creative publicity « Taylor Herring

creative publicity

Diving into the new year with glittery tails, shiny scales, and … beards! Meet your calendar “Merbys” of 2018

Posted on January 16th, 2018 in Charity PR,Comedy,Consumer PR,creative publicity,Stunt Of The Day.

In the new year, everyone loves to rip the clear film off of their new calendar and open the first page to a photo of a cute dog or a glamour model but, to support the Spirit Horse Mental Health Program, more than 16,000 buyers of “Merbys 2018” calendar were absolutely mesmerised by the shear glory of a bearded mermaid perched on a rock on the morning of January first.

Newfoundland and Labrador Beard and Moustache Club, founded and run by Hasan Hai, have come together to create a calendar filled with tails, scales and glittery bearded glory, and succeeded in raising over $300,000 to support Spirit Horse in providing mental health services, including animal therapy, for those in need.

While creating the calendar, Hai and his fellow “Merby’s” aimed to break down traditional ideas of masculinity and defeat the stigma by showing the vulnerable side of what appear to be traditionally masculine men using glitter, props, and, most importantly, “Merby” tails.


The results were solely positive and calendars were purchased in the United States, United Kingdom, Canada, Australia, and Germany leaving many customers expressing absolute enthusiasm when receiving their calendars describing them as “the best surprise in the mail”.

So if the start of your 2018 is feeling dull, you need to invest in a “Merby 2018” calendar to ensure your 2018 is as whimsical as three bearded “Merby’s” strumming a guitar on the beach!

@milknhoneybabyy

Ur-ine for a Discount: Ikea offers money off for mums-to-be…. if they wee on their advert

Posted on January 10th, 2018 in brand PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Pregnant mothers could be getting a brand new Ikea crib for a rather low price after Ikea’s rather…unconventional promotion of their crib.

It’s not everyday that peeing on a magazine can save you some money but Ikea are asking pregnant mothers to do just that similar to a pregnancy test.

The new advert is running in the popular Swedish women’s lifestyle magazine Amelia and the novel and sort of gross way of bagging yourself a bargain has been developed by Mercene Labs.

Peeing on an advert to claim a prize may not be the most usual way of offering a discount on the crib but it certainly is an interesting one. Having to carry the wet magazine after revealing the prize reserved for pregnant mothers may not be a particularly appealing proposition but the discounted crib may provide incentive enough, having already gone through peeing on the innovative advert.

This has brought a whole new interactive element to the advertising campaign for Ikea by providing this urine activated coupon.

The unusual advert may split opinion with some people disgusted and others delighted at Ikea’s urine centric advertisement. But one things for sure, it will definitely get them talking!

Unfortunately for those who are a big fan of the advert it’s currently only an offer for mothers-to-be in Sweden. So for now we will just have to carry on buying full priced cribs and peeing in the toilet.

@fredblagden

Is Stat-you? Thai Prime Minster Avoids challenging Questions in a Rather Inventive Way

Posted on January 9th, 2018 in Consumer PR,creative publicity,Stunt Of The Day,Uncategorized.

We have all been in those situations, you really want to avoid, an awkward break-up or conversation with somebody you really don’t get on with. The Thai Prime Minister today showed he has a rather novel way to get out of any such situations he may come across.

The prime minister of Thailand, Prayuth Chan-ocha briefly spoke to his audience outside Government House in Bangkok, following his brief speech brought out a life-sized cutout to let the prime minister sneak away and avoid any tricky questions.

Following the presentation of the cardboard version of the Thai prime minister he said “If you want to ask any questions about politics or conflict, ask this guy.” He then walked away waving goodbye to the confused audience.

After the prime minister had left and the awaiting press had got over the surprise, the journalists stopped to pose with pictures with the cardboard prime minister.

It may have been one of the more inventive ways to avoid an awkward situation and the cardboard replica in a handshake pose was certainly popular with the crowd that had gathered to hear the prime minister speak.

This admittedly unorthodox technique may however be one to bear in mind for future reference!

@fredblagden

Cocaine trivia while you tinkle: Netflix installs new guerrilla sticker campaign for Season 3 of “Narcos” in toilets across America

Posted on September 13th, 2017 in App PR,brand PR,Consumer PR,creative publicity,Drama PR,Experiential Marketing,PR Stunt,Stunt Of The Day,Television PR.

Club restrooms are usually a sight to behold, and not normally a pleasant one at that. Most run out of toilet paper before midnight, half of the doors always seem to be missing locks and depending on where you go there may or may not be a suspicious dusting of white residue on the surfaces. Well in certain clubs and bars across L.A, Miami, Chicago and New York those sprinklings might not be what you think.

In some brilliant guerrilla marketing for the returning third Season of the critically acclaimed original show Narcos, Netflix have been placing stickers in the bathrooms of establishments across America drawing reference to the major impact made by the Cali Cartel on the cocaine trade during the 1990’s club scene. With the previous two seasons focusing on the notorious Pablo Escobar, the third sees the Cali Cartel take centre stage as the new big bad for the police working on putting a stop to the escalating drug issues.

All three seasons of Narcos are now available to binge on the streaming service. Enjoy!

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Teen racers beware: New app punishes bad driving by switching your Hip Hop to 80’s Glam Rock

Posted on August 18th, 2017 in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Passing your driving test is something every teen looks forward to. It brings with it a type of freedom that most would never have experienced, which often causes the newly qualified driver to be a little reckless and naturally parents worry about their precious little thing (the car), along with obviously their child.

Toyota are attempting to put parent’s minds at ease with their new drive-safely app.  The app, created by Saatchi and Saatchi London, blocks all forms of social media when teens are driving but there is a sneaky extra that is causing this idea to get a lot of love. Upon entering the car, the child’s and parent’s Spotify accounts synchronise. The app then utilizes Google Maps API technology to detect when the young driver is speeding, driving recklessly or touching their phone. If the young driver is being cautious and careful, as most parents would hope, then their music will play through the cars speakers. If the driver then feels a sudden urge to check their phone, send a snap of them at the wheel or press a little too hard on the accelerator, their music will cut out and be replaced by the favourite tunes of their parents.

Saatchi and Saatchi are tapping into every teens need to protect their self-image. If the driver is showing off to their friends, and suddenly Stormzy is replaced by Sting, it is undoubtedly going to cause the little race driver to ease off and take care in order to cut out their parents anthems. This app is a fun one, but the motivation behind it is anything but. It’s a constant battle for parents to insure that their child is being safe, and Saatchi and Saatchi along with Toyota are hoping the threat of embarrassment may cause them to look after themselves, and most importantly their parent’s precious motor.

It’s a wonderful and creative way to promote driving safely to young people. For parents note: it is available for all cars although it is currently only featured on Androids.

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