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Insomnia keeping ewe up? This 8 hour film takes counting sheep to a whole new level

Posted on September 27th, 2017 in Comedy,Consumer PR,Experiential Marketing,FMCG,Leisure PR,PR Stunt,Stunt Of The Day.

Is this the dullest movie ever? Well I suppose that depends on your views of sheep doing their own thing for 8 hours… in slow motion.

So yes, it is probably at least in the running for the award but the producers of this cinematic experience over at Calm.com are more than happy with this – they even put it on the promotional posters!

The aptly named “Baa Baa Land” which premiered at the Prince Charles Cinema last night is a gloriously bizarre example of Slow Cinema; an artistic sub-genre which is exactly as it sounds! Previous examples have ranged from capturing the ongoing point of view of a train driver to hours of literally nothing but paint drying.

It may be a far cry from the money making blockbusters and action flicks dominating cinema these days and it can certainly be described as niche but it has its own special purpose. With so many working at 90 miles per hour rushing from job to job, Slow Cinema is there to give your brain that well needed rest with some low impact entertainment designed to barely hold your attention. And for those with insomnia – good news! It may even help you drift off from sheer boredom. You can check out the rather endearing trailer below:

So if you find yourself still awake at 4am, grab yourself a copy and do as the age old saying goes and count sheep with Baa Baa Land!

Of course, dear insomniacs, if sheep simply aren’t your thing we’ve got you covered! You can instead listen to the glorious white noise of Easyjet’s engines to send you off to the land of nod with their charity single Jet Sounds – did we mention all proceeds go to The Children’s Sleep Charity? Either way sleep well!

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After that sought after Dad Bod physique but don’t want to put on weight? Well now there’s a bag for that!

Posted on September 21st, 2017 in Consumer PR,Experiential Marketing,FMCG,PR Stunt,Stunt Of The Day.

In case you hadn’t heard, women everywhere have decided that men having a Dad bod is apparently just the sexiest thing ever. But guys what do you if you are as ripped as a washboard and want to attract those seeking the Dad bod physique? It is a rather odd dilemma granted but one wide spread enough for one quick thinking designer to come up with a hilarious solution.

Introducing the “DadBag” for those men who want to look out of shape without having to gain any weight to achieve it. In a wonderful optical illusion this photo realistic bum bag gives the impression of having that sought after Dad bod belly bulge whenever the need arises!

 

The “DadBag” comes in a range of skin tones and levels of hairiness to create a realistic paunch.

One things for sure, this is a fashion accessory guaranteed to turn heads!

If you fancy picking up this incredibly and wonderfully bizarre bag you can lend your support at thedadbag.com.

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The Modern Narnia? This festival toilet door holds a very special secret for those in the know

Posted on August 29th, 2017 in Attraction PR,Consumer PR,Festival PR,FMCG,Leisure PR,Music PR,PR Stunt,Stunt Of The Day.

Festival toilets are usually the worst part of the whole summer experience between the queues and the god awful stench they are not a pleasant place to be to say the least.

However music fans looking to ‘spend a penny’ at the popular Hungarian music festival Sziget were treated to a bit of a surprise, as not all the porta loos were quite as they seemed. The festival provided a bit of an unexpected root into the “rave” scene as one special toilet provided a gateway into a separate secret area, not listed in the programme and only accessible either by word of mouth or sheer luck. Part us hopes, however, that a person rather desperate for the loo didn’t mistake the queue for this stage as the queue for the actual toilets.  There are no reports of anyone actually mistaking the stage as a toilet, so it seems as there were no little accidents in this particular porta loo.

Sziget, which attracts revellers from all over the world, kept very quiet about this secret stage. There was little to no mention of it and fans only heard about it through word of mouth. Sziget is often praised for its ingenuity and has been consistently voted as one of the best festivals in Europe and this fun addition offers another demonstration as to why they are deserving of such praise. Sziget attracts some of the biggest artists in the world with this year’s edition featuring P!NK, Kasabian and Wiz Khalifa amongst many. This move however, demonstrates that music festivals are not just about the headliners, but the smaller stages are often providing of the most entertainment especially if there is an air of mystery to them.

Festivals of England take note, despite being a slightly odd inclusion to the billing, it has been a significant topic of conversation since the festivals conclusion. Could this become a feature at some festivals closer to home? Who knows……

@louishoganz

 

A match made in burger heaven: McDonald’s and MacDonald create couture burger box for the new Signature Collection

Posted on August 23rd, 2017 in brand PR,Consumer PR,FMCG,Food and Drink PR,PR Stunt,Restaurant PR,Stunt Of The Day.

Julien Macdonald OBE has teamed up with an unlikely partner, the fast food giant McDonalds. The former creative director of Givenchy tends to cater exclusively for A-listers, Victoria Beckham, Bella Hadid and Kate Moss to name a few, so this collaboration is if anything, slightly unexpected. The designer has tried his hand at creating a new bejewelled burger box for the fast food chain to launch their new high end Signature Collection. The infamous fashion designer took motivation from baroque embroidery and furniture that he liked and said it was as if he was designing a jewellery box.

The Evening Standard caught up with Macdonald where he explained that he took part in the collaboration for the simple reason that he likes stuff that makes him laugh.

The original one-off box is covered in real crystals, but McDonalds have announced that a thousand replicas will be available at branches all across the UK. Fans and admirers will be able to sign up to attend special events where these boxes will be available. So who knows, next time you are in a McDonalds about tuck into your lunch, you may find your Happy Meal makes you just that bit happier.

@louishoganz

Café charges 18% ‘man tax’ to address the gender pay gap

Posted on August 8th, 2017 in brand PR,Charity PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

What better way to get people talking about the gender pay gap than to charge men an 18% premium, and then donate it to a women’s charity!

Handsome Her a new café in Melbourne, Australia, which describes itself as a ‘space by women, for women’, has imposed the tax to reflect the gender pay gap according to the 2016 report from Australia’s Workplace Equality Agency. The report found that across all industries, women’s salaries are 17.7% less than men’s.

The café, which opened its doors for the first time Thursday, is hoping to shine a light on the issue.

The café has however been on the receiving end of criticism on social media since their sign went viral, branding the tax as ‘divisive’. One twitter user wrote ‘We now raise “awareness” and debate it with discrimination toward men… but we must be equals to men!’.

But café owner Alex O’Brien, who is also a feminist, says the tax is in fact ‘voluntary’ stating ‘there’s been nothing but positivity from everyone, males and females.’ She added ‘we’ve had men travel across town to visit us and pay “the man tax” and throw some extra in the donation jar – guys, you’re pretty neat’.

So far, Handsome Her has collected a several hundred dollars for Elizabeth Morgan House Aboriginal Women’s Service. And it’s definitely succeeded in fueling a conversation about the gender pay gap!

[email protected]_Lills