Charity PR « Taylor Herring

Charity PR

Love Island’s Chris bottles his tears for Mental Health Awareness Day

Posted on October 10th, 2017 in brand PR,Charity PR,Consumer PR,Experiential Marketing,Fashion PR,Influencer PR,PR Stunt,Stunt Of The Day.

There were a lot of bemused and confused faces when news broke yesterday that Love Island’s Chris was launching his own range of bottled water infused with his own tears. Standing in nothing but some TOPMAN branded skivvies the minimalistic released images certainly were attention grabbing and only added to the mystery.

Twenty four hours later and the purpose has now become clear armed with a very poignant message at that . This morning Chris along with CALM and TOPMAN announced their combined #DontBottleItUp campaign devised by BMB and W Communications for this year’s World Mental Health Awareness Day. As many people are sadly aware, poor mental health is becoming an ever increasing problem in our society; with men finding it particularly hard to open up about issues they face. According to CALM’s research 84% of UK men say that they bottle up their emotions rather than confiding in others when they are struggling and this, as we have seen time and time again can have fatal consequences.

At the launch event Chris said “Yesterday everyone was shocked that I had literally bottled my emotions in a water bottle infused with my tears and as the L’Eau de Chris name suggested, doing that would have been ludicrous; yet this is what men across the UK are doing every single day. What’s really ludicrous is that suicide is still the single biggest killer of young men in the UK. We live in a culture that encourages men to ‘man up’ and bottle things up. That’s why I’ve become an Ambassador for CALM and why together with TOPMAN we want to show men across the UK that it’s okay to open up instead of bottling it up.”

To raise money for the suicide prevention charity CALM they are auctioning off the limited L’Eau de Chris bottles in conjunction with TOPMAN donating £2 from every pack of TOPMAN boxers sold between now and the 31st October.

Now that will bring a happy tear to any eye.

@gfpvincent91

You now can speak an endangered language…Elephant! Voice recognition technology used to raise awareness on World Elephant Day

Posted on August 11th, 2017 in Charity PR,Consumer PR,Environmental PR,Experiential Marketing,PR Stunt,Stunt Of The Day.

There have been times in every animal lover’s life when we’ve wished that we could bridge the gap in between the species and commune with our favourite four legged friends – well for elephant lovers your time has come!

‘Hello in Elephant’ is a charity project, intended to raise awareness for endangered elephants and drive donations for associated projects. WhiteGrey Australia has joined forces with the David Sheldrick Wildlife Trust and ElephantVoices to launch the website which translates messages into the Elephant Language.

The website cleverly uses voice recognition technology, as well as text and emoji, to translate messages into the Elephant Language, allowing human words and feelings to be translated into elephant calls.

The campaign is held in conjunction with World Elephant Day on 12th August. Statistics show there are currently 400,000 left and by 2025 it’s predicted only 190,000 will be left.

ElephantVoices a project of Dr Joyce Poole’s, is an extensive four decade study of elephants communication and behaviour – it demonstrates the deeper understanding we now have of the elephant’s language.

Dr Dame Daphne Seldrick of the David Sheldrick Wildlife Trust, which protects against ivory poaching as well as implementing orphan elephant rescue and rehabilitation programs stated, ‘Elephants are so like us, and they express many of the same behaviours and characteristics as humans do’.

‘The Elephant Language is endangered, so we’ve translated it to help save the species. Through this campaign’s celebration of this magnificent animal, we hope to raise greater awareness of the elephant’s plight and funding for our pioneering elephant rescue and conservation projects’.

So if you fancy learning another language of the pachyderm variety for a good cause, now’s your chance!

@Baby_Lills

Café charges 18% ‘man tax’ to address the gender pay gap

Posted on August 8th, 2017 in brand PR,Charity PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

What better way to get people talking about the gender pay gap than to charge men an 18% premium, and then donate it to a women’s charity!

Handsome Her a new café in Melbourne, Australia, which describes itself as a ‘space by women, for women’, has imposed the tax to reflect the gender pay gap according to the 2016 report from Australia’s Workplace Equality Agency. The report found that across all industries, women’s salaries are 17.7% less than men’s.

The café, which opened its doors for the first time Thursday, is hoping to shine a light on the issue.

The café has however been on the receiving end of criticism on social media since their sign went viral, branding the tax as ‘divisive’. One twitter user wrote ‘We now raise “awareness” and debate it with discrimination toward men… but we must be equals to men!’.

But café owner Alex O’Brien, who is also a feminist, says the tax is in fact ‘voluntary’ stating ‘there’s been nothing but positivity from everyone, males and females.’ She added ‘we’ve had men travel across town to visit us and pay “the man tax” and throw some extra in the donation jar – guys, you’re pretty neat’.

So far, Handsome Her has collected a several hundred dollars for Elizabeth Morgan House Aboriginal Women’s Service. And it’s definitely succeeded in fueling a conversation about the gender pay gap!

[email protected]_Lills

Spongebob vs BP: Greenpeace chooses the iconic animated sponge to front their new campaign

Posted on July 6th, 2017 in brand PR,Charity PR,Consumer PR,Environmental PR,Kids PR,PR Stunt,Stunt Of The Day.

The citizens of Bikini Bottom were caught off guard by the shocking news – oil giants BP and Total are to start exploratory drilling in the heart of the Amazon Mouth Basin. With the Amazon Reef being their closest neighbour, many Bikini Bottom inhabitants are deeply concerned for the wellbeing of their friends and family who are staying in the affected area. Fear no more, dear Bikini Bottomers, there is a real hero among you! Spongebob SquarePants, the Krusty Krab fast food chain worker threw away his spatula and picked up a superhero cloak / Greenpeace t-shirt instead.

spongebob

Mr. SquarePants, who has since joined Greenpeace to fight the potential ecological catastrophe, made his stance on the situation quite clear by exclaiming ‘Not that, anything but that!’ and his colleague Mr. Patrick Star supported him with an uncontrollable sobbing.

Sara Ayech, Mr. SquarePants’ terrestrial Greenpeace colleague, commented: “Wasting money prospecting for soon-to-be-stranded assets is unfortunate, but trashing one of the very few unexplored wonders of nature to do so would be unforgivable.”

Mr. Squarepants’ campaign #SaveOurSponge intends to make people all across the Globe aware of the unique pristine ecosystem near the mouth of the Amazon River and hopes that his positive attitude and sense of humour will convince people to join the campaign. And he will be there to protect his homeland.

[email protected]

This is no Peter Rabbit: Illustrated storybook shows horrific experiences of inner-city children

Posted on July 5th, 2017 in Charity PR,Consumer PR,creative publicity,Stunt Of The Day,Uncategorized.

Daily difficulties in the lives of the inner-city youth are unimaginable for many of us who live in an alternate, privileged world. But VML in Kansas City had the challenge of communicating these horrors in an attempt to arouse empathy and increase awareness as part of a Youth Ambassador’s campaign.

The agency chose to communicate the dangers of inner-city violence through the form of an illustrated children’s storybook. The book is titled, “Welcome to My Neighbourhood”, and features images that touch upon real life issues such as drug abuse, violence and hunger. Though at first sight, the book appears to look like any other child-friendly story, the dark tales printed in its pages are ones that no child should ever have to hear, let alone be a part of.

welcome-to-my-neighborhood-1

welcome-to-my-neighborhood-2

welcome-to-my-neighborhood-3

welcome-to-my-neighborhood-4

The three stories are completely true, and are written as they were told by the children who experienced each situation. The book was then sent to policymakers, funders and media outlets, as the agency asked them to donate time, money and power to put an end to these kinds of stories.



According to VML, the campaign received more than 50 million impressions from 30 different media outlets, and attracted large companies such as Cerner, UnitedHealthcare and Children’s Mercy Hospital to fund Youth Ambassadors.

[email protected]