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Paint the Town Rainbow: LGBT Posters fill the Capital as part of Pride in London’s Campaign “Love Happens Here”

Posted on June 26th, 2017 in Charity PR,Consumer PR,Event PR,Stunt Of The Day,Tourism PR.

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London’s annual Pride Parade is happening on 8 July, but preparations are already underway to celebrate the event and promote love and acceptance of every sexuality preference.

Pride in London have unveiled a campaign by WCRS titled “Love Happens Here”, in which 30 posters, representing people’s experiences of sexuality in the capital, have been created.

The selection of posters, focused on the subject of ‘Love’, is the second phase of the WCRS campaign, following the first phase which was focused on ‘Hate’. The latter phase shed light on the rising problem of LGBT-related hate crime, by using guerrilla posters.

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An interactive map was used to collect the variety of stories from individual members of the LGBT community, as people were able to pin their experience to the location where it took place.

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Different artists and illustrators then added their artistic flair to the messages, supporting the campaign by providing their talent free of service. The impressive list of artists includes: Alice Bowsher, Cachetejack, Daniel Frost, Jack Hudson, and Peter Judson.

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Each design features a central heart icon containing the quotes from the LGBT public, along with vibrant colours. The symbolic LGBT rainbow of colours also appears in many of the posters. pride-6

The prints will be distributed throughout the Capital, but will also be available from the Tate as part of their Queer Britain season.

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Pirates arrive on British Coastline

Posted on May 25th, 2017 in Event PR,Experiential Marketing,Film PR,PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts,Stunt Of The Day,Taylor Herring News,Taylor Herring PR.

Tourists and visitors to Britain’s coastline were left stunned today as they stumbled across a series of pirate sculptures emerging from the sea.

 The pirate statues were spotted on Brighton Beach, at Birling Gap and the Seven Sisters in Eastbourne and at HMNB Portsmouth Harbour.

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 The unique art installation has been unveiled by Walt Disney Studios to launch the new film ‘Pirates of the Caribbean: Salazar’s Revenge’, which opens in cinemas today.

 The sculptures were installed under the cover of night and were revealed at low tide the following morning. The two-metre-high statues portray the new characters from the film – the crew of the fearsome Spanish pirate-hunter Captain Salazar (played by Javier Bardem) and his shipmates Magda and Lasaro. 

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 The figurines specially commissioned by Disney, stunned dog-walkers along Eastbourne’s iconic Birling Gap and the Seven Sisters chalk cliffs. Beachgoers enjoying a spot of sunshine were given a surprise on Brighton beach, whilst Naval officers and fishermen at Portsmouth Harbour looked on curiously as they spotted the sculptures bursting from the sea.

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The figures were created by a dedicated team of sculptors who took six weeks to build the swashbuckling statues. The intricate designs were painted and sculpted by hand, featuring life-like attributes with flowing hair and accurate costumes from the film.

Legendary Hollywood producer, Jerry Bruckheimer, commented: “The UK has always had a special place within the Pirates of the Caribbean history having filmed here many times. Therefore, it is a fitting tribute to have the fearsome crew of our terrifying new villain, Captain Salazar, descend on the shorelines of Great Britain to celebrate the launch of the new film.”

The fifth film in the Pirates of the Caribbean franchise, Pirates of the Caribbean: Salazar’s Revenge follows the legendary Captain Jack Sparrow, as he returns to the seas to face his old nemesis Salazar, a pirate captain who has escaped the Devil’s Triangle and is determined to kill every pirate at sea. Captain Jack is joined by old and new acquaintances to help him on his latest quest to find the powerful trident of Poseidon.

 

Pirates of the Caribbean: Salazar’s Revenge is released in cinemas nationwide today.

Greggs unveils couture inspired ‘Salad Dresses’

Posted on May 22nd, 2017 in Event PR,Experiential Marketing,Fashion PR,FMCG,Food and Drink PR,PR Stunt,publicity stunt agency,Publicity Stunts,Restaurant PR,Taylor Herring News,Taylor Herring PR,Uncategorized.

Food on-the-go retailer Greggs has put a new spin on the term ‘salad dressing’, as it unveils two couture-inspired dresses made entirely out of fresh salad ingredients.

The ‘Salad Dresses’, designed by celebrity costume creator Kate Tabor, were commissioned to celebrate the Greggs summer salad range following new research released by the brand which reveals a massive 61% of Brits say they are much more health conscious than five years ago.

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This is supported by the fact that Greggs’ range of lower calorie menu options now accounts for more than 10% of sales as it announces total sales were up 7.5% in first 19 weeks of 2017.

The salad dresses took a team of four designers around 200 hours to create, with the couture-inspired creations being built from a list of ingredients including lettuce, tomatoes, courgettes, peppers, jalapeños, onions, chillies and limes.

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The freshly prepared salad dresses were created from a total of 5,000 salad leaves, 100 limes, 80 peppers, 150 chillies and 50 bulbs of garlic.

Designer Kate, who has created extraordinary costumes for Katy Perry’s music videos and stars including the Chemical Brothers and Birdy, began the design process by sketching an array of different styles, before an experimentation stage, testing out different ingredients to identify those which allowed the most visually stunning designs, while being able to create a design that could actually be worn by the models.

EDITORIAL USE ONLY Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London's Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

EDITORIAL USE ONLY
Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London’s Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

The survey of 2,000 British adults also found over two thirds of Brits (68%) now rigorously read nutritional information before purchasing on-the-go items, and over half (54%) reporting that they regularly try to make healthy food choices – reflecting the continuing trend for focussing on healthy eating in the UK.

Kate Tabor, designer, said: “I’ve created costumes for Katy Perry and the Chemical Brothers to Birdy and Katy B, but I’ve never designed anything quite like this. Each dress is made up of over 20 individual ingredients from the Greggs salad range, with hundreds more of each making up the designs. This has definitely been my biggest challenge yet.”

A spokesperson for Greggs added: “More and more people are looking for a healthier option for their on-the-go food. We wanted to celebrate our new salads with something fun and a little different that everyone could enjoy – and we can all appreciate a bit of ‘salad dressing’!”

The production process involved a layered approach, building up from the base of the dress in a puzzle style, piecing the dress together one section at a time – plus coating the fresh leaves and sewing garlic cloves together with string.

The tailormade designs also hit the streets of London today (Monday 22nd May 2017), surprising passers-by in the capital’s fashion hot-spots including Carnaby Street and Regent Street.

Further research findings revealed us to be a nation of seasonal eaters, as 47% feel that salad and fresh vegetables taste better during the summer, and 1 in 10 of us eating a salad based lunch or dinner at least 10 times throughout the sunny season. 

 Greggs’ new salad range includes: 

  • Coconut, Lime and Chilli Chicken Salad
  • Mexican Chicken, Smoky Rice and Bean Salad
  • Falafel, Harissa, Roast Vegetable and Grains Salad
  • Honey Roast Ham, Free Range Egg and Potato Salad
  • Chargrill Chicken, Roast Vegetable & Grains Salad and
  • Cheese, Tomato and Basil Pasta Salad

All are under 400 calories and meet green and amber on the Food Standards Agency traffic light system for fat, saturated fat, salt and sugar. To further encourage informed food choices, this year Greggs have been the first UK food-on-the-go brand to introduce traffic light labelling on its website and app.

 Greggs’ new summer salad range is now available in 1,800 shops nationwide.

 Images: https://flic.kr/s/aHsm15EJt3

Five Ways You Could Have Fought Off Blue Monday

Posted on January 17th, 2017 in brand PR,Consumer PR,Digital PR,Event PR,Fitness PR,Food and Drink PR,Gym PR,Health and Fitness PR,Online PR,PR Stunt,Restaurant PR,Roundup,Stunt Of The Day,Travel PR.

Monday 16th January 2017 a.k.a. the third Monday of the year a.k.a. Blue Monday a.k.a. the most the depressing day of the year. It was a day where there seemed to be both a metaphorical and physical grey cloud over us all. But rejoice! It’s wasn’t all bad. Here is a list of five companies that tried to make 2017’s Blue Monday a little less blue:

  • Gourmet Burger Kitchen (GBK)

For all the burger lover’s out there, GBK decided to give 50 free burgers and sides in each of their locations around the country. This promotion was done on a first come first serve basis for those with the GBK app (which also entitles you to many more freebies for your next trip).

Those near the Soho, London branch got ten times the love because 500 free burgers and a free beer from Brewdog were given away.

  • FitnessFirst ‘Red Monday’

To combat the “blue” feels of Blue Monday, Fitness First decided to inject some energy into our lives with their #RedMonday campaign. As a partnership with online fitness sensations Clean Eating Alice, Zanna Van Dijk and Bradley Simmonds, Fitness First let everyone use their services, sessions and classes completely free with no booking needed.

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  • Ryanair

Ryanair encouraged us to fly and leave our blues behind by discounting thousands of flights to just £9.99, available for one day only when you booked on their website.

Head of Communications at Ryanair, Robin Kiely said that “It’s officially the most depressing day of the year, but the only thing lower than the nation’s mood is our fares.

“In an effort to cheer everyone up, we’ve launched a Blue (& Yellow) Monday seat sale, with £9.99 fares for travel in January and February, available for booking today only”.

  • Young’s House of Happiness

To fight the post-Christmas cold and blue Monday, pub chain Young’s set up a pop-up ‘House of Happiness’ at Finch’s pub in Finsbury Square, Moorgate. Customers were offered massages, whisky tasting, cake decoration, yoga, tea blending, and beard grooming and much more, to help us all feel just a little bit happier.

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  • Heathrow Express

Much like Ryanair, Heathrow Express is encouraged us to leave our blues behind by offering free travel to the airport at certain times during the day. No surprise there as ‘getting something for free’ came top of the poll of 2,000 adults on ways in which to combat the most depressing day of the year.

 

Hopefully, Blue Monday didn’t ruin your mood. If it did, hopefully these great stunts helped you see the brighter side of life.

– @apparentlyimkj

Cowboys hit the (Wild) West End

Posted on September 30th, 2016 in Event PR,Experiential Marketing,Film PR,Stunt Of The Day.

There have been sightings of cowboy riders around London this week culminating with a magnificent line-up at the box office at Cineworld Leicester Square.

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The stunt was executed to promote  The Magnificent Seven which is released tomorrow, starring Denzel Washington, Ethan Hawke and Chris Pratt.

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Movie sites reported that “Commuters and tourists were shocked to see the impressive posse of seven authentically dressed cowboys arrive in the historic West End, with eye witnesses immediately taking to twitter.”

The cowboys have since been sighted crossing busy roads, leaving their horses at Boris Bike stations, chilling in London parks and staking out tube stations.

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[by @itsjamesherring]