Attraction PR « Taylor Herring

Attraction PR

The Modern Narnia? This festival toilet door holds a very special secret for those in the know

Posted on August 29th, 2017 in Attraction PR,Consumer PR,Festival PR,FMCG,Leisure PR,Music PR,PR Stunt,Stunt Of The Day.

Festival toilets are usually the worst part of the whole summer experience between the queues and the god awful stench they are not a pleasant place to be to say the least.

However music fans looking to ‘spend a penny’ at the popular Hungarian music festival Sziget were treated to a bit of a surprise, as not all the porta loos were quite as they seemed. The festival provided a bit of an unexpected root into the “rave” scene as one special toilet provided a gateway into a separate secret area, not listed in the programme and only accessible either by word of mouth or sheer luck. Part us hopes, however, that a person rather desperate for the loo didn’t mistake the queue for this stage as the queue for the actual toilets.  There are no reports of anyone actually mistaking the stage as a toilet, so it seems as there were no little accidents in this particular porta loo.

Sziget, which attracts revellers from all over the world, kept very quiet about this secret stage. There was little to no mention of it and fans only heard about it through word of mouth. Sziget is often praised for its ingenuity and has been consistently voted as one of the best festivals in Europe and this fun addition offers another demonstration as to why they are deserving of such praise. Sziget attracts some of the biggest artists in the world with this year’s edition featuring P!NK, Kasabian and Wiz Khalifa amongst many. This move however, demonstrates that music festivals are not just about the headliners, but the smaller stages are often providing of the most entertainment especially if there is an air of mystery to them.

Festivals of England take note, despite being a slightly odd inclusion to the billing, it has been a significant topic of conversation since the festivals conclusion. Could this become a feature at some festivals closer to home? Who knows……

@louishoganz

 

‘Angel of Knives’ created in hopes of spreading anti-knife crime message

Posted on January 24th, 2017 in Attraction PR,creative publicity,PR Stunt,Publicity Stunts,stuff we liked,Stunt Of The Day.

Artist Alfie Bradley has created a guardian angel, a sculpture called ‘Angel of Knives’ as a monument to those who have been affected by knife crime.

knife-angel

Bradley, who has previous artistic notoriety for creating a 13-foot-tall gorilla out of 40,000 teaspoons, decided on the creation of the sculpture in order to spread the message of anti-knife violence after his friend was stabbed.

The sculpture, which was constructed in the British Ironworks Centre at Oswestry, Shropshire has helped spearhead the knife amnesty and is over 27-foot-high, weighs around 10 tonnes and is constructed from 100,000 knives, collected from 43 police forces across the UK. The knives were sterilised and blunted before they were incorporated into the sculpture, with the sculpture taking Bradley over 18 months to complete. The face of the angel is a blend of Bradley’s father, grandfather, and great-grandfather.

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The knife collection was part of a national drive in 2015 and 2016, called Save a Life, Surrender Your Knife, to raise awareness of the tragedy of knife crime. ‘Knife bins’ were placed around cities across the UK, where carriers were encouraged to surrender their knives anonymously (no CCTV and no names taken) with no repercussions.

The sculpture has had mixed reactions. Caroline Shearer, a mother whose 17-year-old son Jay Whiston was stabbed to death at a house party in 2012 said

“This is a sculpture of hope. I feel privileged to have my son’s name on it, as I do not want anyone else living our nightmare.”

However, Cheryl Evans, the mother of Warren Graham who died aged 18 after being stabbed 2004, “an angel is pure, a knife is the devil’s creation to the death of our young people and those who use it to end innocent lives… I will not and cannot support this, the fight begins. Maybe you have not lost a child so cannot see the deep-rooted agony this will cause.”

The sculpture will do a UK tour including the fourth plinth in Trafalgar Square and then find a permanent home in the centre of Manchester.

Sussex Police and Crime Commissioner Katy Bourne said: “The sculpture will be a very poignant reminder to us all of the victims of knife crime and it’s vital that we continue to raise awareness of the extremely serious consequences of carrying a knife.”

– @apparentlyimkj

Table football and televisions: not your average Christmas tree ornaments

Posted on December 23rd, 2016 in Attraction PR,Charity PR,Stunt Of The Day,Tourism PR.

Liberty Plaza is now hosting a contender for NYC’s most talked-about Christmas tree, which is usually the 9-foot specimen residing beside the Rockefeller Centre.

The ‘Krazy Kristmas Tree’ has been created by Krazy Glue, which has used only it’s own product to decorate their fir with an assortment of unconventional ornaments including a sled, dune buggy and table tennis table.

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The brand took on the challenge of decorating a tree in this way to prove that one drop of their product really can hold up to 2,000 lbs – over 900 kgs!

Whilst this is an impressive spectacle in itself, it has been announced that all of the current decorations will be donated to Big Brothers Big Sisters of New York City, a children’s charity.

Merry Christmas all!

– @katiemallion

Baa-ble Maps

Posted on November 22nd, 2016 in Attraction PR,PR Stunt,Publicity Stunts,Regional PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

Until very recently, The Faroe Islands, a collection of unexplored, idyllic landmasses off the South East coast of Iceland, did not technically exist. They did not appear in Google Street View – until now. With the help of a few sheep friends serving as videographers, the island’s tourism board together with the Danish agency Liquid Minds, commissioned its own version of Google street view.

The agency strapped 360 degree cameras on to the backs of the sheep, to create Sheepview 360, presenting the island from a sheep’s perspective.

faroe-islands1

“With a media budget of basically zero in a country with a population of less than 50,000, we figured what better way to show that it’s unexplored than to show that Google hasn’t even been there?” said Rune Hørslev, partner at Liquidminds.

There are double the amount of sheep than people living on the island, with the name of the islands literally translating as “sheep islands”, which makes the animals the perfect tour guides for the island.

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Videos of the sheep’s journeys and an island map tracing the footsteps of sheep were posted on the Visit Faroe Island’s website. The tourism board also encouraged visitors to post their travel snaps on Instagram using the hashtags #WeWantGoogleStreetView and #VisitFaroeIslands. According to Højgaard, with a campaign budget of just $200,000, it was a huge success generating 2 billion media impressions and an estimated PR value of $50 million.

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There was also a subsequent dramatic increase in tourism bookings, and the director of tourism at Visit Faroe Islands has confirmed that they are almost fully booked for the coming year. The islands also caught the attention of Google, who have committed their representatives to creating an actual Street View of the islands – a job well done!

 

– @izzirichards

A day of mourning for GBBO

Posted on October 27th, 2016 in Attraction PR,Entertainment Brands,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Television Industry PR,Television PR.

Now, I don’t know about you – but I was certainly weeping at the final of Great British Bake Off last night, and if you thought that was bad the London Dungeon has taken the departure even worse.

In response to the loss, Mrs Lovett, resident (human) baker at the dungeons has parked a hearse outside of the BBC, with a wreathe of white roses saying RIP GBBO.

Hearse 3

Let’s take a moment to remember the best baking show of all time, ever. #RIPGBBO

Hearse 1

Hearse 2

– @chloe_mcneillis