PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,Retail PR,Roundup,stuff we liked,Stunt Of The Day.

It’s that time of year again; the pumpkins have been carved and fake spider webs draped. Soon a myriad of mini ghosts, ghouls and zombies alike will be on the prowl; hungry for their favourite sweets and chocolate. So to get us in the spirit (pun intended) for this spooky holiday we have rounded up our favourite campaigns, in no particular order, from Halloween 2017.

Crashing the Party with Fanta

Fanta spooked us this year with their terrifying virtual reality experience. The viewer is trapped in a crashing elevator as it descends to the party of the 13th floor, and they’re the guest of honour (or horror)!

Every breath you take, every step you make, Svedka’s watching you

To promote their product, Svedka Vodka has started to curse people on the internet! By clicking on a link to their website, the user becomes cursed by ads that stalk them around the internet. Even more fiendishly, these ads use information it gathers about the person to send scary messages through the ads, like “I heart following you around New York”, or “On your phone, calling for help”? The curse can only be broken by sharing a new link to their website, starting the circle again.

Spot the difference! Will or Cid?

Fans of actor Will Poulter, from The Maze Runner and Detroit, have noticed he has an uncanny resemblance to bully Cid from Toy Story, and this year he treated them to a spookily realistic costume! However, Poulter proved his similarities to Cid are only skin deep this Halloween by using this opportunity to raise awareness for the charity Anit-Bullying Pro.

Bitesized Treats for Horror Fans!

Horror movies are on TV and in cinemas every day around this time of the year, but with so many it’s hard to watch them all. This year, Mars and Fox teamed up to present “Bite Size Horror”! These short two minute films feature unique stories ranging from haunted roads to creepy masked children making them the perfect treat for the “on-the-go” horror fan.

We all Float Down Under!

One of the biggest horror films to be remade this year was Steven King’s IT, and if Pennywise himself wasn’t iconic enough, his bright red balloons certainly able to strike horror into any passerby. To promote the film in Sydney, many people found these exact balloons tied down to the sewer grates.

Topshop Transforms!

 Stranger Things is undoubtedly one of the hottest topics around right now, as a result of the release of its eagerly awaited second series and high-street retailer Topshop formed a collaboration to remember with the renowned Netflix production. To celebrate the release of its Stranger Things themed collection, the Oxford Circus store was given an entire makeover with installations and interactive window displays based on iconic sets of the supernatural series, coinciding perfectly with Halloween. Transforming from a shrine for fashion lovers to one for fans of the series that people just can’t stop talking about it definitely proved a hit attracting queues of people ahead of its 7am opening last Friday!

Tears for ‘King of Fears’

It seems to happen every year, that frantic last minute rush to purchase a stand-out Halloween outfit for an upcoming party so you don’t end up wearing all black teamed with a pair of cat ears for the third year running. Well this year Budweiser provided that answer to such problems with their King of Fears pop-up store in Old Street Station, London. Not only were shoppers in for a fright while browsing this haunted fancy dress shop, complete with illusionists and scare expert but also a treat as they could grab a beer from the bar and receive a free beer with each purchase. We like the sound of that one!

Clowning around at Burger King.

 If you found yourself uninspired for ideas as what to dress up as for Halloween and you also happen to love a Burger King, well this campaign may have been the perfect incentive for you. The “Come as a clown, eat like a King” tagline became the reality for those 500 lucky customers who dressed up as a clown and were one of the first 500 to visit a selected Burger King store from 7pm last Saturday to grab themselves a free Whopper burger.  Result! Even those who weren’t so lucky were encouraged to get involved and upload images of their fancy dress using the hashtag #ScaryClownNight and alongside a video ad to promote it, this campaign was definitely one to watch!

It’s the Sound of the Space.

 At every Halloween party you will find an abundance of scary costumes, themed decorations, snacks and drinks, thanks to that dedicated aisle that graces our supermarkets from September onwards, but what always seems to be a miss is that perfect Halloween soundtrack. Well look no further. NASA has compiled the ultimate spooky playlist for all your Halloween needs, whether that be setting the tone of your party or scaring away those trick or treaters. The playlist is a collection of real life sounds from spacecrafts and satellites through the universe and space has never sounded scarier!

Last but not least, our Scary Donald for

We had to give ourselves a cheeky mention in here somewhere! As one of the most controversial public figures to grace our news feeds on a daily basis, it comes as no surprise that a 6 year old styled as Donald Trump parading across Central London proved to be a real head turner for our Halloween campaign for! With the US president beating his rivals to be named as the ‘scariest celebrity face’, little horror make up was required to transform this disguise into one fit for Halloween, yet he certainly trumped the witch and Dracula alongside him. This was definitely some last minute inspiration for anybody struggling for fancy dress ideas last week!

– @Joesharp1996

– @catherine_dolan

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