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Teen racers beware: New app punishes bad driving by switching your Hip Hop to 80’s Glam Rock

Posted on August 18th, 2017 in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Passing your driving test is something every teen looks forward to. It brings with it a type of freedom that most would never have experienced, which often causes the newly qualified driver to be a little reckless and naturally parents worry about their precious little thing (the car), along with obviously their child.

Toyota are attempting to put parent’s minds at ease with their new drive-safely app.  The app, created by Saatchi and Saatchi London, blocks all forms of social media when teens are driving but there is a sneaky extra that is causing this idea to get a lot of love. Upon entering the car, the child’s and parent’s Spotify accounts synchronise. The app then utilizes Google Maps API technology to detect when the young driver is speeding, driving recklessly or touching their phone. If the young driver is being cautious and careful, as most parents would hope, then their music will play through the cars speakers. If the driver then feels a sudden urge to check their phone, send a snap of them at the wheel or press a little too hard on the accelerator, their music will cut out and be replaced by the favourite tunes of their parents.

Saatchi and Saatchi are tapping into every teens need to protect their self-image. If the driver is showing off to their friends, and suddenly Stormzy is replaced by Sting, it is undoubtedly going to cause the little race driver to ease off and take care in order to cut out their parents anthems. This app is a fun one, but the motivation behind it is anything but. It’s a constant battle for parents to insure that their child is being safe, and Saatchi and Saatchi along with Toyota are hoping the threat of embarrassment may cause them to look after themselves, and most importantly their parent’s precious motor.

It’s a wonderful and creative way to promote driving safely to young people. For parents note: it is available for all cars although it is currently only featured on Androids.

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Would you trust in the fate of the vending machine? ‘Get what you get’ is the new decider for your next tattoo.

Posted on August 17th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Have you ever dreamt of fearlessly inking your skin with an extravagant design and then almost in the same second abandoned the idea due to indecisiveness? Or maybe you are already displaying some eye catching art and are unsure of what to add next?

Que the ‘get what you get’ program. If you had over to Elm Street Tattoo in Dallas, Texas, and part with $100, the tattoo vending machine will release one of many tattoo designs at random and you can have the piece inked onto you.

$100 you get what you get. #elmstreettattoo

A post shared by Andrew Motley (@bizarroquay) on


The process is as follows: Artists at the shop sketch tattoo designs, place it in a capsule, and then put it into the vending machine for a brave client to draw at random. However if your $100 dollars hasn’t yielded something you feel completely overjoyed about transferring onto your skin for life, for a further $20 you can play again!

The tattoos are ‘all classic, all cool’. So don’t expect to be lumbered with an emoji or an obscure fairy.

Although there is no certainty in what design you will end up with employees have hailed it as a decent discounted deal. ‘All of these tattoos I would price out between $160 and $180 … maybe $250’, shop employee Boogie told the Dallas Observer.

A label on the tattoo machine reads, ‘you don’t have to be smart to get a good tattoo’. So regardless of your IQ, if you trust in the fate of the vending machine, you too can have a good tattoo!

– @Baby_Lills

Are we there yet?! Boeing Dreamliner 17-hour flight path creates outline of itself over USA

Posted on August 9th, 2017 in brand PR,Comedy,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day,Tourism PR,Travel PR.

The Boeing 787-8 Dreamliner embarked on a 4,000-mile winding route that took a whopping 17 hours to complete in order to create the unique flight path shape.

It is an American long-haul, mid-size wide body, twin-engine jet airliner.

The purpose of this stunt? An endurance test for the Boeing’s new Rolls- Royce engine.

The 17 hour, 46 minute flight started August 2nd and ended the following day, taking off and landing at the Boeing Field- King County International Airport, in Seattle.

To start it headed east across Montana and Dakota before it made a sharp turn when it reached the coastal city Marquette in Michigan state. The pilot then headed into the central states of America, carving out a picture of a Dreamliner as he went.

This is not the first time something of this nature has been done by the company. In February 2012, a Boeing 787-8 took an 18-hour flight, travelling more than 10,000 miles from Washington State to Iowa as it traced out 787 and the Boeing logo in the skies above the US.

But this time the Boeing covered 15,766 miles making it the longest commercial flight in the world!

[email protected]_Lills

Café charges 18% ‘man tax’ to address the gender pay gap

Posted on August 8th, 2017 in brand PR,Charity PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

What better way to get people talking about the gender pay gap than to charge men an 18% premium, and then donate it to a women’s charity!

Handsome Her a new café in Melbourne, Australia, which describes itself as a ‘space by women, for women’, has imposed the tax to reflect the gender pay gap according to the 2016 report from Australia’s Workplace Equality Agency. The report found that across all industries, women’s salaries are 17.7% less than men’s.

The café, which opened its doors for the first time Thursday, is hoping to shine a light on the issue.

The café has however been on the receiving end of criticism on social media since their sign went viral, branding the tax as ‘divisive’. One twitter user wrote ‘We now raise “awareness” and debate it with discrimination toward men… but we must be equals to men!’.

But café owner Alex O’Brien, who is also a feminist, says the tax is in fact ‘voluntary’ stating ‘there’s been nothing but positivity from everyone, males and females.’ She added ‘we’ve had men travel across town to visit us and pay “the man tax” and throw some extra in the donation jar – guys, you’re pretty neat’.

So far, Handsome Her has collected a several hundred dollars for Elizabeth Morgan House Aboriginal Women’s Service. And it’s definitely succeeded in fueling a conversation about the gender pay gap!

[email protected]_Lills

A cliff-hanger with an edge: EE launch 4GEE Community Cinema Club

Posted on July 21st, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Film PR,FMCG,Leisure PR,Mobile PR,PR Stunt,Stunt Of The Day,Technology PR.

4gee

EE’s 4GEE Community Cinema Club brings the outdoor cinema experience to rural communities, all made possible by EE’s 80% coverage in the UK, as announced by the Managing Director of Marketing, Max Taylor. The first event saw rock climbers suspended on portaledge tents, hanging off the side of Gimmer Crag’s rockface in Cumbria – enough to make anyone put their popcorn down. With the power of 4G, these Die Hard film fans were able to screen BAFTA award-winning movies from over 500 metres above sea level.

For those of us that aren’t into the likes of K2 and North Face, EE is bringing the outdoor cinema experience to rural areas with a lower altitude across Wales, England and Scotland. A number of rural communities will be given a 4GEE Community Cinema Kit, containing a 4G WiFi device, wireless speakers, a projector and a movie streaming voucher, allowing communities to watch outdoor movies for the rest throughout the year.

EE has one final screening available and so film fanatics are encouraged to apply, with the chance of having the Cinema Club visit them in September. Aside from the winner, five runners up will receive 4GEE Community Cinema Kits.

So whether you’re rock climbing in Snowdonia, camping in the Scottish Highlands or just looking to host an al fresco movie night in the Lake District, EE’s 4GEE Community Club has proven you need not leave Netflix back home.

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