Experiential Marketing « Taylor Herring

Experiential Marketing

Sure to be a banging hit: Pornhub creates a buzz with new sex toy symphony

Posted on November 10th, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Experiential Marketing,Music PR,Online PR,PR Stunt,Stunt Of The Day.

We all know that sex sells when it comes to music, from risqué lyrics subtly (or not so subtly) referencing making the beast with two backs to the scantily clad, gyrating dancers gracing our screens in music videos. But Pornhub have taken this a step further to brighten up your Friday and put a smile on your face with a very special music video all of their own.

The two and a half minute 100% NSFW video titled “Sex Instruments” has been created to announce a new partnership with adult shop Ann Summers. It sees a whole host of their sex toys from the new range contributing to the created cacophony with vibrators setting the melody, anal beads doubling as drum sticks and finally some extra squelching courtesy of some flesh lights just for good measure.

Of course the music video would be incomplete without the two adult actors adding in harmonious moaning and the odd refrain of “I am so horny, it’s crazy, crazy, CRAZY!” we did warn you it was NSFW!

So with the holidays just around the corner why not pick up some of their new offerings to the comfort of your bedroom and make some sweet music of your own.

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Tiffany’s puts their own special twist on “Everyday Objects”; just don’t look at the price tag

Posted on November 9th, 2017 in brand PR,Consumer PR,Experiential Marketing,PR Stunt,Stunt Of The Day.

If somebody asked what do I consider my staple, everyday objects I can guarantee my answer would be ‘a hairbrush, perfume and my watch’ – nothing fancy or out of the ordinary. But Tiffany are setting out to make you think differently about even the simplest of  items.

Consistently standing apart from the rest with its luxurious and desirable jewellery that a good proportion of females can only dream of owning, Tiffany & Co have yet again achieved exactly that with the release of its brand new range of ‘Everyday Objects’ but make no mistake; this collection is anything but ordinary.

It features items made from sterling silver and gold, including $95 paper cups, $1000 tin cans and $275 pencil sharpeners – which you certainly wouldn’t be allowed to take in your school pencil case!

The brand’s reasoning that “beautiful things should not be limited to special occasions” falls in line with the concept behind such a unique range, to elevate practical objects to a more extravagant status and admittedly it does just that; just don’t tell our bank account how much we want that tin can!

– @catherine_dolan

Bookworms rejoice! Book your ticket aboard Beijing’s magical literary train

Posted on November 1st, 2017 in App PR,brand PR,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day.

For the majority of us when we think of trains, whether that be the subway in New York, the metro in Paris, or the tube in London, we are haunted with memories of those all too often bad experiences encountered on our daily commutes. We’ve all been there.. piling onto the train like herds of cattle, scrambling for a seat like it’s a game of musical chairs or spending the entirety of the journey stood up with our face in somebody’s armpit – delightful!

However for the lucky commuters and public of Beijing, such happenings were all but a distant memory thanks to a new campaign running for the Chinese audio-book app ‘Get’, which has seen selected subway trains transform into any bookworms heaven!

With not a hard copy in sight, those aboard are treated to a truly unique interactive experience, pleasing to both the eyes and the ears. The carriages were decorated in abundance with images of various Chinese novels plastered (quite literally!) across the inner walls to create that library-esque look. Should a passenger fancy reading into it further, all they have to do is grab their phone, scan the QR code found on the walls and like magic an app is downloaded where a range of audio-books all available to listen to for free!

In case some passengers weren’t already in complete awe, a magician could be found performing tricks aboard the train. If you ask us such a magical transformation would not be complete without one!

The campaign is currently running to promote the app’s contest encouraging users to listen to audiobooks for seven consecutive days to be in with a chance to win a 24K carat gold necklace. Albeit an unusual prize with little relevance to books, I’m sure if we all found ourselves in Beijing we would be in it to win it!

@catherine_dolan

 

Love Island’s Chris bottles his tears for Mental Health Awareness Day

Posted on October 10th, 2017 in brand PR,Charity PR,Consumer PR,Experiential Marketing,Fashion PR,Influencer PR,PR Stunt,Stunt Of The Day.

There were a lot of bemused and confused faces when news broke yesterday that Love Island’s Chris was launching his own range of bottled water infused with his own tears. Standing in nothing but some TOPMAN branded skivvies the minimalistic released images certainly were attention grabbing and only added to the mystery.

Twenty four hours later and the purpose has now become clear armed with a very poignant message at that . This morning Chris along with CALM and TOPMAN announced their combined #DontBottleItUp campaign devised by BMB and W Communications for this year’s World Mental Health Awareness Day. As many people are sadly aware, poor mental health is becoming an ever increasing problem in our society; with men finding it particularly hard to open up about issues they face. According to CALM’s research 84% of UK men say that they bottle up their emotions rather than confiding in others when they are struggling and this, as we have seen time and time again can have fatal consequences.

At the launch event Chris said “Yesterday everyone was shocked that I had literally bottled my emotions in a water bottle infused with my tears and as the L’Eau de Chris name suggested, doing that would have been ludicrous; yet this is what men across the UK are doing every single day. What’s really ludicrous is that suicide is still the single biggest killer of young men in the UK. We live in a culture that encourages men to ‘man up’ and bottle things up. That’s why I’ve become an Ambassador for CALM and why together with TOPMAN we want to show men across the UK that it’s okay to open up instead of bottling it up.”

To raise money for the suicide prevention charity CALM they are auctioning off the limited L’Eau de Chris bottles in conjunction with TOPMAN donating £2 from every pack of TOPMAN boxers sold between now and the 31st October.

Now that will bring a happy tear to any eye.

@gfpvincent91

Insomnia keeping ewe up? This 8 hour film takes counting sheep to a whole new level

Posted on September 27th, 2017 in Comedy,Consumer PR,Experiential Marketing,FMCG,Leisure PR,PR Stunt,Stunt Of The Day.

Is this the dullest movie ever? Well I suppose that depends on your views of sheep doing their own thing for 8 hours… in slow motion.

So yes, it is probably at least in the running for the award but the producers of this cinematic experience over at Calm.com are more than happy with this – they even put it on the promotional posters!

The aptly named “Baa Baa Land” which premiered at the Prince Charles Cinema last night is a gloriously bizarre example of Slow Cinema; an artistic sub-genre which is exactly as it sounds! Previous examples have ranged from capturing the ongoing point of view of a train driver to hours of literally nothing but paint drying.

It may be a far cry from the money making blockbusters and action flicks dominating cinema these days and it can certainly be described as niche but it has its own special purpose. With so many working at 90 miles per hour rushing from job to job, Slow Cinema is there to give your brain that well needed rest with some low impact entertainment designed to barely hold your attention. And for those with insomnia – good news! It may even help you drift off from sheer boredom. You can check out the rather endearing trailer below:

So if you find yourself still awake at 4am, grab yourself a copy and do as the age old saying goes and count sheep with Baa Baa Land!

Of course, dear insomniacs, if sheep simply aren’t your thing we’ve got you covered! You can instead listen to the glorious white noise of Easyjet’s engines to send you off to the land of nod with their charity single Jet Sounds – did we mention all proceeds go to The Children’s Sleep Charity? Either way sleep well!

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