Food and Drink PR « Taylor Herring

Food and Drink PR

A match made in burger heaven: McDonald’s and MacDonald create couture burger box for the new Signature Collection

Posted on August 23rd, 2017 in brand PR,Consumer PR,FMCG,Food and Drink PR,PR Stunt,Restaurant PR,Stunt Of The Day.

Julien Macdonald OBE has teamed up with an unlikely partner, the fast food giant McDonalds. The former creative director of Givenchy tends to cater exclusively for A-listers, Victoria Beckham, Bella Hadid and Kate Moss to name a few, so this collaboration is if anything, slightly unexpected. The designer has tried his hand at creating a new bejewelled burger box for the fast food chain to launch their new high end Signature Collection. The infamous fashion designer took motivation from baroque embroidery and furniture that he liked and said it was as if he was designing a jewellery box.

The Evening Standard caught up with Macdonald where he explained that he took part in the collaboration for the simple reason that he likes stuff that makes him laugh.

The original one-off box is covered in real crystals, but McDonalds have announced that a thousand replicas will be available at branches all across the UK. Fans and admirers will be able to sign up to attend special events where these boxes will be available. So who knows, next time you are in a McDonalds about tuck into your lunch, you may find your Happy Meal makes you just that bit happier.

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Café charges 18% ‘man tax’ to address the gender pay gap

Posted on August 8th, 2017 in brand PR,Charity PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

What better way to get people talking about the gender pay gap than to charge men an 18% premium, and then donate it to a women’s charity!

Handsome Her a new café in Melbourne, Australia, which describes itself as a ‘space by women, for women’, has imposed the tax to reflect the gender pay gap according to the 2016 report from Australia’s Workplace Equality Agency. The report found that across all industries, women’s salaries are 17.7% less than men’s.

The café, which opened its doors for the first time Thursday, is hoping to shine a light on the issue.

The café has however been on the receiving end of criticism on social media since their sign went viral, branding the tax as ‘divisive’. One twitter user wrote ‘We now raise “awareness” and debate it with discrimination toward men… but we must be equals to men!’.

But café owner Alex O’Brien, who is also a feminist, says the tax is in fact ‘voluntary’ stating ‘there’s been nothing but positivity from everyone, males and females.’ She added ‘we’ve had men travel across town to visit us and pay “the man tax” and throw some extra in the donation jar – guys, you’re pretty neat’.

So far, Handsome Her has collected a several hundred dollars for Elizabeth Morgan House Aboriginal Women’s Service. And it’s definitely succeeded in fueling a conversation about the gender pay gap!

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Taylor Herring help deliver Pimm’s most inventive serve yet…

Posted on June 30th, 2017 in creative publicity,FMCG,Food and Drink PR,Taylor Herring News.

Match point at Wimbledon, but your glass is empty? Fear not!

Pimm’s have created the perfect way for fans to serve up a fresh glass of the quintessential summertime drink without missing a second of The Tournament.

The ‘Pimmbledon Machine’, devised by Pimm’s creative agency Taylor Herring, can serve up a delicious jug of Pimm’s in just 56 seconds. The contraption was inspired by the ever-popular Rube Goldberg style of engineering, in which a deliberately complex mechanism is formed by a series of devices to perform a simple task.

The remarkable machine features all the ingredients needed to deliver a Perfect Pimm’s, and took a team of six artists and engineers over 300 hours to build.

Components of the ‘Pimmbledon’ machine are triggered by a clock chiming ‘Pimm’s O’Clock’, which in turn releases a tennis ball into motion before balloons, tennis racquets, a ball machine, garden shears and an umbrella all play their part in delivering strawberries, cucumber and mint into a trolley-powered jug.

Elly Martin, Pimm’s Senior Brand Manager, Europe, says: “Wimbledon is the highlight of the British sporting summer, with the fantastic tennis action keeping the nation on the edge of their seats – and now the ‘Pimmbledon Machine’ is the perfect way to make sure you don’t miss a shot! We are incredibly proud to be an official partner of The Championships, and what better way to celebrate than serving up the perfect Pimm’s!”

James Ralley, Head of Commercial and Marketing, AELTC, says: “Like the players themselves, the perfect serve always requires the right equipment – and the Pimmbledon Machine shows what could be achieved during that 90-second break in play during end changes, with a little British ingenuity!”

Pimm’s has long been the tipple of the nation’s favourite tennis tournament, and alongside this mesmeric contraption, the summer drink celebrates as an official partner of The Championships with a programme of brand activations.

Pimm’s will stage events to support the much-loved competition, including a tennis takeover of the Selfridges Roof Deck and a Wimbledon Menu at The Ivy Café (Wimbledon Village) featuring an exclusive ‘Pimmbledon’ cocktail.

Pop-up Pimm’s bars have been deployed to numerous pub gardens across London and the South East this summer, to bring a further touch of style to fans’ Pimm’s O’Clock.

More than 280,000 glasses of Pimm’s were enjoyed throughout The Championships’ Fortnight last summer.

For those heading to Wimbledon, they will be able to enjoy the classic Pimm’s No.1 Cup in the Grounds, available from the beautiful ‘Pimm’s on the Hill’ bar, designed in a quintessentially British summer style true to both Pimm’s and Wimbledon, alongside the newly styled Pimm’s at the Long Bar. In addition, the Pimm’s No.6 Vodka Cup will be served exclusively in Debenture areas and the restaurants, alongside the traditional No.1 Cup.

 

Smirnoff hits the nail on the head with new advertising campaign boldly poking the Trump bear with references to THOSE Russia allegations.

Posted on June 12th, 2017 in brand PR,Comedy,FMCG,Food and Drink PR,Stunt Of The Day.

With the Comey trial in full swing the spotlight on Trump has never been harsher as evidence and testimonies mount up regarding his involvement with Russia prior to the election. Despite this Trump still vehemently denies all links to the Red State but one company has come out singing and dancing, proudly wearing their ties to the Motherland on their … bottle sleeve.

smirnoff-trump

The now Diageo owned Smirnoff Vodka was originally founded in Moscow by Pyotr Arsenievich Smirnov before the family were forced to flee the country during the October Revolution in 1917. In their latest advertising campaign they have gleefully poked the proverbial Trump bear boasting how although it is now “Made in America” they would “be happy to talk about ties to Russia under oath” with the insinuations of the powerful statement lost on nobody.

The campaign has be lauded on social media and quite rightly so! It is great to see public affairs woven in so seamlessly to an advert with such a clear and genuinely funny message.

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Tired of using oyster cards to get around on the tube? Now you can use a Lucozade bottle instead!

Posted on June 2nd, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

Rush hour is given an extra buzz by the bubbles energising Lucozade to bring Londoners a sugar high during their hectic commutes across the capital!

From May 30 to June 2 at Oxford Circus Station during ‘Whoosh Hour’, Lucozade ambassadors will be handing out thousands of limited edition Lucozade Energy bottles with contactless chips, exactly like the ones found in TfL’s Oyster Cards, embedded in the bottle.

Lucky commuters will be able to ditch their costly Oyster Cards and use the bottles like Oyster Cards for one free Underground journey, saving their money and their energy.

As part of the campaign Lucozade collect a sporty eccentric bunch such as Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni who have teamed up with Lucozade Ribena Suntory and Transport for London to promote the creative eccentric campaign.

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