Celebrity PR « Taylor Herring

Celebrity PR

Put your phones down! Will Ferrell stars in #DeviceFreeDinner: A series of ad spots we can all relate to

Posted on October 20th, 2017 in brand PR,Celebrity PR,Charity PR,Comedy,Consumer PR,Online PR,PR Stunt,Stunt Of The Day.

We are all guilty of looking at our phones when we shouldn’t be. Perhaps glancing at our messages when crossing the road, or endlessly scrolling through our Instagram feeds at the dinner table. Well, in order to stem this uncouth trend, US non-profit organisation Common Sense have teamed up with Will Ferrell in a new ad campaign aiming to take our phones OFF the table. In other words, the campaign intends to highlight the negative impact that using smart phones can have on children.

The ad series presents Will Ferrell as a phone obsessed dad who is absent from the dinner conversation at his family meal while he lingers over snapchat filters and liking Instagram posts. For example, in one instance, Will Ferrell (the dad) is seen to be obsessing over cat filters on snapchat after his three children emotionally declare how much they miss him. The advert plays on funny, and to be honest slightly dark, humour in order to highlight how our phones are increasingly intruding on family life.

Seeing as we have all experienced this at some point (whether being irritated by someone else distracted by their phone, or being that annoying person ourselves…) I think this ad is expertly relatable. So, let’s take this as a lesson to live more in the moment and take our phones OFF the table!

@EstherMason1

Dame Judi Dench in the house! Lethal Bizzle teaches national treasure how to rap

Posted on September 14th, 2017 in Arts PR,brand PR,Celebrity PR,Consumer PR,Music PR,Online PR,PR Stunt,Stunt Of The Day.

If someone were to ask you “Who would you most like to collaborate with Lethal Bizzle” I highly doubt that the thespian and national treasure Dame Judi Dench would be the first person to come to mind. However the two sat down for a rap session that we won’t be forgetting any time soon.

If you are scratching your head wondering why this marvellous yet unlikely duo were put together, we have the answers, you may be intrigued to know that their connection stems from the word “Dench” itself. To Judi, Dench is simply her surname and refers to the fact that her family probably originated from Denmark around the early medieval times. However Lethal B coined “dench” as a term back in 2010 to express how good or even brilliant something is, be it a flashy sports car or a beautiful woman. After Judi talked about how she loved how her surname is now emblazoning caps and t-shirts across the grime scene it was only a matter of time before the pair met. And now internet history has been made thanks to the genius’ over at LADbible.

In what might be the most epic video to grace our screens this year Lethal B puts Judi through her paces by teaching her the lyrics to a couple of his famous tracks with one modified especially just for her. After first seeming rather unsure Judi got into the swing of things all while rocking a “Stay Dench” cap rapping like the veteran professional she is “I’m Ju-to-the-di”. POW.

Stay dench Dame Judi, we all love you!

[email protected]

Idris Elba posted an open casting call for his new film and got far more than he bargained for

Posted on May 9th, 2017 in brand PR,Celebrity PR,Consumer PR,Entertainment Brands,Film PR,Stunt Of The Day.

 

Idris Elba has always used his fame as a platform to raise issues close to him particularly the struggle for equality within the arts and has gone on record many times to voice the hardships many black actors find when trying to break into the industry.

He said back in 2016, “People in the TV world often aren’t the same as people in the real world. And there’s an even bigger gap between people who make TV, and people who watch TV. I should know, I live in the TV world. And although there’s a lot of reality TV, TV hasn’t caught up with reality. Change is coming, but it’s taking its sweet time.”

It appears that change is not coming soon enough for Idris who is now moving into the director’s chair and providing opportunities himself for unseen talent. Over the weekend Idris posted on Instagram with an invitation to an open casting call and a chance to be a paid extra in his new film set within the Afro-Caribbean community in Hackney, 1983.

Even a small part is a start.

A post shared by 7dub (@7dub) on

Unfortunately and yet somehow unsurprisingly Idris’ call proved too powerful with over 900 hopefuls turning up in droves for a chance to audition.

With so many arriving it was not long before the police appeared, forcing casting to be shut down.


Idris took to Instagram again to post this message to his fans.

*UPDATE*** THE OPEN CASTING.

A post shared by 7dub (@7dub) on

All is not lost though, as you can still send your head shot and information in to have a chance to shine and who knows where it might lead.

As in the acting world, Elba points out, “Even a small part is a start”. Good luck to you all!

[email protected]

Nike’s marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold

Posted on May 8th, 2017 in brand PR,Celebrity PR,Consumer PR,Extreme Sports PR,Leisure PR,PR Stunt,Sport,Stunt Of The Day.

The thought of running a marathon for many of us is a step too far out of our comfort zone. The thought of running a marathon under two hours? Beyond the realms of fantasy. The current world record for the fastest marathon stands at 2 hours, 2 minutes and 57 seconds.

Not so for the team at Nike however, who believe it is somehow humanly possible. And at the weekend, they came so close to breaking the magic number.

breaking2-20170508065732935
The Olympic marathon champion, Eliud Kipchoge, the half-marathon world-record holder, Zersenay Tadese and a double Boston marathon winner, Lelisa Desisa, were all attempting to run a quite terrifying pace of 4.34 minutes per mile for 26 miles to try and achieve the impossible.

The campaign, Breaking2, was an attempt by Nike and their Sport Research Lab to push the limits of human performance. Kipchoge, Tadese and Desisa were pieces of a huge puzzle put together to break the golden 2-hour barrier, one of athletics’ final magical figures to break. With an Olympic marathon champion, Nike had also looked at the best possible course; the Italian Grand Prix circuit at Monza, due to it’s flatness and relatively few bends, as well as: time of day (5.45am), weather (9 degrees C) and a lot of pacemakers.

The sports brand also claimed that their new running shoe, the carbon-fibre plated Zoom Vaporfly Elite was their fastest marathon shoe and would be the key to helping “break2”.

breaking2

Shown live on Facebook, Twitter and YouTube, the race was viewed 4.9 million times – Nike delivered personalised tweets across the social network site, generated a huge amount of media attention and set a new level for running and sports marketing

The optimum conditions, ultimate shoe and best running route…  saw the world record being smashed, Kipchoge shaved off over 2 minutes from the previous mark, but was 25 seconds of the ultimate mark. The effort from Kipchoge was positively superhuman, and even saw Nike’s world-renowned rival Adidas congratulate them for this new and exciting project.

Although Kipchoge’s time will not officially be recognised by the IAAF (International Association of Athletics Federations) as a new world record, and questions remain about the sporting morals of pacemakers, specific tracks and technological advantages of carbon-fibre plated shoes, it has created worldwide interest and recognition far beyond normal marathon running. It’s a project that has captivated the world. Adidas are even making their own go of trying to run a marathon in under 2 hours. It’s created a new arms race in modern day athletics.

And to highlight just how remarkable a PR stunt this is…  Nike’s Zoom Vaporfly Elite shoes happen to be going on sale next month.

Whatever would Pheidippides think.

[email protected]

May the fourth be with you: Joker Mark Hamill gives fans a Star Wars Day to remember with epic prank

Posted on May 4th, 2017 in brand PR,Celebrity PR,Comedy,Consumer PR,Entertainment PR Jobs,Film PR,Stunt Of The Day.

Mark Hamill: the man, the legend. To many he is known as Luke Skywalker and to others as the iconic voice of the Joker. Today he has shown how some of the more playful characteristics of his latter alter ego have seeped through into his own personality as footage has emerged of him  gleefully playing pranks on unsuspecting Star Wars fans with heart-warming results that will make you feel all gooey inside.

Fans were invited along under the premise of recording some of Luke’s most iconic lines for a video celebrating the 40th Anniversary of the franchise. They were then stunned and delightfully surprised as Luke Skywalker himself stepped out of the dark (side) and into the light to reveal… himself.  As Mark himself excitedly quoted “It’s a trap!”

The director behind the scenes amplified the comedy and irony to the situation by telling one (completely) oblivious fan that, “you never expected to be this close to Luke Skywalker, hold your lightsaber out and finally you have a chance to meet your hero” as unbeknown to her, her hooded acting partner was actually Hamill in disguise. To her surprise, the director’s inspiring words were very much literal, as Luke (Hamill) slowly removed his hood, perfectly re-enacting the final scene of The Force Awakens to reveal himself to her sheer shock and utter joy.

The incredible prank was not only in aid of celebrating the 40th anniversary of Star Wars: A New Hope but also raising awareness of The Star Wars Force for Change charity which uses the power of the franchise to improve children’s lives by supporting such organisations as Unicef and Starlight.

With the blockbuster success of both Episode 7 and Rogue One, Episode 8 due to hit cinemas this Winter and the stellar line up for the as yet untitled Young Han Solo movie being recently released it is clear to see that the Force is strong with this one. May the Fourth be with you all!

[email protected]