Experiential Marketing « Taylor Herring

Experiential Marketing

Egg-citing! A Creme egg Pop-Up wonderland opens in London

Posted on January 25th, 2018 in brand PR,Consumer PR,Experiential Marketing,FMCG,Food and Drink PR,PR Stunt,snackfood PR,Stunt Of The Day.

Despite the gloom and rather shocking weather, thankfully Crème Eggs are back on the shelves as Easter is just on the horizon.

Hunting around for random objects around the house is often not the most of exciting activities over the winter. Cadbury’s aims to celebrate “hunting season” with the first Easter egg hunt of the year.

The Crème Egg camp pop-up has returned at the Last Days of Shoreditch and will be giving visitors a chance to go hunting for Cadbury’s inspired food.

Woodland Waffles, Forest top Fongoo, Campfire Cookies and Fire-pit Toasties are just some of the woodland camp themed food on offer as well as the sought after white Crème Eggs, although the ones at the camp are not associated with the promotional offer, where one could win you a cash prize.

The camp does seem to signal the start of the run-up to Easter which seems to get earlier with each passing year.

The pop-up is bigger than it has ever been and has a huge capacity of 4,000 people that could be part of Cadbury’s hunt.

To take part in the hunt at the Crème Egg camp you will have to pay the £5 entry fee, the larger scale of the pop up aims to bring in more people than last year and it goes on for longer.

The pop-up camp will be around until the 18th February and will bring in the “hunting” season in a fun and inventive way as we look forward to Easter.

@fredblagden

A drizzle of RAP to go with your Peri-Peri chicken? Welcome to Nando’s new recording studio!

Posted on January 17th, 2018 in brand PR,Consumer PR,Experiential Marketing,Food and Drink PR,Leisure PR,Music PR,PR Stunt,Stunt Of The Day.

Fancy listening to some upbeat tunes whilst munching on some Peri-Peri drizzled chicken wings? You’re in luck! Nando’s has recently launched their first recording studio in the London Frith Street Branch in Soho to give up-and-coming musicians a professional experience using state-of-the-art equipment including a Neumann U87 microphone.

Open five days a week, the studio will not only support up-and-coming artists but, also, give Nando’s diners a PERINAISE-ING source of entertainment while consuming their meal as they will be able to observe expert lead workshops and private recording sessions through a glass window.

Nando’s have created an online application for aspiring artists with questions including; “What do you want to achieve with your time at the Nando’s studio?” and “Imagine if you could invite any artist to share a Peri-Peri platter with in the Nando’s studio. Who would you choose and why?”.

Successful applicants will be offered a chance to use the studio equipped with an Apple iMac containing ready-to-use Waves Platinum Bundle software or attend an expert run mentoring workshop!

So, if you’re ever bored of the basic lemon and herb chicken, spice it up and get some expert advice from the Peri-Peri best musicians in the industry in the new Nando’s recording studio, or just sit in for the show!

@milknhoneybabyy

Ur-ine for a Discount: Ikea offers money off for mums-to-be…. if they wee on their advert

Posted on January 10th, 2018 in brand PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Pregnant mothers could be getting a brand new Ikea crib for a rather low price after Ikea’s rather…unconventional promotion of their crib.

It’s not everyday that peeing on a magazine can save you some money but Ikea are asking pregnant mothers to do just that similar to a pregnancy test.

The new advert is running in the popular Swedish women’s lifestyle magazine Amelia and the novel and sort of gross way of bagging yourself a bargain has been developed by Mercene Labs.

Peeing on an advert to claim a prize may not be the most usual way of offering a discount on the crib but it certainly is an interesting one. Having to carry the wet magazine after revealing the prize reserved for pregnant mothers may not be a particularly appealing proposition but the discounted crib may provide incentive enough, having already gone through peeing on the innovative advert.

This has brought a whole new interactive element to the advertising campaign for Ikea by providing this urine activated coupon.

The unusual advert may split opinion with some people disgusted and others delighted at Ikea’s urine centric advertisement. But one things for sure, it will definitely get them talking!

Unfortunately for those who are a big fan of the advert it’s currently only an offer for mothers-to-be in Sweden. So for now we will just have to carry on buying full priced cribs and peeing in the toilet.

@fredblagden

Sure to be a banging hit: Pornhub creates a buzz with new sex toy symphony

Posted on November 10th, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Experiential Marketing,Music PR,Online PR,PR Stunt,Stunt Of The Day.

We all know that sex sells when it comes to music, from risqué lyrics subtly (or not so subtly) referencing making the beast with two backs to the scantily clad, gyrating dancers gracing our screens in music videos. But Pornhub have taken this a step further to brighten up your Friday and put a smile on your face with a very special music video all of their own.

The two and a half minute 100% NSFW video titled “Sex Instruments” has been created to announce a new partnership with adult shop Ann Summers. It sees a whole host of their sex toys from the new range contributing to the created cacophony with vibrators setting the melody, anal beads doubling as drum sticks and finally some extra squelching courtesy of some flesh lights just for good measure.

Of course the music video would be incomplete without the two adult actors adding in harmonious moaning and the odd refrain of “I am so horny, it’s crazy, crazy, CRAZY!” we did warn you it was NSFW!

So with the holidays just around the corner why not pick up some of their new offerings to the comfort of your bedroom and make some sweet music of your own.

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Tiffany’s puts their own special twist on “Everyday Objects”; just don’t look at the price tag

Posted on November 9th, 2017 in brand PR,Consumer PR,Experiential Marketing,PR Stunt,Stunt Of The Day.

If somebody asked what do I consider my staple, everyday objects I can guarantee my answer would be ‘a hairbrush, perfume and my watch’ – nothing fancy or out of the ordinary. But Tiffany are setting out to make you think differently about even the simplest of  items.

Consistently standing apart from the rest with its luxurious and desirable jewellery that a good proportion of females can only dream of owning, Tiffany & Co have yet again achieved exactly that with the release of its brand new range of ‘Everyday Objects’ but make no mistake; this collection is anything but ordinary.

It features items made from sterling silver and gold, including $95 paper cups, $1000 tin cans and $275 pencil sharpeners – which you certainly wouldn’t be allowed to take in your school pencil case!

The brand’s reasoning that “beautiful things should not be limited to special occasions” falls in line with the concept behind such a unique range, to elevate practical objects to a more extravagant status and admittedly it does just that; just don’t tell our bank account how much we want that tin can!

– @catherine_dolan

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