Environmental PR « Taylor Herring

Environmental PR

You now can speak an endangered language…Elephant! Voice recognition technology used to raise awareness on World Elephant Day

Posted on August 11th, 2017 in Charity PR,Consumer PR,Environmental PR,Experiential Marketing,PR Stunt,Stunt Of The Day.

There have been times in every animal lover’s life when we’ve wished that we could bridge the gap in between the species and commune with our favourite four legged friends – well for elephant lovers your time has come!

‘Hello in Elephant’ is a charity project, intended to raise awareness for endangered elephants and drive donations for associated projects. WhiteGrey Australia has joined forces with the David Sheldrick Wildlife Trust and ElephantVoices to launch the website which translates messages into the Elephant Language.

The website cleverly uses voice recognition technology, as well as text and emoji, to translate messages into the Elephant Language, allowing human words and feelings to be translated into elephant calls.

The campaign is held in conjunction with World Elephant Day on 12th August. Statistics show there are currently 400,000 left and by 2025 it’s predicted only 190,000 will be left.

ElephantVoices a project of Dr Joyce Poole’s, is an extensive four decade study of elephants communication and behaviour – it demonstrates the deeper understanding we now have of the elephant’s language.

Dr Dame Daphne Seldrick of the David Sheldrick Wildlife Trust, which protects against ivory poaching as well as implementing orphan elephant rescue and rehabilitation programs stated, ‘Elephants are so like us, and they express many of the same behaviours and characteristics as humans do’.

‘The Elephant Language is endangered, so we’ve translated it to help save the species. Through this campaign’s celebration of this magnificent animal, we hope to raise greater awareness of the elephant’s plight and funding for our pioneering elephant rescue and conservation projects’.

So if you fancy learning another language of the pachyderm variety for a good cause, now’s your chance!

@Baby_Lills

Spongebob vs BP: Greenpeace chooses the iconic animated sponge to front their new campaign

Posted on July 6th, 2017 in brand PR,Charity PR,Consumer PR,Environmental PR,Kids PR,PR Stunt,Stunt Of The Day.

The citizens of Bikini Bottom were caught off guard by the shocking news – oil giants BP and Total are to start exploratory drilling in the heart of the Amazon Mouth Basin. With the Amazon Reef being their closest neighbour, many Bikini Bottom inhabitants are deeply concerned for the wellbeing of their friends and family who are staying in the affected area. Fear no more, dear Bikini Bottomers, there is a real hero among you! Spongebob SquarePants, the Krusty Krab fast food chain worker threw away his spatula and picked up a superhero cloak / Greenpeace t-shirt instead.

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Mr. SquarePants, who has since joined Greenpeace to fight the potential ecological catastrophe, made his stance on the situation quite clear by exclaiming ‘Not that, anything but that!’ and his colleague Mr. Patrick Star supported him with an uncontrollable sobbing.

Sara Ayech, Mr. SquarePants’ terrestrial Greenpeace colleague, commented: “Wasting money prospecting for soon-to-be-stranded assets is unfortunate, but trashing one of the very few unexplored wonders of nature to do so would be unforgivable.”

Mr. Squarepants’ campaign #SaveOurSponge intends to make people all across the Globe aware of the unique pristine ecosystem near the mouth of the Amazon River and hopes that his positive attitude and sense of humour will convince people to join the campaign. And he will be there to protect his homeland.

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Deliciously deceptive: These pollution popsicles are just as beautiful as they are toxic

Posted on June 8th, 2017 in Arts PR,Consumer PR,Environmental PR,PR Stunt,Stunt Of The Day.

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Who doesn’t love an ice lolly? Well you might want to think twice before putting these pretty popsicles in your mouth as they hold a rather disgusting secret. These as no ordinary popsicles, these are pollution popsicles!

Made by students as a final project from the National Taiwan University of Arts these beautiful crystal clear lollies may look like incredible treats from an artisanal boutique but upon closer inspection play host to a whole horde of nasties; from crushed snails to plastic rubbish and even excrement. Not so yummy now, are they?

Each of the popsicles were formed from samples taken from Taiwan’s 100 polluted water sources and are intended as a damming reminder of the importance of having access to clean water.  Hung I-chen, Guo Yi-hui and Cheng Yu-ti; the students responsible for the project also designed deliciously deceptive packaging to house their creations which were then numbered to reflect the area in which the sample originated from.

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Although as anyone who has tested an ice lolly on a hot or even tepid day knows, they do not last long – so to preserve the statement that this artwork represents the three students also spent time painstakingly recreating each one in crystal clear resin to gross out viewers for the times to come.

One thing is for certain, I will never look at an ice lolly the same way again.

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Our Favourite Top 5 Valentine’s Day 2017 Campaigns

Posted on February 14th, 2017 in brand PR,Consumer PR,Environmental PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.

Each year people seek to find new ways to creatively express their love to each other on Valentine’s Day. In a world of overproduction, where it seems like everything has already been said, created and nothing can surprise us, here are our picks of the most original and creative Top 5 Valentine’s Day 2017 Campaigns that will leave you impressed on this day of romance.

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1) Google

In the spirit of Valentine’s Day, Google is not only celebrating the special day with a new doodle but has created Valentine’s themed interactive games with the help of World Wildlife Fund to raise awareness for the pangolin, the most trafficked mammal today. Each game is set in one of the animal’s natural habitats of Ghana, India, China or the Philippines. Each level you have to collect certain elements to create a perfect gift for its mate. In this way Google is thinking long-term; helping us to spread the message across the world, learn about these vulnerable creatures and to protect the beautiful pangolin from extinction.

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2) Mr Kipling

Cake and flowers tend to be the most popular Valentine’s Day gifts, but can it become better than this when Mr Kipling, Britain’s favourite cake maker, has created a cake bouquet from beautifully selected pink roses in an arrangement with delicious miniature Cherry Bakewell’s, Battenberg’s and French Fancies. The “Bou-cake” reportedly costs £400 and comes with a complimentary box of special-edition cakes.

3) Deliveroo

“With Deliveroo you can give the third wheel in your life some love,” says Deliveroo, who have launched a special “third wheel service” bundle for three with a funny Valentine’s Day advert. It centres on singleton Kevin who, as the advert puts it, is “soul-crushing alone”. According to research carried out by the company, Valentine’s Day traditions are changing and British couples would be happy to spend their Valentine’s Day with a “third wheel” or enjoy dinner together with another couple. The Deliveroo bundle for three is available to order from February 9 to 19.

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4) Burger King

Valentine’s Day is all about spending time with your special someone. Burger King have come up with an ingeniously simple creation sure to appeal to the instagrammers out there with a special  edition cup that has room for two straws so you can now share your drink with your significant other as well as your hopes and dreams.

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5) Dominos

Are you looking to propose this year? Do you and your partner love pizza? Then this might just be the perfect ring for you as Domino’s Pizza has created a very special 22-carat gold pizza slice engagement ring. The ring is able to be won via a competition on the company’s Facebook page.  Could this fabulous idea be any cheesier!

– @elizas_music

Global brands respond to President Trump’s travel ban: A roundup

Posted on January 31st, 2017 in brand PR,branded content,Celebrity PR,Digital PR,Environmental PR,Roundup,Stunt Of The Day.

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On Friday President Donald Trump signed an executive order temporarily barring immigrants and visitors from seven Middle Eastern countries from entering the US for 90 days. After a global backlash and urges for Trump to retract the ban, he refused to back down, arguing that the ban will stop “bad dudes” from entering the US.

Global brands have addressed the issue taking different approaches; mostly condemning the president’s order and addressing their employees. Brands are offering support to their employees as well as refugees in general as they refer to the ban as being both immoral and un-American.

Airbnb

The accommodation giants stood against Trump in a tweet; ‘Not allowing countries or refugees into America is not right and we must stand with those who are affected’. Which they are quite literally doing by offering free accommodation to people left stranded by the sudden ban.

Lyft

Logan Green, chief executive at Lyft has pledged to donate $1m to the American Civil Liberties Union and said “Banning people of a particular religion from entering the US is antithetical to both Lyft’s and our nation’s core values”.

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Starbucks

Global coffee chain Starbucks has promised to hire 10,000 refugees worldwide over the next five years to make clear that the company will not stand by, nor stand silent as the uncertainty around the new administration’s actions grows.

Uber

Uber co-founder and CEO Travis Kalanick wrote a letter to all staff, reaching out to employees directly impacted by the ban and offering to compensate them pro bono during the ban.

Google

Google has set up a $4m humanitarian fund to assist organisations offering support to immigrants and has recalled 100 staff to the US who would be affected by the travel ban. Google chief executive Sundar Pchai told staff: “It’s painful to see the personal cost of this executive order on our colleagues. We’ve always made our view on immigration issues known publicly and will continue to do so.”

 

It is now a case of waiting to see how other large corporations in the USA and those in the wider world will react to the new temporary legislation. But it is comforting to see some faith in humanity coming from such large companies to get the ball rolling.

– @LilahKS