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Online PR

Sure to be a banging hit: Pornhub creates a buzz with new sex toy symphony

Posted on November 10th, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Experiential Marketing,Music PR,Online PR,PR Stunt,Stunt Of The Day.

We all know that sex sells when it comes to music, from risqué lyrics subtly (or not so subtly) referencing making the beast with two backs to the scantily clad, gyrating dancers gracing our screens in music videos. But Pornhub have taken this a step further to brighten up your Friday and put a smile on your face with a very special music video all of their own.

The two and a half minute 100% NSFW video titled “Sex Instruments” has been created to announce a new partnership with adult shop Ann Summers. It sees a whole host of their sex toys from the new range contributing to the created cacophony with vibrators setting the melody, anal beads doubling as drum sticks and finally some extra squelching courtesy of some flesh lights just for good measure.

Of course the music video would be incomplete without the two adult actors adding in harmonious moaning and the odd refrain of “I am so horny, it’s crazy, crazy, CRAZY!” we did warn you it was NSFW!

So with the holidays just around the corner why not pick up some of their new offerings to the comfort of your bedroom and make some sweet music of your own.

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Spooktacular! Our favourite 10 campaigns from Halloween 2017

Posted on October 31st, 2017 in Charity PR,Consumer Electronics PR,Consumer PR,Film PR,Kids PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,Retail PR,Roundup,stuff we liked,Stunt Of The Day.

It’s that time of year again; the pumpkins have been carved and fake spider webs draped. Soon a myriad of mini ghosts, ghouls and zombies alike will be on the prowl; hungry for their favourite sweets and chocolate. So to get us in the spirit (pun intended) for this spooky holiday we have rounded up our favourite campaigns, in no particular order, from Halloween 2017.

Crashing the Party with Fanta

Fanta spooked us this year with their terrifying virtual reality experience. The viewer is trapped in a crashing elevator as it descends to the party of the 13th floor, and they’re the guest of honour (or horror)!

Every breath you take, every step you make, Svedka’s watching you


To promote their product, Svedka Vodka has started to curse people on the internet! By clicking on a link to their website, the user becomes cursed by ads that stalk them around the internet. Even more fiendishly, these ads use information it gathers about the person to send scary messages through the ads, like “I heart following you around New York”, or “On your phone, calling for help”? The curse can only be broken by sharing a new link to their website, starting the circle again.

Spot the difference! Will or Cid?

Fans of actor Will Poulter, from The Maze Runner and Detroit, have noticed he has an uncanny resemblance to bully Cid from Toy Story, and this year he treated them to a spookily realistic costume! However, Poulter proved his similarities to Cid are only skin deep this Halloween by using this opportunity to raise awareness for the charity Anit-Bullying Pro.

Bitesized Treats for Horror Fans!

Horror movies are on TV and in cinemas every day around this time of the year, but with so many it’s hard to watch them all. This year, Mars and Fox teamed up to present “Bite Size Horror”! These short two minute films feature unique stories ranging from haunted roads to creepy masked children making them the perfect treat for the “on-the-go” horror fan.

We all Float Down Under!

One of the biggest horror films to be remade this year was Steven King’s IT, and if Pennywise himself wasn’t iconic enough, his bright red balloons certainly able to strike horror into any passerby. To promote the film in Sydney, many people found these exact balloons tied down to the sewer grates.

Topshop Transforms!

 Stranger Things is undoubtedly one of the hottest topics around right now, as a result of the release of its eagerly awaited second series and high-street retailer Topshop formed a collaboration to remember with the renowned Netflix production. To celebrate the release of its Stranger Things themed collection, the Oxford Circus store was given an entire makeover with installations and interactive window displays based on iconic sets of the supernatural series, coinciding perfectly with Halloween. Transforming from a shrine for fashion lovers to one for fans of the series that people just can’t stop talking about it definitely proved a hit attracting queues of people ahead of its 7am opening last Friday!

Tears for ‘King of Fears’

It seems to happen every year, that frantic last minute rush to purchase a stand-out Halloween outfit for an upcoming party so you don’t end up wearing all black teamed with a pair of cat ears for the third year running. Well this year Budweiser provided that answer to such problems with their King of Fears pop-up store in Old Street Station, London. Not only were shoppers in for a fright while browsing this haunted fancy dress shop, complete with illusionists and scare expert but also a treat as they could grab a beer from the bar and receive a free beer with each purchase. We like the sound of that one!

Clowning around at Burger King.

 If you found yourself uninspired for ideas as what to dress up as for Halloween and you also happen to love a Burger King, well this campaign may have been the perfect incentive for you. The “Come as a clown, eat like a King” tagline became the reality for those 500 lucky customers who dressed up as a clown and were one of the first 500 to visit a selected Burger King store from 7pm last Saturday to grab themselves a free Whopper burger.  Result! Even those who weren’t so lucky were encouraged to get involved and upload images of their fancy dress using the hashtag #ScaryClownNight and alongside a video ad to promote it, this campaign was definitely one to watch!

It’s the Sound of the Space.

 At every Halloween party you will find an abundance of scary costumes, themed decorations, snacks and drinks, thanks to that dedicated aisle that graces our supermarkets from September onwards, but what always seems to be a miss is that perfect Halloween soundtrack. Well look no further. NASA has compiled the ultimate spooky playlist for all your Halloween needs, whether that be setting the tone of your party or scaring away those trick or treaters. The playlist is a collection of real life sounds from spacecrafts and satellites through the universe and space has never sounded scarier!

Last but not least, our Scary Donald for Beano.com

We had to give ourselves a cheeky mention in here somewhere! As one of the most controversial public figures to grace our news feeds on a daily basis, it comes as no surprise that a 6 year old styled as Donald Trump parading across Central London proved to be a real head turner for our Halloween campaign for Beano.com! With the US president beating his rivals to be named as the ‘scariest celebrity face’, little horror make up was required to transform this disguise into one fit for Halloween, yet he certainly trumped the witch and Dracula alongside him. This was definitely some last minute inspiration for anybody struggling for fancy dress ideas last week!

– @Joesharp1996

– @catherine_dolan

What’s in the box? Lego shake things up in their new adorable Holiday video

Posted on October 30th, 2017 in Kids PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Toy PR,Uncategorized.

With the festive season now just around the corner, everyone has a tactic to figure out what presents await them. You can try and feel what’s under the wrapping paper, or guess by weight and size, but everyone knows that the tried and tested method to figure out what’s inside that box is to simply shake it (and hope it’s nothing fragile). In their new Holiday campaign, LEGO shows that the iconic rattle of the small building blocks is enough to get any child’s imagination going!

In this short yet endearing video, LEGO presented children with an unassuming, gift wrapped present and asked them to guess what was inside. After shaking the box, each child’s eyes lit up with excitement as they recognised that specific LEGO sound and gleefully told the camera what they wanted to make once they opened it.

From flying boats to carrot villages, the kids certainly don’t seem to be short of ideas, truly showing the magic of the world renowned toy.

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Kids design the houses of tomorrow; children put their imagination to paper and show us how THEY think we will be living in the years to come

Posted on October 24th, 2017 in Consumer PR,Kids PR,Leisure PR,Online PR,PR Stunt,Retail PR,Stunt Of The Day.

British retailer Made.com asked children, aged between 4 and 12, to come up with an image of what they think the ‘House of the Future’ would ultimately look like. We all know children have big imaginations and were certainly not left disappointed by the rather unique responses that they came up with…

The houses ranged from featuring tall and spiky roofs, bullet proof windows, a ‘rocket roof’ (just in case the house needed to take-off to Mars) to homes floating on clouds and being equipped with arms and legs.

After the children sketched their ideas, Made.com then turned their ideas and drawings into a 3D model scale of their image and brought them to life; adding a whole new dimension!

10 year old Ameen designed her ‘House of the Future’ to be floating upon fluffy clouds in the sky…Bonus points for creativity!

10 year old Antoni designed a solar-powered pyramid; definitely taking account of our current and future need for alternative energy sources!

5 year old Charlie’s design consists of four legs, two arms and an in built rocket…(you know, just in case you need to take-off to another planet)!

It is likely that most of the children’s ideas will not actually come to fruition in the future due to physical impossibilities of their designs, however, you never know, some of these children could be the next great architects of the future!

@Alexx_Wright

Put your phones down! Will Ferrell stars in #DeviceFreeDinner: A series of ad spots we can all relate to

Posted on October 20th, 2017 in brand PR,Celebrity PR,Charity PR,Comedy,Consumer PR,Online PR,PR Stunt,Stunt Of The Day.

We are all guilty of looking at our phones when we shouldn’t be. Perhaps glancing at our messages when crossing the road, or endlessly scrolling through our Instagram feeds at the dinner table. Well, in order to stem this uncouth trend, US non-profit organisation Common Sense have teamed up with Will Ferrell in a new ad campaign aiming to take our phones OFF the table. In other words, the campaign intends to highlight the negative impact that using smart phones can have on children.

The ad series presents Will Ferrell as a phone obsessed dad who is absent from the dinner conversation at his family meal while he lingers over snapchat filters and liking Instagram posts. For example, in one instance, Will Ferrell (the dad) is seen to be obsessing over cat filters on snapchat after his three children emotionally declare how much they miss him. The advert plays on funny, and to be honest slightly dark, humour in order to highlight how our phones are increasingly intruding on family life.

Seeing as we have all experienced this at some point (whether being irritated by someone else distracted by their phone, or being that annoying person ourselves…) I think this ad is expertly relatable. So, let’s take this as a lesson to live more in the moment and take our phones OFF the table!

@EstherMason1