Experiential Marketing « Taylor Herring

Experiential Marketing

Teen racers beware: New app punishes bad driving by switching your Hip Hop to 80’s Glam Rock

Posted on August 18th, 2017 in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Passing your driving test is something every teen looks forward to. It brings with it a type of freedom that most would never have experienced, which often causes the newly qualified driver to be a little reckless and naturally parents worry about their precious little thing (the car), along with obviously their child.

Toyota are attempting to put parent’s minds at ease with their new drive-safely app.  The app, created by Saatchi and Saatchi London, blocks all forms of social media when teens are driving but there is a sneaky extra that is causing this idea to get a lot of love. Upon entering the car, the child’s and parent’s Spotify accounts synchronise. The app then utilizes Google Maps API technology to detect when the young driver is speeding, driving recklessly or touching their phone. If the young driver is being cautious and careful, as most parents would hope, then their music will play through the cars speakers. If the driver then feels a sudden urge to check their phone, send a snap of them at the wheel or press a little too hard on the accelerator, their music will cut out and be replaced by the favourite tunes of their parents.

Saatchi and Saatchi are tapping into every teens need to protect their self-image. If the driver is showing off to their friends, and suddenly Stormzy is replaced by Sting, it is undoubtedly going to cause the little race driver to ease off and take care in order to cut out their parents anthems. This app is a fun one, but the motivation behind it is anything but. It’s a constant battle for parents to insure that their child is being safe, and Saatchi and Saatchi along with Toyota are hoping the threat of embarrassment may cause them to look after themselves, and most importantly their parent’s precious motor.

It’s a wonderful and creative way to promote driving safely to young people. For parents note: it is available for all cars although it is currently only featured on Androids.

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Would you trust in the fate of the vending machine? ‘Get what you get’ is the new decider for your next tattoo.

Posted on August 17th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Have you ever dreamt of fearlessly inking your skin with an extravagant design and then almost in the same second abandoned the idea due to indecisiveness? Or maybe you are already displaying some eye catching art and are unsure of what to add next?

Que the ‘get what you get’ program. If you had over to Elm Street Tattoo in Dallas, Texas, and part with $100, the tattoo vending machine will release one of many tattoo designs at random and you can have the piece inked onto you.

$100 you get what you get. #elmstreettattoo

A post shared by Andrew Motley (@bizarroquay) on


The process is as follows: Artists at the shop sketch tattoo designs, place it in a capsule, and then put it into the vending machine for a brave client to draw at random. However if your $100 dollars hasn’t yielded something you feel completely overjoyed about transferring onto your skin for life, for a further $20 you can play again!

The tattoos are ‘all classic, all cool’. So don’t expect to be lumbered with an emoji or an obscure fairy.

Although there is no certainty in what design you will end up with employees have hailed it as a decent discounted deal. ‘All of these tattoos I would price out between $160 and $180 … maybe $250’, shop employee Boogie told the Dallas Observer.

A label on the tattoo machine reads, ‘you don’t have to be smart to get a good tattoo’. So regardless of your IQ, if you trust in the fate of the vending machine, you too can have a good tattoo!

– @Baby_Lills

You now can speak an endangered language…Elephant! Voice recognition technology used to raise awareness on World Elephant Day

Posted on August 11th, 2017 in Charity PR,Consumer PR,Environmental PR,Experiential Marketing,PR Stunt,Stunt Of The Day.

There have been times in every animal lover’s life when we’ve wished that we could bridge the gap in between the species and commune with our favourite four legged friends – well for elephant lovers your time has come!

‘Hello in Elephant’ is a charity project, intended to raise awareness for endangered elephants and drive donations for associated projects. WhiteGrey Australia has joined forces with the David Sheldrick Wildlife Trust and ElephantVoices to launch the website which translates messages into the Elephant Language.

The website cleverly uses voice recognition technology, as well as text and emoji, to translate messages into the Elephant Language, allowing human words and feelings to be translated into elephant calls.

The campaign is held in conjunction with World Elephant Day on 12th August. Statistics show there are currently 400,000 left and by 2025 it’s predicted only 190,000 will be left.

ElephantVoices a project of Dr Joyce Poole’s, is an extensive four decade study of elephants communication and behaviour – it demonstrates the deeper understanding we now have of the elephant’s language.

Dr Dame Daphne Seldrick of the David Sheldrick Wildlife Trust, which protects against ivory poaching as well as implementing orphan elephant rescue and rehabilitation programs stated, ‘Elephants are so like us, and they express many of the same behaviours and characteristics as humans do’.

‘The Elephant Language is endangered, so we’ve translated it to help save the species. Through this campaign’s celebration of this magnificent animal, we hope to raise greater awareness of the elephant’s plight and funding for our pioneering elephant rescue and conservation projects’.

So if you fancy learning another language of the pachyderm variety for a good cause, now’s your chance!

@Baby_Lills

Are we there yet?! Boeing Dreamliner 17-hour flight path creates outline of itself over USA

Posted on August 9th, 2017 in brand PR,Comedy,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day,Tourism PR,Travel PR.

The Boeing 787-8 Dreamliner embarked on a 4,000-mile winding route that took a whopping 17 hours to complete in order to create the unique flight path shape.

It is an American long-haul, mid-size wide body, twin-engine jet airliner.

The purpose of this stunt? An endurance test for the Boeing’s new Rolls- Royce engine.

The 17 hour, 46 minute flight started August 2nd and ended the following day, taking off and landing at the Boeing Field- King County International Airport, in Seattle.

To start it headed east across Montana and Dakota before it made a sharp turn when it reached the coastal city Marquette in Michigan state. The pilot then headed into the central states of America, carving out a picture of a Dreamliner as he went.

This is not the first time something of this nature has been done by the company. In February 2012, a Boeing 787-8 took an 18-hour flight, travelling more than 10,000 miles from Washington State to Iowa as it traced out 787 and the Boeing logo in the skies above the US.

But this time the Boeing covered 15,766 miles making it the longest commercial flight in the world!

[email protected]_Lills

Café charges 18% ‘man tax’ to address the gender pay gap

Posted on August 8th, 2017 in brand PR,Charity PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

What better way to get people talking about the gender pay gap than to charge men an 18% premium, and then donate it to a women’s charity!

Handsome Her a new café in Melbourne, Australia, which describes itself as a ‘space by women, for women’, has imposed the tax to reflect the gender pay gap according to the 2016 report from Australia’s Workplace Equality Agency. The report found that across all industries, women’s salaries are 17.7% less than men’s.

The café, which opened its doors for the first time Thursday, is hoping to shine a light on the issue.

The café has however been on the receiving end of criticism on social media since their sign went viral, branding the tax as ‘divisive’. One twitter user wrote ‘We now raise “awareness” and debate it with discrimination toward men… but we must be equals to men!’.

But café owner Alex O’Brien, who is also a feminist, says the tax is in fact ‘voluntary’ stating ‘there’s been nothing but positivity from everyone, males and females.’ She added ‘we’ve had men travel across town to visit us and pay “the man tax” and throw some extra in the donation jar – guys, you’re pretty neat’.

So far, Handsome Her has collected a several hundred dollars for Elizabeth Morgan House Aboriginal Women’s Service. And it’s definitely succeeded in fueling a conversation about the gender pay gap!

[email protected]_Lills