Health and Fitness PR « Taylor Herring

Health and Fitness PR

easyJet prepare for chart battle with sleep-inducing single

Posted on August 10th, 2017 in Health and Fitness PR,Travel PR.

Europe’s leading airline easyJet have announced a new route to the ‘land of nod’ with the release of ‘Jet Sounds’; a ground-breaking charity single and album comprised entirely of engine noise.

Sleep Council research reveals that 22% of Brits sleep poorly most nights but experts believe that listening to ‘white noise’ could have sleep-inducing effects.

The single and extended cut album was recorded at 39,000ft en-route from Gatwick to Nice and features the sublime harmonics of a pair of CFM56, twin spool, high bypass, turbo fan engines.

The album and single will be released on Friday 11th August. 

Destined to find a place in the pop canon as the spiritual, if slightly more airborne successor to Brian Eno’s Music For Airports, the sublime harmonics of ‘Jet Sounds’ will surely also earn the release an unallocated seat alongside John Cage’s seminal 4’33” and The KLF’s legendary post-rave masterpiece Chill Out.

There is also a 10-hour video…

Research confirms that white noise can help to send people to sleep. Recent reports explain that white noise allows the brain to block out sleep interruptions by displacing background noise and loud interruptive peaking sounds such as traffic, snoring and barking dogs.

Recordings of white noise have also been used to calm babies, aid studying and even help overcome writer’s block.

Sleep expert Dr Sandra L Wheatley, who has consulted on production said “The soft, repetitive, ambient drone of white noise can drown out sounds, gently settle the brain and aid the on-set of sleep. There is also strong evidence that it can dampen out disruptive noises that can disturb our slumber. The low throb of a powerful jet engine is ideal for this. easyJet have captured the perfect tones for the release.”

It is a competitive week in the music charts with easyJet facing rivalry from chart-topping popstar Pink, indie band Bastille and American rockers Fall Out Boy.

Tina Milton, Head of Cabin Crew from easyJet said “Since the introduction of the NEO with its quieter cabin, we’ve created a more relaxed environment for our customers. We thought we would share this experience and help our customers get a good night’s rest in their own home, whilst helping to raise money to support The Children’s Sleep Charity. Who knows we might even become the first airline to hit the UK top 40 single and album charts.”

Vicki Dawson, Founder and CEO of The Children’s Sleep Charity said “This is a fantastic, fun idea from easyJet as we know repetitive, consistent white noise can help some people who suffer from disturbed sleep get a better night’s rest – the gentle humming of a jet engine can help to support some children and families to get a better night’s sleep. We’re delighted that easyJet are donating the proceeds from the sale of the single and album to our charity, these funds will help us to further support children and families with sleep issues and provide accredited training for professionals.”

White Noise Machines can cost up to £40 to purchase however ‘Jet Sounds by easyJet ‘is available to download as a single for just 0.79p and an album which features an extended cut for £7.99 from iTunes [LINK], Amazon [LINK] and Google Play [LINK] – with all proceeds donated to The Children’s Sleep Charity [LINK]. There will also be limited edition vinyl prints available exclusively via easyJet’s Facebook page [LINK].

A ten-hour video recording is available via easyJet’s YouTube channel [LINK].

The Nikon Vision Food Truck: A pop up restaurant with a hidden catch

Posted on May 25th, 2017 in brand PR,Consumer PR,Health and Fitness PR,PR Stunt,Stunt Of The Day.

Never mind you are what you eat, Nikon are proclaiming a new policy… you can eat what you see! The Nikon Vision Food Truck had a menu that resembled the dreaded eye test chart, meaning that members of the public could only order what they were capable of actually seeing.

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So for those of you who have skipped an eye test or two I am afraid to say that you would be going away hungry with nothing more than a bun and pickle as the company purposefully disguised the best items in the smallest font. However the individuals who did not manage to pass the test were given the opportunity to have their eyes examined on site by Nikon’s team of professionals. Once they completed the eye examination they were rewarded with a delicious fully loaded burger as well as improved eye sight – a win/win situation.

From a company renowned for a different sort of lens this clever campaign highlights Nikon’s products in the eye care industry in a very fun and interactive way guaranteed to stick in the minds of its participants and viewers.

– @JaneyLbarker

NIKE REALLY IS ONE STEP AHEAD: Virtual LED running track brought to life

Posted on May 16th, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Health and Fitness PR,Leisure PR,Sport,Sport PR,Stunt Of The Day.

Sporting connoisseurs, Nike have launched a one of a kind virtual LED running track in the Philippines’ capital Manila, in partnership with the launch their new LunarEpic running shoe.

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The 200 metre track, which spans the size of an entire city block, is the first one of its kind in the world. The track is lined with LED lights, allowing up to 30 people to compete in a race against themselves.

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The initial time is set on your first lap through a sensor that is attached to your trainers; or as it is more commonly known, a hyper accurate RFID (Radio-frequency identification). Then on subsequent laps an avatar will appear on the LED screen next to you; however as you run faster your avatar will appear bigger and faster encouraging you to beat your best.

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It seems that in a technology dominated society, where our smartphones seem to be magnetised to our body, Nike have created an innovative way of tracking our ever increasing strict diet and exercise regimes. In turn this could potentially reduce the dependence we have on a single piece of technology; Nike as well as other brands such as Fitbit and the Apple watch may well just be responsible for the decrease in smartphone technology use during exercise. I mean we all despise that one person at the gym who is so engrossed in their phone, that they don’t realise three other people are waiting for that piece of gym equipment. Nike along Fitbit and Apple may just be the catalyst in encouraging people to get up, get out and exercise more in the fresh air.

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The furry hero of the 2017 London Marathon unmasked: Mr Gorilla is still crawling his way to victory

Posted on April 26th, 2017 in Charity PR,Comedy,Consumer PR,creative publicity,Health and Fitness PR,PR Stunt,PR Stunts,Sport,Stunt Of The Day,Viral Video PR.

The London marathon is a hard enough feat as it stands as only those with peak fitness levels can handle the gruelling 26 mile stint around the capital. It goes without saying that with my diet currently made up of 70% takeaways and 40% chocolate I will not be competing any time soon and therefore I hold those who do manage to find the dedication and stamina to compete in very high esteem.  At yet some individuals, these paragons of goodness, go the extra mile (no pun intended) to push themselves further with the addition of peculiar and inherently cumbersome costumes all in the name of raising money for charity. Enter Mr Gorilla who is crawling his way into the nation’s hearts for a very worthy cause.

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Unmasked as Met Police officer Tom Harrison, aka Mr Gorilla apparently decided that running the marathon in a gorilla suit was not enough. No, in true gorilla fashion, this brave man decided that he was going to crawl across the entirety of the course and is at this very minute still making his way towards the finish line since starting his epic quest on Sunday morning.

Whilst still apparently in high spirits despite blistered and cut hands and knees the brave Mr Harrison quipped, “I’m going good, I’ve just been having a gorilla power nap. Just been napping on some bark chippings under an old tree, which is the perfect gorilla nesting habitat really”.

All of Mr Harrison’s efforts have been on behalf of The Gorilla Organization which is dedicated to conserving gorillas in Rwanda, Uganda and DR Congo, and Mr Harrison’s Just Giving page for his marathon effort has so far raised more than £1,500 for the charity.

Mr Gorilla hopes to complete his marathon on Friday a whole 5 days after starting. It is wonderful to see someone raising the profile of endangered gorillas in the mainstream media. And for once it is not about Harambe.

If you would like to support Mr Harrison in his efforts you can donate to his Just Giving page here. Go Gorilla man go!

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Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd

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With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!

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The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!

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Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

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