Food and Drink PR « Taylor Herring

Food and Drink PR

Taylor Herring gives a Greggs a gourmet makeover as ‘Gregory and Gregory’

Posted on May 30th, 2018 in Food and Drink PR,Taylor Herring News.

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MEDIA ALERT!

Food-on-the-go retailer Greggs surprised unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival at the weekend.

The high street brand went undercover to showcase its new summer lunch offering to foodies but with a twist.

The menu includes a feta and beetroot dip salad with a roast vegetable grain, an oriental chicken sticky rice salad and their first ever vegan addition – a Mexican bean wrap.

The campaign was devised and executed by PR and creative agency Taylor Herring alongside the Greggs team.

A covert video released today on YouTube shows food fans praising tapas-style dishes served from a hip deli called ‘Gregory and Gregory.’

The film, produced by St Marks Studios, captures their stunned reactions as told they’re actually eating from Greggs.

The brand installed the pop-up ‘undercover Greggs’ at Foodies Festival – a three-day event attended amongst some of the biggest names in the business including Michelin-starred chefs from the UK’s top gourmet restaurants and TV chefs.

Greggs wanted to trial its new menu on some of Britain’s most discerning palates so they booked a pitch amongst the street food and artisan producers in the market area of the festival site that would convincingly blend in with the upmarket array of stalls.

The food which was freshly prepared by Greggs included salads, pasta, rice dishes and vegan wraps.

When told he was in fact eating Greggs, one surprised festival-goer said: “You wouldn’t normally find me in a Greggs but I think what they’ve done with these new salads is brilliant. I’ll certainly be popping in there for lunch in future.”

Another customer said: “Greggs – you think of pasties, don’t you, and sausage rolls. I genuinely found this range of salads and wraps surprisingly good!”

Malcolm Copland, commercial director at Greggs said: “London is a global gourmet destination from its street food scene to the incredible array of critically acclaimed restaurants – so where better to try out our new lunchtime range. The reaction to the new menu has been fantastic and we’re now rolling it out across the UK.”

James Herring, Managing Partner at Taylor Herring said “Weeks of planning went into the stunt. As well as stall design, menu branding and overnight installation it required seamless collaboration with Greggs’ food service team. Even the delivery vans needed to be re-branded specially for the event, so we didn’t give the game away. It’s definitely one of the most ambitious projects we’ve delivered for the brand so far.”

Celebrities who attended the festival included Saturday Kitchen host Matt Tebutt, Michelin Starred Chefs Atul Kochhar, Josh Eggleton, Stephen Crane, Robert Potter and Brad Carter as well as top TV chef Glynn Purnell, MasterChef Winner 2017 Saliha Mahmood-Ahmed & healthy eating sensation Bettina Campolucci-Bordi.

The annual event held in Syon Park is the UK’s biggest food festival.

Taylor Herring have delivered a number of high profile campaigns for Greggs in the past 12 months including a Valentine’s Day promotion and a Greggs diet and documentary film.

Egg-citing! A Creme egg Pop-Up wonderland opens in London

Posted on January 25th, 2018 in brand PR,Consumer PR,Experiential Marketing,FMCG,Food and Drink PR,PR Stunt,snackfood PR,Stunt Of The Day.

Despite the gloom and rather shocking weather, thankfully Crème Eggs are back on the shelves as Easter is just on the horizon.

Hunting around for random objects around the house is often not the most of exciting activities over the winter. Cadbury’s aims to celebrate “hunting season” with the first Easter egg hunt of the year.

The Crème Egg camp pop-up has returned at the Last Days of Shoreditch and will be giving visitors a chance to go hunting for Cadbury’s inspired food.

Woodland Waffles, Forest top Fongoo, Campfire Cookies and Fire-pit Toasties are just some of the woodland camp themed food on offer as well as the sought after white Crème Eggs, although the ones at the camp are not associated with the promotional offer, where one could win you a cash prize.

The camp does seem to signal the start of the run-up to Easter which seems to get earlier with each passing year.

The pop-up is bigger than it has ever been and has a huge capacity of 4,000 people that could be part of Cadbury’s hunt.

To take part in the hunt at the Crème Egg camp you will have to pay the £5 entry fee, the larger scale of the pop up aims to bring in more people than last year and it goes on for longer.

The pop-up camp will be around until the 18th February and will bring in the “hunting” season in a fun and inventive way as we look forward to Easter.

@fredblagden

A drizzle of RAP to go with your Peri-Peri chicken? Welcome to Nando’s new recording studio!

Posted on January 17th, 2018 in brand PR,Consumer PR,Experiential Marketing,Food and Drink PR,Leisure PR,Music PR,PR Stunt,Stunt Of The Day.

Fancy listening to some upbeat tunes whilst munching on some Peri-Peri drizzled chicken wings? You’re in luck! Nando’s has recently launched their first recording studio in the London Frith Street Branch in Soho to give up-and-coming musicians a professional experience using state-of-the-art equipment including a Neumann U87 microphone.

Open five days a week, the studio will not only support up-and-coming artists but, also, give Nando’s diners a PERINAISE-ING source of entertainment while consuming their meal as they will be able to observe expert lead workshops and private recording sessions through a glass window.

Nando’s have created an online application for aspiring artists with questions including; “What do you want to achieve with your time at the Nando’s studio?” and “Imagine if you could invite any artist to share a Peri-Peri platter with in the Nando’s studio. Who would you choose and why?”.

Successful applicants will be offered a chance to use the studio equipped with an Apple iMac containing ready-to-use Waves Platinum Bundle software or attend an expert run mentoring workshop!

So, if you’re ever bored of the basic lemon and herb chicken, spice it up and get some expert advice from the Peri-Peri best musicians in the industry in the new Nando’s recording studio, or just sit in for the show!

@milknhoneybabyy

Modern world getting you down? Never fear! KFC can take you under their “wing” with new anti-internet tent

Posted on November 21st, 2017 in brand PR,Comedy,Consumer PR,FMCG,Food and Drink PR,PR Stunt,Stunt Of The Day.

It’s fair to say that, for the most part, the internet is pretty fantastic. From messaging mates and checking maps – to buying useless tat and reading bizarre Wikipedia articles; it’s hard to imagine life without it! In fact, the internet seems to seep into every aspect of our lives: you can order shopping online, washing machines can connect to the internet – you’re even reading this on the internet right now!

However, everywhere you look nowadays, everyone is connecting to the internet and sometimes it can all get a bit much and claustrophobic for some. Luckily, an unlikely hero has stepped forward to save us from ourselves and take us under their “wing” as KFC have unveiled the “Internet Escape Pod”!

The pod is like a tent, except with a twist – it’s made out of high density foam and features the iconic visage of Col. Sanders with his loving arms outstretched on top. Once the front is closed, no pesky Wi-Fi signal can penetrate inside the escape pod. KFC intended the pod to be used as a way of bringing friends and family closer together during the holiday period. Finally, generation Z can experience life as it was in a bygone era!

So if the modern age is truly getting you down (and you have a spare $10,000 around) it may be a worthwhile investment. After all what other tent has a chicken drumstick as a handle?

– @joesharp1996

What a WHOPPER of a deal! Burger King will give out free burgers this Halloween weekend… but only to scary clowns

Posted on October 25th, 2017 in Consumer PR,Food and Drink PR,PR Stunt,Publicity Stunts,Restaurant PR,snackfood PR,Stunt Of The Day.

Over the last couple of years the lowly clown costume has seen a huge resurgence recently, thanks in part, to the overwhelming success of Stephen King’s latest movie adaption IT. We’ll not be surprised this weekend to see our fair share of terrifying Pennywise’s and Georgie’s telling revellers that we’ll float too. Burger King have had the brilliant idea to capitalise on this popularity and take a sneaky swipe at their rival McDonald’s in the process by handing out free burgers to costumed clowns ahead of this All Hallows Eve for #ScaryClownNight.

To claim your free WHOPPER all you need to do is head on down to the Leicester Square store on Saturday 28th October between 7pm and 3am in your finest clown attire. But you’ll need to hurry – the offer is limited to the first 500 guests wearing a clown costume only.

The campaign will launch on social media and will include the ‘very scary’ video below, directed by award-winning filmmaker Rodrigo Cortés – known for movies like `Buried´ starring Ryan Reynolds and `Red Lights´ starring Robert De Niro and Cillian Murphy.

Renato Rossi, Head of Marketing for Burger King UK said, “The BURGER KING® brand is known for welcoming all customers and putting the crown on everyone’s head. This Halloween, come like a clown to eat like a king!”

So this weekend, dust off those rainbow wigs, pull up those stripy trousers, pop on your red noses and head on down to Burger King because nothing beats a good burger after a night out – especially if it’s free!

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