Digital PR « Taylor Herring

Digital PR

Apple, Microsoft and Google come together to help chicken nugget lover Carter fulfil his fast food quest

Posted on April 10th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,Digital PR,Publicity Stunts,snackfood PR,Stunt Of The Day.

Twitter has once again proved itself as the best tool for facilitating dialogues between big named companies and single individuals with hefty appetites, and in this case quite literally!

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A teenager in Nevada has accepted the huge fast food chain Wendy’s task, of reaching 18 million retweets to get a year’s supply of free chicken nuggets. The sixteen-year-old Carter Wilkerson confidently replied to the challenge with simply: “consider it done” and posted a screenshot of the exchange for, at first, a laugh but to the boy’s surprise, the simple screenshot turned out to be the spark which spiralled out of control creating a trending support base across the internet.

Carter has even set up his own website and is trending on twitter as #NuggsForCarter with giant companies such as Microsoft encouraging companies like Google and Amazon to join in! And yes, you guessed it; they are all fully supporting his food fight for the precious Nuggs!

Some companies such as United Airlines are even pre-empting the boy’s victory and facilitating a free flight to “any Wendy’s in the world”.  The Mattress Firm Company also got involved and promised to help out with the recovery stages of the age-old food coma by providing Carter with a “food coma sleep pack”. Keep your eyes peeled for more upcoming companies to get involved in their own unique ways.

Carter is currently on 2.2 million re-tweets, so help out a fellow fan of fast food and get re-tweeting and let’s see the true power of the internet!

After all, he only has another 15.8 million to go… C’mon Carter you can do this!

[email protected]

 

Que the explosions: Fans of The Fast and the Furious franchise get surprised with the ride of their lives in spectacular stunt filled prank video

Posted on March 29th, 2017 in Consumer Electronics PR,Consumer PR,Digital PR,Film PR,PR Stunt,Publicity Stunts,stuff we liked,Stunt Of The Day.

It was always going to be a good day for the lucky super fans of The Fast and The Furious chosen to spend the day at Universal Studios; however I doubt any of them were quite prepared for what transpired next. Under the pretence that they had been picked to witness a sneak peek “drive-in” of the latest instalment of the franchise, The Fate of the Furious, the participants were invited to sit in a series of gorgeous super cars in front of a large screen. That impression was soon thrown out of the window, or in this case the wall, as in a wonderful case of life imitating art they were soon thrust into a stunt filled re-enactment of some of the more breath-taking moments from the film.

Que the explosions, broken buildings, flipping cars, high speed chases galore and don’t forget the Nos! The stunned participants show an amazing range of reactions from shock to euphoria mixed with a dose of sheer terror as they are put at the forefront of the action courtesy of the professional drivers subtly sitting next to them and behind the wheel.

The broadband company Xfinity working with their Comcast sibling Universal were behind this heart pumping prank as they used the essence of the adrenaline fuelled film to launch their new ultra-high-speed Gigabit Internet Service.

“If you’re going to do a prank these days, it has to be epic,” said Sherri Davis, Xfinity’s senior director of brand experience. “And we’re promoting a new service with over-the-top ridiculous speed, so this made perfect sense.”

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From Rosa Parks to staring down a bull: Brands band together in support for International Women’s Day

Posted on March 8th, 2017 in brand PR,Charity PR,Consumer PR,Digital PR,Online PR,Roundup,Stunt Of The Day.

Today marks International Women’s day, a day marked to honour the achievements of women everywhere. Across the globe, companies are increasingly implementing this celebration into their marketing strategies and using their platforms as a means to raise awareness in creative ways.

We have scoped through the numerous amounts of inspirational and progressive work to bring you the top 10 creative campaigns of the day.

Snapchat utilises their most powerful tool, yes you guessed it filters!

The app has included three new filter options honouring three remarkable women including, Marie Curie, Frida Kahlo and Rosa Parks.

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Never mind Wally, where are the women?

UN women Egypt launches a new print campaign titled, “finding her”. The campaign vividly illustrates the inequalities within the working environments, as you thoroughly search for a woman in visible sight.

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The fearless girl

The infamous charging bull statue on Wall Street encounters a fresh gaze, as Mc Cann place a little girl statue boldly meeting eyes with the symbol of aggression and dominance.

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Facebook is going live for 24 hours

Facebook users will see celebratory artworks across their news feeds, directing them to the various live events occurring as part of their #shemeansbuisness campaign. Matriarchs of industry and business will be streaming live on the site to impart their own wisdom for other women.

A library like no other

Loganberry books in Ohio have re-shelved every book in the entire store to highlight the lack of published women authors. The Book spines which have been rotated inwards display books written by male authors, against the very few books previewing a spine and title. The result depicts a clear reflection of the inequalities women face in publishing.

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Nike supports the hijab

For international women’s day, Nike launches a specially designed sports hijab for future female athletes, cooperating with the Islamic clothing market.

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Tinder strikes its latest love match  

Tinder joins forces with Pledgling.com to launch the #FundHerCause campaign. You can win the chance to receive money for a women’s organisation of very own choice. It’s simple, just tweet ‘Really’.

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A female flight

To mark international women’s day Easy jet operates a flight with an all-female crew including the captain, the first officer and cabin crew.

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YouTube spread the stories of everyday inspiring women

Youtube is prompting creators across the globe to use the hashtag #HerVoiceIsMyVoice to share a video of a woman whose story moves and inspires them.

360i leaves no women out of the circle

360i have created the opportunity for women who can’t afford to participate in the ‘A day without women’ strike, so women can collectively demonstrate their efforts across a scope of sectors.

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@JaneyLbarker

Spotify shines spotlight on the weird and wonderful playlists created by its users

Posted on February 17th, 2017 in brand PR,Digital PR,Music PR,Online PR,Stunt Of The Day.

Spotify have put its customers at the forefront of its marketing strategy since the end of 2016 by light-heartedly highlighting some of the more bizarre user trends and habits in their listening tastes. This sparked some creative opportunities to give shout outs to individuals who displayed data with very strange implications. The most memorable of this activation was putting forward a question to the person who played “Sorry” by Justin Bieber 42 times on Valentine’s Day 2016 asking simply “What did you do?”

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Now they have once again taken the plunge into their analytics, this time focusing on the peculiar names that some users have dubbed their playlists. From the contradictory to the downright odd Spotify have released a series of info-graphics innocently poking fun at each; trying to ascertain the events that may have led to such a playlist’s creation.

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Moreover they have now also created three short adverts headed by very confused artists whose songs have featured on these lists as they bring to life scenes showing each playlist’s reality in all its absurdity. From upbeat dance music on the “Play this at my funeral” to polar bears celebrating to the playlist “Global warming is real… let’s dance!” Spotify have shown how their users are at the centre of everything that they do and also that they are not afraid to have a little bit of fun with them.

The three videos have so far amassed over 200 thousand views since their release on the 13th February. As this humorous use of data mining has proved so successful on two separate occasions the only question left is what will they do with it next?

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An unexpected reply from Google CEO to 7-year old’s job application

Posted on February 16th, 2017 in brand PR,Digital PR,Online PR,Stunt Of The Day.

At only 7-years old, Chloe Bridgewater already knows that she’d love to land a job at Google, the world’s biggest public company and has sent an attention grabbing and honest application letter to Google CEO, Sundar Pichai.

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Chloe’s father Andy Bridgewater is apparently the inspiration behind the tale as he has encouraged the young girl to think about her career path choices now in the early days, focus at school, dream big and someday work for Google. One of the reasons why Chloe sent her application is because her dad had showed her images from the Google offices where she could sit on bean bags, go down in slides and ride go karts. It is unsurprising that the 7 year old has her mind made up!

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It is not very often that you would receive a response from the CEO of Google but Sundar Pichai has responded to Chloe saying that he is waiting for her application when she finishes school, encourages Chloe to keep learning about computers, robots and technology, saying “you can accomplish everything you set your mind to.”

Chloe was understandably thrilled and is now even more eager to do well at school and has set her heart set on working for Google in Silicon Valley, California when she grows older and finishes her studies.

-elizas_music