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Fashion PR

Ugly jumpers are BAAd, Diesel take on the Holiday woollen craze in hilarious new video!

Posted on November 15th, 2017 in brand PR,Comedy,Consumer PR,Fashion PR,PR Stunt,Stunt Of The Day.

It’s that time of the year again where the temperature is low, the days are short, and the hot drinks are plentiful. You know what that means? The ugly Christmas jumper is about to make its annual comeback. Everyone you know will “ironically” wear one at some point over this holiday season. Who knows where this odd fad came from, but Diesel is trying to fight back!

Diesel artistic director, Nicola Formichetti, Says No to Uncool Wool in this hilarious new campaign! The video features Formichetti playing the role of Macchiavelli, who hates the overused material so much, he refuses to let his employees wear it. The models in his latest photoshoot attempt to destroy the boring woollen jumpers – but something is missing…

Give a warm welcome to the world’s newest model: Sheep!

The enemy of Diesel’s holiday campaign is on their side? It turns out sheep are also tired of being dressed in wool, preferring to wear some of Diesels (arguably) more stylish jeans and leather jackets. Diesels new muse can be seen in Diesel shops around the world, each dressed in a different outfit – the good news is that they’re all available in human sizes as well!

While the video was fantastic, I know I probably will wear at least one ugly Christmas jumper at some point over the holidays. Ironically, of course.

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Love Island’s Chris bottles his tears for Mental Health Awareness Day

Posted on October 10th, 2017 in brand PR,Charity PR,Consumer PR,Experiential Marketing,Fashion PR,Influencer PR,PR Stunt,Stunt Of The Day.

There were a lot of bemused and confused faces when news broke yesterday that Love Island’s Chris was launching his own range of bottled water infused with his own tears. Standing in nothing but some TOPMAN branded skivvies the minimalistic released images certainly were attention grabbing and only added to the mystery.

Twenty four hours later and the purpose has now become clear armed with a very poignant message at that . This morning Chris along with CALM and TOPMAN announced their combined #DontBottleItUp campaign devised by BMB and W Communications for this year’s World Mental Health Awareness Day. As many people are sadly aware, poor mental health is becoming an ever increasing problem in our society; with men finding it particularly hard to open up about issues they face. According to CALM’s research 84% of UK men say that they bottle up their emotions rather than confiding in others when they are struggling and this, as we have seen time and time again can have fatal consequences.

At the launch event Chris said “Yesterday everyone was shocked that I had literally bottled my emotions in a water bottle infused with my tears and as the L’Eau de Chris name suggested, doing that would have been ludicrous; yet this is what men across the UK are doing every single day. What’s really ludicrous is that suicide is still the single biggest killer of young men in the UK. We live in a culture that encourages men to ‘man up’ and bottle things up. That’s why I’ve become an Ambassador for CALM and why together with TOPMAN we want to show men across the UK that it’s okay to open up instead of bottling it up.”

To raise money for the suicide prevention charity CALM they are auctioning off the limited L’Eau de Chris bottles in conjunction with TOPMAN donating £2 from every pack of TOPMAN boxers sold between now and the 31st October.

Now that will bring a happy tear to any eye.

@gfpvincent91

LL Bean is offering New York an invitation to the world’s most inclusive club; but only if you step outside

Posted on September 26th, 2017 in Fashion PR,PR Stunt,Stunt Of The Day.

LL Bean, an outdoor apparel retailer, has delivered a message to New York Times readers that is invisible unless exposed to natural sunlight.  By using photochromic ink (only visible when exposed to UV light), LL Bean’s letter reads only ‘just bring this outside’ when viewed inside, however, when brought outdoors, it reveals a manifesto encouraging readers to embrace the outdoors this autumn.

The letter reads:

Welcome to the outside

Where there are no strangers

Only friends you haven’t met yet

Where days have names

Like beach, snow and bluebird

And where the smell of a campfire

Means you are in the correct place.

You don’t need a passport to come here

An invitation to play here

Or a membership to be here.

Just step outside your front door and you’ve arrived.

You can forget your age, your worries, even your bathing suit.

Just don’t forget to bring your friends.

It doesn’t matter where you came from

Only that you come often.

So wherever you are, join us.

Because on the insider, we’re all outsiders.

And if it’s outside, we’re all in.

Be an outsider.

 

Using the slogan ‘Be an Outsider’ the ad was designed by the VIA agency and is an invitation for readers to join a club where everyone is welcome: the outdoors.  So in the immortal words of Auntie Mabel and Pippin the dog: “Come outside!”

Frakta bag transform! The possibilities are endless for the iconic Ikea bag

Posted on May 31st, 2017 in brand PR,Consumer PR,creative publicity,Fashion PR,PR Stunt,Stunt Of The Day.

When you order something from IKEA it is expected to come with instructions, and now so does the bag!

IKEA are giving people the chance to get creative with the iconic 40p bag. They have included instructions on how to transform the bag into something else you can wear. Shoes, hats, raincoats and baby bibs have been created to name a few not to mention a rather cheeky thong.

The trend of IKEA #ikea #customkicks #frakta

A post shared by @t2tan2um on

Following Balenciaga’s take on the bag, who earlier produced a very similar garment made not for shopping but as an accessory, IKEA have ensured us that sustainability has been the talk of the company by their designer who commented in Amsterdam earlier this week.

While the IKEA bag is your oyster, why not compete against the hundreds of other Instagram users taking to the social site to show off their creativity. See if you can follow the fashion trend and create a design of your own, some boots for the winter a hat for the summer maybe?

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Greggs unveils couture inspired ‘Salad Dresses’

Posted on May 22nd, 2017 in Event PR,Experiential Marketing,Fashion PR,FMCG,Food and Drink PR,PR Stunt,publicity stunt agency,Publicity Stunts,Restaurant PR,Taylor Herring News,Taylor Herring PR,Uncategorized.

Food on-the-go retailer Greggs has put a new spin on the term ‘salad dressing’, as it unveils two couture-inspired dresses made entirely out of fresh salad ingredients.

The ‘Salad Dresses’, designed by celebrity costume creator Kate Tabor, were commissioned to celebrate the Greggs summer salad range following new research released by the brand which reveals a massive 61% of Brits say they are much more health conscious than five years ago.

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This is supported by the fact that Greggs’ range of lower calorie menu options now accounts for more than 10% of sales as it announces total sales were up 7.5% in first 19 weeks of 2017.

The salad dresses took a team of four designers around 200 hours to create, with the couture-inspired creations being built from a list of ingredients including lettuce, tomatoes, courgettes, peppers, jalapeños, onions, chillies and limes.

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The freshly prepared salad dresses were created from a total of 5,000 salad leaves, 100 limes, 80 peppers, 150 chillies and 50 bulbs of garlic.

Designer Kate, who has created extraordinary costumes for Katy Perry’s music videos and stars including the Chemical Brothers and Birdy, began the design process by sketching an array of different styles, before an experimentation stage, testing out different ingredients to identify those which allowed the most visually stunning designs, while being able to create a design that could actually be worn by the models.

EDITORIAL USE ONLY Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London's Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

EDITORIAL USE ONLY
Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London’s Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

The survey of 2,000 British adults also found over two thirds of Brits (68%) now rigorously read nutritional information before purchasing on-the-go items, and over half (54%) reporting that they regularly try to make healthy food choices – reflecting the continuing trend for focussing on healthy eating in the UK.

Kate Tabor, designer, said: “I’ve created costumes for Katy Perry and the Chemical Brothers to Birdy and Katy B, but I’ve never designed anything quite like this. Each dress is made up of over 20 individual ingredients from the Greggs salad range, with hundreds more of each making up the designs. This has definitely been my biggest challenge yet.”

A spokesperson for Greggs added: “More and more people are looking for a healthier option for their on-the-go food. We wanted to celebrate our new salads with something fun and a little different that everyone could enjoy – and we can all appreciate a bit of ‘salad dressing’!”

The production process involved a layered approach, building up from the base of the dress in a puzzle style, piecing the dress together one section at a time – plus coating the fresh leaves and sewing garlic cloves together with string.

The tailormade designs also hit the streets of London today (Monday 22nd May 2017), surprising passers-by in the capital’s fashion hot-spots including Carnaby Street and Regent Street.

Further research findings revealed us to be a nation of seasonal eaters, as 47% feel that salad and fresh vegetables taste better during the summer, and 1 in 10 of us eating a salad based lunch or dinner at least 10 times throughout the sunny season. 

 Greggs’ new salad range includes: 

  • Coconut, Lime and Chilli Chicken Salad
  • Mexican Chicken, Smoky Rice and Bean Salad
  • Falafel, Harissa, Roast Vegetable and Grains Salad
  • Honey Roast Ham, Free Range Egg and Potato Salad
  • Chargrill Chicken, Roast Vegetable & Grains Salad and
  • Cheese, Tomato and Basil Pasta Salad

All are under 400 calories and meet green and amber on the Food Standards Agency traffic light system for fat, saturated fat, salt and sugar. To further encourage informed food choices, this year Greggs have been the first UK food-on-the-go brand to introduce traffic light labelling on its website and app.

 Greggs’ new summer salad range is now available in 1,800 shops nationwide.

 Images: https://flic.kr/s/aHsm15EJt3