Awards PR « Taylor Herring

Awards PR

25 Top Creative Campaigns at Cannes Lions 2017

Posted on June 30th, 2017 in Awards PR,Cannes Lions,Consumer PR,PR Stunts,Publicity Stunts,Roundup,Stunt Of The Day.

>> Follow us on Instagram

Last week the most creative minds in marketing, media and tech congregated again in France to attend the annual Cannes Lions International Festival of Creativity. This year there was a grand total of 41,170 entries received across the 24 Lions so once again we have sifted through the campaigns to bring you our top 25 (in no particular order).  Enjoy!

#1 FEARLESS GIRL

Taking home the PR Grand Prix, the Fearless Girl was created to symbolise the power of female leadership designed to stand the test of time. The statue, installed in time for International Women’s Day, shows a young bold girl standing defiantly in front of the pre-existing bull on Wall Street.

[McCann NY for State Street Global Advisors]

#2 CHEETOS MUSEUM

Cheeto’s championed the individual nature of their snack product’s design by challenging its customers to find the most interesting Cheeto’s in shapes ranging from guitars and seahorses to Abraham Lincoln for inclusion in possibly the strangest museum to date. With the addition of a $60,000 cash incentive to enter they received well over 120 thousand submissions.

[Goodby Silverstein & Partners for Cheetos]

#3 GOOGLE SHEEP VIEW

On a small island where there are more sheep than people it is unsurprising that the Faroe Islands had not yet been mapped by Google Street View. To combat this they enlisted some of their wooly residents, with the help of some 360 cameras, to map out the gorgeous countryside and show off the natural beauty of the region.

[Liquid Minds for Visit Faroe Islands and Atlantic Airways]

#4 MEET GRAHAM

In “Meet Graham” we are introduced to a rather strange looking gentleman to say the least. But his peculiar stature is what makes Graham so special as he demonstrates how the human body would have to evolve to survive serious car accidents.

[Clemenger BBDO Melbourne for Transport Accident Commission Victoria]

#5 IMPOSSIBLE SIGNING SESSION

To those of us who worship the late literary greats, long since deceased, owning a signed copy of their work is either a distant day dream or an endeavour due to set us back thousands. To make some of these dreams a realisation Bol.com created a robotic arm with software designed to learn and mimic an author’s individual handwriting delivering signatures so accurate even experts struggled to tell the difference.

[DDB Brussels for BOL.com]

#6 LIKE MY ADDICTION

“Louise Delange’s” Instagram upon first glace appears to show a picture perfect life, from boat parties to sunny afternoons relaxing on the poolside it soon racked up quite a following. But upon closer inspection an unsettling pattern starts to emerge, in each of the images posted “Louise” is seen holding some sort of alcoholic drink.

[BETC for Addict Aide]

#7 UNSAFETY CHECK

In a week that started with Martin Luther King day and ended with the highly divisive inauguration of Donald Trump as president of the United States, Black lives Matter launched a new web app – an inverted version of Facebook’s “Mark yourself safe” feature was created to highlight the levels of fear felt within the black community and the racism they face on a day to day basis.
Warning this video contains unsettling images.

[J. Walter Thompson New York for Black Lives Matter]

#8 SPANISH LESSONS

Started by an offhand remark by a fan on social media Netflix recognised the potential of their hit show Narcos to teach its audience Spanish. Delivered by some of the stars of the show several episodes were uploaded breaking down phonetically certain words and sentences common to the show. Mainly this involved slightly bluer phrases such as “malditos Malparidos” which if you would like to know the meaning of you can watch the case video below.

[Alma DDB for Netflix]

#9 IKEA RESPONDS TO BALENCIAGA

Another piece of great reactive PR came from IKEA who noticed that the latest and very expensive Balenciaga bag bore an uncanny resemblance to their much, much cheaper and incredibly practical Frakta bag. With a gloriously tongue in cheek tone they responded in most fashionable way possible with a guide on how identify a genuine original Frakta bag.

ikea-bag-3

[ACNE for IKEA]

#10 TWO GUYS GO TO THE CINEMA

In response to the Spanish Government charging 21% VAT to cinema goers but only 10% to those viewing stage plays Texas Cinemes decided to stage a play within a screening and refund their audience the difference. As a result more than 120,000 signatures were collected for the cause.

[The Cyranos / McCann for Cinemes Texas]

#11 NUGGS FOR CARTER

It all started with a tweet from Carter Wilkerson asking what it would take to get free chicken nuggets and the benchmark set by Wendy’s of 18 million that set off this epic campaign which came to be known as Nuggs for Carter. With huge brands such as Apple and Microsoft lending their support to the underdog Carter the real winner was Wendy’s who saw their social media engagement and publicity soar in the fallout of the teen’s tweet.


[VML for Wendy’s]

#12 ON HOLD MUSIC FESTIVAL

The most listened to music in Brazil is not Samba or Bossa Nova as you might think, instead it is the ear-worm inducing tones of the on hold themes used by major corporations with many callers spending over 30 minutes being driven to insanity by the sheer monotony. To pay some of these companies back Grey Brazil enlisted the help of some of the biggest names in Spanish music to blast live version of these tunes outside the offices, turning the tables and giving them a taste of their own medicine.

[Grey Brazil for Reclame Aqui]

#13 PRESIDENT OF PLAYLISTS

Off the back of former President Barack Obama’s comment that he was hoping for a job at Spotify after leaving his post the company put a specialised job posting up online seeking a “President of Playlists” with the criteria paying tribute to Mr Obama and highlighting many of the great achievements he has accomplished.


[Spotify]

#14 BRAILLE BRICKS

To encourage inclusion and an understanding of the blind in young children The Dorina Nowill Foundation of the Blind has created Braille Bricks. These small bricks make up a full braille alphabet to help facilitate the acquisition of literacy skills in the visually impaired all the while creating a fun educational and inclusive activity for all.

[LEW’LARA \ TBWA BRAZIL for Dorina Nowill Foundation for the Blind]

#15 KISS THE KREMLIN

Thanks to Russia’s laws it is becoming increasingly difficult and dangerous for open protests especially regarding LGBT issues. To get around this SSEX BBOX held a virtual protest in possibly the most political places in Russia, the Kremlin. Thousands photographed images of same-sex love and geo-tagged their location to the site of the Kremlin. During the week of the protest instead of images of the building tourists using Instagram saw thousands of images of kisses from all over the globe.

[DM9DBB for SSEX BBOX]

#16 SECOND LIFE TOYS

Transplantation is always a sensitive subject, especially with children. With an international shortage, particularly evident in Japan the Green Ribbon Project Committee set out to destigmatise and raise awareness of this growing issue. Taking well-loved toys with missing or broken limbs they created a toy translation service in which unwanted toys were donated and used to repair the beloved play things. In return the receiver would send a personal letter of thanks to their donor directly rewarding them for their kind actions.

[Dentsu Inc. for Green Ribbon Project Committee]

#17 WOMAN INTERRUPTED

The app Woman Interrupted was created to coincide with International Women’s day and tracks how often in a conversation a woman is interrupted by a man. It was conceived in the wake of the Hilary x Trump campaign which saw Mr Trump repeatedly interrupting his opponent.

[BETC for Woman Interrupted]

#18 WHOPPER EXCHANGE

On Boxing Day last year Burger King unveiled their answer on what to do with unwanted Christmas gifts. The first 500 people to turn up to the Leicester Square branch were given the opportunity to swap their unwelcome presents for a Whopper with all accepted gifts donated to charity.

[AKQA for Burger King]

#19 NOTFAIRBNB

Two statistics mirrored each other last year, as the number of people offering spare rooms and properties on Airbnb doubled so too did the number of homeless from 2600 to 5400 in Brussels along. Thus the notion of notfairbnb was born – on the surface it is a carbon copy of the traditional Airbnb website but instead of fancy penthouses and traditional terraced home it shows real areas around the city where the homeless are forced to sleep.

[TBWA/Belgium for Solidarite Grands Froids]

#20 HUNGERITHM

Building on the company’s message of “you’re not you when you’re hungry” the Hungerithm was developed, an algorithm that monitors the general sentiment of the internet. Simply put, the angrier the internet gets, the lower the price of a Snickers bar in participating 7-Eleven stores.

[Clemenger BBDO Melbourne for Mars Chocolate Australia]

#21 LITBAITS

Clickbait material is everywhere, so the Wild Detectives decided to produce some of their own for the greater good. Stories started appearing across their social media subtly describing the plots of famous novels disguised as news stories with a traditionally sensational clickbait style title. If someone was to follow the link they would be directed to a web page with full digital access of the novel for them to read.

[DIESTE USA for The Wild Detectives]

#22 GET THE FLOW

In “Get the Flow” Vodafone explores the power of hip hop on people suffering with a stutter and follows the story of Mitch as he works on an interactive app for the company allowing stutters around the word to use rap to improve their fluency.

[DDB & Tribal Worldwide Amsterdam for Vodafone]

#23 THE ONE MOMENT

OK Go are renowned for their intricately choreographed music videos with many being a viral sensation and their video for The One Moment was no different. It features a number of spectacularly fleeting practical effects exploding, popping and booming around the musical members with some very subtle product placement from Morton Salt in the background. The partnership was created to launch Morton Salt’s Walk her walk campaign, with the popularity of the video it catapulted the brand’s key messaging into a trending topic on twitter and vastly increasing brand awareness.

[Ogilvy & Mather USA for Morton Salt]

#24 TALK TO ME

The creative idea behind the campaign Talk to Me stemmed from research into the positive effects familial voices can make on comatose patients, however due to restrictions on visiting times alongside the pressures of work and travel implications bed side conversations are not always possible. Thus Panasonic devised a working one way phone line installed on special retractable arms and positioned to the sides of the patient’s bed so friends and family could call at any time and hopefully help to facilitate a speedier recovery.

[Maruri Grey Ecuador for Panasonic]

#25 GRANDMA-TESTED GOODNESS

With sentiments towards pre-packaged treats becoming increasingly negative in a growing health conscious world Ferrero called upon some of the harshest critics to assess their products… Grandmas. They were invited down to the factory with more than 6 million following their adventures online resulting in a mass amelioration of brand sentiment and over 82% likability across social platforms.

[STVDDB for Ferrero]

Specsavers shares some quick-witted advice following Oscars 2017 blunder

Posted on February 27th, 2017 in Awards PR,brand PR,Comedy,Comedy PR,Online PR,Stunt Of The Day.

The Oscars can become somewhat of a cringe-fest with overly emotional speeches and more recently political declarations. However, the 2017 Oscars will now go down in history for hosting one of the greatest award show blunders of all time as La La Land was mistakenly named as Best Picture over true winners Moonlight.

Not one to miss a trick, Specsavers have capitalised on this moment in a quick witted tweet with the most apt use of their trademark slogan to playfully poke fun at the situation.

[email protected]

Young girls recite Taylor Swift’s 2016 female empowerment acceptance speech for this year’s Grammy Awards Promo.

Posted on February 1st, 2017 in Awards PR,branded content,Celebrity PR,Stunt Of The Day.

taylor-swift-grammy-1

With the 59th Annual Grammy Awards just round the corner, The Recording Academy has released a moving promo advert which is part of a Grammy’s campaign called “Believe in Music”.

The promo video shows young girls as musicians, athletes and dancers repeating the acceptance speech that Taylor Swift famously gave after winning Album of the year for ‘1989’. The moving one minute ad then finishes off with the original footage of Swift’s impassioned speech. The aim of the campaign is to celebrate the different ways music influences, inspires and strengthens us.

Taylor Swift’s speech urges everyone, especially girls, to focus and keep fighting for their dreams and not to let people side-track you or put you down. The Recording Academy said they wanted their campaign to reflect what is happening in our society and use Swift’s speech to empower and motivate.

Evan Greene, chief marketing officer at The Recording Academy said, “Music both reflects and advances culture, so we try to do the same with our annual Grammy Award brand campaigns. I think our campaigns tap into the dominant theme of what’s happening in society, and this year, The Recording Academy felt it right to highlight music’s uplifting aspects.”

The speech, which may have been seen initially as a sly dig at rapper Kanye West after he infamously rapped “I made that b***h famous” has turned into an empowering girl-power ad.

– LilahKS

Dave’s Best Jokes from Edinburgh Fringe 2016

Posted on August 23rd, 2016 in Awards PR,Celebrity PR,Comedy PR,Event PR,Television Industry PR.

Edinburgh, 23rd August 2016: Award-winning entertainment channel Dave has announced the winner of the ninth annual award for Dave’s Funniest Joke of the Fringe.

In a brand new show for the Edinburgh Fringe Festival, West Bromwich-based comic Masai Graham produced the joke which 27% of the respondents voted their funniest joke of the Fringe; ‘My dad suggested I register for a donor card, he’s a man after my own heart.’

28471826013_6e4de10c45_z

The announcement is the ninth year for the coveted award whose previous winners include Tim Vine, Rob Auton, Stewart Francis, Zoe Lyons and Nick Helm.

In its mission to find the most hilarious one-liners, Dave enlisted the help of an expert panel of ten judges, consisting of the UK’s foremost comedy critics.  They scoured venues at the world-famous Edinburgh Festival Fringe over a week-long period to nominate their five favourite jokes. The shortlisted gags were then put to 2,000 Brits, with no reference to the comedians who told them, who then voted for the jokes they found the funniest.

Dave’s Top 15 Funniest Jokes from the Fringe Festival 2016

 “My dad has suggested that I register for a donor card.  He’s a man after my own heart.” – Masai Graham– 27%

“Why is it old people say “there’s no place like home”, yet when you put them in one…” – Stuart Mitchell – 25%

“I’ve been happily married for four years – out of a total of 10.” – Mark Watson – 21%

“Apparently 1 in 3 Britons are conceived in an IKEA bed which is mad because those places are really well lit.” – Mark Smith – 21%

“I went to a pub quiz in Liverpool, had a few drinks so wasn’t much use.  Just for a laugh I wrote The Beatles or Steven Gerrard for every answer… came second.” – Will Duggan – 20%

“Brexit is a terrible name, sounds like cereal you eat when you are constipated.” – Tiff Stevenson – 20%

“I often confuse Americans and Canadians.  By using long words.” – Gary Delaney – 18%

“Why is Henry’s wife covered in tooth marks?  Because he’s Tudor.” – Adele Cliff – 16%

“Don’t you hate it when people assume you’re rich because you sound posh and went to private school and have loads of money?” – Annie McGrath – 15%

“Is it possible to mistake schizophrenia for telepathy, I hear you ask.” – Jordan Brookes – 15%

“Hilary Clinton has shown that any woman can be President, as long as your husband did it first.” – Michelle Wolf – 15%

“I spotted a marmite van on the motorway. It was heading yeastbound.” – Roger Swift – 14%

“Back in the day, Instagram just meant a really efficient drug dealer.” – Arthur Smith – 13%

“I’ll tell you what’s unnatural in the eyes of God. Contact lenses.” – Zoe Lyons – 13%

“Elton John hates ordering Chinese food. Soya seems to be the hardest word.” – Phil Nicol – 12%

 On being awarded the top spot, Masai Graham, self-proclaimed “General Punochet”, said I’m proud and honoured to win Joke of the Fringe. The funny thing is that it was Dave’s Joke of The Fringe that inspired me to become a comic. I remember picking up the paper years ago, reading the top 10 gags and wondering if I could write a decent one myself, so it feels fantastic to have actually won!”

In order to compile the shortlist, each of the judges sat through an average of 60 different comedy performances and sifted through more than 3,600 minutes of material. This meant they each had a potential pool of around 7,200* different jokes to choose from.

The Dave award, which is open to both established and up-and-coming comedians, pays homage to the wealth of talent on offer at the Edinburgh Festival Fringe whilst shining a spotlight on the individual jokes, not just the performances. In fact, so as to ensure the jokes are ranked fairly, the comedian’s name or show are not revealed during the voting process – it is purely down to the jokes themselves.

Steve North, General Manager of Dave commented: “The Fringe is renowned for being the best place to spot new and emerging comedy talent, and although there are some returning contenders in our top 10 this year, there is a high volume of new talent which is very exciting to see.”

The Edinburgh Fringe Festival is widely acknowledged to be the biggest arts festival in the world and takes place every August for three weeks in Scotland’s capital city. Starting in 1947, it was seen as a post-war initiative to reunite Europe through culture, and was so successful that it inspired more performers than there was room for.

2016 marks the ninth year of Dave’s Funniest Joke of the Fringe. You can also follow Dave on Twitter at @join_dave and Facebook at facebook.com/davewittybanter.

 

 

Dances (Naked) With Wolves

Posted on March 31st, 2016 in Awards PR,Comedy PR,Stunt Of The Day,Television PR,Tourism PR,Travel PR.

The Eurovision Song Contest is, if you’re a staunch fan of England, a yearly exercise in frustration. We put forward a decent, catchy pop song only to see it shunned for political reasons. For many, though, The Eurovision Song Contest is a day of celebration; friends gather, sweepstakes and bingo are drawn up as we sing, dance and laugh at some of the insanity on show.

Standing out as a contestant isn’t easy though; the performances are loud, the outfits are outrageous and each song is as catchy as the last. To steal the show and make the headlines you’ll need some sort of edge…

Like being naked.

56fbba9b1e00008700705a84

And performing with wolves.

This is a PR win for everyone involved. IVAN, the performer, his producer and the whole country of Belarus. Well, assuming the performance goes well. You can watch the performance below, NSFW warning though – there’s a bit of nudity in there.