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Dave’s Best Jokes from Edinburgh Fringe 2016

Posted on August 23rd, 2016 in Awards PR,Celebrity PR,Comedy PR,Event PR,Television Industry PR.

Edinburgh, 23rd August 2016: Award-winning entertainment channel Dave has announced the winner of the ninth annual award for Dave’s Funniest Joke of the Fringe.

In a brand new show for the Edinburgh Fringe Festival, West Bromwich-based comic Masai Graham produced the joke which 27% of the respondents voted their funniest joke of the Fringe; ‘My dad suggested I register for a donor card, he’s a man after my own heart.’

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The announcement is the ninth year for the coveted award whose previous winners include Tim Vine, Rob Auton, Stewart Francis, Zoe Lyons and Nick Helm.

In its mission to find the most hilarious one-liners, Dave enlisted the help of an expert panel of ten judges, consisting of the UK’s foremost comedy critics.  They scoured venues at the world-famous Edinburgh Festival Fringe over a week-long period to nominate their five favourite jokes. The shortlisted gags were then put to 2,000 Brits, with no reference to the comedians who told them, who then voted for the jokes they found the funniest.

Dave’s Top 15 Funniest Jokes from the Fringe Festival 2016

 “My dad has suggested that I register for a donor card.  He’s a man after my own heart.” – Masai Graham– 27%

“Why is it old people say “there’s no place like home”, yet when you put them in one…” – Stuart Mitchell – 25%

“I’ve been happily married for four years – out of a total of 10.” – Mark Watson – 21%

“Apparently 1 in 3 Britons are conceived in an IKEA bed which is mad because those places are really well lit.” – Mark Smith – 21%

“I went to a pub quiz in Liverpool, had a few drinks so wasn’t much use.  Just for a laugh I wrote The Beatles or Steven Gerrard for every answer… came second.” – Will Duggan – 20%

“Brexit is a terrible name, sounds like cereal you eat when you are constipated.” – Tiff Stevenson – 20%

“I often confuse Americans and Canadians.  By using long words.” – Gary Delaney – 18%

“Why is Henry’s wife covered in tooth marks?  Because he’s Tudor.” – Adele Cliff – 16%

“Don’t you hate it when people assume you’re rich because you sound posh and went to private school and have loads of money?” – Annie McGrath – 15%

“Is it possible to mistake schizophrenia for telepathy, I hear you ask.” – Jordan Brookes – 15%

“Hilary Clinton has shown that any woman can be President, as long as your husband did it first.” – Michelle Wolf – 15%

“I spotted a marmite van on the motorway. It was heading yeastbound.” – Roger Swift – 14%

“Back in the day, Instagram just meant a really efficient drug dealer.” – Arthur Smith – 13%

“I’ll tell you what’s unnatural in the eyes of God. Contact lenses.” – Zoe Lyons – 13%

“Elton John hates ordering Chinese food. Soya seems to be the hardest word.” – Phil Nicol – 12%

 On being awarded the top spot, Masai Graham, self-proclaimed “General Punochet”, said I’m proud and honoured to win Joke of the Fringe. The funny thing is that it was Dave’s Joke of The Fringe that inspired me to become a comic. I remember picking up the paper years ago, reading the top 10 gags and wondering if I could write a decent one myself, so it feels fantastic to have actually won!”

In order to compile the shortlist, each of the judges sat through an average of 60 different comedy performances and sifted through more than 3,600 minutes of material. This meant they each had a potential pool of around 7,200* different jokes to choose from.

The Dave award, which is open to both established and up-and-coming comedians, pays homage to the wealth of talent on offer at the Edinburgh Festival Fringe whilst shining a spotlight on the individual jokes, not just the performances. In fact, so as to ensure the jokes are ranked fairly, the comedian’s name or show are not revealed during the voting process – it is purely down to the jokes themselves.

Steve North, General Manager of Dave commented: “The Fringe is renowned for being the best place to spot new and emerging comedy talent, and although there are some returning contenders in our top 10 this year, there is a high volume of new talent which is very exciting to see.”

The Edinburgh Fringe Festival is widely acknowledged to be the biggest arts festival in the world and takes place every August for three weeks in Scotland’s capital city. Starting in 1947, it was seen as a post-war initiative to reunite Europe through culture, and was so successful that it inspired more performers than there was room for.

2016 marks the ninth year of Dave’s Funniest Joke of the Fringe. You can also follow Dave on Twitter at @join_dave and Facebook at facebook.com/davewittybanter.

 

 

Fans join Biffy Clyro inside new virtual reality music video

Posted on August 10th, 2016 in Celebrity PR,Consumer Electronics PR,Event PR,VR PR Agency.

A new futuristic experience created by Samsung will tour UK music festivals this summer

  • Fans are plunged into the heart of the action inside the band’s video in a ground-breaking rock and roll first
  • The VR promo, screened within the Samsung Hypercube, will be experienced by tens of thousands as it tours UK festivals
  • Rock favourites Biffy Clyro have helped to devise the pioneering audio-visual first
  • Music fans taste the excitement of being up close to the band for a truly immersive experience

Rock superstars Biffy Clyro have created the UK’s first immersive music video using virtual reality technology to allow viewers into the midst of the action, thanks to tech giant Samsung.

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The VR video for their new track Flammable, allows fans to be at the heart of an action packed, epic performance. All set to take place within a giant experiential structure, the specially-created “Hypercube”, touring festivals this summer.

Visiting Boardmasters, Glasgow Summer Sessions and Bestival, the three and a half storey high Samsung Hypercube studio allows festivalgoers to feel so incredibly close, they will expect to feel the sweat flying off the trio as they step inside a moment of music history.

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Samsung used the latest in VR technology, 360-degree cameras and the Galaxy S7 smartphone to create the ultimate audio-visual VR experience. It is a music video concept which has never been seen before in the UK.

Once inside the Hypercube, up to 50 festival goers at a time can use the Samsung Gear VR headset and instantly find themselves beside frontman/guitarist Simon Neil and his bandmates James Johnston (bass) and drummer Ben Johnston, suspended in a Perspex box above an abandoned warehouse.

As the band begins to play, viewers can experience the explosive buzz as the pyrotechnics and the laser lighting erupt around them and mercilessly target the box from all directions, complementing the rousing riffs and weighty lyrics of the song to get hearts racing and give users the ultimate all round experience.

Simon Neil, lead singer of Biffy Clyro said, “We’ve worked with Ross before and knew he was the right person to capture us live and we’ve always wanted to get involved in VR so we’re really pleased to Samsung have given us this opportunity. It’s great to create such an amazing experience for our fans – the result is awesome.”

Creative Director, Ross Cairns, comments, “This project was born out of a desire to bring the best parts of live music to an audience so people can feel closer to the band than ever before. Biffy were the perfect partners for this. From inception we focussed on marrying music and technology to appear effortlessly synchronised. We’re delighted to bring the wonders of virtual reality to a generation of music fans in this way and demonstrate how we are empowering people to use technology in a way that allow them to experience the extraordinary. As a brand, we will continue to push the boundaries of what’s possible, merging virtual reality with the real world.”

Bob Workman, SVP Brand Partnerships, Warner Music UK commented, “We’re really excited to bring together Samsung, who are leaders in technology and innovation, with Biffy Clyro who are one of the most exciting and dynamic bands from the UK. Together they’ve created a stunning, immersive and memorable experience that’s sure to delight fans.”

The Samsung Hypercube experience not only gives users an unprecedented first-hand experience of VR, but also gives them an exclusive look at Biffy Clyro’s new video. It is not due to launch publicly until later in the year.

Samsung Hypercube VR Experience tour dates:

:: Boardmasters Festival – 10 to 14 August, Newquay, Cornwall

:: Glasgow Summer Sessions – 26/27 August, Bellahouston Park, Glasgow

:: Bestival – 8 to 11 September, Robin Hill Park, Isle of Wight

Contact Taylor Herring for more details 

 

The Best Videogame PR Stunts

Posted on August 5th, 2016 in Computer Games PR,Event PR,Experiential Marketing,Games PR,Online PR,PR Stunt,PR Stunts,Publicity Stunts,Shopping Centre PR Stunts,stuff we liked,Stunt Of The Day,video game.

The world of stunts and earned media has long been tied with videogames. Publishers with smaller budgets are, and were, looking for anything to cut through the noise and make an impression and, hopefully, earn some column inches.

Here’s a look at some of our favourite videogame PR stunts and, as usual, if there’s any you’ve loved or feel we’ve missed then let us know in the comments.

List compiled by @mubly / [email protected]

 

Playstation’s 20th Anniversary

The Playstation (yes, the original grey box) turned 20 in 2014. Aside from making me feel exceptionally old it also gave Sony an amazing opportunity to seize upon nostalgia to create some amazing videos to celebrate the milestone.

The first is a retro pop up in Liverpool Street that, complete with 90s editing techniques and some very retro outfits from the Playstation Access team, offered a load of merchandise and goods that was distinctly 90s.

The second video is an advert (but also a guilty pleasure so try stopping me) highlighting the 20 years that Playstation has been for the gamers.

 

EA offers free fuel

For the launch of Mercenaries 2, the mega publisher EA decided to offer fans something for free. EA teamed up with a petrol station in London to offer free petrol, up to a value of £40, “until we run out.”

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Complaints were lodged, roads were gridlocked, tempers were frayed and a local Lib Dem MP was forced to comment on it; all the hallmarks of a great PR stunt.

 

Disney Infinity

Another sadly closed studio is the team at Disney responsible for the toys to life game Disney Infinity.

To launch the 2.0 version of the game Disney commissioned some incredibly well done projections on and around London landmarks.

 

Capcom’s Human Butcher Shop

I like a combination of the subtle and the loud in my PR stunts. The loud? Make a human butcher shop to promote your upcoming game (Resident Evil 6). The subtle? Name it after a character only fans of the series will understand.

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The stunt itself was pretty gruesome, but the food was all completely edible and very, very human like.

All proceeds from the stunt went to the Limbless Association, which provides information and support to the limb-loss community. A great idea, brilliant execution and something for charity as well.

 

Uncharted 4’s launch event

This one is less stunt and more a perfect execution of a press launch event. Uncharted 4 from Naughty Dog and Sony has been one of the biggest games of the year so far and the launch event had everything that a launch of such magnitude needed.

Nolan and Troy

A gorgeous venue on the outskirts of Rome? Check. Talks from the creators? Yep. Interviews with the cast? You got it. Add to that experiential activities like combat, self-defence, climbing, an auction and a banquet dinner in the castle hall and you have just about the perfect launch event.

 

Acclaim will pay your speeding ticket

The sadly shuttered Acclaim feature a number of times on this list; from the irresponsible to the hilarious. The first entry is for Burnout 2 – a high octane, fast paced racing game where brakes are secondary.

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Acclaim offered to pay for every single speeding ticket accrued in London on the day of the game’s release.

The police intervened, the tabloids were furious and valuable column inches were earned.

 

EA, fake protestors and Dante’s Inferno

Dante’s epic poem The Divine Comedy isn’t usually a source of inspiration for many games. Dante’s Inferno, from EA, bucked the trend and made an ultra-violent, religiously themed game.

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That kind of inflammatory material was sure to attract protests – be they in print or in person – so EA decided to beat people to the punch and employ a load of extras to protest their game. “Trade your Playstation for a Praystation” being a particularly catchy punchline from the protestors as well.

 

Red Faction: Steal the game

THQ, another publisher to sadly close its doors, had a long track record of PR stunts to promote their games. Some good, some bad, all interesting.

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To promote the launch of Red Faction: Guerrilla (a game about using an enormous hammer, among other things, to smash up the Red Planet) “accidentally” left a load of copies of the game in cars around the city. People were encouraged to pick up the handy hammers nearby and smash their way to the game.

 

Pigeon Billboards

I know we can’t have favourites in these lists, but if I did then this would certainly be close to the top. Another from the Acclaim and SEGA wheelhouse, they were looking to promote the launch of Virtua Tennis 2 – which happened to be launching around the time of that year’s Wimbledon.

pigeon billboard

Wimbledon is famous for pigeons flying onto the courts, so the brains behind this stunt thought about advertising on the sides of pigeons. Naturally – outrage was caused. Wimbledon issues a press release saying they were training hawks to hunt and kill pigeons around the courts. Both widespread and free coverage thanks to a Wimbledon press release as well. A huge success.

 

Free iPad Minis for Lara Croft GO

Back in the day a simple picture of Lara Croft would have given you the front cover of a glossy mag, but such is the shift in the media landscape that the once most famous icon in gaming now has to be involved in even more creative ways to get coverage.

That’s exactly what Square Enix did for the launch of Lara Croft GO.

Teaming up with TFL and The Metro newspaper, they hid passwords in the paper and saw a load of Lara Croft lookalikes sprinting, diving, rolling and general Tomb Raiding on the tube during the rush hour.

Savvy people who spotted the password in the paper could say that secret word to one of the Lara’s to get a free iPad mini. Great reward, cool pictures and a great way to get people hooked in.

 

God of War themed food

Back in 2007 God of War II launched to enormous critical acclaim. Tightly designed, visually gorgeous and a load of fun. The game, rated 18, quickly drew attention for its intense scenes of violence. Sony’s PR campaign certainly matched the tone of the game as they launched a God of War themed party – complete with a freshly killed (and still warm) goat.

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The Mail were furious, Sony recalled the entire print run of Official Playstation Magazine and apologised unreservedly. A splash was certainly made, but maybe Sony went a little too far on this one.

 

Tanks in London

Big things causing a ruckus in London is a classic way to draw attention to your products. EA, for the launch of Battlefield 3, decided to drive an enormous tank through the streets of London. Nothing subtle about this one, but it definitely achieved the desired effect.

 

Destiny’s real life traveller

Destiny launched a couple of years ago to enormous success. The flagship PR stunt to promote the launch was a great idea (though perhaps topped by the next entry in the list).

The Traveller, an iconic image to all Destiny players, was recreated by the team and launched into space. Check out the video to see what you think:

 

Mass Effect 3 blasts into space

Similar to the above effort, EA launched a number of copies of Mass Effect 3 into space in a dramatic PR stunt. The twist? They then encouraged players to track down the copies of the game using GPS. It was extremely ambitious but, again, by using their audience in an interesting and engaging way the stunt got more traction than it might have otherwise.

 

Batman: Arkham Origins

The first Warner Bros title on our list and the second experiential. The team, using a set from Christopher Nolan’s Batman films, created a haunting space for journalists to come and play the first section of the latest game in the Batman series.

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Win an island with Just Cause 3

Just Cause is big, brash and very loud. It’s only fitting that PR stunts associated with the game are equally as massive. Square Enix came up with the idea that if you pre-ordered the exclusive “Day One” edition of the game you were entered into a prize draw to win an island with the value of $50,000 (or that value in cash).

It’s an outrageous pre-ordering bonus, but not the most outrageous on this list…

 

Saint’s Row $1,000,000 edition

This is the most outrageous thing to pre-order on the list. The $1,000,000 edition (yes, you read that right) from Deep Silver to promote Saints Row IV contains a whole load of stuff. The headline piece was a “dubstep gun” – or at least that’s what GAME promoted in store.

It also contained a space flight, a Lamborghini and plastic surgery (among others).

Nothing has topped this edition since.
PT

This is one of the most unusual PR stunts on the list; it’s a game. Konami released PT during E3 2015 and the internet set alight. This gorgeous, terrifying first person exploration game saw you walk the same corridor over and over again.

There were minor detail changes each time, and each more terrifying than the last. The puzzles were so subtle that it took gamers ages to find that PT (playable teaser) was a sneak peak of the new Silent Hill title; one of the most famous horror franchises in the world. A stroke of genius on all fronts.

 

Dark Souls 3 and MEATLiquor

This is one of the more unusual brand partnerships for a product launch. Dark Souls, a series famed for being hard as nails, decided the best way to demonstrate that was to team up with MEATliquor – provider of extremely hot chicken wings.

Diners were challenged to eat 20 such wings as fast as possible to win a t shirt, Playstation 4 and a copy of the latest game in the series; Dark Souls 3.

People had to sign a waiver and wear a pair of gloves (and the Chef reportedly wears a mask and goggles).

 

Pokemon and TFL

This was long before Pokemon GO swept the world (and this office). The longest running (and best) videogame joke of all time was brought to life by Nintendo in partnership with TFL.

If you’ll allow: How do you get Pikachu onto a bus?

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You poke him on.

Thank you.

A great picture, a great creative and a win for everyone involved.

 

The Chuckle Brother play Hitman

You read that right. This was such an inventive piece of thinking that I couldn’t help but fall in love with this video when it was released. The Chuckle Brothers, of hilarious “to me to you” and moustache fame, “played” a real life version of Hitman.

As you can imagine, the results are hilarious and prove that even the most unlikely partnerships can still work with the right thought behind it.

 

Playstation and the OXO Tower

This stunt is so simple but so, so effective (and brilliant). The OXO tower, a famous landmark within London was re-appropriated by Playstation for the launch of the Playstation 4. The iconic OXO logo was coloured in Sony’s world famous icons:

OXO

Who you gonna call?

Posted on July 11th, 2016 in Event PR,Film PR,stuff we liked,Stunt Of The Day.

This morning was not a typical Monday commute for those passing through Waterloo station on their way to work!

ghostbusters

As they walked through the station they came across a giant marshmallow man, otherwise known as the Stay Puft Marshmallow Man from the classic Ghostbusters franchise, breaking through the floor and bright green slime hanging from the ceiling. People stopped to pose next to the gigantic installation, while of course taking a number of selfies to post on Instagram and Twitter.

The hashtag #ghostbusterswaterloo has taken the social media world by storm, helping advertise the newest Ghostbusters film. In addition to these installations, there was also a Ghostbusters shop set up in the station. I think this sneaky stunt will definitely pull a larger crowd to the cinema on opening weekend!

Jelly good show! Pimm’s prepare for the Patron’s Lunch

Posted on June 8th, 2016 in Event PR,Food and Drink PR.

Pimm’s celebrates appointment as official tipple of The Patron’s Lunch on 12th June with an edible scale model of Buckingham Palace made with Pimm’s Royale jelly

  • Special crop of cucumbers is being harvested at a Yorkshire farm for the Pimm’s cocktails on the big day
  • Pimm’s Footmen train on trike bars for the event
  • Pimm’s and the Patron’s Lunch encourage the public to join in with this national weekend of celebration, and host their own Royal parties on 12th June

A Pimm’s Royale Buckingham Palace jelly, complete with jelly corgis, has been unveiled as the preparations (and the weather) heat up for The Patron’s Lunch.

The one-metre long x 15 cm deep x 20cm high wobbly replica, weighing in at 35kg and made using Pimm’s No.1 Cup and Champagne, celebrates the appointment of Pimm’s as the official tipple of The Patron’s Lunch as they get ready for the 10,000 guests arriving for the street party on The Mall this Sunday.

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A team of three jelly artists, led by Tim Simpson, spent 200 hours creating this edible landmark: designing and laser cutting a model of the famous façade, transforming this into a jelly mould, concocting the recipe, balancing the ratio of Pimm’s and Champagne for the perfect wobble, and patiently waiting a whole day for it to set.

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Lead sculptor Tim Simpson said: “Buckingham Palace is one of the most recognisable buildings in the world and the balcony has hosted some of the nation’s favourite moments, so the pressure was on. We’re delighted with how it turned out – here’s to another great occasion.”

The Pimm’s Footmen are being put through their paces too so they’re on tip top form to make The Patron’s Lunch celebration of Her Majesty The Queen’s 90th birthday and patronage of 600 charities and organisations across the UK and Commonwealth a day to remember.

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Their training for the day has included ‘trike training sessions’.

These trikes will be whizzed around The Patron’s Lunch Live Sites outside of The Mall (including St James Park and Green Park), to guarantee no attendee is ever too far from a Pimm’s.

And as no Pimm’s cocktail is complete without cucumber, they’ve been dispatched to a Yorkshire farm to collect a specially grown, top quality crop.

David Schellingerhout of Glen Avon Growers said: “We planted rows and rows of our cucumbers for The Patron’s Lunch and have harvested hundreds of the finest to be sliced on Sunday morning for the thousands of glasses of Pimm’s.”

Pimm’s expects to serve 30,000 glasses of Pimm’s on The Mall and The Patron’s Lunch live sites in St James’s Park and Green Park. They have 130 bartenders, 180 kegs of Pimm’s and 5400kg of ice at the ready, and a can of ready mixed Pimm’s No.1 Cup and lemonade will be packed into the lunch hampers on The Mall.

Pimm’s Brand Manager Joanna Segesser said: “We are honoured to be the official tipple of Her Majesty The Queen’s 90th birthday celebrations at The Patron’s Lunch, and pay tribute to her extraordinary contribution to community and country. Pimm’s is proud to have been an integral part of Great British celebrations since the 1840s and we encourage the public to celebrate this weekend with their own street party and have a go at making their own Pimm’s Royale jelly!”

Those not attending on the day are encouraged to join in with the festivities and embrace the community spirit by hosting Patron’s Lunch inspired events across the nation.

The Patrons’ Lunch has set up a detailed guide including recipes, fundraising ideas, entertainment and so much more to help you host a day to remember!

Head to http://www.thepatronslunch.com/howto for all your Patron’s Lunch party needs.

 

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