Experiential Marketing « Taylor Herring

Experiential Marketing

Love Island’s Chris bottles his tears for Mental Health Awareness Day

Posted on October 10th, 2017 in brand PR,Charity PR,Consumer PR,Experiential Marketing,Fashion PR,Influencer PR,PR Stunt,Stunt Of The Day.

There were a lot of bemused and confused faces when news broke yesterday that Love Island’s Chris was launching his own range of bottled water infused with his own tears. Standing in nothing but some TOPMAN branded skivvies the minimalistic released images certainly were attention grabbing and only added to the mystery.

Twenty four hours later and the purpose has now become clear armed with a very poignant message at that . This morning Chris along with CALM and TOPMAN announced their combined #DontBottleItUp campaign devised by BMB and W Communications for this year’s World Mental Health Awareness Day. As many people are sadly aware, poor mental health is becoming an ever increasing problem in our society; with men finding it particularly hard to open up about issues they face. According to CALM’s research 84% of UK men say that they bottle up their emotions rather than confiding in others when they are struggling and this, as we have seen time and time again can have fatal consequences.

At the launch event Chris said “Yesterday everyone was shocked that I had literally bottled my emotions in a water bottle infused with my tears and as the L’Eau de Chris name suggested, doing that would have been ludicrous; yet this is what men across the UK are doing every single day. What’s really ludicrous is that suicide is still the single biggest killer of young men in the UK. We live in a culture that encourages men to ‘man up’ and bottle things up. That’s why I’ve become an Ambassador for CALM and why together with TOPMAN we want to show men across the UK that it’s okay to open up instead of bottling it up.”

To raise money for the suicide prevention charity CALM they are auctioning off the limited L’Eau de Chris bottles in conjunction with TOPMAN donating £2 from every pack of TOPMAN boxers sold between now and the 31st October.

Now that will bring a happy tear to any eye.

@gfpvincent91

Insomnia keeping ewe up? This 8 hour film takes counting sheep to a whole new level

Posted on September 27th, 2017 in Comedy,Consumer PR,Experiential Marketing,FMCG,Leisure PR,PR Stunt,Stunt Of The Day.

Is this the dullest movie ever? Well I suppose that depends on your views of sheep doing their own thing for 8 hours… in slow motion.

So yes, it is probably at least in the running for the award but the producers of this cinematic experience over at Calm.com are more than happy with this – they even put it on the promotional posters!

The aptly named “Baa Baa Land” which premiered at the Prince Charles Cinema last night is a gloriously bizarre example of Slow Cinema; an artistic sub-genre which is exactly as it sounds! Previous examples have ranged from capturing the ongoing point of view of a train driver to hours of literally nothing but paint drying.

It may be a far cry from the money making blockbusters and action flicks dominating cinema these days and it can certainly be described as niche but it has its own special purpose. With so many working at 90 miles per hour rushing from job to job, Slow Cinema is there to give your brain that well needed rest with some low impact entertainment designed to barely hold your attention. And for those with insomnia – good news! It may even help you drift off from sheer boredom. You can check out the rather endearing trailer below:

So if you find yourself still awake at 4am, grab yourself a copy and do as the age old saying goes and count sheep with Baa Baa Land!

Of course, dear insomniacs, if sheep simply aren’t your thing we’ve got you covered! You can instead listen to the glorious white noise of Easyjet’s engines to send you off to the land of nod with their charity single Jet Sounds – did we mention all proceeds go to The Children’s Sleep Charity? Either way sleep well!

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After that sought after Dad Bod physique but don’t want to put on weight? Well now there’s a bag for that!

Posted on September 21st, 2017 in Consumer PR,Experiential Marketing,FMCG,PR Stunt,Stunt Of The Day.

In case you hadn’t heard, women everywhere have decided that men having a Dad bod is apparently just the sexiest thing ever. But guys what do you if you are as ripped as a washboard and want to attract those seeking the Dad bod physique? It is a rather odd dilemma granted but one wide spread enough for one quick thinking designer to come up with a hilarious solution.

Introducing the “DadBag” for those men who want to look out of shape without having to gain any weight to achieve it. In a wonderful optical illusion this photo realistic bum bag gives the impression of having that sought after Dad bod belly bulge whenever the need arises!

 

The “DadBag” comes in a range of skin tones and levels of hairiness to create a realistic paunch.

One things for sure, this is a fashion accessory guaranteed to turn heads!

If you fancy picking up this incredibly and wonderfully bizarre bag you can lend your support at thedadbag.com.

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Cocaine trivia while you tinkle: Netflix installs new guerrilla sticker campaign for Season 3 of “Narcos” in toilets across America

Posted on September 13th, 2017 in App PR,brand PR,Consumer PR,creative publicity,Drama PR,Experiential Marketing,PR Stunt,Stunt Of The Day,Television PR.

Club restrooms are usually a sight to behold, and not normally a pleasant one at that. Most run out of toilet paper before midnight, half of the doors always seem to be missing locks and depending on where you go there may or may not be a suspicious dusting of white residue on the surfaces. Well in certain clubs and bars across L.A, Miami, Chicago and New York those sprinklings might not be what you think.

In some brilliant guerrilla marketing for the returning third Season of the critically acclaimed original show Narcos, Netflix have been placing stickers in the bathrooms of establishments across America drawing reference to the major impact made by the Cali Cartel on the cocaine trade during the 1990’s club scene. With the previous two seasons focusing on the notorious Pablo Escobar, the third sees the Cali Cartel take centre stage as the new big bad for the police working on putting a stop to the escalating drug issues.

All three seasons of Narcos are now available to binge on the streaming service. Enjoy!

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Teen racers beware: New app punishes bad driving by switching your Hip Hop to 80’s Glam Rock

Posted on August 18th, 2017 in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Passing your driving test is something every teen looks forward to. It brings with it a type of freedom that most would never have experienced, which often causes the newly qualified driver to be a little reckless and naturally parents worry about their precious little thing (the car), along with obviously their child.

Toyota are attempting to put parent’s minds at ease with their new drive-safely app.  The app, created by Saatchi and Saatchi London, blocks all forms of social media when teens are driving but there is a sneaky extra that is causing this idea to get a lot of love. Upon entering the car, the child’s and parent’s Spotify accounts synchronise. The app then utilizes Google Maps API technology to detect when the young driver is speeding, driving recklessly or touching their phone. If the young driver is being cautious and careful, as most parents would hope, then their music will play through the cars speakers. If the driver then feels a sudden urge to check their phone, send a snap of them at the wheel or press a little too hard on the accelerator, their music will cut out and be replaced by the favourite tunes of their parents.

Saatchi and Saatchi are tapping into every teens need to protect their self-image. If the driver is showing off to their friends, and suddenly Stormzy is replaced by Sting, it is undoubtedly going to cause the little race driver to ease off and take care in order to cut out their parents anthems. This app is a fun one, but the motivation behind it is anything but. It’s a constant battle for parents to insure that their child is being safe, and Saatchi and Saatchi along with Toyota are hoping the threat of embarrassment may cause them to look after themselves, and most importantly their parent’s precious motor.

It’s a wonderful and creative way to promote driving safely to young people. For parents note: it is available for all cars although it is currently only featured on Androids.

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