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Café charges 18% ‘man tax’ to address the gender pay gap

Posted on August 8th, 2017 in brand PR,Charity PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

What better way to get people talking about the gender pay gap than to charge men an 18% premium, and then donate it to a women’s charity!

Handsome Her a new café in Melbourne, Australia, which describes itself as a ‘space by women, for women’, has imposed the tax to reflect the gender pay gap according to the 2016 report from Australia’s Workplace Equality Agency. The report found that across all industries, women’s salaries are 17.7% less than men’s.

The café, which opened its doors for the first time Thursday, is hoping to shine a light on the issue.

The café has however been on the receiving end of criticism on social media since their sign went viral, branding the tax as ‘divisive’. One twitter user wrote ‘We now raise “awareness” and debate it with discrimination toward men… but we must be equals to men!’.

But café owner Alex O’Brien, who is also a feminist, says the tax is in fact ‘voluntary’ stating ‘there’s been nothing but positivity from everyone, males and females.’ She added ‘we’ve had men travel across town to visit us and pay “the man tax” and throw some extra in the donation jar – guys, you’re pretty neat’.

So far, Handsome Her has collected a several hundred dollars for Elizabeth Morgan House Aboriginal Women’s Service. And it’s definitely succeeded in fueling a conversation about the gender pay gap!

[email protected]_Lills

A cliff-hanger with an edge: EE launch 4GEE Community Cinema Club

Posted on July 21st, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Film PR,FMCG,Leisure PR,Mobile PR,PR Stunt,Stunt Of The Day,Technology PR.

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EE’s 4GEE Community Cinema Club brings the outdoor cinema experience to rural communities, all made possible by EE’s 80% coverage in the UK, as announced by the Managing Director of Marketing, Max Taylor. The first event saw rock climbers suspended on portaledge tents, hanging off the side of Gimmer Crag’s rockface in Cumbria – enough to make anyone put their popcorn down. With the power of 4G, these Die Hard film fans were able to screen BAFTA award-winning movies from over 500 metres above sea level.

For those of us that aren’t into the likes of K2 and North Face, EE is bringing the outdoor cinema experience to rural areas with a lower altitude across Wales, England and Scotland. A number of rural communities will be given a 4GEE Community Cinema Kit, containing a 4G WiFi device, wireless speakers, a projector and a movie streaming voucher, allowing communities to watch outdoor movies for the rest throughout the year.

EE has one final screening available and so film fanatics are encouraged to apply, with the chance of having the Cinema Club visit them in September. Aside from the winner, five runners up will receive 4GEE Community Cinema Kits.

So whether you’re rock climbing in Snowdonia, camping in the Scottish Highlands or just looking to host an al fresco movie night in the Lake District, EE’s 4GEE Community Club has proven you need not leave Netflix back home.

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Taylor Herring help deliver Pimm’s most inventive serve yet…

Posted on June 30th, 2017 in creative publicity,FMCG,Food and Drink PR,Taylor Herring News.

Match point at Wimbledon, but your glass is empty? Fear not!

Pimm’s have created the perfect way for fans to serve up a fresh glass of the quintessential summertime drink without missing a second of The Tournament.

The ‘Pimmbledon Machine’, devised by Pimm’s creative agency Taylor Herring, can serve up a delicious jug of Pimm’s in just 56 seconds. The contraption was inspired by the ever-popular Rube Goldberg style of engineering, in which a deliberately complex mechanism is formed by a series of devices to perform a simple task.

The remarkable machine features all the ingredients needed to deliver a Perfect Pimm’s, and took a team of six artists and engineers over 300 hours to build.

Components of the ‘Pimmbledon’ machine are triggered by a clock chiming ‘Pimm’s O’Clock’, which in turn releases a tennis ball into motion before balloons, tennis racquets, a ball machine, garden shears and an umbrella all play their part in delivering strawberries, cucumber and mint into a trolley-powered jug.

Elly Martin, Pimm’s Senior Brand Manager, Europe, says: “Wimbledon is the highlight of the British sporting summer, with the fantastic tennis action keeping the nation on the edge of their seats – and now the ‘Pimmbledon Machine’ is the perfect way to make sure you don’t miss a shot! We are incredibly proud to be an official partner of The Championships, and what better way to celebrate than serving up the perfect Pimm’s!”

James Ralley, Head of Commercial and Marketing, AELTC, says: “Like the players themselves, the perfect serve always requires the right equipment – and the Pimmbledon Machine shows what could be achieved during that 90-second break in play during end changes, with a little British ingenuity!”

Pimm’s has long been the tipple of the nation’s favourite tennis tournament, and alongside this mesmeric contraption, the summer drink celebrates as an official partner of The Championships with a programme of brand activations.

Pimm’s will stage events to support the much-loved competition, including a tennis takeover of the Selfridges Roof Deck and a Wimbledon Menu at The Ivy Café (Wimbledon Village) featuring an exclusive ‘Pimmbledon’ cocktail.

Pop-up Pimm’s bars have been deployed to numerous pub gardens across London and the South East this summer, to bring a further touch of style to fans’ Pimm’s O’Clock.

More than 280,000 glasses of Pimm’s were enjoyed throughout The Championships’ Fortnight last summer.

For those heading to Wimbledon, they will be able to enjoy the classic Pimm’s No.1 Cup in the Grounds, available from the beautiful ‘Pimm’s on the Hill’ bar, designed in a quintessentially British summer style true to both Pimm’s and Wimbledon, alongside the newly styled Pimm’s at the Long Bar. In addition, the Pimm’s No.6 Vodka Cup will be served exclusively in Debenture areas and the restaurants, alongside the traditional No.1 Cup.

 

Man bun alert! Mattel gives their Ken Doll a 2017 Diversity Makeover

Posted on June 22nd, 2017 in Consumer PR,FMCG,Kids PR,PR Stunt,Publicity Stunts,Retail PR,Stunt Of The Day,Toy PR.

We all like a good makeover now and again, whether that means changing the colour or style of our hair, or updating our wardrobes to treat ourselves to a fresh look. Now, Mattel have decided to apply this same concept to Barbie’s Beau, Ken. Since the birth of Ken in 1961, his appearance has hardly shifted from the conventional characteristics of tanned, blonde and muscular. But in 2017, Mattel felt it was necessary to reform the limiting framework of Ken’s image. New and improved Ken now comes in 15 different variations, with three body types, seven skin tones and nine hairstyles. One version of Millennial Ken even has a man bun, while another sports some cornrows. Similarly, Ken’s new garments include skinny jeans, high-top trainers, and vibrant-coloured shirts and vests, in an effort to make him look more like the young men of today’s generation.

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Various celebrities have taken to twitter to comment on Ken’s new makeover; Emily Jashinsky specifically writing, ‘Does man bun Ken doll also come with a Soul Cycle membership, vintage record player, and 50,000 in student loan debt?’

Mattel’s revival of Ken’s appearance follows similar updates that the company made to Barbie last year, and now both characters represent a variety of body shapes and skin tones. Personally, I think this is a very effective way of making children more open to diverse appearances. Additionally, kids can be inspired by a wide range of styles through their favourite dolls, and no longer have to feel like they are confined to following one ‘fashionable’ look. With all these changes, we’re already anticipating the next phase of Ken’s evolution.

– @georgielmw

Smirnoff hits the nail on the head with new advertising campaign boldly poking the Trump bear with references to THOSE Russia allegations.

Posted on June 12th, 2017 in brand PR,Comedy,FMCG,Food and Drink PR,Stunt Of The Day.

With the Comey trial in full swing the spotlight on Trump has never been harsher as evidence and testimonies mount up regarding his involvement with Russia prior to the election. Despite this Trump still vehemently denies all links to the Red State but one company has come out singing and dancing, proudly wearing their ties to the Motherland on their … bottle sleeve.

smirnoff-trump

The now Diageo owned Smirnoff Vodka was originally founded in Moscow by Pyotr Arsenievich Smirnov before the family were forced to flee the country during the October Revolution in 1917. In their latest advertising campaign they have gleefully poked the proverbial Trump bear boasting how although it is now “Made in America” they would “be happy to talk about ties to Russia under oath” with the insinuations of the powerful statement lost on nobody.

The campaign has be lauded on social media and quite rightly so! It is great to see public affairs woven in so seamlessly to an advert with such a clear and genuinely funny message.

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