Leisure PR « Taylor Herring

Leisure PR

Are we there yet?! Boeing Dreamliner 17-hour flight path creates outline of itself over USA

Posted on August 9th, 2017 in brand PR,Comedy,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day,Tourism PR,Travel PR.

The Boeing 787-8 Dreamliner embarked on a 4,000-mile winding route that took a whopping 17 hours to complete in order to create the unique flight path shape.

It is an American long-haul, mid-size wide body, twin-engine jet airliner.

The purpose of this stunt? An endurance test for the Boeing’s new Rolls- Royce engine.

The 17 hour, 46 minute flight started August 2nd and ended the following day, taking off and landing at the Boeing Field- King County International Airport, in Seattle.

To start it headed east across Montana and Dakota before it made a sharp turn when it reached the coastal city Marquette in Michigan state. The pilot then headed into the central states of America, carving out a picture of a Dreamliner as he went.

This is not the first time something of this nature has been done by the company. In February 2012, a Boeing 787-8 took an 18-hour flight, travelling more than 10,000 miles from Washington State to Iowa as it traced out 787 and the Boeing logo in the skies above the US.

But this time the Boeing covered 15,766 miles making it the longest commercial flight in the world!

[email protected]_Lills

Café charges 18% ‘man tax’ to address the gender pay gap

Posted on August 8th, 2017 in brand PR,Charity PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

What better way to get people talking about the gender pay gap than to charge men an 18% premium, and then donate it to a women’s charity!

Handsome Her a new café in Melbourne, Australia, which describes itself as a ‘space by women, for women’, has imposed the tax to reflect the gender pay gap according to the 2016 report from Australia’s Workplace Equality Agency. The report found that across all industries, women’s salaries are 17.7% less than men’s.

The café, which opened its doors for the first time Thursday, is hoping to shine a light on the issue.

The café has however been on the receiving end of criticism on social media since their sign went viral, branding the tax as ‘divisive’. One twitter user wrote ‘We now raise “awareness” and debate it with discrimination toward men… but we must be equals to men!’.

But café owner Alex O’Brien, who is also a feminist, says the tax is in fact ‘voluntary’ stating ‘there’s been nothing but positivity from everyone, males and females.’ She added ‘we’ve had men travel across town to visit us and pay “the man tax” and throw some extra in the donation jar – guys, you’re pretty neat’.

So far, Handsome Her has collected a several hundred dollars for Elizabeth Morgan House Aboriginal Women’s Service. And it’s definitely succeeded in fueling a conversation about the gender pay gap!

[email protected]_Lills

A cliff-hanger with an edge: EE launch 4GEE Community Cinema Club

Posted on July 21st, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Film PR,FMCG,Leisure PR,Mobile PR,PR Stunt,Stunt Of The Day,Technology PR.

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EE’s 4GEE Community Cinema Club brings the outdoor cinema experience to rural communities, all made possible by EE’s 80% coverage in the UK, as announced by the Managing Director of Marketing, Max Taylor. The first event saw rock climbers suspended on portaledge tents, hanging off the side of Gimmer Crag’s rockface in Cumbria – enough to make anyone put their popcorn down. With the power of 4G, these Die Hard film fans were able to screen BAFTA award-winning movies from over 500 metres above sea level.

For those of us that aren’t into the likes of K2 and North Face, EE is bringing the outdoor cinema experience to rural areas with a lower altitude across Wales, England and Scotland. A number of rural communities will be given a 4GEE Community Cinema Kit, containing a 4G WiFi device, wireless speakers, a projector and a movie streaming voucher, allowing communities to watch outdoor movies for the rest throughout the year.

EE has one final screening available and so film fanatics are encouraged to apply, with the chance of having the Cinema Club visit them in September. Aside from the winner, five runners up will receive 4GEE Community Cinema Kits.

So whether you’re rock climbing in Snowdonia, camping in the Scottish Highlands or just looking to host an al fresco movie night in the Lake District, EE’s 4GEE Community Club has proven you need not leave Netflix back home.

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The new face of Southern Rail and hero to us all: Eddie the work experience kid!

Posted on July 13th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,Leisure PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Travel PR.

It’s been a tough past year for Southern Rail, but their delegation of duties to one of their new employees has turned things around for the company on social media. 15 year old Eddie was put in charge of the rail company’s Twitter and brightened the days of commuters across the country with his polite and funny responses to users’ increasingly bizarre and outlandish questions. His charming social media temperament even landed him an interview on BBC Radio 1 with Scott Mills and reams of media coverage, with people totally endeared by his efforts.

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Eddie assisted the public with all manner of questions, from film recommendations, to what he thinks about pineapple on pizza, who will win Love Island and even answering a few train-related enquiries along the way. It was a light-hearted change to the generic enquiries and complaints experienced by any train company’s Twitter account. Southern Rail employees recognised Eddie’s talent for social engagement and even put him back on tweeting duty the following day to keep up his good work. His original tweet introducing himself received almost 2,000 retweets and 6,000 likes and from there, people were hooked on his tweets and he became somewhat of a viral sensation, with thousands of people engaging with the Southern Rail page.
Here’s a selection of our favourite pearls of wisdom from Eddie:

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-@emclarks_n

Get ready to “aaw” : JetBlue’s Little Tickets campaign puts kids in charge of their family holiday

Posted on July 12th, 2017 in brand PR,Consumer PR,Leisure PR,Stunt Of The Day,Travel PR.

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Planning family holidays is complicated, time-consuming and most importantly, expensive. So JetBlue had the ingenious idea of opening the Little Tickets travel agent office to take the pressure of organising summer getaways off the parents and give the responsibility to their children instead. In an adorable video posted online, JetBlue sat ten kids in their specially designed pint-sized travel agents and helped them plan the perfect family trip – and all at a price that wasn’t out of their pocket money budget.

Children talk the JetBlue agent Peter through why spending quality family time together is important, where their chosen destination would be and what would be essential amenities for the trip. From LA, to the Dominican Republic to Albany, these mini jet-setters dream up a massively diverse range of locations for their family holiday and come up with some hilariously quaint expectations for amenities where they are staying, such as one little boy disarmingly stating that his top hotel must-have is a bathroom. Once the plan is set, Jet Blue take the child to the payment desk, they empty their piggy banks and are presented with a set of family tickets for their chosen destination.

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This unique and fun approach advertises the airline’s discounted getaways, through the sweet and endearing medium of a child taking on the role of a grown-up in organising a holiday and is sure to put a smile on the face of anyone.

@emclarks_n