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Leisure PR

Insomnia keeping ewe up? This 8 hour film takes counting sheep to a whole new level

Posted on September 27th, 2017 in Comedy,Consumer PR,Experiential Marketing,FMCG,Leisure PR,PR Stunt,Stunt Of The Day.

Is this the dullest movie ever? Well I suppose that depends on your views of sheep doing their own thing for 8 hours… in slow motion.

So yes, it is probably at least in the running for the award but the producers of this cinematic experience over at Calm.com are more than happy with this – they even put it on the promotional posters!

The aptly named “Baa Baa Land” which premiered at the Prince Charles Cinema last night is a gloriously bizarre example of Slow Cinema; an artistic sub-genre which is exactly as it sounds! Previous examples have ranged from capturing the ongoing point of view of a train driver to hours of literally nothing but paint drying.

It may be a far cry from the money making blockbusters and action flicks dominating cinema these days and it can certainly be described as niche but it has its own special purpose. With so many working at 90 miles per hour rushing from job to job, Slow Cinema is there to give your brain that well needed rest with some low impact entertainment designed to barely hold your attention. And for those with insomnia – good news! It may even help you drift off from sheer boredom. You can check out the rather endearing trailer below:

So if you find yourself still awake at 4am, grab yourself a copy and do as the age old saying goes and count sheep with Baa Baa Land!

Of course, dear insomniacs, if sheep simply aren’t your thing we’ve got you covered! You can instead listen to the glorious white noise of Easyjet’s engines to send you off to the land of nod with their charity single Jet Sounds – did we mention all proceeds go to The Children’s Sleep Charity? Either way sleep well!

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The Modern Narnia? This festival toilet door holds a very special secret for those in the know

Posted on August 29th, 2017 in Attraction PR,Consumer PR,Festival PR,FMCG,Leisure PR,Music PR,PR Stunt,Stunt Of The Day.

Festival toilets are usually the worst part of the whole summer experience between the queues and the god awful stench they are not a pleasant place to be to say the least.

However music fans looking to ‘spend a penny’ at the popular Hungarian music festival Sziget were treated to a bit of a surprise, as not all the porta loos were quite as they seemed. The festival provided a bit of an unexpected root into the “rave” scene as one special toilet provided a gateway into a separate secret area, not listed in the programme and only accessible either by word of mouth or sheer luck. Part us hopes, however, that a person rather desperate for the loo didn’t mistake the queue for this stage as the queue for the actual toilets.  There are no reports of anyone actually mistaking the stage as a toilet, so it seems as there were no little accidents in this particular porta loo.

Sziget, which attracts revellers from all over the world, kept very quiet about this secret stage. There was little to no mention of it and fans only heard about it through word of mouth. Sziget is often praised for its ingenuity and has been consistently voted as one of the best festivals in Europe and this fun addition offers another demonstration as to why they are deserving of such praise. Sziget attracts some of the biggest artists in the world with this year’s edition featuring P!NK, Kasabian and Wiz Khalifa amongst many. This move however, demonstrates that music festivals are not just about the headliners, but the smaller stages are often providing of the most entertainment especially if there is an air of mystery to them.

Festivals of England take note, despite being a slightly odd inclusion to the billing, it has been a significant topic of conversation since the festivals conclusion. Could this become a feature at some festivals closer to home? Who knows……

@louishoganz

 

Are we there yet?! Boeing Dreamliner 17-hour flight path creates outline of itself over USA

Posted on August 9th, 2017 in brand PR,Comedy,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day,Tourism PR,Travel PR.

The Boeing 787-8 Dreamliner embarked on a 4,000-mile winding route that took a whopping 17 hours to complete in order to create the unique flight path shape.

It is an American long-haul, mid-size wide body, twin-engine jet airliner.

The purpose of this stunt? An endurance test for the Boeing’s new Rolls- Royce engine.

The 17 hour, 46 minute flight started August 2nd and ended the following day, taking off and landing at the Boeing Field- King County International Airport, in Seattle.

To start it headed east across Montana and Dakota before it made a sharp turn when it reached the coastal city Marquette in Michigan state. The pilot then headed into the central states of America, carving out a picture of a Dreamliner as he went.

This is not the first time something of this nature has been done by the company. In February 2012, a Boeing 787-8 took an 18-hour flight, travelling more than 10,000 miles from Washington State to Iowa as it traced out 787 and the Boeing logo in the skies above the US.

But this time the Boeing covered 15,766 miles making it the longest commercial flight in the world!

[email protected]_Lills

Café charges 18% ‘man tax’ to address the gender pay gap

Posted on August 8th, 2017 in brand PR,Charity PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

What better way to get people talking about the gender pay gap than to charge men an 18% premium, and then donate it to a women’s charity!

Handsome Her a new café in Melbourne, Australia, which describes itself as a ‘space by women, for women’, has imposed the tax to reflect the gender pay gap according to the 2016 report from Australia’s Workplace Equality Agency. The report found that across all industries, women’s salaries are 17.7% less than men’s.

The café, which opened its doors for the first time Thursday, is hoping to shine a light on the issue.

The café has however been on the receiving end of criticism on social media since their sign went viral, branding the tax as ‘divisive’. One twitter user wrote ‘We now raise “awareness” and debate it with discrimination toward men… but we must be equals to men!’.

But café owner Alex O’Brien, who is also a feminist, says the tax is in fact ‘voluntary’ stating ‘there’s been nothing but positivity from everyone, males and females.’ She added ‘we’ve had men travel across town to visit us and pay “the man tax” and throw some extra in the donation jar – guys, you’re pretty neat’.

So far, Handsome Her has collected a several hundred dollars for Elizabeth Morgan House Aboriginal Women’s Service. And it’s definitely succeeded in fueling a conversation about the gender pay gap!

[email protected]_Lills

A cliff-hanger with an edge: EE launch 4GEE Community Cinema Club

Posted on July 21st, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Film PR,FMCG,Leisure PR,Mobile PR,PR Stunt,Stunt Of The Day,Technology PR.

4gee

EE’s 4GEE Community Cinema Club brings the outdoor cinema experience to rural communities, all made possible by EE’s 80% coverage in the UK, as announced by the Managing Director of Marketing, Max Taylor. The first event saw rock climbers suspended on portaledge tents, hanging off the side of Gimmer Crag’s rockface in Cumbria – enough to make anyone put their popcorn down. With the power of 4G, these Die Hard film fans were able to screen BAFTA award-winning movies from over 500 metres above sea level.

For those of us that aren’t into the likes of K2 and North Face, EE is bringing the outdoor cinema experience to rural areas with a lower altitude across Wales, England and Scotland. A number of rural communities will be given a 4GEE Community Cinema Kit, containing a 4G WiFi device, wireless speakers, a projector and a movie streaming voucher, allowing communities to watch outdoor movies for the rest throughout the year.

EE has one final screening available and so film fanatics are encouraged to apply, with the chance of having the Cinema Club visit them in September. Aside from the winner, five runners up will receive 4GEE Community Cinema Kits.

So whether you’re rock climbing in Snowdonia, camping in the Scottish Highlands or just looking to host an al fresco movie night in the Lake District, EE’s 4GEE Community Club has proven you need not leave Netflix back home.

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