Food and Drink PR « Taylor Herring

Food and Drink PR

Modern world getting you down? Never fear! KFC can take you under their “wing” with new anti-internet tent

Posted on November 21st, 2017 in brand PR,Comedy,Consumer PR,FMCG,Food and Drink PR,PR Stunt,Stunt Of The Day.

It’s fair to say that, for the most part, the internet is pretty fantastic. From messaging mates and checking maps – to buying useless tat and reading bizarre Wikipedia articles; it’s hard to imagine life without it! In fact, the internet seems to seep into every aspect of our lives: you can order shopping online, washing machines can connect to the internet – you’re even reading this on the internet right now!

However, everywhere you look nowadays, everyone is connecting to the internet and sometimes it can all get a bit much and claustrophobic for some. Luckily, an unlikely hero has stepped forward to save us from ourselves and take us under their “wing” as KFC have unveiled the “Internet Escape Pod”!

The pod is like a tent, except with a twist – it’s made out of high density foam and features the iconic visage of Col. Sanders with his loving arms outstretched on top. Once the front is closed, no pesky Wi-Fi signal can penetrate inside the escape pod. KFC intended the pod to be used as a way of bringing friends and family closer together during the holiday period. Finally, generation Z can experience life as it was in a bygone era!

So if the modern age is truly getting you down (and you have a spare $10,000 around) it may be a worthwhile investment. After all what other tent has a chicken drumstick as a handle?

– @joesharp1996

What a WHOPPER of a deal! Burger King will give out free burgers this Halloween weekend… but only to scary clowns

Posted on October 25th, 2017 in Consumer PR,Food and Drink PR,PR Stunt,Publicity Stunts,Restaurant PR,snackfood PR,Stunt Of The Day.

Over the last couple of years the lowly clown costume has seen a huge resurgence recently, thanks in part, to the overwhelming success of Stephen King’s latest movie adaption IT. We’ll not be surprised this weekend to see our fair share of terrifying Pennywise’s and Georgie’s telling revellers that we’ll float too. Burger King have had the brilliant idea to capitalise on this popularity and take a sneaky swipe at their rival McDonald’s in the process by handing out free burgers to costumed clowns ahead of this All Hallows Eve for #ScaryClownNight.

To claim your free WHOPPER all you need to do is head on down to the Leicester Square store on Saturday 28th October between 7pm and 3am in your finest clown attire. But you’ll need to hurry – the offer is limited to the first 500 guests wearing a clown costume only.

The campaign will launch on social media and will include the ‘very scary’ video below, directed by award-winning filmmaker Rodrigo Cortés – known for movies like `Buried´ starring Ryan Reynolds and `Red Lights´ starring Robert De Niro and Cillian Murphy.

Renato Rossi, Head of Marketing for Burger King UK said, “The BURGER KING® brand is known for welcoming all customers and putting the crown on everyone’s head. This Halloween, come like a clown to eat like a king!”

So this weekend, dust off those rainbow wigs, pull up those stripy trousers, pop on your red noses and head on down to Burger King because nothing beats a good burger after a night out – especially if it’s free!

[email protected]

A match made in burger heaven: McDonald’s and MacDonald create couture burger box for the new Signature Collection

Posted on August 23rd, 2017 in brand PR,Consumer PR,FMCG,Food and Drink PR,PR Stunt,Restaurant PR,Stunt Of The Day.

Julien Macdonald OBE has teamed up with an unlikely partner, the fast food giant McDonalds. The former creative director of Givenchy tends to cater exclusively for A-listers, Victoria Beckham, Bella Hadid and Kate Moss to name a few, so this collaboration is if anything, slightly unexpected. The designer has tried his hand at creating a new bejewelled burger box for the fast food chain to launch their new high end Signature Collection. The infamous fashion designer took motivation from baroque embroidery and furniture that he liked and said it was as if he was designing a jewellery box.

The Evening Standard caught up with Macdonald where he explained that he took part in the collaboration for the simple reason that he likes stuff that makes him laugh.

The original one-off box is covered in real crystals, but McDonalds have announced that a thousand replicas will be available at branches all across the UK. Fans and admirers will be able to sign up to attend special events where these boxes will be available. So who knows, next time you are in a McDonalds about tuck into your lunch, you may find your Happy Meal makes you just that bit happier.

@louishoganz

Café charges 18% ‘man tax’ to address the gender pay gap

Posted on August 8th, 2017 in brand PR,Charity PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

What better way to get people talking about the gender pay gap than to charge men an 18% premium, and then donate it to a women’s charity!

Handsome Her a new café in Melbourne, Australia, which describes itself as a ‘space by women, for women’, has imposed the tax to reflect the gender pay gap according to the 2016 report from Australia’s Workplace Equality Agency. The report found that across all industries, women’s salaries are 17.7% less than men’s.

The café, which opened its doors for the first time Thursday, is hoping to shine a light on the issue.

The café has however been on the receiving end of criticism on social media since their sign went viral, branding the tax as ‘divisive’. One twitter user wrote ‘We now raise “awareness” and debate it with discrimination toward men… but we must be equals to men!’.

But café owner Alex O’Brien, who is also a feminist, says the tax is in fact ‘voluntary’ stating ‘there’s been nothing but positivity from everyone, males and females.’ She added ‘we’ve had men travel across town to visit us and pay “the man tax” and throw some extra in the donation jar – guys, you’re pretty neat’.

So far, Handsome Her has collected a several hundred dollars for Elizabeth Morgan House Aboriginal Women’s Service. And it’s definitely succeeded in fueling a conversation about the gender pay gap!

[email protected]_Lills

Taylor Herring help deliver Pimm’s most inventive serve yet…

Posted on June 30th, 2017 in creative publicity,FMCG,Food and Drink PR,Taylor Herring News.

Match point at Wimbledon, but your glass is empty? Fear not!

Pimm’s have created the perfect way for fans to serve up a fresh glass of the quintessential summertime drink without missing a second of The Tournament.

The ‘Pimmbledon Machine’, devised by Pimm’s creative agency Taylor Herring, can serve up a delicious jug of Pimm’s in just 56 seconds. The contraption was inspired by the ever-popular Rube Goldberg style of engineering, in which a deliberately complex mechanism is formed by a series of devices to perform a simple task.

The remarkable machine features all the ingredients needed to deliver a Perfect Pimm’s, and took a team of six artists and engineers over 300 hours to build.

Components of the ‘Pimmbledon’ machine are triggered by a clock chiming ‘Pimm’s O’Clock’, which in turn releases a tennis ball into motion before balloons, tennis racquets, a ball machine, garden shears and an umbrella all play their part in delivering strawberries, cucumber and mint into a trolley-powered jug.

Elly Martin, Pimm’s Senior Brand Manager, Europe, says: “Wimbledon is the highlight of the British sporting summer, with the fantastic tennis action keeping the nation on the edge of their seats – and now the ‘Pimmbledon Machine’ is the perfect way to make sure you don’t miss a shot! We are incredibly proud to be an official partner of The Championships, and what better way to celebrate than serving up the perfect Pimm’s!”

James Ralley, Head of Commercial and Marketing, AELTC, says: “Like the players themselves, the perfect serve always requires the right equipment – and the Pimmbledon Machine shows what could be achieved during that 90-second break in play during end changes, with a little British ingenuity!”

Pimm’s has long been the tipple of the nation’s favourite tennis tournament, and alongside this mesmeric contraption, the summer drink celebrates as an official partner of The Championships with a programme of brand activations.

Pimm’s will stage events to support the much-loved competition, including a tennis takeover of the Selfridges Roof Deck and a Wimbledon Menu at The Ivy Café (Wimbledon Village) featuring an exclusive ‘Pimmbledon’ cocktail.

Pop-up Pimm’s bars have been deployed to numerous pub gardens across London and the South East this summer, to bring a further touch of style to fans’ Pimm’s O’Clock.

More than 280,000 glasses of Pimm’s were enjoyed throughout The Championships’ Fortnight last summer.

For those heading to Wimbledon, they will be able to enjoy the classic Pimm’s No.1 Cup in the Grounds, available from the beautiful ‘Pimm’s on the Hill’ bar, designed in a quintessentially British summer style true to both Pimm’s and Wimbledon, alongside the newly styled Pimm’s at the Long Bar. In addition, the Pimm’s No.6 Vodka Cup will be served exclusively in Debenture areas and the restaurants, alongside the traditional No.1 Cup.