Consumer PR « Taylor Herring

Consumer PR

Ur-ine for a Discount: Ikea offers money off for mums-to-be…. if they wee on their advert

Posted on January 10th, 2018 in brand PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Pregnant mothers could be getting a brand new Ikea crib for a rather low price after Ikea’s rather…unconventional promotion of their crib.

It’s not everyday that peeing on a magazine can save you some money but Ikea are asking pregnant mothers to do just that similar to a pregnancy test.

The new advert is running in the popular Swedish women’s lifestyle magazine Amelia and the novel and sort of gross way of bagging yourself a bargain has been developed by Mercene Labs.

Peeing on an advert to claim a prize may not be the most usual way of offering a discount on the crib but it certainly is an interesting one. Having to carry the wet magazine after revealing the prize reserved for pregnant mothers may not be a particularly appealing proposition but the discounted crib may provide incentive enough, having already gone through peeing on the innovative advert.

This has brought a whole new interactive element to the advertising campaign for Ikea by providing this urine activated coupon.

The unusual advert may split opinion with some people disgusted and others delighted at Ikea’s urine centric advertisement. But one things for sure, it will definitely get them talking!

Unfortunately for those who are a big fan of the advert it’s currently only an offer for mothers-to-be in Sweden. So for now we will just have to carry on buying full priced cribs and peeing in the toilet.

@fredblagden

Is Stat-you? Thai Prime Minster Avoids challenging Questions in a Rather Inventive Way

Posted on January 9th, 2018 in Consumer PR,creative publicity,Stunt Of The Day,Uncategorized.

We have all been in those situations, you really want to avoid, an awkward break-up or conversation with somebody you really don’t get on with. The Thai Prime Minister today showed he has a rather novel way to get out of any such situations he may come across.

The prime minister of Thailand, Prayuth Chan-ocha briefly spoke to his audience outside Government House in Bangkok, following his brief speech brought out a life-sized cutout to let the prime minister sneak away and avoid any tricky questions.

Following the presentation of the cardboard version of the Thai prime minister he said “If you want to ask any questions about politics or conflict, ask this guy.” He then walked away waving goodbye to the confused audience.

After the prime minister had left and the awaiting press had got over the surprise, the journalists stopped to pose with pictures with the cardboard prime minister.

It may have been one of the more inventive ways to avoid an awkward situation and the cardboard replica in a handshake pose was certainly popular with the crowd that had gathered to hear the prime minister speak.

This admittedly unorthodox technique may however be one to bear in mind for future reference!

@fredblagden

Netflix is watching you…and it has some questions! 53 users have a slightly worrying obsession with new festive film

Posted on December 13th, 2017 in App PR,brand PR,Comedy,Consumer Electronics PR,Consumer PR,Digital PR,Stunt Of The Day,Television PR.

Everyone has a film or two they have a weird, but perfectly normal and healthy, attachment to – mine include Hot Fuzz, Love Actually, and the entire Lord of the Rings trilogy. Netflix recently distributed a brand new Christmas film, A Christmas Prince, which seems to have diehard fans already!

To sum it up briefly (and without spoilers!), journalist Amber Moore goes undercover posing as a tutor for a young princess to get a story on the crown prince, Richard, but ends up falling in love with him instead! The film gets its festive name for being set around Christmas…

Obviously, some people are bound to enjoy this cute but simple sounding film. Netflix, however, are slightly concerned for a handful of their subscribers. In a light hearted tweet, Netflix asked ‘To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?’.

The hilarious tweet had some people somewhat worried about Netflix looking at their viewing habits – maybe they had shamefully watched 50 Shades of Grey one too many times!

This isn’t the first time Netflix has shown concern for their subscribers. A redditor recently posted about how he managed to watch the entirety of The Office (U.S) in 5-10 days – that’s a whopping 4 days, 3 hours and 30 minutes of content – and received an email from Netflix asking if he was okay, due to his dramatic increase in viewing activity. No judgement just a friendly check in to see if everything was alright.

While some people were slightly creeped out, it’s normal for websites to track data of their users, and sometimes the weird findings are too priceless to keep to themselves. It’s fantastic to see a big company that actually cares about their subscribers, I just hope that it isn’t revealed how much I actually watch Hot Fuzz!

@Joesharp1996

Modern world getting you down? Never fear! KFC can take you under their “wing” with new anti-internet tent

Posted on November 21st, 2017 in brand PR,Comedy,Consumer PR,FMCG,Food and Drink PR,PR Stunt,Stunt Of The Day.

It’s fair to say that, for the most part, the internet is pretty fantastic. From messaging mates and checking maps – to buying useless tat and reading bizarre Wikipedia articles; it’s hard to imagine life without it! In fact, the internet seems to seep into every aspect of our lives: you can order shopping online, washing machines can connect to the internet – you’re even reading this on the internet right now!

However, everywhere you look nowadays, everyone is connecting to the internet and sometimes it can all get a bit much and claustrophobic for some. Luckily, an unlikely hero has stepped forward to save us from ourselves and take us under their “wing” as KFC have unveiled the “Internet Escape Pod”!

The pod is like a tent, except with a twist – it’s made out of high density foam and features the iconic visage of Col. Sanders with his loving arms outstretched on top. Once the front is closed, no pesky Wi-Fi signal can penetrate inside the escape pod. KFC intended the pod to be used as a way of bringing friends and family closer together during the holiday period. Finally, generation Z can experience life as it was in a bygone era!

So if the modern age is truly getting you down (and you have a spare $10,000 around) it may be a worthwhile investment. After all what other tent has a chicken drumstick as a handle?

– @joesharp1996

Ugly jumpers are BAAd, Diesel take on the Holiday woollen craze in hilarious new video!

Posted on November 15th, 2017 in brand PR,Comedy,Consumer PR,Fashion PR,PR Stunt,Stunt Of The Day.

It’s that time of the year again where the temperature is low, the days are short, and the hot drinks are plentiful. You know what that means? The ugly Christmas jumper is about to make its annual comeback. Everyone you know will “ironically” wear one at some point over this holiday season. Who knows where this odd fad came from, but Diesel is trying to fight back!

Diesel artistic director, Nicola Formichetti, Says No to Uncool Wool in this hilarious new campaign! The video features Formichetti playing the role of Macchiavelli, who hates the overused material so much, he refuses to let his employees wear it. The models in his latest photoshoot attempt to destroy the boring woollen jumpers – but something is missing…

Give a warm welcome to the world’s newest model: Sheep!

The enemy of Diesel’s holiday campaign is on their side? It turns out sheep are also tired of being dressed in wool, preferring to wear some of Diesels (arguably) more stylish jeans and leather jackets. Diesels new muse can be seen in Diesel shops around the world, each dressed in a different outfit – the good news is that they’re all available in human sizes as well!

While the video was fantastic, I know I probably will wear at least one ugly Christmas jumper at some point over the holidays. Ironically, of course.

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