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Leisure PR

A drizzle of RAP to go with your Peri-Peri chicken? Welcome to Nando’s new recording studio!

Posted on January 17th, 2018 in brand PR,Consumer PR,Experiential Marketing,Food and Drink PR,Leisure PR,Music PR,PR Stunt,Stunt Of The Day.

Fancy listening to some upbeat tunes whilst munching on some Peri-Peri drizzled chicken wings? You’re in luck! Nando’s has recently launched their first recording studio in the London Frith Street Branch in Soho to give up-and-coming musicians a professional experience using state-of-the-art equipment including a Neumann U87 microphone.

Open five days a week, the studio will not only support up-and-coming artists but, also, give Nando’s diners a PERINAISE-ING source of entertainment while consuming their meal as they will be able to observe expert lead workshops and private recording sessions through a glass window.

Nando’s have created an online application for aspiring artists with questions including; “What do you want to achieve with your time at the Nando’s studio?” and “Imagine if you could invite any artist to share a Peri-Peri platter with in the Nando’s studio. Who would you choose and why?”.

Successful applicants will be offered a chance to use the studio equipped with an Apple iMac containing ready-to-use Waves Platinum Bundle software or attend an expert run mentoring workshop!

So, if you’re ever bored of the basic lemon and herb chicken, spice it up and get some expert advice from the Peri-Peri best musicians in the industry in the new Nando’s recording studio, or just sit in for the show!

@milknhoneybabyy

Bookworms rejoice! Book your ticket aboard Beijing’s magical literary train

Posted on November 1st, 2017 in App PR,brand PR,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day.

For the majority of us when we think of trains, whether that be the subway in New York, the metro in Paris, or the tube in London, we are haunted with memories of those all too often bad experiences encountered on our daily commutes. We’ve all been there.. piling onto the train like herds of cattle, scrambling for a seat like it’s a game of musical chairs or spending the entirety of the journey stood up with our face in somebody’s armpit – delightful!

However for the lucky commuters and public of Beijing, such happenings were all but a distant memory thanks to a new campaign running for the Chinese audio-book app ‘Get’, which has seen selected subway trains transform into any bookworms heaven!

With not a hard copy in sight, those aboard are treated to a truly unique interactive experience, pleasing to both the eyes and the ears. The carriages were decorated in abundance with images of various Chinese novels plastered (quite literally!) across the inner walls to create that library-esque look. Should a passenger fancy reading into it further, all they have to do is grab their phone, scan the QR code found on the walls and like magic an app is downloaded where a range of audio-books all available to listen to for free!

In case some passengers weren’t already in complete awe, a magician could be found performing tricks aboard the train. If you ask us such a magical transformation would not be complete without one!

The campaign is currently running to promote the app’s contest encouraging users to listen to audiobooks for seven consecutive days to be in with a chance to win a 24K carat gold necklace. Albeit an unusual prize with little relevance to books, I’m sure if we all found ourselves in Beijing we would be in it to win it!

@catherine_dolan

 

Spooktacular! Our favourite 10 campaigns from Halloween 2017

Posted on October 31st, 2017 in Charity PR,Consumer Electronics PR,Consumer PR,Film PR,Kids PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,Retail PR,Roundup,stuff we liked,Stunt Of The Day.

It’s that time of year again; the pumpkins have been carved and fake spider webs draped. Soon a myriad of mini ghosts, ghouls and zombies alike will be on the prowl; hungry for their favourite sweets and chocolate. So to get us in the spirit (pun intended) for this spooky holiday we have rounded up our favourite campaigns, in no particular order, from Halloween 2017.

Crashing the Party with Fanta

Fanta spooked us this year with their terrifying virtual reality experience. The viewer is trapped in a crashing elevator as it descends to the party of the 13th floor, and they’re the guest of honour (or horror)!

Every breath you take, every step you make, Svedka’s watching you


To promote their product, Svedka Vodka has started to curse people on the internet! By clicking on a link to their website, the user becomes cursed by ads that stalk them around the internet. Even more fiendishly, these ads use information it gathers about the person to send scary messages through the ads, like “I heart following you around New York”, or “On your phone, calling for help”? The curse can only be broken by sharing a new link to their website, starting the circle again.

Spot the difference! Will or Cid?

Fans of actor Will Poulter, from The Maze Runner and Detroit, have noticed he has an uncanny resemblance to bully Cid from Toy Story, and this year he treated them to a spookily realistic costume! However, Poulter proved his similarities to Cid are only skin deep this Halloween by using this opportunity to raise awareness for the charity Anit-Bullying Pro.

Bitesized Treats for Horror Fans!

Horror movies are on TV and in cinemas every day around this time of the year, but with so many it’s hard to watch them all. This year, Mars and Fox teamed up to present “Bite Size Horror”! These short two minute films feature unique stories ranging from haunted roads to creepy masked children making them the perfect treat for the “on-the-go” horror fan.

We all Float Down Under!

One of the biggest horror films to be remade this year was Steven King’s IT, and if Pennywise himself wasn’t iconic enough, his bright red balloons certainly able to strike horror into any passerby. To promote the film in Sydney, many people found these exact balloons tied down to the sewer grates.

Topshop Transforms!

 Stranger Things is undoubtedly one of the hottest topics around right now, as a result of the release of its eagerly awaited second series and high-street retailer Topshop formed a collaboration to remember with the renowned Netflix production. To celebrate the release of its Stranger Things themed collection, the Oxford Circus store was given an entire makeover with installations and interactive window displays based on iconic sets of the supernatural series, coinciding perfectly with Halloween. Transforming from a shrine for fashion lovers to one for fans of the series that people just can’t stop talking about it definitely proved a hit attracting queues of people ahead of its 7am opening last Friday!

Tears for ‘King of Fears’

It seems to happen every year, that frantic last minute rush to purchase a stand-out Halloween outfit for an upcoming party so you don’t end up wearing all black teamed with a pair of cat ears for the third year running. Well this year Budweiser provided that answer to such problems with their King of Fears pop-up store in Old Street Station, London. Not only were shoppers in for a fright while browsing this haunted fancy dress shop, complete with illusionists and scare expert but also a treat as they could grab a beer from the bar and receive a free beer with each purchase. We like the sound of that one!

Clowning around at Burger King.

 If you found yourself uninspired for ideas as what to dress up as for Halloween and you also happen to love a Burger King, well this campaign may have been the perfect incentive for you. The “Come as a clown, eat like a King” tagline became the reality for those 500 lucky customers who dressed up as a clown and were one of the first 500 to visit a selected Burger King store from 7pm last Saturday to grab themselves a free Whopper burger.  Result! Even those who weren’t so lucky were encouraged to get involved and upload images of their fancy dress using the hashtag #ScaryClownNight and alongside a video ad to promote it, this campaign was definitely one to watch!

It’s the Sound of the Space.

 At every Halloween party you will find an abundance of scary costumes, themed decorations, snacks and drinks, thanks to that dedicated aisle that graces our supermarkets from September onwards, but what always seems to be a miss is that perfect Halloween soundtrack. Well look no further. NASA has compiled the ultimate spooky playlist for all your Halloween needs, whether that be setting the tone of your party or scaring away those trick or treaters. The playlist is a collection of real life sounds from spacecrafts and satellites through the universe and space has never sounded scarier!

Last but not least, our Scary Donald for Beano.com

We had to give ourselves a cheeky mention in here somewhere! As one of the most controversial public figures to grace our news feeds on a daily basis, it comes as no surprise that a 6 year old styled as Donald Trump parading across Central London proved to be a real head turner for our Halloween campaign for Beano.com! With the US president beating his rivals to be named as the ‘scariest celebrity face’, little horror make up was required to transform this disguise into one fit for Halloween, yet he certainly trumped the witch and Dracula alongside him. This was definitely some last minute inspiration for anybody struggling for fancy dress ideas last week!

– @Joesharp1996

– @catherine_dolan

What’s in the box? Lego shake things up in their new adorable Holiday video

Posted on October 30th, 2017 in Kids PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Toy PR,Uncategorized.

With the festive season now just around the corner, everyone has a tactic to figure out what presents await them. You can try and feel what’s under the wrapping paper, or guess by weight and size, but everyone knows that the tried and tested method to figure out what’s inside that box is to simply shake it (and hope it’s nothing fragile). In their new Holiday campaign, LEGO shows that the iconic rattle of the small building blocks is enough to get any child’s imagination going!

In this short yet endearing video, LEGO presented children with an unassuming, gift wrapped present and asked them to guess what was inside. After shaking the box, each child’s eyes lit up with excitement as they recognised that specific LEGO sound and gleefully told the camera what they wanted to make once they opened it.

From flying boats to carrot villages, the kids certainly don’t seem to be short of ideas, truly showing the magic of the world renowned toy.

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Kids design the houses of tomorrow; children put their imagination to paper and show us how THEY think we will be living in the years to come

Posted on October 24th, 2017 in Consumer PR,Kids PR,Leisure PR,Online PR,PR Stunt,Retail PR,Stunt Of The Day.

British retailer Made.com asked children, aged between 4 and 12, to come up with an image of what they think the ‘House of the Future’ would ultimately look like. We all know children have big imaginations and were certainly not left disappointed by the rather unique responses that they came up with…

The houses ranged from featuring tall and spiky roofs, bullet proof windows, a ‘rocket roof’ (just in case the house needed to take-off to Mars) to homes floating on clouds and being equipped with arms and legs.

After the children sketched their ideas, Made.com then turned their ideas and drawings into a 3D model scale of their image and brought them to life; adding a whole new dimension!

10 year old Ameen designed her ‘House of the Future’ to be floating upon fluffy clouds in the sky…Bonus points for creativity!

10 year old Antoni designed a solar-powered pyramid; definitely taking account of our current and future need for alternative energy sources!

5 year old Charlie’s design consists of four legs, two arms and an in built rocket…(you know, just in case you need to take-off to another planet)!

It is likely that most of the children’s ideas will not actually come to fruition in the future due to physical impossibilities of their designs, however, you never know, some of these children could be the next great architects of the future!

@Alexx_Wright

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