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Teen racers beware: New app punishes bad driving by switching your Hip Hop to 80’s Glam Rock

Posted on August 18th, 2017 in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Passing your driving test is something every teen looks forward to. It brings with it a type of freedom that most would never have experienced, which often causes the newly qualified driver to be a little reckless and naturally parents worry about their precious little thing (the car), along with obviously their child.

Toyota are attempting to put parent’s minds at ease with their new drive-safely app.  The app, created by Saatchi and Saatchi London, blocks all forms of social media when teens are driving but there is a sneaky extra that is causing this idea to get a lot of love. Upon entering the car, the child’s and parent’s Spotify accounts synchronise. The app then utilizes Google Maps API technology to detect when the young driver is speeding, driving recklessly or touching their phone. If the young driver is being cautious and careful, as most parents would hope, then their music will play through the cars speakers. If the driver then feels a sudden urge to check their phone, send a snap of them at the wheel or press a little too hard on the accelerator, their music will cut out and be replaced by the favourite tunes of their parents.

Saatchi and Saatchi are tapping into every teens need to protect their self-image. If the driver is showing off to their friends, and suddenly Stormzy is replaced by Sting, it is undoubtedly going to cause the little race driver to ease off and take care in order to cut out their parents anthems. This app is a fun one, but the motivation behind it is anything but. It’s a constant battle for parents to insure that their child is being safe, and Saatchi and Saatchi along with Toyota are hoping the threat of embarrassment may cause them to look after themselves, and most importantly their parent’s precious motor.

It’s a wonderful and creative way to promote driving safely to young people. For parents note: it is available for all cars although it is currently only featured on Androids.

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Volvo have achieved two world firsts this week, but you will be surprised how they have done it.

Posted on July 14th, 2017 in brand PR,Car PR,Stunt Of The Day.

When it comes to imaginative marketing, Volvo have truly outdone themselves as of late, with two impressive stunts – one in America and one closer to home here in London. Volvo Trucks have smashed the Guinness World Record for boxing up the biggest item ever for delivery. They encased the Volvo VNL truck in an 80’ x 40’ x 18’ box and successfully opened it without the use of tools (but with the help of three year old Volvo fanatic Joel Jovine).

The feat was witnessed by a representative from Guinness World Records and was captured in a heart-warming video by Volvo Trucks. The adorable clip depicts a delighted Joel being shown the box containing the truck outside his house. It follows him as he opens the gigantic box up all by himself, climbs inside the vehicle and explores all  of the truck’s amenities, including a mini fridge and a bed.

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The stunt comes on the same day as photographer Barbara Davidson collaborates with Volvo. Premiering right here in London, Volvo have created an innovative project where pictures are captured in a bustling city’s streets using the new Volvo XC60’s safety cameras, the first project ever of its kind.

The exhibition achieves what is very difficult to do nowadays – capturing life in modern city from a whole new perspective. The exhibition has resulted in some stunning, unique shots of people going about their day in amongst the bustling hubbub of the city.

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Having been in a serious crash herself, Barbara states that her life was saved by being in a Volvo vehicle with exceptional safety features, making this project even more poignant. In these stunts, Volvo have struck a balance between advertising their products and engaging with a child’s captivating interest and wonder, as well as exploring the streets of a modern city in a whole new way.

@emclarks_n

Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

For more information please contact Taylor Herring

 

 

Say goodbye to those late night drives and sleepless nights: Car giant Ford has the answer

Posted on April 11th, 2017 in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

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It seems that motor company, Ford have decided to revolutionise nursery furniture by creating the ‘MAX Motor Dreams’, the first crib designed to mimic a car ride.

Created to promote the new Ford C-Max range of family-centric cars, this ‘game changer’ of a crib has several high tech features which simulate the experience of a car journey, including gentle tilting movements, a warm street light glow and even soft engine noises, all to aid in a peaceful night’s sleep; the crib can also be paired with a phone app that maps your real journeys so that your baby can enjoy a familiar route to sleepy-town.

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This is the kind of product that would make money hand-over-fist if it were to reach full scale production, which Ford are considering. I know for a fact my parents or anyone who tried to get me off to sleep when I was a baby wouldn’t have hesitated to throw down the cash just to get some peace & quiet.

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A commuter’s dream: “Transformer” car designed to creatively beat gridlock. Autobot’s roll out!

Posted on March 20th, 2017 in Car PR,Consumer PR,creative publicity,PR Stunt,Publicity Stunts,Stunt Of The Day.

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So it might not exactly be on the same scale as Optimus Prime but this one off model has some transforming powers of its own. This unassuming Jeep Cherokee SUV holds a secret and may just be the answer to all commuter’s prayers.

We have all been there at some point. Brought to a standstill in a traffic line that seems to have no end. Stuck for hours, edging micro-millimetres forward once every ten minutes all the while slowly losing hope and our sanity that we will ever get home.

Well when this special vehicle is confronted by the only too familiar sight of a gridlock it has a hidden weapon up its sleeve. The car’s entire body can lift itself up using a hydraulic rig to a staggering 9 feet above the ground and widen its wheel base to allow the car to effortlessly drive right over other vehicles frustratingly stuck bumper-to-bumper.

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But before you start celebrating, dear commuters, it is worth pointing out that unfortunately for now this seemingly prayer-answering model is not going to be rolling out on the production line any time soon.

Instead it is in actuality a clever marketing stunt from Thinkmodo to promote Verizon Telematic’s Hum platform. The Hum is a dongle based system that plugs into a car’s OBD port and can add features such as diagnostics, road-side assistance, location and speed tracking along with geo-fencing. The stunt has been described as a literal representation of the upgrades that the Hum can bring to the driving experience.

Jay Jaffin, Verizon’s VP of Marketing said of the campaign, “In many respects, [the Hum Rider is] a bit of a metaphor, taking the ordinary driving experience and making it extraordinary. Kind of what we’re illustrating with that crazy car that drives over cars.”

Crazy it may be; yet it still has us all wishing for one in time for the 5 O’clock rush home tonight.

– @gfpvincent91